Cambridge OCR · RQF Level 3

Cambridge OCR Level 3 Cambridge Technical Extended Diploma in Digital Media

You don’t just earn this. You learn to use it, one-to-one, on your own real work.

LevelRQF Level 3
Guided learning1,080 hours
Units in this qualification20

Awarded by Cambridge OCR · on the Ofqual register

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What you’ll learn

What each unit actually teaches you to do

This Level 3 qualification is designed for learners aged 16 or over seeking to enhance their skills for employment within the digital media sector. It allows learners to study digital media in practical and relevant contexts. Units cover media products and audiences, pre-production, media creation, and interactive media.

These are the units Cambridge OCR registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated, and every one you earn is yours to keep.

Advertising mediaReal unit · Cambridge OCR

You'll explore different types of advertising media and analyse target audiences for campaigns. The unit covers evaluating advertising strategies, legal and ethical considerations, and planning and developing advertising campaigns.

What you'll be able to do

Understand the different types of advertising media available
Analyse the target audience for different advertising campaigns
Evaluate the effectiveness of different advertising strategies
Understand the legal and ethical considerations in advertising
Plan and develop an advertising campaign for a specific product or service

Application of converging technologies within a digital design proposalReal unit · Cambridge OCR

You'll research the development of digital media technologies and analyse their impact on product proposals. The unit covers the evolution of new media organisational cultures and roles, alongside legal, ethical, social, and moral considerations within digital design proposals.

What you'll be able to do

Research the development of digital media technologies to support the planning of a new product, identifying relevant trends and innovations.
Correlate the evolution of new media organisational cultures and roles which have impacted on the product proposal, demonstrating an understanding of industry dynamics.
Illustrate how the legal, ethical, social and moral issues are considered within the product proposal, ensuring responsible and compliant practices.
Create a proposal using converging technologies to exploit the identified new markets, demonstrating innovative and strategic thinking.
Present a planned proposal that will widen audience reach through the use of converging technologies, effectively communicating the value proposition.

CinematographyReal unit · Cambridge OCR

This unit provides learners with knowledge of cinematography principles and techniques, including camera operation, shot planning, and lighting. You'll apply these skills to capture footage and evaluate its effectiveness in conveying visual narratives.

What you'll be able to do

Understand the principles of cinematography
Identify different camera techniques and their effects
Plan camera shots and movements to achieve specific visual outcomes
Use appropriate camera equipment and settings to capture desired footage
Apply lighting techniques to enhance the visual quality of a scene
Evaluate the effectiveness of cinematography in conveying a story or message

Comics and graphic novel storytellingReal unit · Cambridge OCR

This unit provides learners with knowledge of the history and conventions of comics and graphic novel storytelling. You'll develop concepts, create character designs, produce sequential artwork, and evaluate the effectiveness of their storytelling.

What you'll be able to do

Understand the history and evolution of comics and graphic novels
Understand the conventions of comics and graphic novel storytelling
Develop a concept for a comic or graphic novel
Create character designs for a comic or graphic novel
Produce sequential artwork for a comic or graphic novel
Evaluate the effectiveness of the storytelling in a comic or graphic novel

Create a digital animationReal unit · Cambridge OCR

You'll understand fundamental principles of digital animation and plan a project accordingly. The unit covers creating, reviewing, and refining digital animations using appropriate software, alongside consideration of legal and ethical issues.

What you'll be able to do

Understand the fundamental principles of digital animation
Plan the creation of a digital animation project
Create a digital animation using appropriate software and techniques
Review and refine a digital animation based on feedback
Understand the legal and ethical considerations related to digital animation

Create a media productReal unit · Cambridge OCR

This unit develops learners' practical skills in creating media products using appropriate production techniques, equipment, and software. You'll manage the production process and refine their media product based on feedback and review.

What you'll be able to do

Apply production techniques to create a media product
Use appropriate equipment and software to create a media product
Manage the production process effectively
Review and refine the media product based on feedback

Create a personal media profileReal unit · Cambridge OCR

You'll understand the elements and purpose of a personal media profile, identifying target audiences and planning content accordingly. The unit covers creating a profile using appropriate tools and techniques, and reviewing its effectiveness.

What you'll be able to do

Understand the key elements of a personal media profile
Identify target audiences for a personal media profile
Plan the content and structure of a personal media profile
Create a personal media profile using appropriate tools and techniques
Review and evaluate the effectiveness of a personal media profile

Create audio-visual promosReal unit · Cambridge OCR

This unit develops learners' skills in creating audio-visual promotional materials. You'll plan, develop, and produce promos using storyboards, scripts, and appropriate equipment, applying effective audio-visual communication principles.

What you'll be able to do

Understand the principles of creating audio-visual promotional materials
Plan the creation of an audio-visual promo, considering target audience and purpose
Develop storyboards and scripts for audio-visual promos
Use appropriate equipment and software to record and edit audio-visual content
Apply visual and audio techniques to enhance the impact of audio-visual promos
Evaluate the effectiveness of created audio-visual promos against set objectives

Game developmentReal unit · Cambridge OCR

This unit equips learners with knowledge of game development principles, including planning, designing, and creating game mechanics and assets. You'll test and debug games to ensure functionality and a positive user experience.

What you'll be able to do

Understand the principles of game development
Plan and design a game concept
Develop game mechanics and logic using appropriate tools and programming languages
Create game assets, including characters, environments, and user interfaces
Test and debug a game to ensure functionality and user experience

Interactive media productReal unit · Cambridge OCR

You'll understand the purpose and characteristics of interactive media products and develop skills to plan, design, and create user interfaces. The unit includes testing and evaluating interactive media products using suitable software and tools.

What you'll be able to do

Understand the purpose and function of interactive media products
Plan the development of an interactive media product
Design the user interface for an interactive media product
Develop an interactive media product using appropriate software and tools
Test and evaluate an interactive media product
Review and refine an interactive media product based on feedback

Journalism and the news industryReal unit · Cambridge OCR

This unit covers the structure, roles, and responsibilities within the journalism and news industry. You'll evaluate the impact of technology and understand the ethical and legal considerations affecting journalism practice.

What you'll be able to do

Understand the structure and organisation of the journalism and news industry
Analyse the different roles and responsibilities within the journalism and news industry
Evaluate the impact of technology on the journalism and news industry
Understand the ethical and legal considerations for journalists
Analyse current trends and challenges facing the journalism and news industry

Media products and audiencesReal unit · Cambridge OCR

It teaches you to analyse various media products and evaluate the characteristics of their target audiences. You'll assess the relationship between media products and audiences, considering the broader impact of media on society.

What you'll be able to do

Analyse different types of media products
Evaluate the characteristics of target audiences
Assess the relationship between media products and their audiences
Understand the impact of media products on society

Photography for digital media productsReal unit · Cambridge OCR

You'll study the principles of photography relevant to digital media products, including planning shoots and applying photographic techniques. The unit also covers the use of appropriate equipment and editing to produce effective images.

What you'll be able to do

Understand the principles of photography for digital media products
Plan photographic shoots for digital media products
Apply photographic techniques for digital media products
Use appropriate equipment for photography in digital media products
Edit and manipulate photographs for digital media products
Evaluate the effectiveness of photographs in digital media products

Plan and deliver a pitch for a media productReal unit · Cambridge OCR

This unit equips learners with skills to plan, develop, and deliver pitches for media products. You'll prepare supporting materials, use effective communication techniques, and evaluate the pitch to identify areas for improvement.

What you'll be able to do

Plan the content and structure of a pitch for a media product
Develop effective communication skills for delivering a pitch
Prepare visual aids and supporting materials for a pitch
Deliver a pitch for a media product to a target audience
Evaluate the effectiveness of the pitch and identify areas for improvement

Pre-production and planningReal unit · Cambridge OCR

You'll gain knowledge of pre-production processes in media, including planning production activities and developing essential documentation. The unit also covers evaluation of pre-production planning to ensure effective resource allocation and scheduling.

What you'll be able to do

Understand pre-production processes in media
Plan media production activities
Develop pre-production documentation
Evaluate pre-production planning

Radio productionReal unit · Cambridge OCR

You'll gain an understanding of radio production principles and practices, including planning, recording, editing, and producing radio programmes. The unit also covers evaluation of productions based on audience feedback and industry standards.

What you'll be able to do

Understand the principles of radio production
Plan and prepare for a radio production
Record and edit audio content for radio broadcast
Produce a radio programme using appropriate software and techniques
Evaluate and refine a radio production based on audience feedback and industry standards

Research for product developmentReal unit · Cambridge OCR

It teaches you to conduct research for digital media production by identifying appropriate methodologies and sources. You'll analyse research findings to inform pre-production, planning, production processes, and promotional strategies, including the use of feedback.

What you'll be able to do

Conduct research for a digital media production, identifying appropriate methodologies and sources.
Use research findings to inform pre-production and planning processes, ensuring alignment with project goals.
Apply research findings to the proposed production processes, optimising workflows and resource allocation.
Use research findings to promote the digital media product, targeting specific audiences and platforms.
Explain how feedback is used within research techniques to refine and improve the production process.

Social media and globalisationReal unit · Cambridge OCR

You'll explore the impact of social media on globalisation, analysing its role in communication and cultural exchange. The unit also covers ethical considerations and the influence of globalisation on social media trends and marketing strategies.

What you'll be able to do

Understand the impact of social media on globalisation
Analyse the role of social media in communication
Evaluate the ethical considerations of social media use
Assess the impact of globalisation on social media trends

TV and short film productionReal unit · Cambridge OCR

This unit provides learners with an understanding of the roles and responsibilities within TV and short film production. You'll plan and apply pre-production, production, and post-production techniques, and evaluate the final product and team collabouration.

What you'll be able to do

Understand the different roles and responsibilities within TV and short film production
Plan a TV or short film production
Apply pre-production techniques for TV and short film production
Apply production techniques for TV and short film production
Apply post-production techniques for TV and short film production
Evaluate the final TV or short film product

Visual and special effectsReal unit · Cambridge OCR

You'll study the principles and techniques of visual and special effects in media production. The unit includes planning, creating, and evaluating effects using relevant software and equipment to enhance storytelling and immersive experiences.

What you'll be able to do

Understand the principles of visual and special effects in media production
Identify different types of visual and special effects techniques
Plan the integration of visual and special effects into a media project
Use appropriate software and equipment to create visual and special effects
Apply visual and special effects techniques to enhance a media production
Evaluate the effectiveness of visual and special effects in achieving desired outcomes

The honest bit

You’ve started things before

Most courses were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.

There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.

And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.

Your passport

Every credit is a stamp you keep

Level 3 credits are regulated. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you’ve earned and what’s next.

Advertising mediaApplication of converging technologies within a digital design proposalCinematographyComics and graphic novel storytellingCreate a digital animationCreate a media productCreate a personal media profileCreate audio-visual promos

Each stamp is a real unit registered against this qualification.

Who’d teach you this

The Evidence Evaluator

Assessor

Helps you show what you can actually do, gathering the evidence that proves it as you learn.

Meet all twelve tutors

Where this connects

Where these credits take you

A qualification is never a dead end here. See the jobs its credits open, the national occupational standards its units map to, and the future skills they quietly build.

Where this can lead

Advertising Coordinator

Your journey starts here, learning the foundations. With dedication and a thirst for knowledge, you can build a truly impactful career in advertising. We're excited to see where you take it.

See the whole journey →

Opens the roleAdvertising CoordinatorOne of the jobs this qualification is a route into · 1 near-identical record folded inSee the role →Opens the roleAssociate Advertising CoordinatorOne of the jobs this qualification is a route intoSee the role →Opens the roleAssociate Global Advertising SpecialistOne of the jobs this qualification is a route intoSee the role →Opens the roleDigital Media CoordinatorOne of the jobs this qualification is a route intoSee the role →Opens the roleAssociate Media PlannerOne of the jobs this qualification is a route intoSee the role →Opens the roleAdvertising ExecutiveOne of the jobs this qualification is a route intoSee the role →Future FluencyAll ten future skillsSee how every unit is contextualised by the tenExplore →

Showing 6 roles, drawn from 53 job records mapped to this qualification.

Skills it covers

What the job actually needs. These are the standards the units are built against, in the words employers and awarding bodies already use for the work itself.

Create visual content for use in radio and audio productionsPerform Data Journalism

How you’ll actually learn this

One-to-one, on your own real work

A qualification is usually something done to you: sit the class, sit the exam, hope it sticks. Here it’s the opposite. You learn it one-to-one with a companion, on your own real work, and you keep going until you can use it, not just recall it.

One-to-one, on your real workNo lectures, no past-papers. Every unit is practised on the actual tasks your job throws at you, a tutor beside you, not a video in front of you.

Taught to the top, not the testMost courses stop at remembering. Your companion keeps climbing: analysing, judging, creating. That’s the part a machine can’t do for you.

Credits you keep, a map that continuesEvery unit is regulated and yours for good. The day you finish, Zavmo already knows the next role your new credits open.

Advertising mediaLevel 3

Applied to your work in any of these jobs

Which job do you mean?

Advertising Coordinator Associate Advertising Coordinator Associate Global Advertising Specialist Digital Media Coordinator Associate Media Planner Advertising Executive

Learners will explore different types of advertising media and analyse target audiences for campaigns. The unit covers evaluating advertising strategies, legal and ethical considerations, and planning and developing advertising campaigns.

How the thinking builds

Remember
Understand
Apply
Analyse
Evaluate
Create

An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

Your PlanIllustration

Built for Cambridge OCR Level 3 Cambridge Technical Extended Diploma in Digital Media

20 units in this credential, in the order it lists them, awarded by Cambridge OCR.

Advertising media
Application of converging technologies within a digital design proposal
Cinematography
Comics and graphic novel storytelling
Create a digital animation
Create a media product

and 14 more in the full unit list below.

These are the real units of this credential, in its own order. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

One to one, not one to many

No two people run this the same way

A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.

Your actual work Every unit is taught against a live piece of your own work, not a worked example from a textbook.
What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.

See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.

Why it sticks

Most courses stop at remembering

There’s a well-known ladder of how deeply you learn something, called Bloom’s Taxonomy. Most courses get you up the first two rungs: you remember some facts, you pass a test, you forget it. Real skill lives at the top. Judging, deciding, creating. And this isn’t a generic ladder: every rung has a named Zavmo tutor who walks you up it.

6CreateThe Creative Catalyst
5EvaluateThe Evidence Evaluator
4AnalyseThe Analyst
3ApplyThe Coach
2UnderstandThe Connector
1RememberThe Builder

Where most courses leave you Where Zavmo takes you

Why this matters: AI can already remember and understand for you. What it can’t do is take your real problem and judge the right call. So the only learning worth paying for is the learning that takes you to the top. That’s exactly what a tutor doing it with you, on your real work, is for.

The value

Why the companion is worth £70 a month

You’re not paying for the units. They’re regulated, and the same wherever you earn them. You’re paying for the one thing that decides whether you actually get there: a companion that makes them stick, on your real work.

That is one-to-one on this qualification, every day, on the work you already do, for £70 a month. Your first module is free, so you can see the teaching before you pay for any of it. Billed monthly, cancel any time and billing stops.

Earned on your own work, taught to the top.

Everything you just read, learned one-to-one on the job you already do. Your first module is free, so you can see the teaching before you pay for any of it.

Build my plan, free

No card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.