United Kingdom · Sales · Entry Level (0-2 years)

Sales Operations Coordinator

Here is the whole job, in plain words. What it is, a real day, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

  • Experience bandEntry Level (0-2 years)
  • Direct reportsNo direct reports
  • Reports toSales Operations Analyst
  • UK framework levelUsually someone starting out, or keeping a process running

Also advertised as Sales Support Assistant · CRM Administrator · Sales Data Entry Specialist

Built on an analysis of 43,079 real UK job descriptions · grounded in qualifications employers recognise

Start with a free Future Fluency check, tuned to Sales Operations Coordinator

Ten quick questions, one per Future Fluency, asked against this role rather than a generic one. About five minutes, and no card.

Start the check, free

1What this role really is

This role is all about keeping the Sales team running smoothly behind the scenes. You'll be the person making sure our sales data is clean, reports are delivered on time, and the sales reps have the support they need to focus on selling. Think of it as the engine room for our sales efforts – not always glamorous, but absolutely essential. You'll be learning the ropes of how a global sales organisation actually works, day-to-day.

2What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

Salesforce (SFDC)Intermediate

Updating opportunity stages, logging activities, running standard reports for sales managers, cleaning up account data.

Microsoft ExcelIntermediate

Consolidating data from various sources, performing VLOOKUPs for data matching, creating pivot tables for summaries, basic commission calculation checks.

Microsoft Outlook/TeamsIntermediate

Communicating with sales reps and team members, managing your calendar, sending out reports and updates.

Tableau / Power BIBasic

Viewing and interacting with existing sales dashboards to answer basic questions or pull specific numbers for reports.

3What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choiceComing inWhere you are nowThe step above
Salesforce Data UpdatesUpdate records based on clear instructions or documented processes. Escalate any ambiguous data or unusual requests to your manager.Independently update and cleanse data, identifying and resolving minor inconsistencies. Consult manager on significant data structure changes.Design and implement data governance policies and automated cleansing rules. Approve major data migrations or field changes.
Report GenerationRun pre-defined reports from Salesforce or Excel as requested. Escalate if data appears incorrect or report parameters are unclear.Build new standard reports and dashboards based on business requirements. Decide on the best data sources and visualisation methods.Define reporting standards and KPIs for the sales organisation. Design complex analytical models and present insights to leadership.
Process ImprovementIdentify minor inefficiencies in your own tasks and suggest small improvements to your manager. Follow documented processes strictly.Propose and implement small-scale process improvements within your area of ownership (e.g., a better way to route leads).Lead significant process re-engineering projects across sales operations, impacting multiple teams or systems.

4How you'll be judged

The scoreboard, honestly: the hard targets, how often each one is actually looked at, and the quiet human signals that never make it onto a dashboard.

Salesforce Data Accuracy
The percentage of sales records (opportunities, accounts, contacts) you've worked on that pass our internal data quality checks.
Target · 98%+ accuracy on records processed

You update 100 opportunity records; 99 of them have all required fields correctly filled and no duplicate entries. That's 99% accuracy.

Report Delivery Timeliness
How often weekly or monthly standard reports are pulled and distributed by their agreed-upon deadline.
Target · 100% on-time delivery for scheduled reports

If the weekly pipeline report is due every Monday at 9 AM, it should be in the Sales Managers' inboxes by 8:55 AM, every week.

Sales Rep Query Resolution Time
The average time it takes you to respond to and resolve basic sales rep queries about Salesforce data or standard processes.
Target · Average resolution time under 4 hours

A rep asks why their opportunity isn't showing up in a certain report. You investigate and provide the correct information or fix the issue within 3 hours.

Documentation Adherence
How consistently you follow existing documentation for processes like lead routing or data cleansing, and how well you contribute to keeping it up-to-date.
Target · 95%+ adherence to documented processes

When a new lead comes in, you follow the documented lead routing process step-by-step, ensuring it gets to the right rep every time, without deviations.

Learning & Adaptability
How quickly you pick up new tools and processes, and how you adapt when things inevitably change.
  • You're asking smart questions, taking notes, and applying new learnings without needing to be told twice. You can handle minor process tweaks without getting flustered. You proactively seek out training or clarification when you're unsure.
Proactive Problem Spotting
Not just fixing issues, but spotting potential problems before they become bigger headaches.
  • You flag an unusual trend in the data, even if it's not directly your job to fix it. You notice a potential data entry error pattern and bring it to your manager's attention. You suggest a small improvement to a process you're working on.
Team Collaboration & Support
How well you work with the immediate Sales Operations team and support sales reps.
  • Your colleagues say you're easy to work with and reliable. Sales reps give positive feedback about your helpfulness and responsiveness. You offer to help others when your own tasks are complete.
Attention to Detail in Communications
The clarity and accuracy of your written and verbal communication, especially when dealing with data.
  • Your emails are clear, concise, and free of errors. When you explain a data point, you're precise and can back it up. You double-check numbers before sending them out.

5Would you like it

The honest version. What people enjoy, and what grinds them down.

What people enjoy
Building a Solid Foundation

You'll be excited to learn the ins and outs of Salesforce, Excel, and our sales processes. You'll enjoy mastering the foundational skills that are critical for any sales operations professional.

You're keen to understand how a VLOOKUP works in Excel and then apply it to clean up a list of accounts, feeling a sense of accomplishment when the data is perfect.

Being the Go-To Support

You'll get satisfaction from knowing that your accurate and timely support directly helps sales reps and managers do their jobs better. You're happy to be the person who makes others' lives easier.

A sales rep thanks you for quickly finding a missing opportunity, allowing them to close a deal on time, and you feel good about that direct impact.

Working in a Structured Environment (mostly)

You'll appreciate having clear guidelines and processes to follow for most of your tasks. While things can get hectic, you'll thrive on bringing order to the sales world.

You enjoy the routine of preparing weekly reports, knowing exactly what's expected and how to deliver it consistently.

What frustrates people
  • Spending hours cleaning up CRM data that should have been entered correctly by sales reps.
  • Getting 'fire drill' requests that derail your day, only for them to be deprioritised later.
  • Dealing with sales reps who don't read the clear instructions you've provided.
  • The occasional feeling of being the 'sales police' when chasing people for updates.
  • Building reports that are requested urgently but then rarely looked at again.
What this role does not give you
  • High-level strategic decision-making (not at this level, anyway).
  • A quiet, predictable, 9-to-5 routine (sales can be dynamic).
  • Constant direct interaction with external clients or customers.
  • Creative freedom in designing new sales strategies from scratch.

6Who you work with

Your work directly influences the accuracy of our sales reporting and the efficiency of our sales team. Clean data means better decisions. Timely support means reps can focus on customers. While you won't be making strategic calls, your foundational work ensures the data those decisions are based on is solid. Think of it as making sure all the ingredients for a great meal are fresh and ready.

Inside the business
  • Sales Operations Team (Analysts and Managers)
  • Individual Sales Representatives (SDRs and AEs)
  • Sales Managers
  • Marketing Operations (for lead data)

7What you need before you start

Not a wish list. The things you would be expected to already have.

  • A genuine interest in how sales organisations operate and a desire to support a sales team.
  • Demonstrable experience (even if informal) with data entry, organisation, and attention to detail – perhaps from a previous administrative role, or even managing a complex personal project.
  • Intermediate proficiency in Microsoft Excel (VLOOKUPs, PivotTables) – we'll test this, honestly.
  • Basic familiarity with CRM systems, ideally Salesforce, even if it's just from a user perspective. Or, a proven ability to pick up new software quickly.
  • Strong written and verbal communication skills; you'll be interacting with sales reps who are often busy and need clear, concise information.
  • A proactive attitude – if you see something that needs doing, or something that's wrong, you'll flag it or try to fix it (within your remit).

8What to practise next

Where the job is going, and what to do about it starting this week.

Advanced Salesforce Administration

As our sales processes become more complex, so does our CRM. You'll need to understand how to go beyond just data entry and start thinking about how Salesforce is configured to support the business. This means understanding validation rules, basic workflows, and custom fields.

Understanding Salesforce object relationships (e.g · Creating and modifying custom fields and page layo · Basic validation rules to enforce data quality. · Running and customising more complex reports and d

  • This week: Explore the Salesforce Trailhead modules on 'Admin Beginner' and 'Data Management'.
  • This month: Ask your manager if you can shadow a more senior analyst as they configure a new field or report.
  • Month 2: Take ownership of a small data quality project, identifying and fixing inconsistencies.
  • Month 3: Propose a new standard report that helps sales reps track a specific metric.

Quick win: Complete the 'Admin Beginner' trailmix on Salesforce Trailhead – it's free and gives you a great foundation.

Intermediate SQL & Data Warehousing Concepts

While you start with basic SQL, as you progress, you'll need to pull data from our central data warehouse more independently. This means understanding how our sales data is stored and how to combine different datasets to get a complete picture. This skill is crucial for deeper analysis.

Writing more complex `JOIN` statements to combine · `GROUP BY` and aggregation functions for summarisi · Understanding the difference between different dat · Basic understanding of data warehousing concepts (

  • This week: Find a free online course on SQL for beginners (e.g., Khan Academy, Codecademy).
  • This month: Practice writing simple SQL queries to extract data from publicly available datasets.
  • Month 2: Ask your manager if you can help with a project that involves pulling data from our internal data warehouse using SQL.
  • Month 3: Try to replicate a simple Excel report using SQL queries instead.

Quick win: Start with a free online SQL tutorial. Even 30 minutes a day will build a solid base quickly.

9Staying current once you are in

What people here do to keep up
  • Completing Salesforce Trailhead modules relevant to data management and reporting – it's free, engaging, and directly applicable.
  • Attending webinars or online courses on Excel advanced functions or basic SQL querying.
  • Joining relevant online communities or forums (e.g., Salesforce Success Community) to learn from others and stay updated.
  • Reading industry blogs or articles about sales operations best practices to understand the bigger picture.

10How the AI economy is changing work like this

Before we ask anything of you, here's what we can already say about AI and work of this kind:

The new skill this role is being asked for: Prompt Engineering for Data Tasks

AI language models are getting incredibly good at summarising data, drafting emails, and even generating basic code. If you know how to 'talk' to them effectively (that's prompt engineering), you can get them to do a lot of your routine work much faster. Competitors are already using this, so we need to keep up.

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

Your PlanIllustration

Built for Sales Operations Coordinator

4 units that map to this job, from the qualifications that cover it.

  1. Obtaining and Analysing Sales Related InformationSFEDI Enterprises Ltd. T/A SFEDI Awards · covers 4 of 14 standardsLevel 2
  2. Obtaining and analysing sales-related informationCity & Guilds Limited · covers 3 of 14 standardsLevel 3
  3. Obtain and analyse sales-related informationCity and Guilds of London Institute · covers 3 of 14 standardsLevel 3
  4. Understand Sales Digital Technology SystemsInstitute of Sales Professionals · covers 3 of 14 standardsLevel 2
These are the real units behind this job, in the order they rank for it. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

Prompt Engineering for Data Tasks

AI language models are getting incredibly good at summarising data, drafting emails, and even generating basic code. If you know how to 'talk' to them effectively (that's prompt engineering), you can get them to do a lot of your routine work much faster. Competitors are already using this, so we need to keep up.

  • Clear and concise prompting for specific outputs (
  • Context windows and providing enough information w
  • Iterative prompting – refining your requests to ge
  • Understanding AI limitations and when not to trust

What you’ll use

Skills this role draws on

Technical

  • Salesforce Navigation & Data Entry
  • Microsoft Excel for Data Manipulation
  • Basic Data Visualisation (Tableau/Power BI)
  • SQL Querying (Basic)

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

  1. 1

    Administrative Assistant / Office Support

    1-2 years

    Skills to master

    • Organisation, attention to detail, managing multiple tasks, basic data entry, clear communication, and learning new software quickly.

    You're ready to move on when

    • You've shown a knack for managing complex schedules or data sets.
    • You're the person who everyone goes to when they need help with a system.
    • You've taken initiative to improve a process in your current role, even a small one.
  2. 2

    Recent Graduate (Business/IT/Maths)

    0-1 year (post-graduation)

    Skills to master

    • Applying academic knowledge to real-world business problems, quickly learning corporate systems, teamwork, and professional communication.

    You're ready to move on when

    • You've completed relevant coursework or projects involving data analysis or business processes.
    • You're eager to learn and have a strong academic record.
    • You've had internships or part-time roles that involved some level of data handling or administrative support.
  3. 3

    Customer Service Representative

    1-3 years

    Skills to master

    • Problem-solving under pressure, understanding customer needs, using CRM systems (like Salesforce) to log interactions, and clear communication.

    You're ready to move on when

    • You're excellent at troubleshooting and finding solutions for customers.
    • You're already proficient in navigating and updating records in a CRM system.
    • You've developed strong organisational skills to manage customer queries and follow-ups.

11Where this role leads

The long view:Your journey starts here, building a solid foundation. Where you go next is up to you, but the skills you learn as a Sales Operations Coordinator will open many doors. We're here to support your growth, whether that's becoming a technical specialist or a future leader.

Pay & demand

Pay and demand for this role will appear here, each figure traced to a named authoritative source (e.g. the ONS Annual Survey of Hours and Earnings, under the Open Government Licence). We don’t show numbers we can’t attribute.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how Sales Operations Coordinator is actually changing. In about two minutes, the free confidence check asks where you stand on each of the ten. That's the whole check, and it's what makes the plan yours rather than generic.

12The team that's yours

No two people are taught the same way. This is one-to-one, not one-to-many.

Zavmo is a hyper-personalised AI learning platform. Twelve virtual tutors, each with a different way of teaching, and one orchestration agent that picks the right one for the moment. So every single lesson is shaped around you, your role, and the way you learn. Not a course everyone sits through. A conversation built for you, and no one else.

…and nine more, matched to you after your first chat. Meet all twelve

13What it feels like

A conversation, not a course

Because your tutor knows your role, your projects and your last session, learning sounds like this. And it's different for every single person:

Obtaining and Analysing Sales Related InformationLevel 2

Applied to your work in Sales Operations Coordinator

The objective of this unit is to provide learners with an understanding of how sales-related information is used to inform business decisions and how to analyse it effectively. Learners will be able to obtain relevant sales-related information and use appropriate tools and methods to analyse it, identifying trends and opportunities.

How the thinking builds
  1. Remember
  2. Understand
  3. Apply
  4. Analyse
  5. Evaluate
  6. Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

One to one, not one to many

No two people run this the same way

A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.

  1. Your actual work Every lesson is taught against a live piece of your own work, not a worked example from a textbook.
  2. What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
  3. The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
  4. How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
  5. Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.

See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.

DemonstrateIllustration

Evidenced on your work in Sales Operations Coordinator

You do not finish by watching something. You finish by showing it on the work you already do, against the measures this job is judged on.

  • Salesforce Data AccuracyThe percentage of sales records (opportunities, accounts, contacts) you've worked on that pass our internal data quality checks.You update 100 opportunity records; 99 of them have all required fields correctly filled and no duplicate entries. That's 99% accuracy.98%+ accuracy on records processed
  • Report Delivery TimelinessHow often weekly or monthly standard reports are pulled and distributed by their agreed-upon deadline.If the weekly pipeline report is due every Monday at 9 AM, it should be in the Sales Managers' inboxes by 8:55 AM, every week.100% on-time delivery for scheduled reports
  • Sales Rep Query Resolution TimeThe average time it takes you to respond to and resolve basic sales rep queries about Salesforce data or standard processes.A rep asks why their opportunity isn't showing up in a certain report. You investigate and provide the correct information or fix the issue within 3 hours.Average resolution time under 4 hours
  • Documentation AdherenceHow consistently you follow existing documentation for processes like lead routing or data cleansing, and how well you contribute to keeping it up-to-date.When a new lead comes in, you follow the documented lead routing process step-by-step, ensuring it gets to the right rep every time, without deviations.95%+ adherence to documented processes
These are this job's own measures, with its own targets. Nothing is marked evidenced, because nobody has started this yet. Yours would fill in from the work you bring.

Your passport

This isn't a certificate you file away. It's a passport to the life you're designing.

Every credit you earn and every fluency you build adds up: evidence where it counts, carried with you. Zavmo keeps the map: where you are, where you're heading, and the next step, at your pace, around your life. From Sales Operations Coordinator to Sales Operations Analyst (Level 2), and whatever you decide comes after.

Level 2 · in progressAI Fluency→ Sales Operations Analyst (Level 2)→ your design
Where this takes you

Your journey starts here, building a solid foundation. Where you go next is up to you, but the skills you learn as a Sales Operations Coordinator will open many doors. We're here to support your growth, whether that's becoming a technical specialist or a future leader.

See Your Progress GrowIllustration
Sales Operations Coordinator
  • Salesforce Navigation & Data Entry
  • Microsoft Excel for Data Manipulation
  • Basic Data Visualisation (Tableau/Power BI)
  • SQL Querying (Basic)
This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

14The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

Sales Operations Coordinator is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

  1. Sales Operations Analyst (Level 2)

    2-3 years in the Coordinator role

    From executing tasks to owning processes and solving defined problems.

    • Advanced Salesforce Configuration: Building custom reports and dashboards from scratch, understanding basic workflow rules.
    • Intermediate SQL: Writing more complex queries to pull and combine data for analysis.
    • Data Storytelling: Presenting data insights clearly and concisely to non-technical audiences, explaining the 'so what'.
Working with AI on the job

Working with AI

Where AI is starting to help

Imagine getting back nearly a full day each week. That's what AI tools are starting to offer, even for entry-level Sales Operations roles. We're not talking about replacing you; we're talking about making your job less about the boring bits and more about the interesting stuff.

For a Sales Operations Coordinator, a lot of your day can be spent on repetitive tasks: data entry, cleaning up Salesforce, or drafting routine communications. AI can step in here, taking on those mundane tasks and freeing you up to learn more, support the sales team better, and actually understand the 'why' behind the numbers. It's about working smarter, not harder.

Automated Data Hygiene & Entry

Use AI tools integrated with Salesforce to automatically de-duplicate leads, standardise job titles and addresses, and even capture activity data from emails and calendars. This means less manual cleanup for you, and more reliable data for everyone. You'll be checking the AI's work, not doing it all yourself.

Instant Process Documentation & Training

Ever wish you didn't have to write out every single step for a new process? AI tools like Scribe or Tango can automatically generate step-by-step guides and documentation just by watching you perform a task in Salesforce. You can then use AI assistants to draft initial training materials for new sales processes or tool rollouts, saving you loads of time.

Smart Report Summaries

Instead of manually pulling out key insights from a long sales report, AI can help summarise the most important trends or anomalies. You'll still need to validate and interpret, but the initial heavy lifting of finding the 'story' in the data can be AI-assisted, helping you learn faster.

Drafting Routine Communications

Need to send a reminder to sales reps about updating their opportunities? Or draft a quick email explaining a new process? AI assistants can generate initial drafts for these routine communications, helping you get your message across clearly and quickly, with less effort.

Common questions

Common questions

How do you become a Sales Operations Coordinator?

Common routes in include Administrative Assistant / Office Support (1-2 years), Recent Graduate (Business/IT/Maths) (0-1 year (post-graduation)) and Customer Service Representative (1-3 years). Times vary with prior experience.

Where can a Sales Operations Coordinator progress to?

This role can lead on to Sales Operations Analyst (Level 2) (2-3 years in the Coordinator role), depending on the skills you build.

What level is a Sales Operations Coordinator in the UK?

This role aligns to RQF Level 2 on the UK framework, a guide to the depth of qualification it maps to, not a hard entry bar.

What new skills matter most for a Sales Operations Coordinator?

Increasingly, Prompt Engineering for Data Tasks. These are the areas where the higher-paid, future-proof work is heading.

The honest bit

You’ve started things before

Most of them were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.

There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.

And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.

What it costs

Less than one coaching session. Every month.

A single career-coaching hour costs more than a month of this, and it ends when the hour does. Zavmo doesn't. It's £70 a month, about £2.30 a day, for a companion that knows a Sales Operations Coordinator, works on the job you actually do, and keeps going at your pace rather than a timetable's.

  • Searching and planning stay free. You only pay when you start learning.
  • Your credits are yours. Regulated, and they don't vanish when a subscription ends.
  • Cancel any time and billing stops. No notice period, no minimum term.

Your path, personalised

You have the map. Walking it is the part we do together.

This route runs to 14 national skill standards. That is a real journey.

Zavmo shapes a learning experience as unique as you are. It fits how you learn, your pace and the work you already do. Every step stays benchmarked to recognised national standards. That’s the plan for becoming a Sales Operations Coordinator: personal to you, and it still counts. The first steps are free.

Independent research finds well-designed intelligent tutoring performs nearly as well as one-to-one human tutoring: VanLehn (2011), Educational Psychologist.

A private tutor in the UK averages £35–40 an hour . Zavmo is £70/month.

A real plan on learn.zavmo.ai: Ofqual-regulated units, credits, and a three-month run at your own pace.
Start free No commitment. See your first steps free.

15Where to go from here

Other roles at Level 2

Same depth of qualification, different job. Useful if the work appeals but this particular role does not.

Other roles in Sales

Stay in the field you know and move sideways rather than up.

If you leave this industry

The skills you'll build in Sales Operations are highly transferable. You could move into Marketing Operations, Revenue Operations (RevOps), Business Intelligence, or even general business analytics roles in other industries. The ability to understand sales processes, manage data, and use CRM systems is valuable everywhere.

Not sure this is the right direction?

Work out what you actually want from work first, then come back and see which roles fit it. Takes about ten minutes.

This role profile is © 2026Growth Engineering Technologies Ltd. Built from UK occupational standards and regulated qualification data, and written for Zavmo.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Build my plan, free Here's the first ten minutes: a 2-minute confidence check → your personalised roadmap → meet the tutors matched to you. No card, cancel any time. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.