The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
Senior Partnerships Manager, [Region]
5-8 years of experience in this role, consistently exceeding revenue targets and managing complex regional partners.Skills to master
- Deep expertise in Joint Business Planning (JBP), strong regional market knowledge, proven ability to execute partner enablement programmes, and a solid track record of resolving regional channel conflicts.
You're ready to move on when
- Consistently hitting or exceeding a £1M+ partner-sourced revenue target for a named portfolio.
- Successfully leading 2-3 complex regional integrations or co-marketing campaigns from start to finish.
- Informally mentoring junior team members and being the 'go-to' person for tricky regional partner issues.
- Building strong relationships with regional sales and marketing leadership.
- 2
Strategic Account Manager (with Partner Focus)
8-10 years of experience managing large, complex enterprise accounts, with a significant portion of that time spent working with or through partners.Skills to master
- Exceptional executive relationship management, deep understanding of enterprise sales cycles, experience in complex deal structuring, and a proven ability to orchestrate multi-party sales motions (e.g., with SIs or ISVs).
You're ready to move on when
- Consistently exceeding £3M+ individual sales quotas, often involving partner-influenced deals.
- Demonstrating the ability to navigate complex customer organisations and build relationships at the C-level.
- Proactively bringing partners into strategic customer accounts to drive mutual value.
- Strong commercial negotiation skills for large enterprise contracts.