How you’d get this certificate
- Zavmo teaches you. You learn the units one-to-one with an AI tutor, on your own work.
- You register with an approved centre. That is a college, training provider or employer ATHE Ltd has approved to offer this qualification. Zavmo is not an approved centre, so you register with them, not with us.
- The centre assesses, and ATHE Ltd awards. A qualified assessor at the centre judges your evidence, and the certificate comes from ATHE Ltd.
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These are the units ATHE Ltd registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated. Zavmo teaches towards them on your own work, and work done here is recognised as prior learning under the agreements we hold.
Zavmo is not an awarding body, is not an approved centre, and is not affiliated with ATHE Ltd. It does the teaching and the mapping. ATHE Ltd sets this qualification and awards it, and a qualified human assessor makes the assessment decision.
Free first step
Try a free Future Fluency lesson first
The free part is a Future Fluency lesson on using AI at work. It is not part of this qualification. Next, a free account. We build your plan for this qualification as you set up. Teaching towards this qualification begins when you subscribe.
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What each unit actually teaches you to do
Accounting Real unit · ATHE Ltd
What you'll be able to do
- Understand the principles of financial accounting and reporting
- Understand the purpose and use of financial statements and annual reports
- Apply financial and management accounting techniques
Branding Real unit · ATHE Ltd
What you'll be able to do
- Understand the importance of branding and brand awareness and how branding is used to appeal to customers
- Understand the principles of brand equity
- Understand the role of ‘secondary’ brand associations in building brand equity
- Understand how to manage and measure branding activities and drive further branding improvements
Economics for Business Real unit · ATHE Ltd
What you'll be able to do
- Understand the micro-economic business environment
- Understand the macro-economic environment in which businesses operate
- Understand the implications for business organisations of operating in the international economic environment
Factors Determining Marketing Strategies Real unit · ATHE Ltd
What you'll be able to do
- Understand key factors that influence marketing strategy
- Understand the role of market intelligence and market research
- Understand the nature of strategic marketing analysis and strategic choice
Financial Decision-making for Managers Real unit · ATHE Ltd
What you'll be able to do
- Understand financial statements, including the balance sheet, income statement, and cash flow statement, and analyse their use for informed business decision-making
- Understand different sources of finance available to meet business needs, including debt financing, equity financing, and internal funding
- Understand how management accounting information, such as cost accounting and budgeting, supports decision-making within an organisation
Human Resource Management Real unit · ATHE Ltd
What you'll be able to do
- Understand how human resource management contributes to organisational effectiveness, including its impact on employee engagement, productivity, and retention
- Understand how to formulate and implement human resource management plans, aligning them with organisational goals and objectives
- Understand contemporary issues affecting human resource management in organisations, such as diversity and inclusion, technological advancements, and changing workforce demographics
- Recommend appropriate HR strategies to support and develop individual and organisational performance, considering factors such as training, development, and performance management
Leadership and Management Real unit · ATHE Ltd
What you'll be able to do
- Understand the principles of strategic leadership and management within organisations
- Understand how to improve organisational performance through the application of relevant leadership and management skills
- Understand how leaders and managers utilise teams to improve organisational performance
Logistics and Supply Chain Management Real unit · ATHE Ltd
What you'll be able to do
- Understand theories of supply chain management and their contribution to achieving business objectives
- Understand the role of logistics in supply chain management
- Understand the role of information technology in supply chain management
Management Information Systems Real unit · ATHE Ltd
What you'll be able to do
- Understand the role of information systems in organisations
- Understand how information systems improve organisational performance
- Understand how to manage effective, secure information systems
Managing Change Real unit · ATHE Ltd
What you'll be able to do
- Understand how models or frameworks of strategic change can support the change process in organisations
- Understand strategies to encourage the involvement of stakeholders in the management of change
- Develop a change strategy that aligns with business aims and objectives
Managing Finance in the Public Sector Real unit · ATHE Ltd
What you'll be able to do
- Understand the importance of accountability in public sector finance within a national context, including transparency, value for money, and ethical considerations
- Understand how to effectively manage financial resources in a public sector organisation, including budgeting, financial planning, and control
- Understand how to manage a public sector tender process, ensuring compliance with relevant regulations and promoting fair competition
Managing Quality and Service Delivery Real unit · ATHE Ltd
What you'll be able to do
- Understand how to identify and meet stakeholder needs when managing quality and service delivery
- Understand how to manage quality and service delivery
- Understand how to embed quality improvement and service delivery
Marketing Communications Real unit · ATHE Ltd
What you'll be able to do
- Understand the principles of marketing communications
- Understand integrated marketing communications (IMC)
- Understand the use of digital media for marketing purposes
- Develop an integrated marketing communications plan
Personal Leadership and Management Development Real unit · ATHE Ltd
What you'll be able to do
- Understand how leadership and management skills support the achievement of organisational objectives.
- Understand how the development of management and leadership skills and behaviour supports personal progression.
- Manage the development of own personal leadership and management skills to support achievement of personal and organisational objectives.
- Reflect on the effectiveness of personal development plans in developing management and leadership skills and behaviours.
Project Management Real unit · ATHE Ltd
What you'll be able to do
- Analyse business objectives to identify potential projects, assess their feasibility, and determine the appropriate methodology to be used
- Design systems and plans for initiating and managing projects effectively
- Understand how to monitor and control the progress of projects
- Understand how to close a project and review its success
Research Project Real unit · ATHE Ltd
What you'll be able to do
- Prepare a proposal for a research project, ensuring it aligns with relevant ethical and methodological considerations
- Conduct research using appropriate methodologies to effectively support the delivery of the agreed research aims and objectives
- Present research findings and recommendations in a clear, concise, and professional manner, suitable for the intended audience
- Review own learning throughout the research process, reflecting on personal development and the validity of the research findings
Risk Management Real unit · ATHE Ltd
What you'll be able to do
- Understand the principles of risk management in business organisations
- Understand different approaches to risk management
- Prepare an effective risk management plan
Sales Real unit · ATHE Ltd
What you'll be able to do
- Understand the principles of selling, including customer relationship management, and different selling methods, such as direct sales, online sales, and channel sales
- Understand the principles of the sales process, from lead generation to closing the sale and providing after-sales service
- Understand the use of sales technologies for organisations, including CRM systems, sales automation tools, and data analytics platforms
- Understand the management of sales in organisations, including sales forecasting, sales team management, and sales performance measurement
The national standards these units are built against
What the job actually needs, in the words employers and awarding bodies already use for the work itself.
- Standard
Maintain Digital Service Quality
- Standard
Manage Brand Identity
- Standard
Manage brand and corporate reputation
The jobs these credits are mapped to
A qualification is never a dead end here. Each of these is a job record this qualification is a mapped route into.
- 1 record
- 1 record
- 1 record
- 2 records
- 1 record
- 1 record
Showing 6 roles, drawn from 48 job records mapped to this qualification. Near-identical records are folded together, and each row says how many it stands for.
Where this can lead
Marketing Communications Coordinator
This work can lead to a senior marketing communications specialist role, a marketing communications lead position, or a marketing communications manager role.
See the whole journeyThe credits, and who awards them
Level 6 credits are regulated, and they are awarded by ATHE Ltd rather than by Zavmo. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you have covered and what is next.
What you would be collecting
AccountingBrandingEconomics for BusinessFactors Determining Marketing StrategiesFinancial Decision-making for ManagersHuman Resource ManagementLeadership and ManagementLogistics and Supply Chain Management
Each one is a real unit registered against this qualification.
How you’d practise it
You don’t watch this. You do it.
You are not assessed on remembering this. You are assessed on applying it, analysing it, evaluating it and producing something. So that is what the practice is: projects, role play and your own live cases, with a tutor in the room.
The Coach · your practice partner Illustration - Pitch it Evaluate
“Branding” gets practised as a pitch. You make the case out loud, Zavmo asks the question the room would ask, and you make it again.
- Bring your own plan Create
For “Human Resource Management” you bring the plan you are actually working on, not a case study. Zavmo pulls on the assumptions in it until the weak one shows.
- Draft the real one Create
You do “Accounting” on a real document of your own. Zavmo works on the draft you have to send anyway, so the coursework and the job are the same piece of work.
- Map a live decision Analyse
“Management Information Systems” runs on a decision you are facing now. Zavmo maps it with you and shows what the second-order effect looks like before you find out the slow way.
What you leave holding
The standards this credential builds, in the shape the product keeps them
Nothing here is marked learned. There is no learner on a public page, so the map shows what the qualification covers rather than what anybody has done.
- Maintain Digital Service Quality
- Manage Brand Identity
- Manage brand and corporate reputation
How you would learn this
One to one, on the work you already do
A tutor sets the task against your own job and marks the reasoning, at your pace. There is no cohort to fall behind.
A lesson from Accounting, one of this qualification's own units.
Applied to your work in any of these jobs
Learners will develop understanding of financial accounting principles, regulatory frameworks, and key accounting concepts. The unit covers the purpose and use of financial statements and application of financial and management accounting techniques.
- 1 Remember
- 2 Understand
- 3 Apply
- 4 Analyse
- 5 Evaluate
- 6 Create
It is £70 a month, billed monthly. Your free first module is Future Fluency, and you can cancel any time. Teaching towards this qualification begins when you subscribe.
Built for ATHE Level 6 Extended Diploma in Management
18 units in this credential, in the order it lists them, awarded by ATHE Ltd.
- Accounting
- Branding
- Economics for Business
- Factors Determining Marketing Strategies
- Financial Decision-making for Managers
- Human Resource Management
and 12 more in the full unit list below.
Free tools
Want a read on where you stand?
Three free tools, no account needed. Each one ends with a role, a level and a way in.
Learned on your own work, taught one-to-one.
Everything you just read, learned one-to-one on the job you already do. Your free first module is Future Fluency, so you can see how the teaching works before you pay for anything.
Build my plan, freeNo card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.
The title, level, credits, guided learning hours and unit learning outcomes on this page are taken from the Ofqual Register of Regulated Qualifications. Contains public sector information licensed under the Open Government Licence v3.0. Where this data comes from.