UK

United Kingdom · Marketing · Principal/Manager (12-16 years)

Manager, CTV & Programmatic

Here is the whole job, in plain words. What it is, a real day, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

  • Experience bandPrincipal/Manager (12-16 years)
  • Direct reports5-8 reports
  • Reports toDirector, Programmatic & Advanced TV
  • UK framework levelUsually a manager, or the deepest specialist in a team

Also advertised as Head of Programmatic Media · Senior Programmatic Manager · Connected TV Lead · Programmatic Director (Associate)

Built on an analysis of 43,079 real UK job descriptions · grounded in qualifications employers recognise

Start with a free Future Fluency check, tuned to Manager, CTV & Programmatic

Ten quick questions, one per Future Fluency, asked against this role rather than a generic one. About five minutes, and no card.

Start the check, free

1What this role really is

This role is about leading our Connected TV (CTV) and wider programmatic media strategy and execution. You'll build and guide a team of specialists, making sure our significant media spend delivers for the business. It's less hands-on keyboard, more about setting direction, making big calls, and developing talent. You own the budget and overall performance of this critical channel.

2What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

The Trade Desk / Google DV360 (DSPs)Strategic

Leading vendor evaluations, negotiating enterprise contracts, defining overall supply path optimisation (SPO) strategy, and overseeing team execution.

Google Campaign Manager 360 (CM360) (Ad Server)Strategic

Governing ad serving infrastructure, setting data taxonomy standards, and making decisions on new ad serving partners and integrations.

iSpot.tv / Samba TV / VideoAmp (TV Measurement)Strategic

Selecting and managing measurement partners, designing the company's cross-screen attribution model, and challenging vendor methodologies to ensure accuracy.

Snowflake / InfoSum (Data & Audience Platforms)Strategic

Defining the overall audience data strategy, overseeing the integration of CDP/DMP with the ad tech stack, and ensuring privacy compliance in data usage.

Tableau / Google Data Studio (Data Visualisation)Strategic

Defining the key executive-level KPIs and overseeing the creation of a centralised business intelligence suite for all media reporting.

3What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choiceComing inWhere you are nowThe step above
Budget Allocation (within CTV/Programmatic)No authority. Executes spend based on manager's direction.Proposes minor budget shifts (e.g., £5K-£10K) within a single campaign, requires manager approval.Recommends significant budget reallocations (£25K-£50K) across campaigns or publishers, consults with Lead Strategist/Director.
Vendor Selection & Contract NegotiationNo involvement.Researches potential vendors, provides feature comparisons to manager.Evaluates vendor proposals, participates in demos, provides detailed recommendations to Lead Strategist.
Team Hiring & Performance ManagementNo involvement.Assists with onboarding new team members, provides peer feedback.Mentors junior colleagues, participates in peer interviews for new hires.
Strategic Channel DevelopmentExecutes tasks related to current strategy.Identifies potential new tactics or features within existing platforms.Proposes new campaign types or audience strategies, provides business case.

4How you'll be judged

The scoreboard, honestly: the hard targets, how often each one is actually looked at, and the quiet human signals that never make it onto a dashboard.

CTV & Programmatic Spend Efficiency
The actual cost-per-acquisition (CPA) or return on ad spend (ROAS) across all managed CTV and programmatic campaigns.
Target · Improve ROAS by 10% year-on-year or reduce CPA by 15% year-on-year.

If last year's average ROAS was £3.50, aim for £3.85 this year; if CPA was £50, target £42.50.

Team Performance & Development
The average performance review scores and promotion rate of your direct reports.
Target · 80% of direct reports meet or exceed performance expectations; 20% promotion rate annually.

Out of 6 direct reports, 5 hit their targets, and one gets promoted to a Lead role.

Budget Adherence & Optimisation
How closely actual spend aligns with approved budgets, and how effectively you reallocate funds for better performance.
Target · Maintain +/- 2% variance on monthly budget; identify and action 10% budget reallocation opportunities quarterly.

Approved £1M monthly budget, actual spend £990K-£1.02M. You moved £100K from underperforming campaigns to high-performers.

Vendor Value & Cost Savings
The value derived from our ad tech and data partnerships, including negotiated cost savings or added services.
Target · Negotiate 5-10% in annual cost savings or secure equivalent added value (e.g., free tools, extended support).

Renegotiated DSP contract, saving £150K annually, or secured a free 6-month trial of a new attribution tool worth £75K.

Strategic Channel Evolution
How effectively you identify and integrate new CTV platforms, data sources, and measurement techniques into our overall marketing strategy.
  • Regular proposals for new initiatives, successful pilot programmes, positive feedback from Marketing leadership on channel innovation.
Team Leadership & Mentorship
Your ability to inspire, guide, and develop your team, fostering a culture of continuous learning and high performance.
  • High team engagement scores, positive 360-degree feedback from direct reports, successful mentorship leading to individual skill growth and project ownership.
Cross-Functional Influence
Your ability to get other teams (like Creative, Data Science, Product) on board with your CTV strategy and requirements.
  • Proactive involvement in cross-functional planning meetings, successful implementation of joint projects, positive feedback from peer leaders on collaboration effectiveness.
Problem Resolution & Crisis Management
How calmly and effectively you handle unexpected campaign issues, technical glitches, or budget shifts, ensuring minimal disruption.
  • Clear communication during incidents, swift implementation of solutions, post-mortem analyses that prevent recurrence, positive feedback from senior leaders on handling critical situations.

5Would you like it

The honest version. What people enjoy, and what grinds them down.

What people enjoy
Building and Leading a High-Performing Team

You'll spend a good chunk of your day coaching direct reports, helping them unblock issues, and celebrating their wins. You'll be thinking about career paths and how to give them the right challenges.

You're thrilled when one of your Senior Specialists successfully leads a complex, high-visibility project, knowing you helped them get there.

Strategic Impact and Business Growth

You're constantly looking at the bigger picture, how CTV fits into our overall marketing mix, and how to drive measurable revenue. You'll be presenting your vision to senior leaders, not just reporting on campaign numbers.

You successfully pitch and implement a new cross-screen attribution model that changes how the entire Marketing department views media spend.

Navigating a Complex and Evolving Landscape

The constant change in ad tech, privacy regulations, and consumer behaviour doesn't frustrate you; it energises you. You enjoy figuring out how to turn these challenges into opportunities for the business.

You're excited by the challenge of integrating new identity solutions or adapting to cookie deprecation, seeing it as a chance to innovate.

What frustrates people
  • Organisational politics and slow decision-making when you need to move fast.
  • Managing underperforming team members (yes, it happens, and it's tough).
  • Legacy systems or processes that hinder innovation despite your best efforts.
  • Budget constraints that prevent you from pursuing promising new initiatives.
  • The constant need to justify your team's value to non-marketing stakeholders.
What this role does not give you
  • A purely hands-on, individual contributor role where you're always in the DSP.
  • A predictable, unchanging environment—the ad tech world moves too fast for that.
  • An easy ride; leadership comes with its own set of unique and often difficult challenges.

6Who you work with

This role directly influences how we spend millions of pounds of our marketing budget. Your decisions shape our brand's reach, customer acquisition costs, and market presence. You're building a core capability that gives us a competitive edge.

Inside the business
  • Marketing Leadership Team
  • Data & Analytics
  • Product Marketing
  • Creative Team
  • Finance (for budget approval and reconciliation)
Outside the business
  • Key DSP and ad tech vendors
  • Media agencies (if applicable)
  • Measurement partners (e.g., iSpot.tv, Samba TV)
  • Publishers
  • Industry bodies

7What you need before you start

Not a wish list. The things you would be expected to already have.

  • Demonstrated success in leading complex programmatic or CTV campaigns end-to-end at a Senior or Lead level (L3/L4)
  • Proven ability to mentor and develop junior team members, with examples of successful growth stories
  • Experience managing significant media budgets (e.g., £500K+ annually) with clear accountability for ROI
  • Expert-level proficiency in at least two major DSPs (e.g., The Trade Desk, Google DV360)
  • A track record of successfully negotiating with ad tech vendors or publishers
  • Deep understanding of cross-screen measurement methodologies and attribution modelling
  • Strong analytical skills, capable of deriving actionable insights from complex datasets and presenting them clearly to senior audiences

8What to practise next

Where the job is going, and what to do about it starting this week.

Advanced Identity Resolution & Privacy-Enhancing Technologies (PETs)

The deprecation of third-party cookies and device IDs means new, privacy-centric identity solutions are constantly emerging. You need to understand these at a strategic level to guide our future targeting and measurement.

Unified ID 2.0 (UID2.0) and similar industry IDs · Data clean rooms (e.g., Snowflake, InfoSum) · Differential privacy

  • This quarter: Deep dive into the latest whitepapers from IAB Tech Lab on identity solutions.
  • Next 3 months: Engage with our data science team on potential applications of PETs for audience modelling.
  • Next 6 months: Evaluate 2-3 new identity solutions for potential pilot programmes within our CTV strategy.

Quick win: Regularly attend webinars from key ad tech players (DSPs, measurement vendors) on their identity solutions and privacy strategies.

Generative AI for Creative Optimisation & Personalisation

Generative AI is rapidly evolving beyond text, offering new ways to create and optimise video ad creatives at scale, enabling hyper-personalisation and dynamic creative optimisation (DCO).

AI-driven video content generation · Dynamic Creative Optimisation (DCO) with AI · AI-powered creative testing & iteration

  • This quarter: Explore leading generative AI tools for video and image creation (e.g., Midjourney, RunwayML, Adobe Firefly).
  • Next 3 months: Collaborate with the Creative team to identify pilot projects for AI-assisted creative production.
  • Next 6 months: Develop a strategy for integrating generative AI into our DCO efforts for CTV campaigns.

Quick win: Encourage your team and the Creative team to experiment with generative AI for brainstorming ad concepts or producing initial mock-ups.

9Staying current once you are in

What people here do to keep up
  • Regularly attending industry conferences (e.g., AdWeek, Programmatic Pioneers, Cannes Lions) to stay abreast of trends and network.
  • Subscribing to and actively reading key industry publications (e.g., AdExchanger, Digiday, Campaign).
  • Participating in online courses or workshops on advanced data analytics, AI in marketing, or leadership development.
  • Mentoring junior professionals within the industry or through formal programmes.
  • Contributing to industry thought leadership through articles, webinars, or speaking engagements.

10How the AI economy is changing work like this

Before we ask anything of you, here's what we can already say about AI and work of this kind:

The new skill this role is being asked for: Ethical AI & Algorithmic Bias Mitigation

As AI takes a bigger role in audience targeting, creative optimisation, and bidding, there's a growing risk of algorithmic bias leading to discriminatory advertising or inefficient spend. Regulators and consumers are paying attention.

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

Your PlanIllustration

Built for Manager, CTV & Programmatic

3 units that map to this job, from the qualifications that cover it.

  1. Social Media MarketingOCN London · covers 2 of 4 standardsLevel 4
  2. Managing Marketing and Digital CommunicationsPearson Education Ltd · covers 1 of 4 standardsLevel 4
  3. Content marketingFuture (Awards and Qualifications) Ltd · covers 1 of 4 standardsLevel 3
These are the real units behind this job, in the order they rank for it. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

Ethical AI & Algorithmic Bias Mitigation

As AI takes a bigger role in audience targeting, creative optimisation, and bidding, there's a growing risk of algorithmic bias leading to discriminatory advertising or inefficient spend. Regulators and consumers are paying attention.

  • Fairness metrics in AI
  • Explainable AI (XAI)
  • AI governance frameworks

Quantum Computing Implications for Cryptography & Data Privacy

While still nascent, quantum computing has the potential to break current encryption methods, which could fundamentally change data privacy and security in ad tech within the next decade. As a leader, you need to be aware of the long-term strategic implications.

  • Post-quantum cryptography
  • Quantum key distribution
  • Long-term data security planning

What you’ll use

Skills this role draws on

Technical

  • Programmatic Bidding & Optimisation (Strategic Oversight)
  • Audience Architecture & Data Application (Strategic Definition)
  • Inventory Curation & Supply Path Optimisation (SPO)
  • Cross-Screen Measurement & Incrementality (Model Design)
  • Video Ad Serving & Technical Standards (Governance)

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

  1. 1

    From Lead CTV Strategist (L4)

    2-4 years as a Lead.

    Skills to master

    • Deepening strategic thinking beyond individual campaigns, developing strong mentorship skills, gaining experience in vendor negotiation, and taking on more cross-functional leadership.

    You're ready to move on when

    • Successfully led multiple complex programmatic programmes
    • Consistently exceeded performance targets
    • Actively mentored junior team members
    • Contributed to strategic planning beyond your immediate scope
  2. 2

    From Senior Programmatic Manager (Agency Side)

    3-5 years in a similar senior management role at a leading media agency.

    Skills to master

    • Shifting from client-service to in-house brand strategy, gaining a deeper understanding of internal business objectives, and building internal stakeholder influence.

    You're ready to move on when

    • Managed a portfolio of high-value clients
    • Consistently delivered strong campaign performance
    • Led a team of programmatic traders
    • Demonstrated strong client relationship management
  3. 3

    From Senior Manager, Digital Media (Broader Scope)

    3-5 years managing other digital channels (e.g., Paid Social, Search) with significant programmatic exposure.

    Skills to master

    • Specialising deeply in CTV and programmatic nuances, understanding the unique ad tech stack, and building expertise in cross-screen measurement specific to video.

    You're ready to move on when

    • Proven track record of managing significant digital media budgets
    • Demonstrated ability to learn and master new channels quickly
    • Strong leadership experience

11Where this role leads

The long view:Your journey here as Manager, CTV & Programmatic, is a launchpad. The skills you hone and the impact you make will set you up for significant leadership opportunities, whether you choose to climb the management ladder or become an unparalleled individual contributor expert. We're excited to see where you take it.

Pay & demand

Pay and demand for this role will appear here, each figure traced to a named authoritative source (e.g. the ONS Annual Survey of Hours and Earnings, under the Open Government Licence). We don’t show numbers we can’t attribute.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how Manager, CTV & Programmatic is actually changing. In about two minutes, the free confidence check asks where you stand on each of the ten. That's the whole check, and it's what makes the plan yours rather than generic.

Where it leads

Roles this leads to

12The team that's yours

No two people are taught the same way. This is one-to-one, not one-to-many.

Zavmo is a hyper-personalised AI learning platform. Twelve virtual tutors, each with a different way of teaching, and one orchestration agent that picks the right one for the moment. So every single lesson is shaped around you, your role, and the way you learn. Not a course everyone sits through. A conversation built for you, and no one else.

…and nine more, matched to you after your first chat. Meet all twelve

Start free and meet yours

13What it feels like

A conversation, not a course

Because your tutor knows your role, your projects and your last session, learning sounds like this. And it's different for every single person:

Social Media MarketingLevel 4

Applied to your work in Manager, CTV & Programmatic

The objective of this unit is to equip learners with the knowledge and skills to effectively utilise social media for marketing purposes. Learners will understand the role of social media in marketing, identify different platforms and their target audiences, develop social media marketing strategies, create engaging content, manage online communities, and analyse campaign performance.

How the thinking builds
  1. Remember
  2. Understand
  3. Apply
  4. Analyse
  5. Evaluate
  6. Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

One to one, not one to many

No two people run this the same way

A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.

  1. Your actual work Every lesson is taught against a live piece of your own work, not a worked example from a textbook.
  2. What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
  3. The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
  4. How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
  5. Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.

See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.

DemonstrateIllustration

Evidenced on your work in Manager, CTV & Programmatic

You do not finish by watching something. You finish by showing it on the work you already do, against the measures this job is judged on.

  • CTV & Programmatic Spend EfficiencyThe actual cost-per-acquisition (CPA) or return on ad spend (ROAS) across all managed CTV and programmatic campaigns.If last year's average ROAS was £3.50, aim for £3.85 this year; if CPA was £50, target £42.50.Improve ROAS by 10% year-on-year or reduce CPA by 15% year-on-year.
  • Team Performance & DevelopmentThe average performance review scores and promotion rate of your direct reports.Out of 6 direct reports, 5 hit their targets, and one gets promoted to a Lead role.80% of direct reports meet or exceed performance expectations; 20% promotion rate annually.
  • Budget Adherence & OptimisationHow closely actual spend aligns with approved budgets, and how effectively you reallocate funds for better performance.Approved £1M monthly budget, actual spend £990K-£1.02M. You moved £100K from underperforming campaigns to high-performers.Maintain +/- 2% variance on monthly budget; identify and action 10% budget reallocation opportunities quarterly.
  • Vendor Value & Cost SavingsThe value derived from our ad tech and data partnerships, including negotiated cost savings or added services.Renegotiated DSP contract, saving £150K annually, or secured a free 6-month trial of a new attribution tool worth £75K.Negotiate 5-10% in annual cost savings or secure equivalent added value (e.g., free tools, extended support).
These are this job's own measures, with its own targets. Nothing is marked evidenced, because nobody has started this yet. Yours would fill in from the work you bring.

Your passport

This isn't a certificate you file away. It's a passport to the life you're designing.

Every credit you earn and every fluency you build adds up: evidence where it counts, carried with you. Zavmo keeps the map: where you are, where you're heading, and the next step, at your pace, around your life. From Manager, CTV & Programmatic to Director, Programmatic & Advanced TV (L6), and whatever you decide comes after.

Level 5 · in progressAI Fluency→ Director, Programmatic & Advanced TV (L6)→ your design
Where this takes you

Your journey here as Manager, CTV & Programmatic, is a launchpad. The skills you hone and the impact you make will set you up for significant leadership opportunities, whether you choose to climb the management ladder or become an unparalleled individual contributor expert. We're excited to see where you take it.

See Your Progress GrowIllustration
Manager, CTV & Programmatic
  • Programmatic Bidding & Optimisation (Strategic Oversight)
  • Audience Architecture & Data Application (Strategic Definition)
  • Inventory Curation & Supply Path Optimisation (SPO)
  • Cross-Screen Measurement & Incrementality (Model Design)
  • Video Ad Serving & Technical Standards (Governance)
This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

14The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

Manager, CTV & Programmatic is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

  1. Director, Programmatic & Advanced TV (L6)

    3-5 years in the Manager role.

    This is a significant jump, moving from managing a team and a channel budget to shaping the multi-year strategy for all biddable media across the business unit. You'll own vendor relationships at an executive level and integrate CTV into the broader media mix.

    • Defining the overall media technology roadmap
    • Leading cross-functional initiatives impacting multiple departments
    • Managing multi-million pound P&L for a business unit
    • Influencing C-suite decisions on media investment
Working with AI on the job

Working with AI

Where AI is starting to help

Let's be honest, the programmatic world is drowning in data and manual tasks. Imagine if your team could spend less time on repetitive reporting and more time on strategic thinking, creative testing, and genuine innovation. That's where AI comes in.

We're not talking about replacing your brilliant specialists; we're talking about giving them superpowers. At this level, you'll be overseeing the adoption of AI tools that automate the tedious bits, allowing your team to focus on what truly matters: driving business results and staying ahead of the curve. It's about making your team more efficient, more accurate, and frankly, happier.

Automated Pacing & Budget Allocation

AI models can analyse real-time performance data across your campaigns and automatically shift budgets between DSPs, publishers, and creative versions. This means your team spends less time manually adjusting bids and more time on high-level strategy, knowing the AI is optimising for KPIs like VCR or CPA around the clock.

Predictive Audience Insights

Imagine AI sifting through vast amounts of first-party data and market signals to identify and build high-value predictive audiences—think 'likely to subscribe' or 'high lifetime value' segments. Your team can then activate these, consistently outperforming traditional targeting methods without hours of manual research and segment building.

Creative Performance Forecasting

Before a single pound is spent, AI can analyse video assets against a massive database to predict performance metrics like attention score and brand lift across different audience segments. This enables your team to make data-driven creative selections, reducing wasted spend on underperforming ads and accelerating creative iteration.

Automated Reporting Commentary

This is a game-changer for your team's weekly and monthly reports. AI can generate natural language summaries for performance dashboards, automatically identifying key trends, spotting anomalies, and even providing initial optimisation recommendations. It transforms raw data into a client-ready narrative instantly, freeing up hours for deeper analysis.

Common questions

Common questions

How do you become a Manager, CTV & Programmatic?

Common routes in include From Lead CTV Strategist (L4) (2-4 years as a Lead.), From Senior Programmatic Manager (Agency Side) (3-5 years in a similar senior management role at a leading media agency.) and From Senior Manager, Digital Media (Broader Scope) (3-5 years managing other digital channels (e.g., Paid Social, Search) with significant programmatic exposure.). Times vary with prior experience.

Where can a Manager, CTV & Programmatic progress to?

This role can lead on to Director, Programmatic & Advanced TV (L6) (3-5 years in the Manager role.), depending on the skills you build.

What level is a Manager, CTV & Programmatic in the UK?

This role aligns to RQF Level 5 on the UK framework, a guide to the depth of qualification it maps to, not a hard entry bar.

What new skills matter most for a Manager, CTV & Programmatic?

Increasingly, Ethical AI & Algorithmic Bias Mitigation and Quantum Computing Implications for Cryptography & Data Privacy. These are the areas where the higher-paid, future-proof work is heading.

The honest bit

You’ve started things before

Most of them were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.

There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.

And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.

What it costs

Less than one coaching session. Every month.

A single career-coaching hour costs more than a month of this, and it ends when the hour does. Zavmo doesn't. It's £70 a month, about £2.30 a day, for a companion that knows a Manager, CTV & Programmatic, works on the job you actually do, and keeps going at your pace rather than a timetable's.

  • Searching and planning stay free. You only pay when you start learning.
  • Your credits are yours. Regulated, and they don't vanish when a subscription ends.
  • Cancel any time and billing stops. No notice period, no minimum term.

Your path, personalised

You have the map. Walking it is the part we do together.

This route runs to 4 national skill standards. That is a real journey.

Zavmo shapes a learning experience as unique as you are. It fits how you learn, your pace and the work you already do. Every step stays benchmarked to recognised national standards. That’s the plan for becoming a Manager, CTV & Programmatic: personal to you, and it still counts. The first steps are free.

Independent research finds well-designed intelligent tutoring performs nearly as well as one-to-one human tutoring: VanLehn (2011), Educational Psychologist.

A private tutor in the UK averages £35–40 an hour . Zavmo is £70/month.

A real plan on learn.zavmo.ai: Ofqual-regulated units, credits, and a three-month run at your own pace.
Start free No commitment. See your first steps free.

15Where to go from here

Other roles at Level 5

Same depth of qualification, different job. Useful if the work appeals but this particular role does not.

Other roles in Marketing

Stay in the field you know and move sideways rather than up.

If you leave this industry

The skills you develop here—strategic thinking, team leadership, data-driven decision-making, and deep ad tech knowledge—are highly transferable. You could move into broader marketing leadership roles, product management within an ad tech vendor, or even consulting, particularly in the digital transformation space.

Not sure this is the right direction?

Work out what you actually want from work first, then come back and see which roles fit it. Takes about ten minutes.

This role profile is © 2026Growth Engineering Technologies Ltd. Built from UK occupational standards and regulated qualification data, and written for Zavmo.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Build my plan, free Here's the first ten minutes: a 2-minute confidence check → your personalised roadmap → meet the tutors matched to you. No card, cancel any time. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.