How you’d get this certificate
- Zavmo teaches you. You learn the units one-to-one with an AI tutor, on your own work.
- You register with an approved centre. That is a college, training provider or employer Cambridge OCR has approved to offer this qualification. Zavmo is not an approved centre, so you register with them, not with us.
- The centre assesses, and Cambridge OCR awards. A qualified assessor at the centre judges your evidence, and the certificate comes from Cambridge OCR.
The Cambridge OCR Level 3 Cambridge Technical Extended Certificate in Digital Media is designed for those interested in the media and communication sector. It includes the study of media products, pre-production planning, and social media. Learners will develop skills in media production and audience analysis.
These are the units Cambridge OCR registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated. Zavmo teaches towards them on your own work, and work done here is recognised as prior learning under the agreements we hold.
Zavmo is not an awarding body, is not an approved centre, and is not affiliated with Cambridge OCR. It does the teaching and the mapping. Cambridge OCR sets this qualification and awards it, and a qualified human assessor makes the assessment decision.
Free first step
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What each unit actually teaches you to do
Advertising media Real unit · Cambridge OCR
What you'll be able to do
- Understand the different types of advertising media available
- Analyse the target audience for different advertising campaigns
- Evaluate the effectiveness of different advertising strategies
- Understand the legal and ethical considerations in advertising
- Plan and develop an advertising campaign for a specific product or service
Create a media product Real unit · Cambridge OCR
What you'll be able to do
- Apply production techniques to create a media product
- Use appropriate equipment and software to create a media product
- Manage the production process effectively
- Review and refine the media product based on feedback
Create a personal media profile Real unit · Cambridge OCR
What you'll be able to do
- Understand the key elements of a personal media profile
- Identify target audiences for a personal media profile
- Plan the content and structure of a personal media profile
- Create a personal media profile using appropriate tools and techniques
- Review and evaluate the effectiveness of a personal media profile
Cross media industry awareness Real unit · Cambridge OCR
What you'll be able to do
- Understand the structure and organisation of the cross media industry
- Identify key roles and responsibilities within the cross media industry
- Analyse current trends and developments in the cross media industry
- Evaluate the impact of technology on the cross media industry
- Understand the ethical and legal considerations within the cross media industry
Journalism and the news industry Real unit · Cambridge OCR
What you'll be able to do
- Understand the structure and organisation of the journalism and news industry
- Analyse the different roles and responsibilities within the journalism and news industry
- Evaluate the impact of technology on the journalism and news industry
- Understand the ethical and legal considerations for journalists
- Analyse current trends and challenges facing the journalism and news industry
Media products and audiences Real unit · Cambridge OCR
What you'll be able to do
- Analyse different types of media products
- Evaluate the characteristics of target audiences
- Assess the relationship between media products and their audiences
- Understand the impact of media products on society
Plan and deliver a pitch for a media product Real unit · Cambridge OCR
What you'll be able to do
- Plan the content and structure of a pitch for a media product
- Develop effective communication skills for delivering a pitch
- Prepare visual aids and supporting materials for a pitch
- Deliver a pitch for a media product to a target audience
- Evaluate the effectiveness of the pitch and identify areas for improvement
Pre-production and planning Real unit · Cambridge OCR
What you'll be able to do
- Understand pre-production processes in media
- Plan media production activities
- Develop pre-production documentation
- Evaluate pre-production planning
Scripting for media products Real unit · Cambridge OCR
What you'll be able to do
- Understand the principles of effective scriptwriting for media products
- Develop scripts for different types of media products, such as film, television, and radio
- Apply different scripting techniques, such as dialogue, character development, and plot structure
- Evaluate the effectiveness of a script in achieving its intended purpose
- Understand the legal and ethical considerations related to scriptwriting
Social media and globalisation Real unit · Cambridge OCR
What you'll be able to do
- Understand the impact of social media on globalisation
- Analyse the role of social media in communication
- Evaluate the ethical considerations of social media use
- Assess the impact of globalisation on social media trends
The creation and use of sound in media Real unit · Cambridge OCR
What you'll be able to do
- Understand the fundamental principles of sound and acoustics
- Demonstrate techniques for capturing and recording sound effectively
- Apply sound editing and mixing techniques to media productions
- Evaluate the use of sound to enhance the impact of media products
- Understand the legal and ethical considerations related to sound recording and use
The national standards these units are built against
What the job actually needs, in the words employers and awarding bodies already use for the work itself.
- Standard
Control the overall planning of productions
- Standard
Organise Pre-Production Activities on Film or Television Productions
- Standard
Use scripting languages to develop functionality of content for games and interactive media projects
The jobs these credits are mapped to
A qualification is never a dead end here. Each of these is a job record this qualification is a mapped route into.
- 1 record
- 1 record
- 1 record
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Showing 6 roles, drawn from 20 job records mapped to this qualification. Near-identical records are folded together, and each row says how many it stands for.
Where this can lead
Associate Media Planner
This role can lead to senior media planner, taking charge of plan development for key accounts and mentoring junior staff.
See the whole journeyThe credits, and who awards them
Level 3 credits are regulated, and they are awarded by Cambridge OCR rather than by Zavmo. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you have covered and what is next.
What you would be collecting
Advertising mediaCreate a media productCreate a personal media profileCross media industry awarenessJournalism and the news industryMedia products and audiencesPlan and deliver a pitch for a media productPre-production and planning
Each one is a real unit registered against this qualification.
How you’d practise it
You don’t watch this. You do it.
You are not assessed on remembering this. You are assessed on applying it, analysing it, evaluating it and producing something. So that is what the practice is: projects, role play and your own live cases, with a tutor in the room.
The Navigator · your what-if tutor Illustration - Bring your own plan Create
For “Plan and deliver a pitch for a media product” you bring the plan you are actually working on, not a case study. Zavmo pulls on the assumptions in it until the weak one shows.
What you leave holding
The standards this credential builds, in the shape the product keeps them
Nothing here is marked learned. There is no learner on a public page, so the map shows what the qualification covers rather than what anybody has done.
- Control the overall planning of productions
- Organise Pre-Production Activities on Film or Television Productions
- Use scripting languages to develop functionality of content for games and interactive media projects
How you would learn this
One to one, on the work you already do
A tutor sets the task against your own job and marks the reasoning, at your pace. There is no cohort to fall behind.
A lesson from Advertising media, one of this qualification's own units.
Applied to your work in any of these jobs
This unit covers the different types of advertising media, target audience analysis, and evaluation of advertising strategies. Learners will understand legal and ethical issues and develop skills to plan and create advertising campaigns.
- 1 Remember
- 2 Understand
- 3 Apply
- 4 Analyse
- 5 Evaluate
- 6 Create
It is £70 a month, billed monthly. Your free first module is Future Fluency, and you can cancel any time. Teaching towards this qualification begins when you subscribe.
Built for Cambridge OCR Level 3 Cambridge Technical Extended Certificate in Digital Media
11 units in this credential, in the order it lists them, awarded by Cambridge OCR.
- Advertising media
- Create a media product
- Create a personal media profile
- Cross media industry awareness
- Journalism and the news industry
- Media products and audiences
and 5 more in the full unit list below.
Free tools
Want a read on where you stand?
Three free tools, no account needed. Each one ends with a role, a level and a way in.
Learned on your own work, taught one-to-one.
Everything you just read, learned one-to-one on the job you already do. Your free first module is Future Fluency, so you can see how the teaching works before you pay for anything.
Build my plan, freeNo card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.
The title, level, credits, guided learning hours and unit learning outcomes on this page are taken from the Ofqual Register of Regulated Qualifications. Contains public sector information licensed under the Open Government Licence v3.0. Where this data comes from.