How you’d get this certificate
- Zavmo teaches you. You learn the units one-to-one with an AI tutor, on your own work.
- You register with an approved centre. That is a college, training provider or employer OTHM Qualifications has approved to offer this qualification. Zavmo is not an approved centre, so you register with them, not with us.
- The centre assesses, and OTHM Qualifications awards. A qualified assessor at the centre judges your evidence, and the certificate comes from OTHM Qualifications.
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These are the units OTHM Qualifications registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated. Zavmo teaches towards them on your own work.
Zavmo is not an awarding body, is not an approved centre, and is not affiliated with OTHM Qualifications. It does the teaching and the mapping. OTHM Qualifications sets this qualification and awards it, and a qualified human assessor makes the assessment decision.
What each unit actually teaches you to do
Air Transport Marketing Real unit · OTHM Qualifications
What you'll be able to do
- Understand the fundamental principles and theory of marketing, including the marketing mix and segmentation.
- Understand the specific marketing environment for the aviation industry, considering factors such as competition, regulation, and technology.
- Analyse the nature of buying behaviours of commercial air travellers, considering factors such as price sensitivity, brand loyalty, and travel purpose.
Airline Commercial Planning Real unit · OTHM Qualifications
What you'll be able to do
- Understand the core principles of the airline business, including revenue management, cost control, and market analysis, and the key elements of commercial planning.
- Understand the principles of airline route planning, including network design, demand forecasting, and profitability analysis.
- Understand the role of fleet planning in airline operations, considering factors such as aircraft selection, utilisation, and maintenance.
Airline Operations Real unit · OTHM Qualifications
What you'll be able to do
- Understand the key components of airline operations, such as flight operations, maintenance, and ground handling, and how they influence strategic decision-making within an airline.
- Understand the regulatory, safety, and environmental frameworks that govern airline operations in both domestic and international contexts, including compliance requirements and industry standards.
- Measure and analyse operational factors relating to airline route networks, fleet planning, and scheduling strategies, using relevant data and analytical tools.
- Evaluate the role of airline operations in relation to customer service effectiveness and financial performance, considering factors such as on-time performance, customer satisfaction, and cost efficiency.
Airport Management Real unit · OTHM Qualifications
What you'll be able to do
- Understand the fundamental principles of airport management, including operational and strategic considerations.
- Identify and analyse international regulatory frameworks that influence airport management at regional and local levels, such as ICAO and national aviation authorities.
- Understand the relationship between airport planning, design, and management, considering factors such as capacity, sustainability, and passenger experience.
Airport and Cargo Operations Real unit · OTHM Qualifications
What you'll be able to do
- Understand the operational elements and considerations involved in the air cargo chain, from origin to destination.
- Understand the operational elements and considerations of the airport airside environment, including aircraft handling, safety procedures, and infrastructure.
- Understand the operational elements and considerations of the airport landside environment, including passenger processing, ground transportation, and security measures.
Aviation Revenue Management Real unit · OTHM Qualifications
What you'll be able to do
- Understand the fundamental principles and established practices of revenue management specifically within the aviation sector.
- Understand how to effectively utilise quantitative techniques and decision-support tools to address and resolve revenue management challenges.
- Analyse a range of pricing strategies commonly implemented within the airline industry, evaluating their effectiveness and impact.
- Analyse the ethical considerations, legal frameworks, and customer experience implications associated with revenue management and pricing decisions within the airline industry.
Consumer Behaviour in Aviation Real unit · OTHM Qualifications
What you'll be able to do
- Understand key theories and models of consumer behaviour, including psychological, social, and economic influences.
- Analyse the factors influencing consumer choices in air travel, such as price, convenience, brand reputation, and service quality.
- Interpret consumer data and behavioural trends to inform marketing strategies and improve customer satisfaction in the aviation industry.
Digital Marketing in Aviation Real unit · OTHM Qualifications
What you'll be able to do
- Understand the core principles and essential tools of digital marketing as they apply to the aviation industry.
- Understand and evaluate consumer engagement strategies within the context of digital marketing for aviation services and products.
- Understand how to interpret and utilise digital marketing performance data to inform strategic decision-making and optimise campaign effectiveness in the aviation sector.
Introduction to the Aviation System Real unit · OTHM Qualifications
What you'll be able to do
- Understand the historical development of air travel, tracing its evolution and how this has shaped the contemporary aviation industry.
- Understand the diversity of aircraft types, including their design features, operational capabilities, and key technologies used in the aviation industry.
- Understand the nature and importance of aviation operations, including air traffic control, airport management, and airline operations, and its wider system.
- Understand various career pathways available in aviation, exploring different roles and responsibilities, and reflect on their own career development goals.
Operating in a Global Context Real unit · OTHM Qualifications
What you'll be able to do
- Understand the fundamental context of globalisation and its key characteristics.
- Understand the various factors that drive globalisation, including technological advancements, economic policies, and socio-political influences.
- Understand the reasons why a business would want to operate in global markets, considering potential benefits and challenges.
- Understand how operating in a global market impacts a business, including its strategies, operations, and overall performance.
Safety and Security for Aviation Real unit · OTHM Qualifications
What you'll be able to do
- Understand the key concepts and regulatory frameworks that underpin safety and security in the global aviation industry, including ICAO standards and national regulations.
- Describe the specific safety and security procedures implemented in airport environments, such as passenger screening, baggage handling, and perimeter security.
- Analyse the safety management systems and risk mitigation strategies used by airlines, including hazard identification, risk assessment, and safety reporting.
- Evaluate the impact of emerging threats and technological developments on aviation security, such as cyber security risks and the use of drones.
Sustainability Management in Aviation Real unit · OTHM Qualifications
What you'll be able to do
- Understand the core principles of sustainable development, including environmental, social, and economic considerations.
- Understand the various environmental impacts of aviation, such as greenhouse gas emissions, noise pollution, and air quality degradation.
- Understand the economic impacts of aviation, including its contribution to GDP, job creation, and tourism.
- Understand the complex relationship between aviation and sustainable development, considering both the challenges and opportunities for creating a more sustainable aviation industry.
Free, by email
Is this the right qualification for you?
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Study the units online with a personal AI tutor, for £70 a month. Your first Future Fluency module is free.
The national standards these units are built against
What the job actually needs, in the words employers and awarding bodies already use for the work itself.
- Standard
Safety Management
The jobs these credits are mapped to
A qualification is never a dead end here. Each of these is a job record this qualification is a mapped route into.
- 1 record
- 1 record
- 1 record
- 1 record
- 2 records
- 1 record
Showing 6 roles, drawn from 48 job records mapped to this qualification. Near-identical records are folded together, and each row says how many it stands for.
Where this can lead
Senior Aviation Operations Manager
This role can lead to running an Operations Control Centre, or into wider operations or flight operations leadership across an airline.
See the whole journeyOne email to help you decide: the facts, what it teaches, the jobs it leads to and where to start free. With a link back here. Nothing else follows unless you confirm your address.
The credits, and who awards them
Level 5 credits are regulated, and they are awarded by OTHM Qualifications rather than by Zavmo. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you have covered and what is next.
What you would be collecting
Air Transport MarketingAirline Commercial PlanningAirline OperationsAirport ManagementAirport and Cargo OperationsAviation Revenue ManagementConsumer Behaviour in AviationDigital Marketing in Aviation
Each one is a real unit registered against this qualification.
How you’d practise it
You don’t watch this. You do it.
You are not assessed on remembering this. You are assessed on applying it, analysing it, evaluating it and producing something. So that is what the practice is: projects, role play and your own live cases, with a tutor in the room.
The Coach · your practice partner Illustration - Pitch it Evaluate
“Air Transport Marketing” gets practised as a pitch. You make the case out loud, Zavmo asks the question the room would ask, and you make it again.
- Bring your own plan Create
For “Airline Commercial Planning” you bring the plan you are actually working on, not a case study. Zavmo pulls on the assumptions in it until the weak one shows.
- Lead it Apply
“Airport Management” is practised on the team you actually have. You talk through the call you are about to make, and Zavmo makes you say it the way you would say it to them.
How you would learn this
One to one, on the work you already do
A tutor sets the task against your own job and marks the reasoning, at your pace. There is no cohort to fall behind.
A lesson from Air Transport Marketing, one of this qualification's own units.
Applied to your work in any of these jobs
This unit introduces learners to marketing principles and theory, focusing on the aviation industry's marketing environment. Learners will analyse commercial air travellers' buying behaviours and consider competitive and regulatory factors affecting aviation marketing.
- 1 Remember
- 2 Understand
- 3 Apply
- 4 Analyse
- 5 Evaluate
- 6 Create
It is £70 a month, billed monthly. Your free first module is Future Fluency, and you can cancel any time. Teaching towards this qualification begins when you subscribe.
Built for OTHM Extended Level 5 Diploma in Airline, Airport and Aviation Management
12 units in this credential, in the order it lists them, awarded by OTHM Qualifications.
- Air Transport Marketing
- Airline Commercial Planning
- Airline Operations
- Airport Management
- Airport and Cargo Operations
- Aviation Revenue Management
and 6 more in the full unit list below.
Free tools
Want a read on where you stand?
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Learned on your own work, taught one-to-one.
Everything you just read, learned one-to-one on the job you already do. Your free first module is Future Fluency, so you can see how the teaching works before you pay for anything.
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The title, level, credits, guided learning hours and unit learning outcomes on this page are taken from the Ofqual Register of Regulated Qualifications. Contains public sector information licensed under the Open Government Licence v3.0. Where this data comes from.