iCan Qualifications Limited · RQF Level 2
iCQ Level 2 NVQ Certificate in Sales
You don’t just earn this. You learn to use it, one-to-one, on your own real work.
- LevelRQF Level 2
- Total credits22
- Guided learning124 hours
- Units in this qualification22
Awarded by iCan Qualifications Limited · on the Ofqual register
Start here
See how this course maps onto your role
Ten quick questions, one per Future Fluency, asked against this qualification rather than a generic one.
About 5 minutes · No card · Nothing to commit to
What you’ll learn
What each unit actually teaches you to do
This qualification enables learners who work in a sales environment to develop their skills, knowledge and understanding of the sector.
These are the units iCan Qualifications Limited registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated, and every one you earn is yours to keep.
Barred Units - Selling by telephone - inbound & outboundReal unit · iCan Qualifications Limited
What you'll be able to do
- Selling by telephone - inbound & outbound are barred units
Buyer behaviour in sales situationsReal unit · iCan Qualifications Limited
What you'll be able to do
- Explain the consumer buying decision-making process
- Respond to the buyer at each stage of the decision making process
Communicate information and knowledgeReal unit · iCan Qualifications Limited
What you'll be able to do
- Explain the information and knowledge that needs communicating
- Understand communication techniques and methods
- Communicate information and knowledge using appropriate techniques and methods
- Adapt communication techniques and methods according to target audience response
Communicating using digital marketing/sales channelsReal unit · iCan Qualifications Limited
What you'll be able to do
- Explain the selection of the organisations targeted customers
- Plan the use of digital media for a specific message, audience and recipients
- Check the digital message can be accessed and/or delivered
- Monitor and evaluate the response to digital activity and take any corrective action
Complying with legal, regulatory and ethical requirements in a sales or marketing roleReal unit · iCan Qualifications Limited
What you'll be able to do
- Explain the legal requirements of a sales or marketing role
- Comply with organisational policies and procedures for legal, regulatory and ethical requirements in a sales or marketing role
Deliver reliable customer serviceReal unit · iCan Qualifications Limited
What you'll be able to do
- Keep knowledge of the organisations services or products up-to-date
- Give consistent service to customers
- Check customer service delivery
Generating and qualifying sales leadsReal unit · iCan Qualifications Limited
What you'll be able to do
- Describe the organisational practices for acquiring contact lists and databases
- Understand the process of generating and qualifying sales leads
- Prospect for customers
Inputting and accessing sales or marketing data in information systemsReal unit · iCan Qualifications Limited
What you'll be able to do
- Explain the uses of IT in the sales or marketing function
- Understand the use of sales or marketing information sources and systems
- Input and use databases to support sales or marketing activities
Manage personal developmentReal unit · iCan Qualifications Limited
What you'll be able to do
- Outline work role performance requirements with those they report to
- Measure and progress against objectives
- Identify gaps in skills and knowledge in own performance
- Carry out and assess activities within own development plan
Meeting customers after sales needsReal unit · iCan Qualifications Limited
What you'll be able to do
- Establish the nature of customers after sales needs
- Handle customers after sales needs
- Review the after sales process
Monitoring sales deliveriesReal unit · iCan Qualifications Limited
What you'll be able to do
- Explain how to deal with sales delivery problems and queries
- Understand how to maximise sales opportunities when dealing with sales deliveries and handovers
- Progress delivery of the sales order
- Complete sales delivery procedures
Obtaining and Analysing Competitor InformationReal unit · iCan Qualifications Limited
What you'll be able to do
- Explain how and where to source information about competitors
- Understand the uses of competitor information for sales-related activities
- Use competitor information for sales-related activities
Obtaining and analysing sales-related informationReal unit · iCan Qualifications Limited
What you'll be able to do
- Explain the importance of up-to-date information for sales planning purposes
- Understand how to use tools and methods to analyse sales-related information
- Obtain sales-related information about customers, markets and competitors
- Use tools and methods to analyse sales-related information
Participate in meetingsReal unit · iCan Qualifications Limited
What you'll be able to do
- Explain meeting objectives prior to the meeting.
- Participate in a meeting
- Communicate information to relevant stakeholders
Preparing and delivering a sales demonstrationReal unit · iCan Qualifications Limited
What you'll be able to do
- Explain how the demonstration will contribute to the achievement of business goals and objectives
- Prepare for a sales demonstration
- Deliver a sales demonstration
- Evaluate the sales demonstration
Processing sales ordersReal unit · iCan Qualifications Limited
What you'll be able to do
- Explain the importance of sales order processing
- Process sales orders
- Follow up sales order processing
Selling at exhibitionsReal unit · iCan Qualifications Limited
What you'll be able to do
- Explain the purpose of exhibitions, trade fairs and conferences and how they produce sales opportunities
- Understand how to prepare for and sell at exhibitions
- Prepare for an exhibition
- Sell at an exhibition
- Evaluate own performance at an exhibition
Selling by telephone - inboundReal unit · iCan Qualifications Limited
What you'll be able to do
- Describe the advantages and disadvantages of selling by inbound telephone sales calls
- Understand how to close the sale during inbound telephone sales calls
- Prepare for the inbound telephone sales call
- Identify customer needs during inbound telephone sales calls
- Present products and/or services to the customer during inbound telephone sales calls
- Deal with sales objections during inbound telephone sales calls
- Close the sale during inbound telephone sales calls
Selling by telephone - outboundReal unit · iCan Qualifications Limited
What you'll be able to do
- Describe the advantages and disadvantages of selling by outbound telephone sales calls
- Understand how to close the sale during outbound telephone sales calls
- Prepare for the outbound telephone sales call
- Identify customer needs during outbound telephone sales calls
- Present products and/or services to the customer during outbound telephone sales calls
- Deal with sales objections during outbound telephone sales calls
- Close the sale during outbound telephone sales calls
Selling face to faceReal unit · iCan Qualifications Limited
What you'll be able to do
- Explain the differences between proactive and reactive selling
- Prepare for the sale
- Conduct a face to face sales meeting with the customer
- Deal with sales objections during face to face sales situations
- Close the sale
Supporting customers in obtaining finance for purchasesReal unit · iCan Qualifications Limited
What you'll be able to do
- Describe the advantages and disadvantages of methods used for raising finance for purchases
- Recommend financial packages to customers for purchases
- Confirm customers credit status
Time planning in salesReal unit · iCan Qualifications Limited
What you'll be able to do
- Explain the importance of time management and its impact on sales objectives
- Plan own time in a sales role
- Evaluate time planning in a sales role
The honest bit
You’ve started things before
Most courses were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.
There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.
And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.
Your passport
Every credit is a stamp you keep
Level 2 credits are regulated. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you’ve earned and what’s next.
Each stamp is a real unit registered against this qualification.
Who’d teach you this

The Evidence Evaluator
Assessor
Helps you show what you can actually do, gathering the evidence that proves it as you learn.
Meet all twelve tutorsWhere this connects
Where these credits take you
A qualification is never a dead end here. See the jobs its credits open, the national occupational standards its units map to, and the future skills they quietly build.
Where this can lead
Junior Exhibition Specialist
Your journey starts here, learning the foundations of what makes an exhibition successful. With dedication and a thirst for knowledge, you'll find plenty of opportunities to grow and shape your career within Zavmo and the wider events industry.
See the whole journey →Showing 6 roles, drawn from 19 job records mapped to this qualification.
Skills it covers
What the job actually needs. These are the standards the units are built against, in the words employers and awarding bodies already use for the work itself.
How you’ll actually learn this
One-to-one, on your own real work
A qualification is usually something done to you: sit the class, sit the exam, hope it sticks. Here it’s the opposite. You learn it one-to-one with a companion, on your own real work, and you keep going until you can use it, not just recall it.
Applied to your work in any of these jobs
Selling by telephone - inbound & outbound are barred units.
- Remember
- Understand
- Apply
- Analyse
- Evaluate
- Create
Built for iCQ Level 2 NVQ Certificate in Sales
22 units in this credential, in the order it lists them, awarded by iCan Qualifications Limited.
- Barred Units - Selling by telephone - inbound & outbound
- Buyer behaviour in sales situations
- Communicate information and knowledge
- Communicating using digital marketing/sales channels
- Complying with legal, regulatory and ethical requirements in a sales or marketing role
- Deliver reliable customer service
and 16 more in the full unit list below.
One to one, not one to many
No two people run this the same way
A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.
- Your actual work Every unit is taught against a live piece of your own work, not a worked example from a textbook.
- What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
- The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
- How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
- Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.
See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.
Why it sticks
Most courses stop at remembering
There’s a well-known ladder of how deeply you learn something, called Bloom’s Taxonomy. Most courses get you up the first two rungs: you remember some facts, you pass a test, you forget it. Real skill lives at the top. Judging, deciding, creating. And this isn’t a generic ladder: every rung has a named Zavmo tutor who walks you up it.
- 6CreateThe Creative Catalyst
- 5EvaluateThe Evidence Evaluator
- 4AnalyseThe Analyst
- 3ApplyThe Coach
- 2UnderstandThe Connector
- 1RememberThe Builder
Where most courses leave you Where Zavmo takes you
The value
Why the companion is worth £70 a month
You’re not paying for the units. They’re regulated, and the same wherever you earn them. You’re paying for the one thing that decides whether you actually get there: a companion that makes them stick, on your real work.
That is one-to-one on this qualification, every day, on the work you already do, for £70 a month. Your first module is free, so you can see the teaching before you pay for any of it. Billed monthly, cancel any time and billing stops.
Earned on your own work, taught to the top.
Everything you just read, learned one-to-one on the job you already do. Your first module is free, so you can see the teaching before you pay for any of it.
Build my plan, freeNo card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.