The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
Partnerships Coordinator / Associate
2-3 yearsSkills to master
- Mastering partner onboarding, meticulous CRM data management, efficient MDF processing, and effective communication with a smaller portfolio of partners.
You're ready to move on when
- Consistently high data accuracy and timely completion of all administrative tasks.
- Proactively identifies and resolves routine partner issues without escalation.
- Demonstrates a solid understanding of our partner programmes and processes.
- Receives positive feedback from partners on responsiveness and support.
- 2
Sales Operations Specialist (with Channel Focus)
3-4 yearsSkills to master
- Deep understanding of sales processes, CRM optimisation, sales reporting, and how partner-sourced deals flow through the sales cycle. Strong analytical skills.
You're ready to move on when
- Proven ability to analyse sales data and identify trends or bottlenecks.
- Experience in configuring CRM workflows and generating custom reports.
- Understanding of sales compensation plans and how partners impact them.
- Demonstrates a keen interest in the partner ecosystem and its operational mechanics.
- 3
Marketing Operations Specialist (with Partner Marketing Focus)
3-4 yearsSkills to master
- Expertise in marketing automation platforms, campaign tracking, lead management, and how partners execute joint marketing activities. Understanding of marketing ROI.
You're ready to move on when
- Experience managing marketing campaigns with partners and tracking their performance.
- Proficiency in marketing automation tools and lead attribution models.
- Ability to work cross-functionally with sales and product marketing teams.
- Shows initiative in proposing improvements to partner marketing processes.