These are the units ABE registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated. Zavmo teaches towards them on your own work, and work done here is recognised as prior learning under the agreements we hold.
Zavmo is not an awarding body, is not an approved centre, and is not affiliated with ABE. It does the teaching and the mapping. ABE sets this qualification and awards it, and a qualified human assessor makes the assessment decision.
What each unit actually teaches you to do
Brand management Real unit · ABE
What you'll be able to do
- Understand brand management
- Understand brand building and communications
- Understand developments and innovation in branding
Digital marketing Real unit · ABE
What you'll be able to do
- Explain the scope, benefits, and fundamental principles of digital marketing
- Plan digital marketing activities, considering target audiences, channels, and budget allocation
- Conduct digital marketing campaigns, utilising various digital channels and tools to achieve marketing goals
Marketing for social enterprise Real unit · ABE
What you'll be able to do
- Understand the historical development and evolution of social marketing as a discipline.
- Understand the specific challenges and opportunities associated with marketing for social enterprises.
- Understand the processes involved in developing effective social marketing strategies and comprehensive implementation plans.
Marketing management Real unit · ABE
What you'll be able to do
- Analyse the methods used to gather and utilise marketing intelligence for informed decision-making
- Explain the importance of partnerships within marketing and how they contribute to business success
- Develop a comprehensive marketing plan that outlines strategies and tactics to achieve marketing objectives
The national standards these units are built against
What the job actually needs, in the words employers and awarding bodies already use for the work itself.
- Standard
Develop and implement digital marketing strategies
- Standard
Engage and support policy and decision makers in government and organisations
- Standard
Manage Brand Identity
- Standard
Manage brand and corporate reputation
- Standard
Manage brand identity and corporate reputation
- Standard
Provide education, training and support for social marketing practice
- Standard
Provide products, services and systems to support social marketing programmes
The jobs these credits are mapped to
A qualification is never a dead end here. Each of these is a job record this qualification is a mapped route into.
- 4 records
- 2 records
- 1 record
- 1 record
- 1 record
- 1 record
Showing 6 roles, drawn from 45 job records mapped to this qualification. Near-identical records are folded together, and each row says how many it stands for.
Where this can lead
Digital Marketing Manager
This role can lead to VP of marketing, chief marketing officer, or a general manager role running a whole business unit.
See the whole journeyThe credits, and who awards them
Level 5 credits are regulated, and they are awarded by ABE rather than by Zavmo. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you have covered and what is next.
What you would be collecting
Brand managementDigital marketingMarketing for social enterpriseMarketing management
Each one is a real unit registered against this qualification.
What you leave holding
The standards this credential builds, in the shape the product keeps them
Nothing here is marked learned. There is no learner on a public page, so the map shows what the qualification covers rather than what anybody has done.
- Develop and implement digital marketing strategies
- Engage and support policy and decision makers in government and organisations
- Manage Brand Identity
- Manage brand and corporate reputation
- Manage brand identity and corporate reputation
- Provide education, training and support for social marketing practice
- Provide products, services and systems to support social marketing programmes
Free tools
Want a read on where you stand?
Three free tools, no account needed. Each one ends with a role, a level and a way in.
This qualification is no longer awarded.
Ofqual lists it as no longer awarded, so it cannot be started today. The last day to be awarded it was 31 July 2016. It is here because people still hold it.
These are open to new learners in the same subject.
- Pearson BTEC Level 4 Higher National Certificate in Marketing Management for England
- Level 5 Award in Sales Territory Management
- ISM Level 2 Certificate in Sales and Marketing
- OCNLR Level 4 Award in Content Marketing
The title, level, credits, guided learning hours and unit learning outcomes on this page are taken from the Ofqual Register of Regulated Qualifications. Contains public sector information licensed under the Open Government Licence v3.0. Where this data comes from.