How you’d get it

How you’d get this certificate

  1. Zavmo teaches you. You learn the units one-to-one with an AI tutor, on your own work.
  2. You register with an approved centre. That is a college, training provider or employer Open Awards has approved to offer this qualification. Zavmo is not an approved centre, so you register with them, not with us.
  3. The centre assesses, and Open Awards awards. A qualified assessor at the centre judges your evidence, and the certificate comes from Open Awards.

More on studying for a qualification

01What it is

Home Who We Are Choosing Open Awards Our Mission, Vision and Values Meet the Team Job Vacancies Cyber Essentials Plus Quality and Standards Advisor What We Offer What We Offer Adult Social Care Certificate Regulated Qualifications Apprenticeship Assessments Access to HE Functional Skills Essential Digital Skills Skills Passport Badge of Excellence Quality Endorsed Units Meeting Room and Assessment Space Hire Qualification Development NHS England Functional Skills Assessments Micro-credentials Remote Invigilation What's New? Training and Events Centres Become a provider Awarding of Results - Summer 2026 Administration Procedures Policies and Procedures Funding for Ofqual Qualifications Pricing Information FAQs Learners For Learners Replacement Documents FAQs Contact Us

These are the units Open Awards registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated. Zavmo teaches towards them on your own work.

Zavmo is not an awarding body, is not an approved centre, and is not affiliated with Open Awards. It does the teaching and the mapping. Open Awards sets this qualification and awards it, and a qualified human assessor makes the assessment decision.

02The units

What each unit actually teaches you to do

Attracting Customers through Marketing Real unit · Open Awards
Understanding marketing principles to attract potential customers to a business.

What you'll be able to do

  • Demonstrate the ability to design marketing strategies that attract customers.
Building a Social Media Plan Real unit · Open Awards
You'll learn to create a social media strategy for a business idea, including defining its purpose, identifying the target audience, and selecting appropriate platforms. The unit also covers setting objectives and key performance indicators to measure success.

What you'll be able to do

  • Create a social media strategy for a business idea.
Interpersonal Skills Real unit · Open Awards
This unit covers the essential skills required to interact effectively in a business environment.

What you'll be able to do

  • Demonstrate effective interpersonal skills in the workplace.
Marketing Real unit · Open Awards
This unit introduces learners to fundamental marketing principles, product development processes, and the marketing mix. You'll understand the role of market research in identifying customer needs and how to manage marketing strategies effectively.

What you'll be able to do

  • Understand the fundamental principles of marketing and its importance for business success
  • Understand the process of product development and the crucial role of market research in identifying customer needs and preferences
  • Understand the role of the marketing mix (product, price, place, promotion) and how to effectively manage each element
  • Manage and implement marketing strategies to achieve specific business goals, considering target audiences and market trends
Setting Business Goals Real unit · Open Awards
You'll develop the ability to define business goals, explain their importance, and set clear, measurable goals aligned with overall business objectives. The unit also covers how achieving these goals contributes to the success of the organisation.

What you'll be able to do

  • Set clear and measurable business goals that are aligned with the overall business objectives
By email

Free, by email

Is this the right qualification for you?

One email to help you decide: the facts, what it teaches, the jobs it leads to and where to start free. With a link back here. Nothing else follows unless you confirm your address.

Your employer, or 'self-employed'

Study the units online with a personal AI tutor, for £70 a month. Your first Future Fluency module is free.

03The standards

The national standards these units are built against

What the job actually needs, in the words employers and awarding bodies already use for the work itself.

  • Set and achieve goals for your business enterprise

    Standard
04Where it leads

The jobs these credits are mapped to

A qualification is never a dead end here. Each of these is a job record this qualification is a mapped route into.

Showing 6 roles, drawn from 44 job records mapped to this qualification. Near-identical records are folded together, and each row says how many it stands for.

Where this can lead

Marketing Coordinator

This work can lead to roles such as senior marketing specialist or marketing manager, and towards content strategy.

See the whole journey
Still deciding?

One email to help you decide: the facts, what it teaches, the jobs it leads to and where to start free. With a link back here. Nothing else follows unless you confirm your address.

05The credits

The credits, and who awards them

Level 2 credits are regulated, and they are awarded by Open Awards rather than by Zavmo. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you have covered and what is next.

What you would be collecting

Attracting Customers through MarketingBuilding a Social Media PlanInterpersonal SkillsMarketingSetting Business Goals

Each one is a real unit registered against this qualification.

How you’d practise it

You don’t watch this. You do it.

You are not assessed on remembering this. You are assessed on applying it, analysing it, evaluating it and producing something. So that is what the practice is: projects, role play and your own live cases, with a tutor in the room.

The Coach The Coach · your practice partner Illustration
The Coach Make the case from “Attracting Customers through Marketing” to me in thirty seconds. I am the person who signs it off and I am already late.
You It would improve engagement and bring us in line with best practice.
The Coach Neither of those costs me anything to say no to. Open with the number that changes if I do nothing.
The same lesson on the real thing: the conversation in the middle, the thinking ladder on the left, and the criteria each answer is evidencing on the right.
  • Pitch it Evaluate

    “Attracting Customers through Marketing” gets practised as a pitch. You make the case out loud, Zavmo asks the question the room would ask, and you make it again.

  • Bring your own plan Create

    For “Building a Social Media Plan” you bring the plan you are actually working on, not a case study. Zavmo pulls on the assumptions in it until the weak one shows.

How you would learn this

One to one, on the work you already do

A tutor sets the task against your own job and marks the reasoning, at your pace. There is no cohort to fall behind.

A lesson from Attracting Customers through Marketing, one of this qualification's own units.

Attracting Customers through Marketing Level 2

Applied to your work in any of these jobs

Understanding marketing principles to attract potential customers to a business.

How the thinking builds
  1. 1 Remember
  2. 2 Understand
  3. 3 Apply
  4. 4 Analyse
  5. 5 Evaluate
  6. 6 Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

It is £70 a month, billed monthly. Your free first module is Future Fluency, and you can cancel any time. Teaching towards this qualification begins when you subscribe.

Your Plan Illustration

Built for Open Awards Level 2 Diploma in Skills for Business (RQF)

5 units in this credential, in the order it lists them, awarded by Open Awards.

  1. Attracting Customers through Marketing
  2. Building a Social Media Plan
  3. Interpersonal Skills
  4. Marketing
  5. Setting Business Goals
These are the real units of this credential, in its own order. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

Free tools

Want a read on where you stand?

Three free tools, no account needed. Each one ends with a role, a level and a way in.

Learned on your own work, taught one-to-one.

Everything you just read, learned one-to-one on the job you already do. Your free first module is Future Fluency, so you can see how the teaching works before you pay for anything.

Start my free AI Fluency module

No card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.

The title, level, credits, guided learning hours and unit learning outcomes on this page are taken from the Ofqual Register of Regulated Qualifications. Contains public sector information licensed under the Open Government Licence v3.0. Where this data comes from.