City & Guilds Limited · RQF Level 3
City & Guilds Level 3 NVQ Diploma in Sales
You don’t just earn this. You learn to use it, one-to-one, on your own real work.
- LevelRQF Level 3
- Total credits37
- Guided learning210 hours
- Units in this qualification28
Awarded by City & Guilds Limited · on the Ofqual register
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What you’ll learn
What each unit actually teaches you to do
This occupational qualification is for individuals in sales roles. It allows candidates to develop and demonstrate competence in a range of sales activities. Units cover legal requirements, time planning, sales presentations, and professional development.
These are the units City & Guilds Limited registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated, and every one you earn is yours to keep.
Assessing customers’ credit statusReal unit · City & Guilds Limited
You'll gain knowledge of legislation and organisational policies related to assessing customer credit status. They will develop skills to assess and monitor customers' creditworthiness using appropriate methods, recognising associated risks.
What you'll be able to do
- Understand how to assess customer credit status, taking into account relevant legislation and organisational policies.
- Assess the credit status of customers, using appropriate methods and tools.
- Monitor the credit status of customers, identifying and responding to changes in their creditworthiness.
Assisting customers in obtaining finance for purchasesReal unit · City & Guilds Limited
You'll understand the conditions and eligibility criteria for obtaining finance for purchases. They will be able to propose suitable financial options to customers based on individual circumstances and complete finance arrangements in compliance with regulations.
What you'll be able to do
- Understand the conditions for obtaining finance for purchases, including eligibility criteria, interest rates and repayment terms.
- Propose financial options to customers, taking into account their individual circumstances and needs.
- Complete finance arrangements for purchases, ensuring compliance with relevant regulations and organisational procedures.
Building and retaining sales relationshipsReal unit · City & Guilds Limited
This unit covers the benefits and risks of planning and investing in sales relationships. You'll learn to build and retain customer relationships through effective communication and interpersonal techniques.
What you'll be able to do
- Understand the benefits and risks of planning and investing in sales relationships, including increased customer loyalty, repeat business and potential for conflict.
- Build sales relationships with customers, using effective communication and interpersonal skills.
- Retain sales customers by providing excellent customer service, addressing their needs and building long-term loyalty.
Buyer behaviour in sales situationsReal unit · City & Guilds Limited
You'll understand different models of buyer behaviour and their impact on the sales cycle. They will adapt communication and sales techniques to respond appropriately at each stage of the buyer's decision-making process.
What you'll be able to do
- Understand the impact of different models of buyer behaviour on the sales cycle, including factors influencing purchasing decisions.
- Respond to the buyer at each stage of the decision making process, adapting communication and sales techniques accordingly.
Communicate information and knowledgeReal unit · City & Guilds Limited
This unit equips learners with skills to identify required information and assess its reliability for workplace communication. You'll understand various communication techniques and adapt methods appropriately to convey information effectively.
What you'll be able to do
- Identify the information required for communication
- Assess the reliability of information required for communication
- Understand different communication techniques
- Understand different communication methods
- Communicate information and knowledge using appropriate techniques
- Communicate information and knowledge using appropriate methods
- Adapt communication techniques according to target audience response
- Adapt communication methods according to target audience response
Communicate information and knowledgeReal unit · City & Guilds Limited
This unit equips learners with skills to identify required information and assess its reliability for workplace communication. You'll understand various communication techniques and adapt methods appropriately to convey information effectively.
What you'll be able to do
- Identify the information required for communication
- Assess the reliability of information required for communication
- Understand different communication techniques
- Understand different communication methods
- Communicate information and knowledge using appropriate techniques
- Communicate information and knowledge using appropriate methods
- Adapt communication techniques according to target audience response
- Adapt communication methods according to target audience response
Communicating using digital marketing/sales channelsReal unit · City & Guilds Limited
You'll gain knowledge to plan, implement, and evaluate digital marketing and sales activities. They will align digital media plans with specific messages and audiences, ensuring effective delivery and monitoring of responses.
What you'll be able to do
- Understand how to plan the use of digital media for a specific message, audience and recipients, taking into account relevant factors such as budget and resources.
- Plan the use of digital media for a specific message, audience and recipients, ensuring alignment with marketing objectives.
- Check that the digital message can be accessed and/or delivered effectively across different platforms and devices.
- Monitor and evaluate the response to digital activity using appropriate metrics and take any corrective action to optimise performance.
Complying with legal, regulatory and ethical requirements in a sales or marketing roleReal unit · City & Guilds Limited
You'll gain knowledge of legal, regulatory, and ethical requirements relevant to sales and marketing roles. They will understand the consequences of non-compliance and learn to adhere to organisational policies and procedures.
What you'll be able to do
- Understand the legal requirements relevant to a sales or marketing role
- Understand the regulatory requirements relevant to a sales or marketing role
- Understand the ethical requirements relevant to a sales or marketing role
- Comply with organisational policies relating to legal requirements in a sales or marketing role
- Comply with organisational procedures relating to legal requirements in a sales or marketing role
- Comply with organisational policies relating to regulatory requirements in a sales or marketing role
- Comply with organisational procedures relating to regulatory requirements in a sales or marketing role
- Comply with organisational policies relating to ethical requirements in a sales or marketing role
- Comply with organisational procedures relating to ethical requirements in a sales or marketing role
Contributing to the development and launch of new products and/or servicesReal unit · City & Guilds Limited
This unit provides learners with knowledge of the product development process, including stages and methodologies. You'll understand team roles and contribute effectively to the development and launch of new products or services.
What you'll be able to do
- Understand the stages of the product development process
- Understand the roles and responsibilities of individuals involved in the product development process
- Contribute to the product and/or service development process
- Contribute to the product and/or service launch process
Developing and implementing sales call plansReal unit · City & Guilds Limited
You'll develop comprehensive sales call plans by identifying objectives, target customers, and key messages. They will undertake sales calls, communicating effectively to achieve call objectives and build customer rapport.
What you'll be able to do
- Develop a comprehensive sales call plan, including identifying objectives, target customers, and key messages
- Undertake a sales call, effectively communicating with the customer and achieving the objectives of the call
Developing and implementing sales support and customer service programmesReal unit · City & Guilds Limited
This unit covers the development and implementation of sales support and customer service programmes. You'll understand the benefits of these programmes, their impact on customer satisfaction and retention, and will be able to design and implement appropriate support initiatives.
What you'll be able to do
- Understand the requirement to provide sales support and customer service programmes, including the benefits for customer satisfaction and retention.
- Develop sales support and/or customer service programmes that meet the needs of the target audience.
- Implement sales support and customer service programmes effectively, ensuring appropriate resources and training are in place.
Developing sales proposalsReal unit · City & Guilds Limited
It teaches you to create and evaluate sales proposals. You'll understand the principles and components of effective proposals and develop the ability to produce persuasive documents tailored to client needs.
What you'll be able to do
- Understand the key principles of writing effective sales proposals.
- Understand the different components that should be included in a sales proposal.
- Develop clear and persuasive sales proposals that meet client requirements.
- Present sales proposals in a professional manner.
- Evaluate the effectiveness of a sales proposal against pre-defined criteria.
Leading a sales or marketing teamReal unit · City & Guilds Limited
This unit focuses on leading a sales or marketing team by setting SMART targets, motivating team members, and monitoring progress. You'll develop skills in communication, coaching, and performance evaluation.
What you'll be able to do
- Set clear, measurable, achievable, relevant, and time-bound (SMART) targets for the sales or marketing team.
- Communicate targets effectively to the sales or marketing team.
- Support the motivation of the sales or marketing team through recognition, rewards, and constructive feedback.
- Provide ongoing coaching and development opportunities to the sales or marketing team.
- Monitor and evaluate the progress of the sales or marketing team against agreed targets and key performance indicators (KPIs).
- Identify and address any performance issues within the sales or marketing team.
Manage own professional development within an organisationReal unit · City & Guilds Limited
You'll manage their own professional development by assessing career aspirations and factors influencing choices. They will identify strengths and weaknesses, analyse learning preferences, and create and implement a personal development plan aligned with organisational objectives.
What you'll be able to do
- Assess own career goals
- Assess own personal development needs
- Set personal work objectives in line with organisational objectives
- Produce a personal development plan
- Implement own personal development plan
- Monitor own personal development plan
Manage own professional development within an organisationReal unit · City & Guilds Limited
It teaches you to manage their own professional development by assessing career goals and personal skills. You'll set SMART work objectives aligned with organisational aims, produce a personal development plan, and implement and monitor their progress.
What you'll be able to do
- Assess own career goals and personal development needs
- Set personal work objectives that are specific, measurable, achievable, relevant, and time-bound (SMART)
- Produce a personal development plan that outlines activities to achieve career goals and personal development needs
- Implement own personal development plan, undertaking planned activities
- Monitor own personal development plan, tracking progress and making adjustments as necessary
Managing the induction and probation of sales staffReal unit · City & Guilds Limited
You'll understand the induction and probation processes for sales staff, including legal requirements and benefits. They will develop skills to manage these processes effectively, tailoring programmes to individual needs.
What you'll be able to do
- Understand the purpose of induction processes for sales staff
- Understand the purpose of probation processes for sales staff
- Understand the key elements of effective induction programmes for sales staff
- Understand the key elements of effective probation programmes for sales staff
- Manage the induction of new sales staff
- Manage the probation of new sales staff
Meeting customers’ after sales needsReal unit · City & Guilds Limited
It teaches you to investigate and understand customers' after sales needs using appropriate methods. You'll handle after sales requirements professionally and review processes to improve customer satisfaction.
What you'll be able to do
- Investigate customer after sales needs, using appropriate methods to gather information and understand their requirements
- Handle customers’ after sales needs effectively, providing solutions and resolving issues in a timely and professional manner
- Review the after sales process, identifying areas for improvement and implementing changes to enhance customer satisfaction
Monitoring and managing sales team performanceReal unit · City & Guilds Limited
You'll understand methods for monitoring sales team performance using KPIs and sales targets. They will develop skills to manage performance through feedback, coaching, and implementing improvement plans.
What you'll be able to do
- Understand various methods of monitoring sales team performance, including key performance indicators (KPIs) and sales targets
- Manage the performance of the sales team, including providing feedback, coaching, and implementing performance improvement plans where necessary
Negotiating, handling objections and closing salesReal unit · City & Guilds Limited
You'll develop skills in negotiating, handling objections, and closing sales. The unit covers preparation for negotiation, techniques to address customer concerns, and strategies to finalise sales effectively.
What you'll be able to do
- Understand how to handle objections and negotiate with the customer to reach a mutually beneficial agreement.
- Prepare for objections and negotiation with the customer by anticipating potential concerns and developing appropriate responses.
- Handle objections effectively, addressing customer concerns and providing persuasive arguments.
- Negotiate with the customer to reach a mutually agreeable outcome, balancing their needs with the organisation's objectives.
- Close the sale following negotiation, securing the customer's commitment and finalising the transaction.
Obtaining and Analysing Competitor InformationReal unit · City & Guilds Limited
This unit equips learners to obtain, validate, and analyse competitor information for sales purposes. You'll use this information to identify sales opportunities, develop strategies, and tailor sales approaches competitively.
What you'll be able to do
- Understand how to validate information about competitors, ensuring its accuracy and reliability.
- Understand the uses of competitor information for sales-related activities, such as identifying opportunities and developing competitive strategies.
- Use competitor information for sales-related activities, such as tailoring sales pitches and addressing customer concerns.
Obtaining and analysing sales-related informationReal unit · City & Guilds Limited
This unit provides learners with an understanding of how sales-related information is used in market, competitor, and customer analysis. You'll obtain relevant data and apply various tools and methods to analyse this information effectively.
What you'll be able to do
- Understand the uses of sales-related information in areas such as market analysis, competitor analysis and customer profiling.
- Understand how to use a range of tools and methods to analyse sales-related information, including statistical analysis and data visualisation techniques.
- Obtain sales-related information about customers, markets and competitors, using appropriate research methods.
- Use tools and methods to analyse sales-related information to identify trends, patterns and insights.
Organise the delivery of reliable customer serviceReal unit · City & Guilds Limited
You'll plan and organise the delivery of reliable customer service. The unit includes reviewing service delivery, maintaining standards using recording systems, and addressing barriers to consistent customer service.
What you'll be able to do
- Plan and organise the delivery of reliable customer service to meet organisational standards.
- Review and maintain customer service delivery processes to ensure consistent quality.
- Use appropriate recording systems to maintain accurate and reliable customer service information.
- Understand the importance of effective communication in organising the delivery of reliable customer service.
- Understand how to implement procedures for handling customer complaints and feedback effectively.
- Understand how to monitor and evaluate customer service performance.
Preparing and delivering a sales presentationReal unit · City & Guilds Limited
This unit covers the preparation and delivery of sales presentations, including understanding key factors such as audience needs and objectives. You'll learn to structure presentations effectively and use visual aids, as well as practise delivering presentations confidently.
What you'll be able to do
- Understand the factors for consideration in the preparation of effective sales presentations
- Prepare a sales presentation that meets the needs of the audience
- Understand how to deliver sales presentations effectively
- Deliver a sales presentation in a professional and engaging manner
Pricing for sales promotionsReal unit · City & Guilds Limited
It teaches you to understand price-based sales promotions and their role in promotional strategies. You'll develop, present, implement, and evaluate proposals for price-based promotions considering costs and risks.
What you'll be able to do
- Understand different types of price-based promotions and their potential impact on sales
- Justify the use of price-based promotions as part of a broader promotional strategy, considering factors such as profitability and brand image
- Develop and present detailed proposals for price-based promotions, including cost analysis and projected return on investment
- Understand how to evaluate the effectiveness of price-based promotions, using relevant metrics and data analysis techniques
- Implement price-based promotions effectively and evaluate their outcomes against pre-defined objectives
Prioritising information for sales planningReal unit · City & Guilds Limited
You'll explore sources and types of information that support sales, including internal data and customer feedback. They will carry out business audits of the sales environment and use gathered information to inform sales planning.
What you'll be able to do
- Understand sources and types of information that support sales, including market research, customer feedback and sales data.
- Understand internal information that supports sales, including sales reports, customer relationship management (CRM) data and marketing campaign results.
- Carry out a business audit of the internal and external sales environment, identifying strengths, weaknesses, opportunities and threats (SWOT).
- Use sales information to support the sales planning function, including setting sales targets, developing sales strategies and allocating resources.
Recruiting sales team membersReal unit · City & Guilds Limited
This unit covers the recruitment and selection process for sales roles, including legal and ethical considerations. You'll prepare recruitment activities, define job requirements, and make informed selection decisions.
What you'll be able to do
- Understand the recruitment and selection process relating to sales roles within an organisation
- Prepare for the recruitment and selection of sales team members, including defining job roles and person specifications
- Make informed selection decisions for sales team members, based on evidence gathered during the recruitment process
Selling at exhibitionsReal unit · City & Guilds Limited
You'll understand how to assess the relevance of exhibitions for organisational sales and marketing objectives. They will prepare for and sell at exhibitions effectively, and evaluate their own performance to inform future activities.
What you'll be able to do
- Understand how to assess the relevance of exhibitions for the organisation's sales and marketing objectives
- Understand how to prepare for selling at exhibitions
- Understand how to sell effectively at exhibitions
- Prepare effectively for an exhibition
- Sell products or services effectively at an exhibition
- Evaluate own performance at an exhibition, identifying strengths and weaknesses
- Identify areas for improvement in own performance at an exhibition
Time planning in salesReal unit · City & Guilds Limited
This unit develops learners' understanding of time management and prioritisation in sales roles. You'll plan, implement, and evaluate their own time management strategies to improve efficiency and meet sales targets.
What you'll be able to do
- Understand how to manage time effectively in a sales role
- Understand how to prioritise tasks effectively in a sales role
- Plan own time effectively in a sales role
- Plan own time in a sales role to meet targets
- Evaluate the effectiveness of own time planning in a sales role
- Identify areas for improvement in own time planning in a sales role
The honest bit
You’ve started things before
Most courses were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.
There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.
And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.
Your passport
Every credit is a stamp you keep
Level 3 credits are regulated. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you’ve earned and what’s next.
Assessing customers’ credit statusAssisting customers in obtaining finance for purchasesBuilding and retaining sales relationshipsBuyer behaviour in sales situationsCommunicate information and knowledgeCommunicate information and knowledgeCommunicating using digital marketing/sales channelsComplying with legal, regulatory and ethical requirements in a sales or marketing role
Each stamp is a real unit registered against this qualification.
Who’d teach you this
The Evidence Evaluator
Assessor
Helps you show what you can actually do, gathering the evidence that proves it as you learn.
Meet all twelve tutorsWhere this connects
Where these credits take you
A qualification is never a dead end here. See the jobs its credits open, the national occupational standards its units map to, and the future skills they quietly build.
City & Guilds Level 3 NVQ Diploma in Sales
- Assess Customer Creditworthiness
- Build and maintain sales relationships
- Build and retain effective sales relationships
- Build productive relationships with advertising sales clients or agencies
- Communicate with Customers
- Develop and Manage Strategic Relationships with Major Customers
- Develop, negotiate and agree proposals to offer services and products
- Ensure compliance with legal, regulatory and ethical requirements
Where this can lead
Sales Team Leader
Your career path here is really what you make of it. We'll give you the tools, the coaching, and the opportunities, but ultimately, your drive and ambition will determine how far you go. Whether you want to lead teams or become an unparalleled individual sales expert, there's a clear path for you.
See the whole journey →Opens the roleSales Team LeaderOne of the jobs this qualification is a route into · 1 near-identical record folded inSee the role →Opens the roleManager, Sales Training & DevelopmentOne of the jobs this qualification is a route intoSee the role →Opens the roleLead Sales Training ManagerOne of the jobs this qualification is a route intoSee the role →Opens the roleLead Sales Manager (Small Team)One of the jobs this qualification is a route intoSee the role →Opens the roleSenior Sales Team LeaderOne of the jobs this qualification is a route intoSee the role →Opens the roleSales Manager (Small Team)One of the jobs this qualification is a route intoSee the role →Future FluencyAll ten future skillsSee how every unit is contextualised by the tenExplore →
Showing 6 roles, drawn from 187 job records mapped to this qualification.
Skills it covers
What the job actually needs. These are the standards the units are built against, in the words employers and awarding bodies already use for the work itself.
Assess Customer CreditworthinessBuild and maintain sales relationshipsBuild and retain effective sales relationshipsBuild productive relationships with advertising sales clients or agenciesCommunicate with CustomersDevelop and Manage Strategic Relationships with Major CustomersDevelop, negotiate and agree proposals to offer services and productsEnsure compliance with legal, regulatory and ethical requirementsEnsure marketing activities comply with legal, regulatory and ethical requirementsImplement Sales PromotionsManage your own resources and professional developmentMonitor and evaluate information for sales planningMonitor and evaluate information to support sales planningNegotiate, Handle Objections and Close SalesNegotiate, handle objections and close salesObtain and Analyse SalesObtain and analyse salesPlan and Monitor the Work of Sales Teams+3 more
How you’ll actually learn this
One-to-one, on your own real work
A qualification is usually something done to you: sit the class, sit the exam, hope it sticks. Here it’s the opposite. You learn it one-to-one with a companion, on your own real work, and you keep going until you can use it, not just recall it.
One-to-one, on your real workNo lectures, no past-papers. Every unit is practised on the actual tasks your job throws at you, a tutor beside you, not a video in front of you.
Taught to the top, not the testMost courses stop at remembering. Your companion keeps climbing: analysing, judging, creating. That’s the part a machine can’t do for you.
Credits you keep, a map that continuesEvery unit is regulated and yours for good. The day you finish, Zavmo already knows the next role your new credits open.
Applied to your work in any of these jobs
Which job do you mean?
Learners will gain knowledge of legislation and organisational policies related to assessing customer credit status. They will develop skills to assess and monitor customers' creditworthiness using appropriate methods, recognising associated risks.
How the thinking builds
- Remember
- Understand
- Apply
- Analyse
- Evaluate
- Create
Built for City & Guilds Level 3 NVQ Diploma in Sales
26 units in this credential, in the order it lists them, awarded by City & Guilds Limited.
- Assessing customers’ credit status
- Assisting customers in obtaining finance for purchases
- Building and retaining sales relationships
- Buyer behaviour in sales situations
- Communicate information and knowledge
- Communicating using digital marketing/sales channels
and 20 more in the full unit list below.
One to one, not one to many
No two people run this the same way
A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.
- Your actual work Every unit is taught against a live piece of your own work, not a worked example from a textbook.
- What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
- The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
- How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
- Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.
See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.
Why it sticks
Most courses stop at remembering
There’s a well-known ladder of how deeply you learn something, called Bloom’s Taxonomy. Most courses get you up the first two rungs: you remember some facts, you pass a test, you forget it. Real skill lives at the top. Judging, deciding, creating. And this isn’t a generic ladder: every rung has a named Zavmo tutor who walks you up it.
- 6CreateThe Creative Catalyst
- 5EvaluateThe Evidence Evaluator
- 4AnalyseThe Analyst
- 3ApplyThe Coach
- 2UnderstandThe Connector
- 1RememberThe Builder
Where most courses leave you Where Zavmo takes you
Why this matters: AI can already remember and understand for you. What it can’t do is
take your real problem and judge the right call. So the only learning worth paying
for is the learning that takes you to the top. That’s exactly what a tutor doing it with
you, on your real work, is for.
The value
Why the companion is worth £70 a month
You’re not paying for the units. They’re regulated, and the same wherever you earn them. You’re paying for the one thing that decides whether you actually get there: a companion that makes them stick, on your real work.
That is one-to-one on this qualification, every day, on the work you already do, for £70 a month. Your first module is free, so you can see the teaching before you pay for any of it. Billed monthly, cancel any time and billing stops.
Earned on your own work, taught to the top.
Everything you just read, learned one-to-one on the job you already do. Your first module is free, so you can see the teaching before you pay for any of it.
Build my plan, freeNo card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.