The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
Marketing Assistant / Intern
1-2 yearsSkills to master
- Basic CRM data entry, email campaign support, social media scheduling, event support (shipping materials, managing RSVPs), understanding marketing terminology.
You're ready to move on when
- Consistently completes tasks on time and with accuracy.
- Proactively asks questions and shows initiative to learn new processes.
- Demonstrates basic proficiency in our core marketing tools.
- Receives positive feedback from managers and peers on reliability and willingness to help.
- 2
Sales Support / Sales Operations Associate
2-3 yearsSkills to master
- Understanding the sales cycle, CRM proficiency (Salesforce), lead management processes, sales enablement needs, basic reporting for sales teams.
You're ready to move on when
- Strong understanding of how sales teams operate and what they need to close deals.
- Excellent data management skills within Salesforce or similar CRM.
- Proactively identifies opportunities to support sales through marketing initiatives.
- Can clearly articulate the impact of marketing on the sales pipeline.
- 3
Event Coordinator (Non-Marketing)
2-4 yearsSkills to master
- End-to-end event logistics, vendor management, budget tracking for events, on-site event execution, problem-solving under pressure.
You're ready to move on when
- Demonstrated ability to flawlessly execute events of varying sizes.
- Strong negotiation and relationship-building skills with vendors.
- Proven ability to manage event budgets effectively.
- Understands the importance of events in generating business outcomes, not just as standalone activities.