UK

Open Awards · RQF Level 2

Open Awards Level 2 Diploma in Skills for Business (RQF)

You don’t just earn this. You learn to use it, one-to-one, on your own real work.

  • LevelRQF Level 2
  • Guided learning222 hours
  • Units in this qualification5

Awarded by Open Awards · on the Ofqual register

Start here

See how this course maps onto your role

Ten quick questions, one per Future Fluency, asked against this qualification rather than a generic one.

Check my fluency, free

About 5 minutes · No card · Nothing to commit to

What you’ll learn

What each unit actually teaches you to do

Home Who We Are Choosing Open Awards Our Mission, Vision and Values Meet the Team Job Vacancies Cyber Essentials Plus Quality and Standards Advisor What We Offer What We Offer Adult Social Care Certificate Regulated Qualifications Apprenticeship Assessments Access to HE Functional Skills Essential Digital Skills Skills Passport Badge of Excellence Quality Endorsed Units Meeting Room and Assessment Space Hire Qualification Development NHS England Functional Skills Assessments Micro-credentials Remote Invigilation What's New? Training and Events Centres Become a provider Awarding of Results - Summer 2026 Administration Procedures Policies and Procedures Funding for Ofqual Qualifications Pricing Information FAQs Learners For Learners Replacement Documents FAQs Contact Us

These are the units Open Awards registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated, and every one you earn is yours to keep.

Attracting Customers through MarketingReal unit · Open Awards
Understanding marketing principles to attract potential customers to a business.

What you'll be able to do

  • Demonstrate the ability to design marketing strategies that attract customers.
Building a Social Media PlanReal unit · Open Awards
You'll learn to create a social media strategy for a business idea, including defining its purpose, identifying the target audience, and selecting appropriate platforms. The unit also covers setting objectives and key performance indicators to measure success.

What you'll be able to do

  • Create a social media strategy for a business idea.
Interpersonal SkillsReal unit · Open Awards
This unit covers the essential skills required to interact effectively in a business environment.

What you'll be able to do

  • Demonstrate effective interpersonal skills in the workplace.
MarketingReal unit · Open Awards
This unit introduces learners to fundamental marketing principles, product development processes, and the marketing mix. You'll understand the role of market research in identifying customer needs and how to manage marketing strategies effectively.

What you'll be able to do

  • Understand the fundamental principles of marketing and its importance for business success
  • Understand the process of product development and the crucial role of market research in identifying customer needs and preferences
  • Understand the role of the marketing mix (product, price, place, promotion) and how to effectively manage each element
  • Manage and implement marketing strategies to achieve specific business goals, considering target audiences and market trends
Setting Business GoalsReal unit · Open Awards
You'll develop the ability to define business goals, explain their importance, and set clear, measurable goals aligned with overall business objectives. The unit also covers how achieving these goals contributes to the success of the organisation.

What you'll be able to do

  • Set clear and measurable business goals that are aligned with the overall business objectives

The honest bit

You’ve started things before

Most courses were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.

There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.

And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.

Your passport

Every credit is a stamp you keep

Level 2 credits are regulated. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you’ve earned and what’s next.

Attracting Customers through MarketingBuilding a Social Media PlanInterpersonal SkillsMarketingSetting Business Goals

Each stamp is a real unit registered against this qualification.

Who’d teach you this

The Evidence Evaluator

Assessor

Helps you show what you can actually do, gathering the evidence that proves it as you learn.

Meet all twelve tutors

Where this connects

Where these credits take you

A qualification is never a dead end here. See the jobs its credits open, the national occupational standards its units map to, and the future skills they quietly build.

Where this can lead

Associate Marketing Specialist

Starting as a Marketing Operations Coordinator gives you a fantastic foundation in a rapidly growing and incredibly important area of marketing. You'll build a skillset that's always in demand, with clear pathways to becoming a technical expert, a team leader, or even a strategic director who shapes how a business goes to market. It's a challenging but hugely rewarding career choice.

See the whole journey →
Opens the roleAssociate Marketing SpecialistOne of the jobs this qualification is a route intoSee the role →Opens the roleMarketing CoordinatorOne of the jobs this qualification is a route into · 1 near-identical record folded inSee the role →Opens the roleMarketing AssociateOne of the jobs this qualification is a route intoSee the role →Opens the roleAssociate Education Marketing CoordinatorOne of the jobs this qualification is a route intoSee the role →Opens the roleJunior Marketing AssistantOne of the jobs this qualification is a route intoSee the role →Opens the roleMarketing Operations AssociateOne of the jobs this qualification is a route intoSee the role →Future FluencyAll ten future skillsSee how every unit is contextualised by the tenExplore →

Showing 6 roles, drawn from 58 job records mapped to this qualification.

Skills it covers

What the job actually needs. These are the standards the units are built against, in the words employers and awarding bodies already use for the work itself.

Set and achieve goals for your business enterprise

How you’ll actually learn this

One-to-one, on your own real work

A qualification is usually something done to you: sit the class, sit the exam, hope it sticks. Here it’s the opposite. You learn it one-to-one with a companion, on your own real work, and you keep going until you can use it, not just recall it.

One-to-one, on your real workNo lectures, no past-papers. Every unit is practised on the actual tasks your job throws at you, a tutor beside you, not a video in front of you.
Taught to the top, not the testMost courses stop at remembering. Your companion keeps climbing: analysing, judging, creating. That’s the part a machine can’t do for you.
Credits you keep, a map that continuesEvery unit is regulated and yours for good. The day you finish, Zavmo already knows the next role your new credits open.
Attracting Customers through MarketingLevel 2

Applied to your work in any of these jobs

Which job do you mean?
Associate Marketing SpecialistMarketing CoordinatorMarketing AssociateAssociate Education Marketing CoordinatorJunior Marketing AssistantMarketing Operations Associate

Understanding marketing principles to attract potential customers to a business.

How the thinking builds
  1. Remember
  2. Understand
  3. Apply
  4. Analyse
  5. Evaluate
  6. Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.
Your PlanIllustration

Built for Open Awards Level 2 Diploma in Skills for Business (RQF)

5 units in this credential, in the order it lists them, awarded by Open Awards.

  1. Attracting Customers through Marketing
  2. Building a Social Media Plan
  3. Interpersonal Skills
  4. Marketing
  5. Setting Business Goals
These are the real units of this credential, in its own order. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

One to one, not one to many

No two people run this the same way

A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.

  1. Your actual work Every unit is taught against a live piece of your own work, not a worked example from a textbook.
  2. What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
  3. The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
  4. How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
  5. Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.

See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.

Why it sticks

Most courses stop at remembering

There’s a well-known ladder of how deeply you learn something, called Bloom’s Taxonomy. Most courses get you up the first two rungs: you remember some facts, you pass a test, you forget it. Real skill lives at the top. Judging, deciding, creating. And this isn’t a generic ladder: every rung has a named Zavmo tutor who walks you up it.

  1. 6CreateThe Creative Catalyst
  2. 5EvaluateThe Evidence Evaluator
  3. 4AnalyseThe Analyst
  4. 3ApplyThe Coach
  5. 2UnderstandThe Connector
  6. 1RememberThe Builder

Where most courses leave you Where Zavmo takes you

Why this matters: AI can already remember and understand for you. What it can’t do is take your real problem and judge the right call. So the only learning worth paying for is the learning that takes you to the top. That’s exactly what a tutor doing it with you, on your real work, is for.

The value

Why the companion is worth £70 a month

You’re not paying for the units. They’re regulated, and the same wherever you earn them. You’re paying for the one thing that decides whether you actually get there: a companion that makes them stick, on your real work.

That is one-to-one on this qualification, every day, on the work you already do, for £70 a month. Your first module is free, so you can see the teaching before you pay for any of it. Billed monthly, cancel any time and billing stops.

Earned on your own work, taught to the top.

Everything you just read, learned one-to-one on the job you already do. Your first module is free, so you can see the teaching before you pay for any of it.

Build my plan, free

No card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.