UK

United Kingdom · Marketing · Mid-Level (2-5 years)

Customer Marketing Specialist

Here is the whole job, in plain words. What it is, a real day, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

  • Experience bandMid-Level (2-5 years)
  • Direct reportsNo direct reports
  • Reports toSenior Customer Marketing Specialist
  • UK framework levelUsually a coordinator, or early in a professional job

Also advertised as Customer Engagement Executive · Retention Marketing Coordinator · Advocacy Programme Assistant

Built on an analysis of 43,079 real UK job descriptions · grounded in qualifications employers recognise

Start with a free Future Fluency check, tuned to Customer Marketing Specialist

Ten quick questions, one per Future Fluency, asked against this role rather than a generic one. About five minutes, and no card.

Start the check, free

1What this role really is

As a Customer Marketing Specialist, you'll be right at the heart of making our existing customers feel valued and understood. You're not just sending emails; you're building relationships and making sure our customers get the most out of what we offer. This role is all about owning specific customer programmes, running them day-to-day, and making sure they hit the mark. It's a hands-on role where you'll see the direct impact of your work on customer loyalty and engagement.

2What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

Salesforce (or similar CRM)Intermediate

Pulling customer lists for campaigns, logging customer interactions, running basic reports on customer data, and tracking advocate engagement.

Braze / HubSpot (or similar Marketing Automation)Intermediate

Executing pre-built campaigns and customer journeys, segmenting email lists, and reporting on email performance metrics.

Influitive / Gainsight CS (or similar Advocacy Platform)Intermediate

Managing daily advocate challenges, fulfilling rewards, inviting new members to the programme, and tracking advocate activity.

Tableau / Looker (or similar BI Tool)Basic

Navigating pre-built dashboards, applying filters to find specific data, and exporting data for further analysis.

Asana / Monday.com (or similar Project Management Tool)Intermediate

Managing your personal tasks, updating project statuses, and collaborating with team members within existing project frameworks.

Qualtrics / SurveyMonkey (or similar Survey Tool)Intermediate

Deploying surveys using existing templates, setting up basic survey logic, and exporting raw data for analysis.

3What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choiceComing inWhere you are nowThe step above
Campaign Content & MessagingDraft content for review; follow strict templates.Develop content and messaging for specific campaigns within guidelines; seek manager approval for major changes.Approve final campaign content and messaging; define content strategy for workstreams.
Customer Segmentation & TargetingPull lists based on clear instructions from manager.Define and execute segmentation for assigned campaigns; propose improvements to existing segments.Design and validate new segmentation models; oversee targeting strategy for major initiatives.
Programme Budget Allocation (small scale)No budget authority; escalate all spend requests.Manage spend within pre-approved campaign budgets (up to £500 per item); escalate anything over.Allocate budget for workstreams (up to £5K); consult Director on larger spends.
Customer Engagement StrategyExecute engagement tactics as instructed.Propose and implement new engagement tactics for specific programmes; measure effectiveness.Design and implement comprehensive engagement strategies across multiple programmes.

4How you'll be judged

The scoreboard, honestly: the hard targets, how often each one is actually looked at, and the quiet human signals that never make it onto a dashboard.

Customer Programme Engagement Rate
The percentage of targeted customers who actively participate in specific programmes you run, like webinars, user groups, or advocacy challenges.
Target · >40% average engagement across key programmes

If you run a webinar for 200 customers and 90 attend, that's a 45% engagement rate. We'll track this over time to see if your content and promotion are hitting the mark.

Customer Review Generation
The number of new, positive customer reviews generated on third-party sites like G2 or Capterra through your campaigns.
Target · 25+ new reviews per quarter

Your G2/Capterra push in Q1 resulted in 32 new 4- and 5-star reviews, beating the target and boosting our online presence. That's a direct win.

Email Campaign Performance
The average open and click-through rates for customer-specific email campaigns you manage, ensuring our messages are getting seen and acted upon.
Target · >25% open rate, >5% click-through rate

Your latest onboarding email series saw an average open rate of 30% and a click-through rate of 6.2%, showing customers are finding the content useful.

Advocate Identification & Nurture
The number of new potential customer advocates identified and brought into our advocacy programme pipeline.
Target · 10-15 new advocates identified and engaged per month

You've successfully identified 12 new customers who've given us great feedback and are now participating in our advocacy challenges, ready for bigger asks down the line.

Internal Stakeholder Collaboration
How effectively you work with Sales, Customer Success, and Product teams to get their buy-in and support for customer marketing initiatives.
  • You're regularly invited to Sales/CS team meetings to discuss upcoming campaigns. Account Managers proactively share customer success stories with you. Product teams ask for your input on customer feedback before making decisions. Basically, people want to work with you, not just tolerate you.
Customer Feedback & Responsiveness
Your ability to listen to customer feedback (good and bad) and ensure it's either addressed or passed to the right team, 'closing the loop' where appropriate.
  • You're following up directly with customers who've given NPS feedback. You can clearly articulate common customer pain points to internal teams. Customers feel heard and appreciate your follow-through. It's about building trust, honestly.
Campaign Quality & Innovation
The overall quality of your campaign execution, including messaging, design, and finding new, creative ways to engage customers.
  • Your campaigns are consistently on-brand and error-free. You're trying out new ideas for webinars or customer content. Customers give unsolicited positive feedback on your communications. You're not just repeating what worked last year.

5Would you like it

The honest version. What people enjoy, and what grinds them down.

What people enjoy
Making Customers Happy

You get a real buzz from seeing positive customer feedback, knowing your campaigns have helped someone, or getting a 'thank you' from a happy customer. It's about building genuine connections.

Seeing a customer tweet about how much they loved the webinar you organised, or reading a positive review on G2 that you helped generate.

Seeing Tangible Results

You're driven by seeing the numbers move—whether it's an increase in email open rates, more attendees at an event, or a boost in customer reviews. You like to know your work is making a difference.

Your latest customer email campaign outperformed previous ones, and you can clearly see the impact on product adoption metrics.

Learning and Growing

You're keen to pick up new skills, whether it's mastering a new marketing automation platform, learning more about customer psychology, or understanding how different teams operate. You're always asking 'how can I do this better?'

Taking the initiative to complete an online course on advanced email segmentation or asking to shadow a Customer Success Manager to better understand their world.

What frustrates people
  • Messy customer data in the CRM, making segmentation a nightmare.
  • Getting access to customers for case studies or testimonials, as Sales or CS can be 'gatekeepers'.
  • Last-minute changes to campaign content or deadlines, meaning you have to re-do work.
  • Feeling like your work is sometimes seen as less important than 'new business' marketing.
  • Dealing with technical glitches in marketing automation platforms.
What this role does not give you
  • Direct management of a team (not yet, anyway).
  • Setting the overall marketing strategy for the company.
  • Significant budget ownership or large-scale strategic decision-making.
  • A purely independent, heads-down analytical role without much interaction.

6Who you work with

Your work directly influences customer satisfaction, reduces churn, and helps identify opportunities for upsell and cross-sell. You'll be a key player in turning happy customers into powerful brand advocates, which is crucial for our growth. Honestly, you're helping us build a community, not just a customer base.

Inside the business
  • Sales Team (Account Managers, Sales Directors)
  • Customer Success Team (CSMs, Head of CS)
  • Product Team (Product Managers, Designers)
  • Content Marketing Team
  • Demand Generation Team
Outside the business
  • Existing Customers (advocates, community members)
  • Third-party review sites (e.g., G2, Capterra)
  • Advocacy platform vendors

7What you need before you start

Not a wish list. The things you would be expected to already have.

  • At least 2 years of experience in a marketing role, ideally with some exposure to customer-facing programmes or CRM.
  • A proven track record of executing marketing campaigns and reporting on their performance.
  • Experience working with a CRM system (like Salesforce) and a marketing automation platform (like HubSpot or Braze).
  • Strong organisational skills and a keen eye for detail – seriously, typos cost us money.
  • A genuine interest in understanding customer needs and building positive relationships.
  • The ability to work independently on assigned tasks and manage your own time effectively.

8What to practise next

Where the job is going, and what to do about it starting this week.

Advanced CRM & Marketing Automation Flows

As our customer base grows and our offerings become more complex, so too will the need for sophisticated, automated customer journeys. You'll need to move beyond simple email sends to multi-channel, conditional logic flows.

Conditional logic in journeys · API integrations (basic understanding) · Lifecycle stage automation · Troubleshooting complex flows

  • This week: Explore the 'advanced' features section of our marketing automation platform's documentation.
  • This month: Map out a complex, multi-channel customer journey (even if it's just theoretical) for a specific use case.
  • Month 2: Take a certification course on advanced features for Braze or HubSpot.
  • Month 3: Work with your Senior Specialist to build and test one new, more complex automated journey.

Quick win: Identify one manual customer communication that could be automated with a simple trigger in our current platform.

9Staying current once you are in

What people here do to keep up
  • Attending industry webinars or virtual conferences focused on customer marketing, retention, or advocacy.
  • Subscribing to key customer marketing blogs or newsletters (e.g., from Gainsight, Influitive, HubSpot).
  • Participating in online marketing communities or forums to learn from peers and share insights.
  • Taking short online courses on specific tools or skills (e.g., advanced Excel for reporting, a new email copywriting technique).

10How the AI economy is changing work like this

Before we ask anything of you, here's what we can already say about AI and work of this kind:

The new skill this role is being asked for: Prompt Engineering for Marketing Copy

AI tools like ChatGPT or Claude can draft compelling email copy, social posts, or even case study outlines in minutes. Those who can 'talk' to these AIs effectively will be far more productive than those who can't. This isn't future-gazing; it's happening now.

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

Your PlanIllustration

Built for Customer Marketing Specialist

5 units that map to this job, from the qualifications that cover it.

  1. Social Media MarketingOCN London · covers 5 of 13 standardsLevel 4
  2. Developing a Marketing CampaignPearson Education Ltd · covers 2 of 13 standardsLevel 3
  3. Content MarketingOCN London · covers 2 of 13 standardsLevel 4
  4. Digital Business, Marketing Metrics and AnalyticsATHE Ltd · covers 2 of 13 standardsLevel 4
  5. Digital marketing metrics and analyticsCity and Guilds of London Institute · covers 2 of 13 standardsLevel 3
These are the real units behind this job, in the order they rank for it. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

Prompt Engineering for Marketing Copy

AI tools like ChatGPT or Claude can draft compelling email copy, social posts, or even case study outlines in minutes. Those who can 'talk' to these AIs effectively will be far more productive than those who can't. This isn't future-gazing; it's happening now.

  • Clear and specific instructions
  • Iterative prompting
  • Tone and style guidance
  • Output validation

Personalisation at Scale (Beyond Basic Segmentation)

Customers expect hyper-relevant experiences. Basic segmentation isn't enough anymore. We need to move towards dynamic content and offers based on individual behaviour, not just broad groups. This means using AI and more sophisticated data points to deliver truly 1:1 experiences.

  • Behavioural triggers
  • Dynamic content blocks
  • Customer Data Platforms (CDPs)
  • A/B/n testing

What you’ll use

Skills this role draws on

Technical

  • Customer Lifecycle Marketing
  • Advocacy Programme Design & Management
  • Net Promoter Score (NPS) & VoC Fundamentals
  • Customer Journey Mapping (Understanding)
  • Email Marketing Best Practices

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

  1. 1

    Associate Customer Marketing Specialist (L1)

    1-2 years

    Skills to master

    • Mastering basic campaign execution, data entry accuracy, internal communication, and learning our core marketing platforms. It's about getting the fundamentals absolutely right.

    You're ready to move on when

    • Consistently delivering tasks on time and with high quality.
    • Proactively identifying minor issues and suggesting solutions.
    • Demonstrating a solid understanding of our customer base and products.
    • Successfully managing small, defined projects with minimal supervision.
  2. 2

    Marketing Assistant / Coordinator (Generalist)

    2-3 years

    Skills to master

    • Developing broad marketing experience, including some exposure to email marketing, content creation, and basic analytics. You'll need to show a keen interest in customer retention.

    You're ready to move on when

    • Proven ability to manage multiple marketing tasks and meet deadlines.
    • Strong organisational skills and attention to detail.
    • Demonstrated ability to learn new marketing tools quickly.
    • Expressing a clear desire to specialise in customer-focused marketing.
  3. 3

    CRM Executive / Administrator

    2-4 years

    Skills to master

    • Deep expertise in CRM management, data hygiene, segmentation, and reporting. You'll need to develop an understanding of how CRM data drives marketing efforts.

    You're ready to move on when

    • Expertise in Salesforce (or similar CRM) for data management and reporting.
    • Understanding of data privacy and compliance best practices.
    • Ability to translate data insights into actionable marketing segments.
    • Strong problem-solving skills related to data quality and system functionality.

11Where this role leads

The long view:Your career here isn't a fixed ladder; it's more like a climbing wall with many routes to the top. We're committed to helping you find your path, whether that's leading teams or becoming an unparalleled expert in your field. The journey starts with making our customers happy, every single day.

Pay & demand

Pay and demand for this role will appear here, each figure traced to a named authoritative source (e.g. the ONS Annual Survey of Hours and Earnings, under the Open Government Licence). We don’t show numbers we can’t attribute.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how Customer Marketing Specialist is actually changing. In about two minutes, the free confidence check asks where you stand on each of the ten. That's the whole check, and it's what makes the plan yours rather than generic.

Where it leads

Roles this leads to

12The team that's yours

No two people are taught the same way. This is one-to-one, not one-to-many.

Zavmo is a hyper-personalised AI learning platform. Twelve virtual tutors, each with a different way of teaching, and one orchestration agent that picks the right one for the moment. So every single lesson is shaped around you, your role, and the way you learn. Not a course everyone sits through. A conversation built for you, and no one else.

…and nine more, matched to you after your first chat. Meet all twelve

Start free and meet yours

13What it feels like

A conversation, not a course

Because your tutor knows your role, your projects and your last session, learning sounds like this. And it's different for every single person:

Social Media MarketingLevel 4

Applied to your work in Customer Marketing Specialist

The objective of this unit is to equip learners with the knowledge and skills to effectively utilise social media for marketing purposes. Learners will understand the role of social media in marketing, identify different platforms and their target audiences, develop social media marketing strategies, create engaging content, manage online communities, and analyse campaign performance.

How the thinking builds
  1. Remember
  2. Understand
  3. Apply
  4. Analyse
  5. Evaluate
  6. Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

One to one, not one to many

No two people run this the same way

A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.

  1. Your actual work Every lesson is taught against a live piece of your own work, not a worked example from a textbook.
  2. What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
  3. The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
  4. How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
  5. Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.

See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.

DemonstrateIllustration

Evidenced on your work in Customer Marketing Specialist

You do not finish by watching something. You finish by showing it on the work you already do, against the measures this job is judged on.

  • Customer Programme Engagement RateThe percentage of targeted customers who actively participate in specific programmes you run, like webinars, user groups, or advocacy challenges.If you run a webinar for 200 customers and 90 attend, that's a 45% engagement rate. We'll track this over time to see if your content and promotion are hitting the mark.>40% average engagement across key programmes
  • Customer Review GenerationThe number of new, positive customer reviews generated on third-party sites like G2 or Capterra through your campaigns.Your G2/Capterra push in Q1 resulted in 32 new 4- and 5-star reviews, beating the target and boosting our online presence. That's a direct win.25+ new reviews per quarter
  • Email Campaign PerformanceThe average open and click-through rates for customer-specific email campaigns you manage, ensuring our messages are getting seen and acted upon.Your latest onboarding email series saw an average open rate of 30% and a click-through rate of 6.2%, showing customers are finding the content useful.>25% open rate, >5% click-through rate
  • Advocate Identification & NurtureThe number of new potential customer advocates identified and brought into our advocacy programme pipeline.You've successfully identified 12 new customers who've given us great feedback and are now participating in our advocacy challenges, ready for bigger asks down the line.10-15 new advocates identified and engaged per month
These are this job's own measures, with its own targets. Nothing is marked evidenced, because nobody has started this yet. Yours would fill in from the work you bring.

Your passport

This isn't a certificate you file away. It's a passport to the life you're designing.

Every credit you earn and every fluency you build adds up: evidence where it counts, carried with you. Zavmo keeps the map: where you are, where you're heading, and the next step, at your pace, around your life. From Customer Marketing Specialist to Senior Customer Marketing Specialist (L3), and whatever you decide comes after.

Level 3 · in progressAI Fluency→ Senior Customer Marketing Specialist (L3)→ your design
Where this takes you

Your career here isn't a fixed ladder; it's more like a climbing wall with many routes to the top. We're committed to helping you find your path, whether that's leading teams or becoming an unparalleled expert in your field. The journey starts with making our customers happy, every single day.

See Your Progress GrowIllustration
Customer Marketing Specialist
  • Customer Lifecycle Marketing
  • Advocacy Programme Design & Management
  • Net Promoter Score (NPS) & VoC Fundamentals
  • Customer Journey Mapping (Understanding)
  • Email Marketing Best Practices
This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

14The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

Customer Marketing Specialist is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

  1. Senior Customer Marketing Specialist (L3)

    3-5 years in current role

    This is a natural next step, moving from owning specific programmes to owning entire strategic pillars, like our global advocacy programme or the full customer evidence lifecycle.

    • Designing and building complex, multi-channel customer journeys from scratch.
    • Advanced A/B testing methodologies and interpretation.
    • Managing larger budgets and vendor relationships.
    • Leading cross-functional projects with significant business impact.
Working with AI on the job

Working with AI

Where AI is starting to help

AI isn't just for sci-fi anymore; it's a practical tool that can seriously speed up your daily customer marketing work. Frankly, if you're not using it, you're already behind.

As a Customer Marketing Specialist, you're constantly juggling campaigns, customer lists, and content. Imagine having a smart assistant that handles the grunt work, letting you focus on making customers truly happy and building those vital relationships. We're talking about automating the tedious bits so you can focus on the creative and strategic stuff.

Automated Advocate Identification

Use AI to continuously scan our Salesforce data, support ticket sentiment, and product usage logs. It'll surface customers who are prime candidates for advocacy – think high NPS, recent positive feedback, or super-users – and flag them for your outreach. No more manual digging through spreadsheets.

Hyper-Personalised Onboarding Journeys

Move beyond static onboarding tracks. Use AI within your engagement platform (like Braze) to analyse real-time user behaviour. This means the AI triggers personalised messages, suggesting the most relevant help article, tutorial video, or webinar for that specific user's needs. It's like having a dedicated guide for every customer.

Case Study & Content Generation

Imagine feeding an AI model transcripts from a customer interview, along with our company's messaging guide and a few existing case studies. The AI then generates a structured first draft of a new case study, complete with a compelling headline and formatted with our 'Challenge, Solution, Results' framework. It's a huge head start.

Voice of the Customer Synthesis

Instead of manually reading thousands of open-text NPS comments or community posts, feed them into an AI tool. It will perform thematic analysis, identify trending topics of frustration or delight, and visualise sentiment shifts over time. You'll get actionable insights in minutes, not days.

Common questions

Common questions

How do you become a Customer Marketing Specialist?

Common routes in include Associate Customer Marketing Specialist (L1) (1-2 years), Marketing Assistant / Coordinator (Generalist) (2-3 years) and CRM Executive / Administrator (2-4 years). Times vary with prior experience.

Where can a Customer Marketing Specialist progress to?

This role can lead on to Senior Customer Marketing Specialist (L3) (3-5 years in current role), depending on the skills you build.

What level is a Customer Marketing Specialist in the UK?

This role aligns to RQF Level 3 on the UK framework, a guide to the depth of qualification it maps to, not a hard entry bar.

What new skills matter most for a Customer Marketing Specialist?

Increasingly, Prompt Engineering for Marketing Copy and Personalisation at Scale (Beyond Basic Segmentation). These are the areas where the higher-paid, future-proof work is heading.

The honest bit

You’ve started things before

Most of them were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.

There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.

And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.

What it costs

Less than one coaching session. Every month.

A single career-coaching hour costs more than a month of this, and it ends when the hour does. Zavmo doesn't. It's £70 a month, about £2.30 a day, for a companion that knows a Customer Marketing Specialist, works on the job you actually do, and keeps going at your pace rather than a timetable's.

  • Searching and planning stay free. You only pay when you start learning.
  • Your credits are yours. Regulated, and they don't vanish when a subscription ends.
  • Cancel any time and billing stops. No notice period, no minimum term.

Your path, personalised

You have the map. Walking it is the part we do together.

This route runs to 13 national skill standards. That is a real journey.

Zavmo shapes a learning experience as unique as you are. It fits how you learn, your pace and the work you already do. Every step stays benchmarked to recognised national standards. That’s the plan for becoming a Customer Marketing Specialist: personal to you, and it still counts. The first steps are free.

Independent research finds well-designed intelligent tutoring performs nearly as well as one-to-one human tutoring: VanLehn (2011), Educational Psychologist.

A private tutor in the UK averages £35–40 an hour . Zavmo is £70/month.

A real plan on learn.zavmo.ai: Ofqual-regulated units, credits, and a three-month run at your own pace.
Start free No commitment. See your first steps free.

15Where to go from here

Other roles at Level 3

Same depth of qualification, different job. Useful if the work appeals but this particular role does not.

Other roles in Marketing

Stay in the field you know and move sideways rather than up.

If you leave this industry

The skills you'll gain in this role – understanding customer behaviour, building loyalty, data analysis, and cross-functional influence – are highly transferable across various industries, especially in SaaS, tech, and subscription-based businesses. You're building a versatile toolkit.

Not sure this is the right direction?

Work out what you actually want from work first, then come back and see which roles fit it. Takes about ten minutes.

This role profile is © 2026Growth Engineering Technologies Ltd. Built from UK occupational standards and regulated qualification data, and written for Zavmo.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Build my plan, free Here's the first ten minutes: a 2-minute confidence check → your personalised roadmap → meet the tutors matched to you. No card, cancel any time. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.