How you’d get this certificate
- Zavmo teaches you. You learn the units one-to-one with an AI tutor, on your own work.
- You register with an approved centre. That is a college, training provider or employer Cambridge OCR has approved to offer this qualification. Zavmo is not an approved centre, so you register with them, not with us.
- The centre assesses, and Cambridge OCR awards. A qualified assessor at the centre judges your evidence, and the certificate comes from Cambridge OCR.
This Level 3 qualification is designed for learners aged 16 or over seeking to enhance their skills for employment within the digital media sector. It allows learners to study digital media in practical and relevant contexts. Units cover media products and audiences, pre-production, media creation, and interactive media.
These are the units Cambridge OCR registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated. Zavmo teaches towards them on your own work, and work done here is recognised as prior learning under the agreements we hold.
Zavmo is not an awarding body, is not an approved centre, and is not affiliated with Cambridge OCR. It does the teaching and the mapping. Cambridge OCR sets this qualification and awards it, and a qualified human assessor makes the assessment decision.
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What each unit actually teaches you to do
Advertising media Real unit · Cambridge OCR
What you'll be able to do
- Understand the different types of advertising media available
- Analyse the target audience for different advertising campaigns
- Evaluate the effectiveness of different advertising strategies
- Understand the legal and ethical considerations in advertising
- Plan and develop an advertising campaign for a specific product or service
Application of converging technologies within a digital design proposal Real unit · Cambridge OCR
What you'll be able to do
- Research the development of digital media technologies to support the planning of a new product, identifying relevant trends and innovations.
- Correlate the evolution of new media organisational cultures and roles which have impacted on the product proposal, demonstrating an understanding of industry dynamics.
- Illustrate how the legal, ethical, social and moral issues are considered within the product proposal, ensuring responsible and compliant practices.
- Create a proposal using converging technologies to exploit the identified new markets, demonstrating innovative and strategic thinking.
- Present a planned proposal that will widen audience reach through the use of converging technologies, effectively communicating the value proposition.
Cinematography Real unit · Cambridge OCR
What you'll be able to do
- Understand the principles of cinematography
- Identify different camera techniques and their effects
- Plan camera shots and movements to achieve specific visual outcomes
- Use appropriate camera equipment and settings to capture desired footage
- Apply lighting techniques to enhance the visual quality of a scene
- Evaluate the effectiveness of cinematography in conveying a story or message
Comics and graphic novel storytelling Real unit · Cambridge OCR
What you'll be able to do
- Understand the history and evolution of comics and graphic novels
- Understand the conventions of comics and graphic novel storytelling
- Develop a concept for a comic or graphic novel
- Create character designs for a comic or graphic novel
- Produce sequential artwork for a comic or graphic novel
- Evaluate the effectiveness of the storytelling in a comic or graphic novel
Create a digital animation Real unit · Cambridge OCR
What you'll be able to do
- Understand the fundamental principles of digital animation
- Plan the creation of a digital animation project
- Create a digital animation using appropriate software and techniques
- Review and refine a digital animation based on feedback
- Understand the legal and ethical considerations related to digital animation
Create a media product Real unit · Cambridge OCR
What you'll be able to do
- Apply production techniques to create a media product
- Use appropriate equipment and software to create a media product
- Manage the production process effectively
- Review and refine the media product based on feedback
Create a personal media profile Real unit · Cambridge OCR
What you'll be able to do
- Understand the key elements of a personal media profile
- Identify target audiences for a personal media profile
- Plan the content and structure of a personal media profile
- Create a personal media profile using appropriate tools and techniques
- Review and evaluate the effectiveness of a personal media profile
Create audio-visual promos Real unit · Cambridge OCR
What you'll be able to do
- Understand the principles of creating audio-visual promotional materials
- Plan the creation of an audio-visual promo, considering target audience and purpose
- Develop storyboards and scripts for audio-visual promos
- Use appropriate equipment and software to record and edit audio-visual content
- Apply visual and audio techniques to enhance the impact of audio-visual promos
- Evaluate the effectiveness of created audio-visual promos against set objectives
Game development Real unit · Cambridge OCR
What you'll be able to do
- Understand the principles of game development
- Plan and design a game concept
- Develop game mechanics and logic using appropriate tools and programming languages
- Create game assets, including characters, environments, and user interfaces
- Test and debug a game to ensure functionality and user experience
Interactive media product Real unit · Cambridge OCR
What you'll be able to do
- Understand the purpose and function of interactive media products
- Plan the development of an interactive media product
- Design the user interface for an interactive media product
- Develop an interactive media product using appropriate software and tools
- Test and evaluate an interactive media product
- Review and refine an interactive media product based on feedback
Journalism and the news industry Real unit · Cambridge OCR
What you'll be able to do
- Understand the structure and organisation of the journalism and news industry
- Analyse the different roles and responsibilities within the journalism and news industry
- Evaluate the impact of technology on the journalism and news industry
- Understand the ethical and legal considerations for journalists
- Analyse current trends and challenges facing the journalism and news industry
Media products and audiences Real unit · Cambridge OCR
What you'll be able to do
- Analyse different types of media products
- Evaluate the characteristics of target audiences
- Assess the relationship between media products and their audiences
- Understand the impact of media products on society
Photography for digital media products Real unit · Cambridge OCR
What you'll be able to do
- Understand the principles of photography for digital media products
- Plan photographic shoots for digital media products
- Apply photographic techniques for digital media products
- Use appropriate equipment for photography in digital media products
- Edit and manipulate photographs for digital media products
- Evaluate the effectiveness of photographs in digital media products
Plan and deliver a pitch for a media product Real unit · Cambridge OCR
What you'll be able to do
- Plan the content and structure of a pitch for a media product
- Develop effective communication skills for delivering a pitch
- Prepare visual aids and supporting materials for a pitch
- Deliver a pitch for a media product to a target audience
- Evaluate the effectiveness of the pitch and identify areas for improvement
Pre-production and planning Real unit · Cambridge OCR
What you'll be able to do
- Understand pre-production processes in media
- Plan media production activities
- Develop pre-production documentation
- Evaluate pre-production planning
Radio production Real unit · Cambridge OCR
What you'll be able to do
- Understand the principles of radio production
- Plan and prepare for a radio production
- Record and edit audio content for radio broadcast
- Produce a radio programme using appropriate software and techniques
- Evaluate and refine a radio production based on audience feedback and industry standards
Research for product development Real unit · Cambridge OCR
What you'll be able to do
- Conduct research for a digital media production, identifying appropriate methodologies and sources.
- Use research findings to inform pre-production and planning processes, ensuring alignment with project goals.
- Apply research findings to the proposed production processes, optimising workflows and resource allocation.
- Use research findings to promote the digital media product, targeting specific audiences and platforms.
- Explain how feedback is used within research techniques to refine and improve the production process.
Social media and globalisation Real unit · Cambridge OCR
What you'll be able to do
- Understand the impact of social media on globalisation
- Analyse the role of social media in communication
- Evaluate the ethical considerations of social media use
- Assess the impact of globalisation on social media trends
TV and short film production Real unit · Cambridge OCR
What you'll be able to do
- Understand the different roles and responsibilities within TV and short film production
- Plan a TV or short film production
- Apply pre-production techniques for TV and short film production
- Apply production techniques for TV and short film production
- Apply post-production techniques for TV and short film production
- Evaluate the final TV or short film product
Visual and special effects Real unit · Cambridge OCR
What you'll be able to do
- Understand the principles of visual and special effects in media production
- Identify different types of visual and special effects techniques
- Plan the integration of visual and special effects into a media project
- Use appropriate software and equipment to create visual and special effects
- Apply visual and special effects techniques to enhance a media production
- Evaluate the effectiveness of visual and special effects in achieving desired outcomes
The national standards these units are built against
What the job actually needs, in the words employers and awarding bodies already use for the work itself.
- Standard
Create visual content for use in radio and audio productions
- Standard
Perform Data Journalism
The jobs these credits are mapped to
A qualification is never a dead end here. Each of these is a job record this qualification is a mapped route into.
- 1 record
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Showing 6 roles, drawn from 50 job records mapped to this qualification. Near-identical records are folded together, and each row says how many it stands for.
Where this can lead
Advertising Coordinator
This work can lead to a Senior Advertising Executive role, or on to Advertising Strategist or Marketing Analyst roles.
See the whole journeyThe credits, and who awards them
Level 3 credits are regulated, and they are awarded by Cambridge OCR rather than by Zavmo. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you have covered and what is next.
What you would be collecting
Advertising mediaApplication of converging technologies within a digital design proposalCinematographyComics and graphic novel storytellingCreate a digital animationCreate a media productCreate a personal media profileCreate audio-visual promos
Each one is a real unit registered against this qualification.
How you’d practise it
You don’t watch this. You do it.
You are not assessed on remembering this. You are assessed on applying it, analysing it, evaluating it and producing something. So that is what the practice is: projects, role play and your own live cases, with a tutor in the room.
The Coach · your practice partner Illustration - Pitch it Evaluate
“Application of converging technologies within a digital design proposal” gets practised as a pitch. You make the case out loud, Zavmo asks the question the room would ask, and you make it again.
- Bring your own plan Create
For “Plan and deliver a pitch for a media product” you bring the plan you are actually working on, not a case study. Zavmo pulls on the assumptions in it until the weak one shows.
- Map a live decision Analyse
“Research for product development” runs on a decision you are facing now. Zavmo maps it with you and shows what the second-order effect looks like before you find out the slow way.
How you would learn this
One to one, on the work you already do
A tutor sets the task against your own job and marks the reasoning, at your pace. There is no cohort to fall behind.
A lesson from Advertising media, one of this qualification's own units.
Applied to your work in any of these jobs
Learners will explore different types of advertising media and analyse target audiences for campaigns. The unit covers evaluating advertising strategies, legal and ethical considerations, and planning and developing advertising campaigns.
- 1 Remember
- 2 Understand
- 3 Apply
- 4 Analyse
- 5 Evaluate
- 6 Create
It is £70 a month, billed monthly. Your free first module is Future Fluency, and you can cancel any time. Teaching towards this qualification begins when you subscribe.
Built for Cambridge OCR Level 3 Cambridge Technical Extended Diploma in Digital Media
20 units in this credential, in the order it lists them, awarded by Cambridge OCR.
- Advertising media
- Application of converging technologies within a digital design proposal
- Cinematography
- Comics and graphic novel storytelling
- Create a digital animation
- Create a media product
and 14 more in the full unit list below.
Free tools
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Learned on your own work, taught one-to-one.
Everything you just read, learned one-to-one on the job you already do. Your free first module is Future Fluency, so you can see how the teaching works before you pay for anything.
Build my plan, freeNo card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.
The title, level, credits, guided learning hours and unit learning outcomes on this page are taken from the Ofqual Register of Regulated Qualifications. Contains public sector information licensed under the Open Government Licence v3.0. Where this data comes from.