How you’d get it

How you’d get this certificate

  1. Zavmo teaches you. You learn the units one-to-one with an AI tutor, on your own work.
  2. You register with an approved centre. That is a college, training provider or employer Highfield Qualifications has approved to offer this qualification. Zavmo is not an approved centre, so you register with them, not with us.
  3. The centre assesses, and Highfield Qualifications awards. A qualified assessor at the centre judges your evidence, and the certificate comes from Highfield Qualifications.

More on studying for a qualification

01What it is

The Highfield Level 1 Diploma in Work-Related Studies for the Customer Service Sector (RQF) is a vocationally-related qualification. It allows learners to develop knowledge and skills relevant to customer service roles. Units cover topics such as teamwork, communication, and equality and diversity.

These are the units Highfield Qualifications registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated. Zavmo teaches towards them on your own work.

Zavmo is not an awarding body, is not an approved centre, and is not affiliated with Highfield Qualifications. It does the teaching and the mapping. Highfield Qualifications sets this qualification and awards it, and a qualified human assessor makes the assessment decision.

02The units

What each unit actually teaches you to do

Awareness of Equality and Diversity Real unit · Highfield Qualifications
This unit provides an understanding of key equality and diversity concepts, including definitions, discrimination, and inclusive behaviours. You'll study relevant UK legislation and recognise the importance of promoting equality and diversity within organisations.

What you'll be able to do

  • Understand definitions and key concepts that are important regarding equality and diversity
  • Know the relevant legislation and regulations used in Equality and Diversity
  • Understand why Equality and Diversity is key in organisations and the benefits of promoting it
Communication Methods Real unit · Highfield Qualifications
This unit provides knowledge of various communication methods and models used in customer service. You'll explore effective communication techniques for online, face-to-face, and telephone interactions to support customer satisfaction.

What you'll be able to do

  • Understand different methods of communication and their applications
  • Understand how different methods of communication support customer service
  • Understand different communication models and their principles
  • Understand ways to communicate effectively with customers over the internet using various tools
  • Understand ways to communicate effectively with customers face-to-face using appropriate techniques
  • Understand ways to communicate effectively with customers over the phone using professional etiquette
Complaint Resolution Real unit · Highfield Qualifications
You'll understand the difference between handling and resolving complaints, including managing complaints on social media. The unit covers recognising complaint escalation signs and applying appropriate skills and techniques for effective resolution.

What you'll be able to do

  • Understand the differences between handling complaints and resolving complaints effectively
  • Understand how to deal with complaints on social media platforms professionally
  • Know the signs of complaint intensification to prevent escalation
  • Know methods of avoidance to de-escalate potentially intensifying complaints
  • Know the skills that can be used to resolve complaints effectively
  • Know the attributes that can be used to resolve complaints effectively
  • Know the techniques that can be used to resolve complaints effectively
Creating First Impressions Real unit · Highfield Qualifications
You'll study factors influencing customers' first impressions, such as appearance, body language, tone of voice, and communication style. The unit focuses on creating positive first impressions in a business context to enhance customer experience.

What you'll be able to do

  • Understand the various factors that can influence a customer's first impressions in a business context
  • Create a positive first impression when interacting with customers
Customer Feedback Real unit · Highfield Qualifications
This unit covers the importance of collecting customer feedback to understand customer needs and expectations. You'll analyse how feedback identifies business strengths and areas for improvement, and how it can influence future planning to enhance customer satisfaction.

What you'll be able to do

  • Know why collecting customer feedback is important for business improvement and customer satisfaction
  • Understand how customer feedback can be analysed and used to improve products, services, and customer experience
  • Know how customer feedback can influence future planning and strategic decision-making within an organisation
Expectations of working in a customer service role Real unit · Highfield Qualifications
This unit covers the expectations of working in a customer service role, focusing on punctuality, professional appearance, and the impact of shift patterns. You'll understand how these factors affect colleagues, customers, and service delivery.

What you'll be able to do

  • Explain the importance of punctuality and time keeping in a customer service role.
  • Describe the correct way to dress and present themselves professionally in a customer service role.
  • Explain the impact and importance of shift patterns on personal life and customer service delivery.
Legislation and Regulation in the Customer Service Environment Real unit · Highfield Qualifications
You'll identify key legislation and regulations relevant to customer service and understand their impact on service practices. The unit includes data protection and consumer rights legislation to ensure compliance and ethical customer interactions.

What you'll be able to do

  • Identify the key legislation and regulations that are relevant to a customer service environment.
  • Explain how legislation and regulations impact customer service practices and customer rights.
Listening Techniques Real unit · Highfield Qualifications
You'll develop an understanding of active listening techniques to improve customer interactions. The unit covers paying attention, showing empathy, providing feedback, and identifying customer needs through effective listening.

What you'll be able to do

  • Understand active listening techniques, including paying attention, showing empathy, and providing feedback
  • Listen to customers effectively, to understand their needs and resolve their issues
Making Conversation and Building Rapport Real unit · Highfield Qualifications
You'll develop knowledge of building rapport with customers through effective verbal and non-verbal communication techniques. The unit emphasises the use of suitable questioning methods to enhance customer satisfaction in professional interactions.

What you'll be able to do

  • Understand the importance of building rapport with customers in a professional setting
  • Know ways to build rapport with customers through effective communication
  • Use suitable questioning techniques when making conversation with customers
Personal Development within Customer Service Real unit · Highfield Qualifications
This unit covers methods for gathering feedback on personal customer service performance and learning activities for skill development. You'll understand the benefits of continuous personal development to improve service quality.

What you'll be able to do

  • Know the various methods and techniques used to gather feedback on own performance in a customer service role
  • Know the range of learning activities that can be undertaken to develop own ability and skills in customer service
  • Understand the benefits of continuously developing own skills and knowledge to improve performance in customer service
Standardised Approach to Customer Service Real unit · Highfield Qualifications
This unit explores the benefits of standardised customer service and the importance of setting clear expectations. You'll understand how these practices contribute to consistent service delivery, customer satisfaction, and business reputation.

What you'll be able to do

  • Understand the benefits of having set standards in customer service, such as improved customer satisfaction and business reputation
  • Understand why expectations have to be set in a customer service environment, to ensure consistent and reliable service delivery
Teamwork in Customer Service Real unit · Highfield Qualifications
You'll explore the significance of teamwork in achieving customer service goals and the benefits of collabourative working. The unit also covers how to contribute ideas effectively and support team objectives within a customer service environment.

What you'll be able to do

  • Know why working collaboratively with others in a team is important for achieving common goals in customer service
  • Understand how to effectively support the work of a team by contributing ideas, sharing information, and assisting colleagues
Use of online and digital software and systems Real unit · Highfield Qualifications
This unit covers safe use of online and digital systems, including social media platforms, email, and online chat facilities. You'll understand online security risks and how to communicate effectively and securely in digital customer service environments.

What you'll be able to do

  • Safely use online and digital systems
  • Understand the uses of social media platforms for communication and information sharing
  • Communicate effectively using email and online chat facilities
By email

Free, by email

Is this the right qualification for you?

One email to help you decide: the facts, what it teaches, the jobs it leads to and where to start free. With a link back here. Nothing else follows unless you confirm your address.

Your employer, or 'self-employed'

Study the units online with a personal AI tutor, for £70 a month. Your first Future Fluency module is free.

03The standards

The national standards these units are built against

What the job actually needs, in the words employers and awarding bodies already use for the work itself.

  • Respond to legislation which affects customers' rights

    Standard
04Where it leads

The jobs these credits are mapped to

A qualification is never a dead end here. Each of these is a job record this qualification is a mapped route into.

Showing 6 roles, drawn from 11 job records mapped to this qualification. Near-identical records are folded together, and each row says how many it stands for.

Where this can lead

Complaints Specialist

This work can lead to a lead complaints analyst role, shaping how complaints are handled, or a complaints manager role, running the wider function.

See the whole journey
Still deciding?

One email to help you decide: the facts, what it teaches, the jobs it leads to and where to start free. With a link back here. Nothing else follows unless you confirm your address.

05The credits

The credits, and who awards them

Level 1 credits are regulated, and they are awarded by Highfield Qualifications rather than by Zavmo. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you have covered and what is next.

What you would be collecting

Awareness of Equality and DiversityCommunication MethodsComplaint ResolutionCreating First ImpressionsCustomer FeedbackExpectations of working in a customer service roleLegislation and Regulation in the Customer Service EnvironmentListening Techniques

Each one is a real unit registered against this qualification.

How you’d practise it

You don’t watch this. You do it.

You are not assessed on remembering this. You are assessed on applying it, analysing it, evaluating it and producing something. So that is what the practice is: projects, role play and your own live cases, with a tutor in the room.

The Coach The Coach · your practice partner Illustration
The Coach You have to open the conversation in “Complaint Resolution”. Say the first line to me, exactly as you would say it to them.
You I wanted to have a quick chat about how things have been going recently.
The Coach That is the warning shot, and they will spend it worrying. Try the version that says what this is about in the first sentence.
The same lesson on the real thing: the conversation in the middle, the thinking ladder on the left, and the criteria each answer is evidencing on the right.
  • Rehearse the conversation Apply

    “Complaint Resolution” is a conversation before it is a document. You have it with Zavmo playing the other person, badly at first, then again once you know what you actually want to say.

  • Map a live decision Analyse

    “Awareness of Equality and Diversity” runs on a decision you are facing now. Zavmo maps it with you and shows what the second-order effect looks like before you find out the slow way.

  • Lead it Apply

    “Teamwork in Customer Service” is practised on the team you actually have. You talk through the call you are about to make, and Zavmo makes you say it the way you would say it to them.

How you would learn this

One to one, on the work you already do

A tutor sets the task against your own job and marks the reasoning, at your pace. There is no cohort to fall behind.

A lesson from Awareness of Equality and Diversity, one of this qualification's own units.

Awareness of Equality and Diversity Level 1

Applied to your work in any of these jobs

This unit provides an understanding of key equality and diversity concepts, including definitions, discrimination, and inclusive behaviours. Learners will study relevant UK legislation and recognise the importance of promoting equality and diversity within organisations.

How the thinking builds
  1. 1 Remember
  2. 2 Understand
  3. 3 Apply
  4. 4 Analyse
  5. 5 Evaluate
  6. 6 Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

It is £70 a month, billed monthly. Your free first module is Future Fluency, and you can cancel any time. Teaching towards this qualification begins when you subscribe.

Your Plan Illustration

Built for Highfield Level 1 Diploma in Work-Related Studies for the Customer Service Sector (RQF)

13 units in this credential, in the order it lists them, awarded by Highfield Qualifications.

  1. Awareness of Equality and Diversity
  2. Communication Methods
  3. Complaint Resolution
  4. Creating First Impressions
  5. Customer Feedback
  6. Expectations of working in a customer service role

and 7 more in the full unit list below.

These are the real units of this credential, in its own order. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

Free tools

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Three free tools, no account needed. Each one ends with a role, a level and a way in.

Learned on your own work, taught one-to-one.

Everything you just read, learned one-to-one on the job you already do. Your free first module is Future Fluency, so you can see how the teaching works before you pay for anything.

Start my free AI Fluency module

No card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.

The title, level, credits, guided learning hours and unit learning outcomes on this page are taken from the Ofqual Register of Regulated Qualifications. Contains public sector information licensed under the Open Government Licence v3.0. Where this data comes from.