The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
Senior Global Partnerships Manager
3-5 years in a Senior roleSkills to master
- Deep expertise in managing a portfolio of strategic partners, leading JBPs, achieving revenue targets, and effectively resolving channel conflicts. You'd also need to show strong informal leadership skills, perhaps by mentoring junior colleagues.
You're ready to move on when
- Consistent over-performance on partner-sourced or influenced revenue targets for your portfolio.
- Successful resolution of complex partner disputes without escalation.
- Proactive identification and execution of growth opportunities within your partner accounts.
- Positive feedback from junior team members you've informally mentored.
- Demonstrated ability to influence internal stakeholders on partner-related initiatives.
- 2
Product Manager (with Partnerships Focus)
5-8 years in Product ManagementSkills to master
- A strong understanding of product strategy, market needs, and technical integrations, combined with experience working closely with external partners on joint solutions. You'd need to develop your commercial acumen and relationship management skills.
You're ready to move on when
- Successful launch of products that included significant partner integrations.
- Strong relationships with key technology partners from a product perspective.
- Demonstrated ability to translate technical requirements into business value for partners.
- Experience leading cross-functional teams to deliver partner-centric product features.
- 3
Management Consultant (focused on GTM/Channels)
4-6 years in consultingSkills to master
- Expertise in designing go-to-market strategies, channel programmes, and organisational structures for clients. You'd bring strong analytical and programme management skills, needing to adapt to an in-house, execution-focused role and build direct relationships.
You're ready to move on when
- Successful delivery of multiple consulting engagements related to channel strategy or ecosystem development.
- Strong client relationship management skills at a senior level.
- Proven ability to design and implement complex business processes.
- Experience leading project teams and driving tangible outcomes.