FAQ Level 3 Diploma in Digital Marketing

What you'll be able to do

• Understand how to organise and evaluate data that has been researched, ensuring accuracy and relevance.
• Understand how to report data that has been researched, presenting findings clearly and concisely.
• Analyse and evaluate data to draw meaningful conclusions and insights.
• Report data effectively, using appropriate formats and visualisations to communicate findings.

What you'll be able to do

• Understand the constituents of the promotional mix, including advertising, public relations, sales promotion, direct marketing, and personal selling
• Understand how to promote a brand to customers, considering factors such as brand identity, target audience, and marketing objectives
• Prepare promotional plans, including setting objectives, identifying target audiences, selecting appropriate promotional channels, and allocating resources

What you'll be able to do

• Create a plan for the components of a Content Management System (CMS) Website, including content structure, navigation, and design
• Use CMS Software to create a Website, including installing and configuring the CMS, creating pages and posts, and adding content
• Understand how to make a website accessible to people with disabilities, including following accessibility guidelines and using assistive technologies
• Measure the return on investment (ROI) of a website, including tracking website traffic, leads, and sales
• Improve the return on investment (ROI) of a website, including optimising content, improving website design, and promoting the website through search engine optimisation (SEO) and social media marketing

What you'll be able to do

• Understand the principles and purpose of content marketing, including its role in attracting and engaging target audiences
• Understand the different types of content that can be used in content marketing, such as blog posts, articles, videos, and infographics
• Understand the technology used in content marketing, including content management systems (CMS), social media platforms, and analytics tools
• Plan a content marketing campaign, including defining target audiences, setting objectives, and developing a content strategy
• Run a content marketing campaign, including creating and distributing content, promoting content through social media, and tracking results

What you'll be able to do

• Understand the key characteristics and trends within the e-commerce environment
• Understand the various technologies used in e-commerce, including platforms, payment gateways, and security measures
• Understand the business implications of implementing e-commerce solutions, including costs, benefits, and risks
• Design effective e-commerce solutions that meet the specific needs of a business, considering factors such as user experience, security, and scalability

What you'll be able to do

• Develop own professional skills in line with industry standards and ethical codes of conduct.
• Work effectively as a member of a team, contributing to the achievement of defined goals and objectives.
• Understand the requirements of professional practice, including legal, ethical, and organisational responsibilities.
• Understand career development opportunities within the chosen professional field, including pathways for progression and specialisation.

What you'll be able to do

• Understand the concept of the sales funnel in digital marketing and its various stages, from awareness to conversion
• Understand how metrics of digital marketing are generated and tracked, including website traffic, click-through rates, conversion rates, and return on investment
• Understand how analytics can be used to optimise digital marketing campaigns, including identifying areas for improvement, testing different strategies, and measuring results

What you'll be able to do

• Understand the legal and ethical requirements for e-mail marketing, including data protection regulations and anti-spam laws
• Understand the different types of e-mail marketing campaigns, such as newsletters, promotional emails, and transactional emails
• Understand the technology used in e-mail marketing, including e-mail marketing platforms, list management tools, and analytics tools
• Plan e-mail marketing campaigns, including defining target audiences, setting objectives, and developing an e-mail strategy
• Run e-mail marketing campaigns, including creating and sending e-mails, managing subscriber lists, and tracking results

What you'll be able to do

• Obtain information for inclusion in images.
• Insert information into images.
• Combine information within images.
• Use imaging software tools to create images.
• Use imaging software tools to manipulate images.
• Use imaging software tools to edit images.

What you'll be able to do

• Know the unique aspects of mobile marketing and its specific characteristics.
• Understand the various methods of mobile marketing communications.
• Understand how location-aware applications can be used for business purposes.

What you'll be able to do

• Understand the legal and ethical requirements for online display advertising, including data protection, advertising standards, and consumer rights
• Understand the technology used in online display marketing, including ad servers, programmatic advertising platforms, and tracking tools
• Create an online advertising campaign, including defining target audience, selecting appropriate ad formats and placements, and setting campaign objectives

What you'll be able to do

• Understand the principles and techniques of Search Engine Optimisation (SEO).
• Plan the implementation of SEO techniques to improve website visibility.
• Understand the principles and techniques of Social Media Optimisation (SMO).
• Understand how to plan the implementation of a website optimised for mobile devices, considering user experience and functionality.

What you'll be able to do

• Plan how to use digital vouchers effectively for marketing purposes.
• Plan the implementation of social networking site advertising campaigns for marketing purposes.
• Understand the use of promotional campaigns on social networking sites and their application.
• Understand current national and international legal and organisational guidelines relevant to social networking advertising and promotional campaigns.

What you'll be able to do

• Understand how social media strategy aligns with the overall objectives and marketing strategy of a business
• Understand how to select appropriate social media tools and channels to meet the specific needs of a business
• Understand how to measure the effectiveness and return on investment (ROI) of social media activities
• Understand how social media policies and guidelines can protect a business's reputation and mitigate risks
• Monitor and analyse a business's social media presence and activities

What you'll be able to do

• Understand the fundamental principles that underpin market segmentation
• Understand how to assess market opportunities for new products
• Understand how to assess market opportunities for new services
• Understand the principles of marketing strategy development, including target market selection and positioning
• Understand how to evaluate the effectiveness of a marketing strategy, using appropriate metrics and analysis techniques

What you'll be able to do

• Understand the nature and importance of marketing stakeholder relationships for a business
• Understand how to develop and maintain positive relationships with key marketing stakeholders
• Understand how to monitor and control marketing stakeholder relationships to ensure mutual benefit and alignment with business objectives

What you'll be able to do

• Understand how different digital media channels affect the way copy is produced, considering factors such as audience, platform, and purpose
• Produce engaging and effective copy for various types of digital communication, including social media posts, website content, and email marketing campaigns
• Review copy for digital media communications, ensuring it is accurate, consistent with brand guidelines, and optimised for the intended audience and platform

What you'll be able to do

• Understand why organisations use project management methodologies and their benefits.
• Plan projects, including defining scope, setting objectives, and allocating resources.
• Review projects at all stages of their lifecycle, monitoring progress and identifying potential issues.

What you'll be able to do

• Understand how search engine marketing (SEM) contributes to the achievement of a business's marketing objectives
• Understand the significance of keywords and keyword phrases in creating and optimising a paid search marketing campaign
• Plan, implement, and manage a paid search marketing campaign, including budget allocation and performance tracking

What you'll be able to do

• Use a spreadsheet to enter numerical data
• Use a spreadsheet to enter other data
• Use a spreadsheet to edit numerical data
• Use a spreadsheet to edit other data
• Use a spreadsheet to organise numerical data
• Use a spreadsheet to organise other data
• Select appropriate formulas to meet requirements within a spreadsheet
• Use appropriate formulas to meet requirements within a spreadsheet
• Select appropriate data analysis tools to meet requirements within a spreadsheet
• Use appropriate data analysis tools to meet requirements within a spreadsheet
• Select tools and techniques to present spreadsheet information
• Use tools and techniques to present spreadsheet information
• Select tools and techniques to format spreadsheet information
• Use tools and techniques to format spreadsheet information

What you'll be able to do

• Understand an organisation’s established procedures for dealing with legal, regulatory, and ethical requirements relating to sales or marketing activities
• Understand the legal, regulatory, and ethical boundaries and limitations of the sales or marketing role within an organisation

What you'll be able to do

• Understand the different types of business organisations that exist within the business environment
• Understand how businesses operate, including their key functions and processes
• Understand the changing patterns of employment and their impact on businesses
• Understand how market forces, such as supply and demand, affect business activity and decision-making

What you'll be able to do

• Stay safe and secure when working with collaborative technology, adhering to organisational policies and procedures.
• Plan and set up appropriate IT tools and devices for collaborative working, considering the specific needs of the collaboration.
• Prepare collaborative technologies for use, ensuring they are configured correctly and ready for participants.
• Manage tasks effectively using collaborative technologies, tracking progress and ensuring timely completion.

What you'll be able to do

• Use video hardware and software to capture video sequences effectively
• Use video software tools and techniques to combine video sequences
• Use video software tools and techniques to edit video sequences
• Play video sequences for review and approval
• Present video sequences to a target audience

What you'll be able to do

• Use video hardware and software to capture video sequences effectively
• Use video software tools and techniques to edit video sequences to a professional standard
• Play and present video sequences in a suitable format for the intended audience

What you'll be able to do

• Create website structures and styles using appropriate coding or software tools, and apply them to produce functional websites.
• Select and use website software tools and features effectively to develop multiple page websites with multimedia and interactive features.
• Publish and test multiple page websites with multimedia and interactive features to ensure functionality and accessibility.