How you’d get it

How you’d get this certificate

  1. Zavmo teaches you. You learn the units one-to-one with an AI tutor, on your own work.
  2. You register with an approved centre. That is a college, training provider or employer OCN London has approved to offer this qualification. Zavmo is not an approved centre, so you register with them, not with us.
  3. The centre assesses, and OCN London awards. A qualified assessor at the centre judges your evidence, and the certificate comes from OCN London.

More on studying for a qualification

01What it is

The OCNLR Level 1 Certificate in Creative and Digital Media qualification has been developed to provide a flexible introduction to this exciting and important vocational sector. In the UK, the creative industries employ nearly three million people and add £80 billion to the economy every year. Helping develop interest in this sector and unleashing the latent talent of future creative and digital media workers, is hugely important for the UK and provides real and extensive opportunities for learners in richly varied fields and roles. These qualifications provides a means for that all-important introduction to the subject, which, it could be argued, provides a set of subjects with unparalleled potential for engaging even disaffected and challenged learners, as well as others, through practical project based and creative work right from the start of their studies.

These are the units OCN London registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated. Zavmo teaches towards them on your own work, and work done here is recognised as prior learning under the agreements we hold.

Zavmo is not an awarding body, is not an approved centre, and is not affiliated with OCN London. It does the teaching and the mapping. OCN London sets this qualification and awards it, and a qualified human assessor makes the assessment decision.

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02The units

What each unit actually teaches you to do

Action Planning for own Development Real unit · OCN London
This unit guides learners in recognising their own skills, knowledge, and abilities and matching these to potential career paths. You'll identify learning routes and create an action plan to support their personal and professional development.

What you'll be able to do

  • Recognise own skills, knowledge and abilities
  • Match own skills, knowledge, abilities and personal requirements with possible career paths
  • Know routes available for own learning and development, in relation to possible career paths
  • Plan own development
  • Action own development
Action Planning to Improve Performance in Mathematics Real unit · OCN London
You'll identify their strengths and areas for improvement in mathematics across number work, shape and space, and data handling. The unit supports setting personal targets with timescales to improve mathematical performance.

What you'll be able to do

  • Identify own strengths in mathematics
  • Identify areas to improve in mathematics
  • Set personal targets for improvements in mathematics
Applying for a Job Real unit · OCN London
This unit introduces learners to various job application methods, including online applications, CV submissions, and networking. You'll develop the skills to complete job application forms accurately and effectively.

What you'll be able to do

  • Understand different methods of applying for jobs, including online applications, CV submissions, and networking.
  • Complete a job application form accurately and effectively.
Awareness of Mental Health and Wellbeing Real unit · OCN London
You'll develop an understanding of mental health and wellbeing, including how mental health issues affect diverse groups. The unit covers accessing support and strategies to foster good mental health and wellbeing in oneself.

What you'll be able to do

  • Understand the meaning of the terms ‘mental health’ and ‘wellbeing’
  • Understand how mental health issues can affect diverse groups of people
  • Access support for mental health issues
  • Foster good mental health and wellbeing in oneself
Collaborative Working Using Digital Technology Real unit · OCN London
This unit equips learners with skills to prepare and use collabourative digital technologies safely and securely. You'll contribute effectively to tasks using these technologies while adhering to organisational policies and guidelines.

What you'll be able to do

  • Prepare collaborative technologies for use, ensuring they are set up correctly and ready for participants.
  • Use collaborative technology safely and securely, adhering to relevant guidelines and protocols.
  • Contribute to tasks using collaborative technologies, actively participating in group activities and discussions.
Creating Articles for the Media Real unit · OCN London
You'll explore different media types and formats, and develop skills to construct well-structured media articles and news releases. The unit also covers preparation for media interviews and understanding safeguarding protocols relevant to media production.

What you'll be able to do

  • Know about the different types of media and their formats.
  • Construct a well-structured and engaging media article.
  • Prepare effectively for a media interview, considering potential questions and key messages.
  • Understand safeguarding protocols and ethical considerations as they relate to article production and media engagement.
  • Construct a clear and concise news release for dissemination to the media.
Creating and Publishing Web Pages Real unit · OCN London
This unit introduces learners to the planning, creation, and publication of web pages. You'll understand website structure, content planning, accessibility considerations, and use software tools to format and publish web pages effectively.

What you'll be able to do

  • Understand how to plan the structure and content of web pages.
  • Understand the key considerations when creating web pages, such as accessibility and usability.
  • Utilise website software tools to structure web pages effectively.
  • Format web pages to enhance readability and visual appeal.
  • Publish web pages to a specified location, such as a web server.
Creative Media Production Skills Real unit · OCN London
It teaches you to research, plan, produce, and present creative media products. You'll develop skills in sourcing reliable information, planning production, delivering media content to an audience, and reviewing media products for improvement.

What you'll be able to do

  • Find out relevant information about a specific aspect of creative media.
  • Plan the production of a creative media product, considering resources and timelines.
  • Produce a creative media product, applying appropriate skills and techniques.
  • Present a completed media product effectively to a target audience.
  • Understand how to review media products, identifying strengths and areas for improvement.
Creative Writing Real unit · OCN London
You'll develop creative writing skills by understanding distinctions between fiction and non-fiction. The unit covers using personal experience as inspiration, identifying target audiences, drafting creative pieces, and reflecting critically on their own writing.

What you'll be able to do

  • Understand the key differences between fiction and non-fiction writing styles and techniques.
  • Understand how to effectively use personal experiences as a basis for creative writing, while maintaining appropriate boundaries.
  • Identify a specific target audience for a piece of creative writing and tailor the content accordingly.
  • Draft a piece of creative writing, demonstrating appropriate use of language and structure.
  • Reflect critically on own creative writing work, identifying areas for improvement and development.
Critical Thinking Real unit · OCN London
You'll develop critical thinking skills by understanding its nature and importance, recognising assumptions, bias, and stereotyping, and analysing argument structure and style. The unit also covers forming arguments and asking critical questions.

What you'll be able to do

  • Explain the nature and importance of critical thinking in various situations.
  • Recognise and explain the nature of assumption, bias and stereotyping in information and arguments.
  • Describe how structure and style impact on the effectiveness of an argument.
  • Formulate a coherent and well-supported argument on a given topic.
  • Ask critical questions to analyse information and evaluate arguments.
Developing Animation Real unit · OCN London
This unit provides knowledge of various animation styles and techniques. You'll develop and record ideas for animated sequences, produce necessary materials, and review their work to identify strengths and areas for improvement.

What you'll be able to do

  • Know different animation styles and techniques used in the industry
  • Develop initial ideas for an animated sequence
  • Record ideas effectively for an animated sequence
  • Produce appropriate materials for an animated sequence
  • Understand how to review own work to identify areas for improvement
Developing Confidence and Self-Esteem Real unit · OCN London
It teaches you to understand the impact of confidence and self-esteem on personal and professional life. You'll explore methods to build confidence and self-esteem and recognise their significance for overall well-being.

What you'll be able to do

  • Understand the impact of confidence on personal and professional life.
  • Know what is meant by self-esteem and its importance for well-being.
  • Understand ways of building confidence and self-esteem, such as positive self-talk and setting achievable goals.
Developing Multimedia Products Real unit · OCN London
You'll gain skills to generate ideas, plan, produce, and present multimedia products. The unit also covers reviewing their work to evaluate effectiveness and identify areas for enhancement.

What you'll be able to do

  • Understand how to generate creative ideas for multimedia products
  • Understand how to plan the development of a multimedia product
  • Produce a functional multimedia product
  • Present a completed multimedia product to an audience
  • Understand how to review own work to identify areas for improvement
Digital 3D Modelling for Creative Media Industries Real unit · OCN London
This unit covers the production process of 3D objects using digital modelling software. You'll create primitive and complete 3D objects, plan their development, present finished models, and review their work to inform improvements.

What you'll be able to do

  • Know about the processes involved in the production of 3D objects
  • Produce basic primitive 3D objects
  • Understand how to plan the creation of a 3D object using primitives
  • Understand how to produce a complete 3D object
  • Present a finished 3D object
  • Understand how to review a 3D object to identify areas for improvement
Digital Content Creation – Audio and Video Real unit · OCN London
You'll learn to design digital publications incorporating audio and video elements. The unit covers inputting, formatting, and producing rich media digital publications tailored to purpose and target audience.

What you'll be able to do

  • Design a digital publication, considering its purpose and target audience.
  • Input audio and video material elements effectively within a rich media publication design.
  • Format and produce a rich media digital publication to a professional standard.
Digital Content Creation – Text and Image Real unit · OCN London
This unit develops learners' ability to design, create, and produce digital publications combining text and images. You'll justify design choices and edit and format content to meet specified requirements.

What you'll be able to do

  • Design a digital publication that includes text and images.
  • Input text and combine it with other digital media within a publication design.
  • Edit, format and produce a digital publication.
Digital Graphics Editing Real unit · OCN London
You'll understand the uses and principles of digital graphics and develop skills to plan and produce digital graphic content. The unit includes reviewing graphics to assess quality and effectiveness in communication.

What you'll be able to do

  • Know about the various uses of digital graphics in different contexts
  • Know the fundamental principles of digital graphics editing
  • Understand how to plan the editing process for digital graphics
  • Produce a professional-looking digital graphic
  • Review a digital graphic to identify areas for improvement
Digital Image Manipulation Real unit · OCN London
This unit focuses on techniques for producing manipulated digital images. You'll identify suitable methods, apply image manipulation tools using software, and produce images to a satisfactory standard.

What you'll be able to do

  • Produce manipulated images using appropriate techniques
  • Produce manipulated images to a satisfactory standard
Digital Photography Real unit · OCN London
You'll gain foundational knowledge of digital cameras and photography techniques. The unit covers planning photo-shoots and taking photographs using digital cameras, with attention to composition and technical features.

What you'll be able to do

  • Know about the different types and features of digital cameras.
  • Understand how to plan a photo-shoot, including location scouting and equipment preparation.
  • Take photographs using a digital camera, demonstrating appropriate composition and technical skills.
Digital Video Real unit · OCN London
This unit develops learners' abilities to plan, shoot, and edit short films and video content. Skills include camera operation, in-camera editing, recording interviews, and producing experimental and documentary videos.

What you'll be able to do

  • Plan a 10-shot film, including storyboarding and shot listing.
  • Shoot a film, demonstrating camera operation and shot composition skills.
  • Edit a film in-camera, using basic editing techniques.
  • Record Vox Pop interviews on video, ensuring clear audio and engaging content.
  • Capture sounds and pictures for an experimental video, exploring creative techniques.
  • Plan a short documentary video, including research and scripting.
  • Shoot a short documentary video, capturing relevant footage and interviews.
  • Edit a short documentary video, creating a coherent and engaging narrative.
Enterprise Skills Real unit · OCN London
You'll understand the characteristics and skills of successful entrepreneurs and their importance in business contexts. The unit also supports learners in recognising and developing their own enterprising qualities.

What you'll be able to do

  • Understand the characteristics of successful entrepreneurs and how these are important in business situations, such as resilience, innovation, and leadership.
  • Understand own strengths as an enterprising person and ways to develop own enterprising characteristics, such as problem-solving and communication skills.
Essay Writing Real unit · OCN London
This unit equips learners with skills to interpret essay tasks, plan and research effectively, and present information clearly in essay form. You'll be able to construct well-structured essays that meet specified criteria.

What you'll be able to do

  • Interpret and understand the requirements of an essay task
  • Plan the structure and content of an essay effectively
  • Research and gather relevant information for the purpose of essay writing
  • Present information clearly and coherently in essay form, following appropriate conventions
Establishing a Career in The Music Industry Real unit · OCN London
You'll explore career path objectives within the music industry, identifying personal skills and opportunities. The unit supports planning personal and professional development to establish and progress a career in the sector.

What you'll be able to do

  • Understand ‘Career Path Objectives’ and the steps required to achieve them, including setting realistic goals.
  • Understand how to create own role within the music industry, identifying skills and opportunities.
  • Plan own personal and professional development, including identifying training needs and career goals.
Exploring a Career in the Creative Sector Real unit · OCN London
It teaches you to recognise career opportunities within the creative sector. You'll identify roles and pathways, set future career goals, and understand the importance of CVs and portfolios for career development.

What you'll be able to do

  • Recognise career opportunities in the creative sector, identifying different roles and pathways.
  • Identify future opportunities or goals, setting personal career aspirations.
  • Understand the value of CVs or portfolios for career development, recognising their importance in showcasing skills and experience.
Following Instructions Real unit · OCN London
You'll understand the importance of following instructions in workplace and other settings. The unit develops skills to accurately and safely follow written and verbal instructions to complete tasks.

What you'll be able to do

  • Recognise why following instructions is important in different situations
  • Follow simple instructions accurately and safely
Game Engine Technologies for Creative Media Industries Real unit · OCN London
You'll gain knowledge of 3D game engines and their functionalities. The unit covers planning and creating 3D game levels using level editors, and applying testing techniques to ensure quality and resolve issues.

What you'll be able to do

  • Know about different 3D game engines and their functionalities.
  • Plan the development of a 3D game level using a 3D game engine, including level design and asset selection.
  • Use a Level editor to create a 3D game engine map, implementing design elements and interactive features.
  • Apply testing techniques to a 3D game engine map, identifying and resolving issues.
Images and Design in Newspapers and Magazines Real unit · OCN London
This unit provides understanding of newspaper formats and the role of images and graphic design in print media. You'll design draft pages for newspapers and magazines, and review their work to enhance layout and visual impact.

What you'll be able to do

  • Identify the standard formats used in newspaper production.
  • Recognise the importance of images in newspaper and magazine layouts.
  • Recognise the importance of graphic design in newspaper and magazine layouts.
  • Produce a draft page design for a newspaper.
  • Produce a draft page design for a magazine.
  • Evaluate the strengths and weaknesses of own work.
  • Identify areas for improvement in own work.
Improving Personal Productivity Real unit · OCN London
It teaches you to plan and use digital software and systems to enhance personal productivity. You'll learn to complete tasks efficiently, manage information effectively, and review the suitability of digital tools to ensure successful work activities.

What you'll be able to do

  • Plan the use of digital software to improve productivity.
  • Use digital systems and software efficiently to complete planned tasks.
  • Review the selection and use of digital tools to make sure that work activities are successful.
  • Use digital tools to improve personal productivity and time management.
Internet Safety for IT users Real unit · OCN London
You'll gain an understanding of internet safety risks, including malware, phishing, and cyberbullying. The unit covers safeguarding techniques for online activity and data security measures such as strong passwords and secure browsing practices.

What you'll be able to do

  • Understand the potential risks associated with using the Internet, including malware, phishing, and cyberbullying.
  • Safeguard oneself and others when working online by implementing appropriate safety measures.
  • Take precautions to maintain data security and protect personal information online.
Introduction to Digital Photograph Processing Real unit · OCN London
You'll be introduced to digital photograph processing using software. The unit covers opening, viewing, adjusting, cropping, resizing, and personalising digital photographs for printed use.

What you'll be able to do

  • Use a software package to open and view digital photographs.
  • Use a software package to adjust the brightness and contrast of digital photographs.
  • Use a software package to crop digital photographs.
  • Use a software package to resize digital photographs.
  • Adapt digital photographs to meet the requirements for printing.
  • Add personalised elements to digital photographs for use in printed form.
Introduction to Film Making Real unit · OCN London
This unit introduces learners to fundamental film making concepts, including various film making styles, camera usage, and equipment operation. You'll develop the ability to apply film making vocabulary and practise safe working methods with film making equipment.

What you'll be able to do

  • Identify different film making styles.
  • Describe the characteristics of different film making styles.
  • Explain how cameras are used in film making to achieve different effects.
  • Operate film making equipment to produce a short film.
  • Use appropriate film making vocabulary to describe film making processes.
  • Work safely with film making equipment, adhering to relevant health and safety guidelines.
Introduction to Interactive Media Products Real unit · OCN London
You'll explore different types of interactive media products and their uses, including interactive websites, games, and presentations. The unit develops skills in using interactive media techniques and technology to create products and review their own work.

What you'll be able to do

  • Identify different types of interactive media products.
  • Describe the features of different types of interactive media products.
  • Explain the uses of interactive media techniques.
  • Explain the uses of interactive media technology.
  • Use interactive media techniques to create an interactive media product.
  • Use interactive media technology to create an interactive media product.
  • Evaluate the strengths and weaknesses of own work.
  • Identify areas for improvement in own work.
Introduction to Programming Real unit · OCN London
This unit introduces fundamental programming concepts including variables, sequencing, repetition, Boolean expressions, and selection. You'll develop the ability to plan, create, and debug simple computer programmes using these core principles.

What you'll be able to do

  • Apply variables effectively in computer programming.
  • Utilise sequencing effectively in computer programming.
  • Implement repetition/iteration effectively in computer programming.
  • Apply Boolean expressions effectively in computer programming.
  • Utilise selection effectively in computer programming.
  • Plan, create and debug a simple computer program effectively.
Introduction to Radio Production and Interviewing Real unit · OCN London
This unit covers the identification and characteristics of different radio programme types, relevant local radio stories, and interviewing skills. You'll also understand radio production techniques, sound recording equipment, and health and safety considerations.

What you'll be able to do

  • Identify different types of radio programmes.
  • Describe the characteristics of different types of radio programmes.
  • Identify stories that are relevant for local radio audiences.
  • Conduct an interview with a subject, asking relevant questions.
  • Use different techniques for radio production, such as voice-overs and sound effects.
  • Operate sound recording equipment to record audio for radio programmes.
  • Describe relevant Health and Safety issues for radio production.
  • Describe relevant Health and Safety issues for radio interviewing.
  • Apply relevant Health and Safety measures during radio production and interviewing.
Introduction to Study Skills Real unit · OCN London
You'll explore personal learning development, effective use of information from various sources, and strategies for planning and managing work. The unit supports the development of study skills to improve learning outcomes and work production.

What you'll be able to do

  • Understand how to develop personal learning skills to improve performance.
  • Understand and use information from various sources effectively.
  • Plan, manage, and produce work to meet specified requirements.
Marketing Real unit · OCN London
You'll gain an understanding of marketing and sales concepts, including their core functions and interrelationship. The unit also covers the four Ps of the marketing mix and their application in targeting different markets.

What you'll be able to do

  • Understand the fundamental concepts of marketing and sales, including their definitions and interrelationship.
  • Know the key elements of the marketing mix (Product, Price, Place, Promotion) and their application in different contexts.
Note Taking Real unit · OCN London
This unit covers the reasons for note taking in different contexts and the use of various note taking systems. You'll practise both linear and non-linear methods and apply their notes effectively for specific purposes.

What you'll be able to do

  • Recognise the reasons for making notes in different contexts
  • Demonstrate the ability to use different note taking systems effectively
  • Utilise notes effectively for a specific purpose, such as revision or report writing
Organisational Skills Real unit · OCN London
You'll understand the importance of organisational skills for task efficiency and goal achievement. The unit includes prioritisation techniques and methods to plan and complete multi-step tasks within set timeframes.

What you'll be able to do

  • Know why organisational skills are important for efficiency and effectiveness
  • Select the most important task from a number of tasks that must be completed, using prioritisation techniques
  • Complete a task with multiple steps on time, using planning and organisational methods
Planning and Carrying Out Research Real unit · OCN London
This unit guides learners through planning and conducting research projects, including defining research questions, gathering and analysing information, and presenting findings. You'll also review their research skills to identify areas for improvement.

What you'll be able to do

  • Plan research by defining a clear research question and identifying appropriate resources.
  • Carry out the research plan, gathering and analysing relevant information.
  • Present the findings of the research in a clear and concise manner.
  • Review own skills in planning, carrying out and presenting research, identifying areas for development.
Presentation Skills Real unit · OCN London
You'll study different presentation types and styles, and the key elements involved in preparing and delivering presentations. The unit develops skills for effective communication and includes self-review of presentation performance.

What you'll be able to do

  • Know about presentations and presentation styles
  • Know about the elements and skills involved in the preparation of a presentation
  • Know about the elements and skills involved in the delivery of a presentation
  • Deliver a presentation
  • Review own performance in preparing a presentation
  • Review own performance in delivering a presentation
Problem Solving Skills Real unit · OCN London
This unit examines factors affecting problem solving, such as bias and emotional state, and the use of evidence to inform solutions. You'll apply structured problem-solving processes to address defined problems methodically.

What you'll be able to do

  • Understand factors that might influence problem solving, such as personal bias or lack of information
  • Use evidence to assist problem solving effectively
  • Apply problem solving processes in a structured manner
Punctuation and Grammar Real unit · OCN London
You'll develop skills in using punctuation and grammar correctly to enhance clarity in writing. The unit covers the correct use of punctuation marks and grammatical structures to construct clear and coherent sentences.

What you'll be able to do

  • Use punctuation to aid understanding
  • Use grammar to aid understanding
Reading Real unit · OCN London
This unit develops learners' ability to read and interpret various text types for different purposes. You'll use textual features to locate information, understand main ideas, and recognise the intended audience and message.

What you'll be able to do

  • Read and interpret different types of texts.
  • Recognise that texts can have different purposes.
  • Use features of texts to find out specific information.
  • Identify the main points and ideas presented in a text.
  • Use organisational and structural features to locate information within a text.
Resilience Skills Real unit · OCN London
You'll explore the concept of resilience, its importance, and strategies to develop resilience skills. The unit includes techniques for managing challenges and maintaining well-being in personal and professional contexts.

What you'll be able to do

  • Understand the importance of resilience in overcoming challenges and setbacks
  • Develop resilience through specific strategies and techniques
  • Develop resilience skills to cope with difficult situations and maintain well-being
Revision and Exam Skills Real unit · OCN London
This unit provides learners with knowledge and skills for effective revision and examination preparation. You'll establish suitable study environments, apply revision techniques, maintain well-being, and demonstrate examination-taking skills.

What you'll be able to do

  • Understand the purpose of academic examinations and their role in assessment.
  • Establish a suitable study environment conducive to effective revision.
  • Use a range of revision techniques to consolidate learning.
  • Maintain personal health and well-being when undertaking academic revision and examination preparation.
  • Take an academic examination, demonstrating appropriate examination techniques.
Speaking and Listening Skills Real unit · OCN London
You'll develop fundamental speaking and listening skills for effective communication. The unit covers appropriate language use, presentation of information, information gathering, and engagement in discussions.

What you'll be able to do

  • Communicate effectively with others in a range of situations.
  • Present information effectively to others using appropriate methods.
  • Obtain information from others through active listening and questioning.
  • Engage in discussion, contributing relevant points and respecting different viewpoints.
Spelling Real unit · OCN London
It teaches you to identify correct spellings using dictionaries, spell checkers, and online tools. You'll assess their spelling strengths and weaknesses and maintain a personal spelling improvement programme.

What you'll be able to do

  • Find correct spellings using a variety of resources, such as dictionaries, spell checkers, and online tools.
  • Understand own spelling strengths and weaknesses to identify areas for improvement.
  • Maintain a personal spelling programme to develop and improve spelling skills over time.
Spreadsheets Real unit · OCN London
You'll learn to use spreadsheets for data entry, organisation, calculation, and presentation. The unit covers multiple worksheets, formulas, graphical data representation, sorting, and data management techniques.

What you'll be able to do

  • Recognise and describe different uses for spreadsheets in various contexts.
  • Enter data accurately and efficiently into a spreadsheet.
  • Create and use multiple worksheets within a workbook to organise data.
  • Use formulas in a spreadsheet to calculate data, including basic arithmetic operations.
  • Present data in graphical form using appropriate chart types.
  • Sort and manage data in a spreadsheet using filtering and sorting techniques.
  • Print a spreadsheet, ensuring it is formatted correctly and easy to read.
Teamwork Skills Real unit · OCN London
This unit develops learners' teamwork skills, including contributing to team and individual goal setting, understanding roles and responsibilities, planning and undertaking team activities, and reviewing team performance.

What you'll be able to do

  • Contribute to the setting of team goals by offering suggestions and ideas.
  • Contribute to the setting of individual goals within the team, aligned with overall objectives.
  • Demonstrate an understanding of own role and responsibilities within the team.
  • Plan team activities, considering resources and timescales.
  • Undertake team activities effectively, working collaboratively with others.
  • Review team activities, identifying areas for improvement and lessons learned.
Time Management Skills Real unit · OCN London
You'll understand the importance of effective time management and explore techniques such as prioritisation and scheduling. The unit supports planning and managing personal time to improve productivity and meet deadlines.

What you'll be able to do

  • Understand the importance of good time management in personal and professional contexts
  • Know ways to promote good time management techniques and strategies
  • Plan own use of time effectively to meet deadlines and achieve goals
  • Improve own time management skills through reflection and adjustments
Understanding Journalistic Writing Real unit · OCN London
It teaches you to distinguish journalistic writing from other forms by examining style, structure, and purpose. You'll understand the importance of accuracy, fact-checking, and impartiality in journalistic writing.

What you'll be able to do

  • Know how journalistic writing differs from other forms of writing, such as creative writing or academic writing, in terms of style, structure and purpose.
  • Know the primary purpose of journalistic writing, including informing, educating, and entertaining the public.
  • Understand the critical need for accuracy in journalistic writing, including fact-checking, sourcing, and avoiding bias.
Understanding the Purpose of Advertising Real unit · OCN London
You'll develop the ability to differentiate advertisements from other media content and understand how advertisements are used to sell products and services. The unit also covers persuasive techniques and audience targeting within advertising.

What you'll be able to do

  • Distinguish advertisements from other forms of media content, such as news articles, entertainment programmes, and social media posts.
  • Understand how advertisements are strategically used to sell products or services, including the use of persuasive techniques and target audiences.
Undertaking an Enterprise Project Real unit · OCN London
This unit equips learners with knowledge to select and plan an enterprise project for a target market. You'll understand associated costs, marketing significance, and how to monitor and review the project effectively.

What you'll be able to do

  • Select an enterprise project for a particular target market, considering their needs and preferences.
  • Know about the costs involved in setting up the product or service, including materials, labour, and marketing expenses.
  • Know the significance of effective marketing in promoting the product or service to the target market.
  • Plan, monitor and review the enterprise project, ensuring it stays on track and meets its objectives.
Urban Music Production Real unit · OCN London
This unit provides learners with knowledge of the evolution and subgenres of urban music, as well as the basic functions of recording studio equipment. You'll develop skills in producing, mixing, and saving music using a digital audio workstation.

What you'll be able to do

  • Understand the historical evolution of ‘urban music’ as a genre, including its origins, influences, and subgenres.
  • Understand the basic functions of popular devices commonly found in music and recording studios, such as microphones, mixers, and audio interfaces.
  • Understand the basic technical terms used in digital music production and sound recording, such as frequency, amplitude, and decibels.
  • Produce, mix and save music using a digital audio workstation (DAW), demonstrating practical skills in music creation.
Using Social Media Real unit · OCN London
You'll explore the opportunities and risks associated with social media use, including communication, networking, marketing, privacy, cyberbullying, and misinformation. The unit also develops practical skills in accessing and posting content on social media platforms.

What you'll be able to do

  • Know the various opportunities available through the effective use of social media platforms, including communication, networking, and marketing.
  • Understand the potential risks associated with the use of social media, including privacy concerns, cyberbullying, and misinformation.
  • Use social media platforms to access and post content effectively, demonstrating responsible and appropriate online behaviour.
Word Processing Real unit · OCN London
You'll learn to use word processing software to enter, edit, and combine text and other information. The unit covers structuring documents logically and applying formatting tools to produce well-presented documents.

What you'll be able to do

  • Enter, edit and combine text and other information effectively in word processed documents
  • Structure information logically and clearly within word processed documents
  • Use word processing software tools to format and present documents to a professional standard
Writing Real unit · OCN London
It teaches you to develop skills in planning, drafting, and proofreading written work. You'll be able to present main points logically, organise information into short, focused paragraphs, and use connecting phrases to ensure clarity and coherence in their writing.

What you'll be able to do

  • Present main points in a logical order
  • Write in short paragraphs
  • Plan written work
  • Draft written work
  • Proofread writing
  • Correct writing
03The standards

The national standards these units are built against

What the job actually needs, in the words employers and awarding bodies already use for the work itself.

  • Contribute to creativity and innovation in journalism

    Standard
  • Create animated assets for games and interactive media projects

    Standard
  • Improve own knowledge and performance in animation

    Standard
  • Make the most of opportunities to increase your skills and gain experience in the creative industries

    Standard
  • Present ideas and information to others in the creative industries

    Standard
  • Support and manage junior colleagues in the creative industries

    Standard
04Where it leads

The jobs these credits are mapped to

A qualification is never a dead end here. Each of these is a job record this qualification is a mapped route into.

Showing 6 roles, drawn from 88 job records mapped to this qualification. Near-identical records are folded together, and each row says how many it stands for.

Where this can lead

Marketing Coordinator

This work can lead to roles such as senior marketing specialist or marketing manager, and towards content strategy.

See the whole journey
05The credits

The credits, and who awards them

Level 1 credits are regulated, and they are awarded by OCN London rather than by Zavmo. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you have covered and what is next.

What you would be collecting

Action Planning for own DevelopmentAction Planning to Improve Performance in MathematicsApplying for a JobAwareness of Mental Health and WellbeingCollaborative Working Using Digital TechnologyCreating Articles for the MediaCreating and Publishing Web PagesCreative Media Production Skills

Each one is a real unit registered against this qualification.

How you’d practise it

You don’t watch this. You do it.

You are not assessed on remembering this. You are assessed on applying it, analysing it, evaluating it and producing something. So that is what the practice is: projects, role play and your own live cases, with a tutor in the room.

The Coach The Coach · your practice partner Illustration
The Coach You have to open the conversation in “Introduction to Radio Production and Interviewing”. Say the first line to me, exactly as you would say it to them.
You I wanted to have a quick chat about how things have been going recently.
The Coach That is the warning shot, and they will spend it worrying. Try the version that says what this is about in the first sentence.
The same lesson on the real thing: the conversation in the middle, the thinking ladder on the left, and the criteria each answer is evidencing on the right.
  • Rehearse the conversation Apply

    “Introduction to Radio Production and Interviewing” is a conversation before it is a document. You have it with Zavmo playing the other person, badly at first, then again once you know what you actually want to say.

  • Pitch it Evaluate

    “Enterprise Skills” gets practised as a pitch. You make the case out loud, Zavmo asks the question the room would ask, and you make it again.

  • Bring your own plan Create

    For “Action Planning for own Development” you bring the plan you are actually working on, not a case study. Zavmo pulls on the assumptions in it until the weak one shows.

  • Map a live decision Analyse

    “Planning and Carrying Out Research” runs on a decision you are facing now. Zavmo maps it with you and shows what the second-order effect looks like before you find out the slow way.

What you leave holding

The standards this credential builds, in the shape the product keeps them

Nothing here is marked learned. There is no learner on a public page, so the map shows what the qualification covers rather than what anybody has done.

See Your Progress Grow Illustration
OCNLR Level 1 Certificate in Creative and Digital Media
  • Contribute to creativity and innovation in journalism
  • Create animated assets for games and interactive media projects
  • Improve own knowledge and performance in animation
  • Make the most of opportunities to increase your skills and gain experience in the creative industries
  • Present ideas and information to others in the creative industries
  • Support and manage junior colleagues in the creative industries
This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

How you would learn this

One to one, on the work you already do

A tutor sets the task against your own job and marks the reasoning, at your pace. There is no cohort to fall behind.

A lesson from Action Planning for own Development, one of this qualification's own units.

Action Planning for own Development Level 1

Applied to your work in any of these jobs

This unit guides learners in recognising their own skills, knowledge, and abilities and matching these to potential career paths. Learners will identify learning routes and create an action plan to support their personal and professional development.

How the thinking builds
  1. 1 Remember
  2. 2 Understand
  3. 3 Apply
  4. 4 Analyse
  5. 5 Evaluate
  6. 6 Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

It is £70 a month, billed monthly. Your free first module is Future Fluency, and you can cancel any time. Teaching towards this qualification begins when you subscribe.

Your Plan Illustration

Built for OCNLR Level 1 Certificate in Creative and Digital Media

57 units in this credential, in the order it lists them, awarded by OCN London.

  1. Action Planning for own Development
  2. Action Planning to Improve Performance in Mathematics
  3. Applying for a Job
  4. Awareness of Mental Health and Wellbeing
  5. Collaborative Working Using Digital Technology
  6. Creating Articles for the Media

and 51 more in the full unit list below.

These are the real units of this credential, in its own order. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

Learned on your own work, taught one-to-one.

Everything you just read, learned one-to-one on the job you already do. Your free first module is Future Fluency, so you can see how the teaching works before you pay for anything.

Build my plan, free

No card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.

The title, level, credits, guided learning hours and unit learning outcomes on this page are taken from the Ofqual Register of Regulated Qualifications. Contains public sector information licensed under the Open Government Licence v3.0. Where this data comes from.