UK

United Kingdom · Marketing · Lead (8-12 years)

Lead Strategic Market Research Director

Here is the whole job, in plain words. What it is, a real day, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

  • Experience bandLead (8-12 years)
  • Direct reports3-8 reports
  • Reports toDirector, Strategic Market Research
  • UK framework levelUsually a manager, or the deepest specialist in a team

Also advertised as Market Research Manager · Head of Market Insights · Senior Research Programme Lead

Built on an analysis of 43,079 real UK job descriptions · grounded in qualifications employers recognise

Start with a free Future Fluency check, tuned to Lead Strategic Market Research Director

Ten quick questions, one per Future Fluency, asked against this role rather than a generic one. About five minutes, and no card.

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1What this role really is

This role is all about leading our market research programmes. You'll be the one translating big, fuzzy business questions into clear, actionable research plans, then making sure the team delivers. Think of yourself as the architect of our insight engine, making sure we're always asking the right questions and getting answers that actually help us sell more and serve customers better. It's not just about doing research; it's about making sure that research genuinely shapes our marketing strategy and product development.

2What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

Qualtrics (or similar survey platform)Expert

Designing complex surveys, managing panel integrations, overseeing data collection, and troubleshooting advanced programming issues for your team.

R (or similar statistical software like SPSS)Advanced

Writing original R scripts for advanced statistical analysis (regression, factor, cluster), automating reporting, and mentoring analysts on statistical testing and best practices.

Tableau (or Power BI)Expert

Building complex, interactive dashboards that connect multiple data sources (survey, CRM, sales), using calculated fields and parameters to tell a compelling story. You'll define the standards for visualisation.

NVivo (or Dovetail for qualitative analysis)Advanced

Developing coding frameworks from scratch, overseeing thematic analysis, identifying nuanced relationships between codes, and visualising qualitative findings. You'll guide your team on best practice.

Nielsen / Kantar / Mintel (or similar syndicated data)Advanced

Proactively monitoring syndicated sources for market trends, triangulating this data with primary research to build a comprehensive market view, and directing your team on critical datasets.

3What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choiceComing inWhere you are nowThe step above
Research Methodology SelectionProposes options to Senior Analyst for review.Selects methodology for routine projects, consults Senior Analyst for complex ones.Designs and approves methodology for complex, multi-phase projects; consults Director on novel approaches.
Vendor Selection & ManagementAssists with vendor communication and data collection.Manages day-to-day vendor relationships for specific projects.Recommends preferred vendors for specific project types; manages vendor performance.
Team Hiring & PerformanceNo involvement.Provides informal feedback to manager on junior peers.Mentors junior analysts; provides input on performance reviews.
Research Budget AllocationNo direct authority.Manages project-level costs within pre-approved budget.Manages project budgets up to £10K; recommends larger spend.

4How you'll be judged

The scoreboard, honestly: the hard targets, how often each one is actually looked at, and the quiet human signals that never make it onto a dashboard.

Research Programme Impact
Percentage of strategic business decisions (e.g., new product features, major campaign messaging) that directly reference and are informed by your team's research findings.
Target · 75% of major decisions

After your team's conjoint analysis, Product prioritised Feature X over Feature Y, leading to a 15% higher adoption rate than similar past launches. That's a clear win.

Research ROI (Return on Investment)
Attributable revenue uplift or cost savings from actions taken based on your team's research recommendations.
Target · £500K+ incremental value annually

Your pricing study led to a £2 increase in average order value, generating £750K in additional revenue this year. That's the kind of impact we're after.

Team Productivity & Efficiency
Average time from research brief to actionable insight delivery for standard projects, and the number of projects completed per analyst.
Target · 20% reduction in project cycle time, 10% increase in projects per analyst (year-on-year)

We used to take 8 weeks for a brand perception study; now, thanks to your optimised processes and AI tools, we're doing it in 6 weeks with the same team.

Budget Adherence
Managing your assigned research budget (for vendors, tools, incentives) to within acceptable variance.
Target · Within +/- 5% of allocated budget

Your team's Q2 spend was £102K against a £100K budget, a 2% variance. That's good, especially if you can explain the overspend with a clear benefit.

Strategic Influence & Credibility
How often you and your team are proactively consulted by senior leadership on strategic marketing or product questions, even before a formal research brief is issued.
  • You're regularly invited to strategic planning meetings, VPs come to you for advice on market trends, and your team's work is frequently cited in executive presentations. People trust your judgment and seek your input early.
Team Development & Mentorship
The growth and capability development of your direct reports, measured by their ability to take on more complex projects and their overall job satisfaction.
  • Your team members are actively seeking out development opportunities, they're successfully leading their own projects, and feedback from them in 1-to-1s confirms they feel supported and are learning. You'll see them grow into more senior roles.
Quality of Insights & Storytelling
The clarity, actionability, and compelling nature of your team's research presentations and reports.
  • Stakeholders consistently praise your team's ability to simplify complex data into clear narratives. Your recommendations are easy to understand and directly translate into specific business actions, not just 'interesting findings'.
Cross-Functional Collaboration
How effectively your team works with other departments (Product, Sales, Data) to ensure research is relevant, integrated, and acted upon.
  • You'll get positive feedback from Product Managers and Sales Directors about how easy it is to work with your team. Research projects are well-coordinated, and there's a clear understanding of how insights flow into other teams' workflows.

5Would you like it

The honest version. What people enjoy, and what grinds them down.

What people enjoy
Shaping Strategy with Evidence

You'll feel a real buzz when you see your team's research directly influence a major product decision or a new marketing campaign. It's about seeing your insights move the business forward, not just producing reports.

You've just presented a segmentation study that's going to completely change how we target our next big product launch. That's what gets you out of bed.

Solving Complex Puzzles

You love taking a vague, messy business problem like 'why aren't we growing in market X?' and breaking it down into a structured research plan. The thrill is in designing the right study to get to the bottom of it.

A new competitor has entered the market, and nobody knows why customers are switching. You're excited to design the competitive intelligence programme to figure it out.

Developing and Leading a Team

You enjoy mentoring junior analysts, helping them grow their skills, and seeing them succeed. You get satisfaction from building a high-performing team that delivers great work.

One of your analysts just delivered their first solo presentation to a senior stakeholder, and it went brilliantly. You feel proud to have helped them get there.

What frustrates people
  • Your robust research being ignored in favour of a gut feeling.
  • Stakeholders trying to use research to validate their existing biases, rather than uncover new truths.
  • The constant battle against 'professional respondents' polluting online panels.
  • Being the bearer of bad news—telling Product their new feature isn't resonating, or Marketing their campaign messaging is off.
  • Working with shrinking budgets while being asked for more complex, strategic insights.
What this role does not give you
  • A purely academic, theoretical environment without commercial pressures.
  • A role where every single recommendation is immediately implemented without debate.
  • A quiet, solitary job; you'll be interacting with people constantly.
  • A role where you only conduct research; you'll be leading, influencing, and managing too.

6Who you work with

This role is absolutely critical for ensuring our business decisions are grounded in real customer and market understanding. You're building the evidence base that Marketing uses to craft compelling messages, Product uses to design features, and Sales uses to understand competitive landscapes. Your team's work directly influences millions in marketing spend and product investment, so getting it right means we grow faster and smarter.

Inside the business
  • Marketing Leadership (CMO, VPs of Brand, Product Marketing)
  • Product Management (Heads of Product, Product Owners)
  • Sales Leadership (Head of Sales, Regional Sales Directors)
  • Data & Analytics Team
  • Finance Business Partners
Outside the business
  • Market Research Agencies & Vendors (Qualtrics, Nielsen)
  • Customer Advisory Boards
  • Industry Analysts (Gartner, Forrester)

7What you need before you start

Not a wish list. The things you would be expected to already have.

  • Proven experience (typically 5+ years) leading complex market research projects from end-to-end, including design, execution, analysis, and presentation.
  • Demonstrable experience managing junior researchers or acting as a lead on significant workstreams.
  • A strong portfolio of research projects where your insights directly led to measurable business outcomes.
  • Experience presenting to and influencing senior stakeholders (Director level and above).
  • Deep expertise in at least two advanced quantitative methodologies (e.g., conjoint, segmentation) and qualitative research techniques.

8What to practise next

Where the job is going, and what to do about it starting this week.

Advanced Data Integration & Storytelling

Customers interact with us across many touchpoints, generating data everywhere. Our research can't live in a silo. The ability to pull together disparate data sources—survey data, CRM, web analytics, social listening—into a single, coherent narrative will be a major differentiator.

Data Lake/Warehouse Concepts · API Integrations for Research Tools · Unified Customer View · Advanced Data Visualisation for Integrated Data

  • This month: Meet with our Data & Analytics team to understand our current data infrastructure and available data sources.
  • Next quarter: Identify one key business question that requires insights from 3+ different data sources, and design a plan to integrate them.
  • Within 6 months: Lead a project to build an integrated dashboard that combines primary research with internal behavioural data.
  • Ongoing: Advocate for better data integration capabilities within the Marketing department and across the business.

Quick win: Start by linking a simple survey response to a customer's purchase history in our CRM. Even a basic connection can reveal powerful patterns.

9Staying current once you are in

What people here do to keep up
  • Regularly attending industry conferences (e.g., MRS Annual Conference, ESOMAR Congress) to stay abreast of new methodologies and trends.
  • Subscribing to leading market research journals and publications.
  • Participating in online courses or workshops on advanced statistical modelling, data visualisation, or AI in research.
  • Mentoring junior professionals outside your direct team to broaden your leadership experience.

10How the AI economy is changing work like this

Before we ask anything of you, here's what we can already say about AI and work of this kind:

The new skill this role is being asked for: AI-Powered Research Automation & Validation

AI tools are rapidly transforming how we collect, process, and even analyse data. Competitors are already using AI to draft reports in minutes that used to take hours. Analysts who figure this out will outproduce peers, and leaders who can guide this will unlock massive efficiency gains.

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

Your PlanIllustration

Built for Lead Strategic Market Research Director

3 units that map to this job, from the qualifications that cover it.

  1. Marketing ResearchInstitute of Commercial Management · covers 5 of 8 standardsLevel 6
  2. Marketing research and informationChartered Institute of Marketing · covers 3 of 8 standardsLevel 6
  3. Marketing ResearchInstitute of Commercial Management · covers 3 of 8 standardsLevel 6
These are the real units behind this job, in the order they rank for it. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

AI-Powered Research Automation & Validation

AI tools are rapidly transforming how we collect, process, and even analyse data. Competitors are already using AI to draft reports in minutes that used to take hours. Analysts who figure this out will outproduce peers, and leaders who can guide this will unlock massive efficiency gains.

  • Prompt Engineering for Research
  • AI for Data Cleaning & Quality Control
  • Automated Thematic Analysis
  • Output Validation & Hallucination Detection

Behavioural Economics & Nudge Theory Application

Understanding *why* people make decisions, not just *what* they say, is becoming paramount. Simple surveys often miss the underlying psychological drivers. Integrating behavioural economics principles into research design and interpretation will give us a much deeper, more actionable understanding of customer behaviour.

  • Cognitive Biases in Decision Making
  • Choice Architecture
  • Nudge Theory Principles
  • Experimental Design for Behavioural Insights

What you’ll use

Skills this role draws on

Technical

  • Advanced Quantitative Methodologies
  • Qualitative Research & Ethnography
  • Research Design & Sampling Theory
  • Market Sizing & Forecasting (TAM/SAM/SOM)
  • Voice of the Customer (VoC) Programme Architecture
  • Competitive Intelligence Synthesis

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

  1. 1

    Senior Market Research Analyst (internal promotion)

    3-5 years as a Senior Analyst

    Skills to master

    • Leading complex projects, mentoring junior colleagues, managing small stakeholder groups, beginning to design full research programmes.

    You're ready to move on when

    • Consistently delivers high-quality insights from complex studies.
    • Proactively identifies new research opportunities for the business.
    • Successfully mentors 1-2 junior analysts, helping them grow.
    • Can confidently present findings and recommendations to Director-level stakeholders.
  2. 2

    Market Research Manager (from another company)

    Direct entry with 8-10 years experience

    Skills to master

    • Adapting to our specific industry and customer base, understanding our internal processes and political landscape, quickly building credibility with key stakeholders.

    You're ready to move on when

    • A strong track record of leading research teams and programmes in a similar industry.
    • Can demonstrate direct impact on business strategy through previous research work.
    • Excellent references from previous direct reports and senior stakeholders.
    • Proven ability to manage external vendors and significant research budgets.
  3. 3

    Consultant, Marketing Insights (from a consulting firm)

    Direct entry with 8-10 years experience

    Skills to master

    • Transitioning from project-based consulting to owning continuous programmes, building internal relationships, and adapting to an in-house pace.

    You're ready to move on when

    • Experience delivering strategic market research engagements for multiple clients.
    • Strong client management and presentation skills.
    • Ability to quickly understand new business contexts and translate them into research plans.
    • Comfortable with the shift from external advisory to internal ownership and execution.

11Where this role leads

The long view:Your journey here is about becoming a true expert in understanding customers and markets, and using that understanding to drive significant business growth. We're excited to see where you take it.

Pay & demand

Pay and demand for this role will appear here, each figure traced to a named authoritative source (e.g. the ONS Annual Survey of Hours and Earnings, under the Open Government Licence). We don’t show numbers we can’t attribute.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how Lead Strategic Market Research Director is actually changing. In about two minutes, the free confidence check asks where you stand on each of the ten. That's the whole check, and it's what makes the plan yours rather than generic.

Where it leads

Roles this leads to

The record names a next step, but the catalogue has no page for it yet:

  • Senior Manager, Market Insights

12The team that's yours

No two people are taught the same way. This is one-to-one, not one-to-many.

Zavmo is a hyper-personalised AI learning platform. Twelve virtual tutors, each with a different way of teaching, and one orchestration agent that picks the right one for the moment. So every single lesson is shaped around you, your role, and the way you learn. Not a course everyone sits through. A conversation built for you, and no one else.

…and nine more, matched to you after your first chat. Meet all twelve

Start free and meet yours

13What it feels like

A conversation, not a course

Because your tutor knows your role, your projects and your last session, learning sounds like this. And it's different for every single person:

Marketing ResearchLevel 6

Applied to your work in Lead Strategic Market Research Director

This unit aims to equip learners with the knowledge and skills to conduct effective marketing research. Learners will understand various research methodologies, plan and design research projects, collect and analyse data, interpret findings, and present results to stakeholders. This includes applying appropriate statistical techniques and adhering to ethical considerations in marketing research.

How the thinking builds
  1. Remember
  2. Understand
  3. Apply
  4. Analyse
  5. Evaluate
  6. Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

One to one, not one to many

No two people run this the same way

A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.

  1. Your actual work Every lesson is taught against a live piece of your own work, not a worked example from a textbook.
  2. What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
  3. The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
  4. How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
  5. Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.

See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.

DemonstrateIllustration

Evidenced on your work in Lead Strategic Market Research Director

You do not finish by watching something. You finish by showing it on the work you already do, against the measures this job is judged on.

  • Research Programme ImpactPercentage of strategic business decisions (e.g., new product features, major campaign messaging) that directly reference and are informed by your team's research findings.After your team's conjoint analysis, Product prioritised Feature X over Feature Y, leading to a 15% higher adoption rate than similar past launches. That's a clear win.75% of major decisions
  • Research ROI (Return on Investment)Attributable revenue uplift or cost savings from actions taken based on your team's research recommendations.Your pricing study led to a £2 increase in average order value, generating £750K in additional revenue this year. That's the kind of impact we're after.£500K+ incremental value annually
  • Team Productivity & EfficiencyAverage time from research brief to actionable insight delivery for standard projects, and the number of projects completed per analyst.We used to take 8 weeks for a brand perception study; now, thanks to your optimised processes and AI tools, we're doing it in 6 weeks with the same team.20% reduction in project cycle time, 10% increase in projects per analyst (year-on-year)
  • Budget AdherenceManaging your assigned research budget (for vendors, tools, incentives) to within acceptable variance.Your team's Q2 spend was £102K against a £100K budget, a 2% variance. That's good, especially if you can explain the overspend with a clear benefit.Within +/- 5% of allocated budget
These are this job's own measures, with its own targets. Nothing is marked evidenced, because nobody has started this yet. Yours would fill in from the work you bring.

Your passport

This isn't a certificate you file away. It's a passport to the life you're designing.

Every credit you earn and every fluency you build adds up: evidence where it counts, carried with you. Zavmo keeps the map: where you are, where you're heading, and the next step, at your pace, around your life. From Lead Strategic Market Research Director to Senior Manager, Market Insights, and whatever you decide comes after.

Level 5 · in progressAI Fluency→ Senior Manager, Market Insights→ your design
Where this takes you

Your journey here is about becoming a true expert in understanding customers and markets, and using that understanding to drive significant business growth. We're excited to see where you take it.

See Your Progress GrowIllustration
Lead Strategic Market Research Director
  • Advanced Quantitative Methodologies
  • Qualitative Research & Ethnography
  • Research Design & Sampling Theory
  • Market Sizing & Forecasting (TAM/SAM/SOM)
  • Voice of the Customer (VoC) Programme Architecture
  • Competitive Intelligence Synthesis
This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

14The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

Lead Strategic Market Research Director is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

  1. Senior Manager, Market Insights

    3-5 years in this Lead role

    Level 5

    • P&L Management: Owning a larger research budget (e.g., £500K-£2M) and demonstrating ROI.
    • Cross-functional Programme Integration: Ensuring research programmes are seamlessly integrated with broader data science and analytics initiatives.
    • External Representation: Representing the organisation at industry events or with key strategic partners.
Working with AI on the job

Working with AI

Where AI is starting to help

Let's be real, market research involves a lot of grunt work. But what if you could offload the tedious bits to AI, freeing you up for the truly strategic thinking? We're not talking about replacing human insight, but augmenting it. Our AI Productivity Hub is designed to do just that.

As a Lead Strategic Market Research Director, you're constantly looking for ways to make your team more efficient and deliver insights faster. Our AI tools aren't just for junior analysts; they're for leaders like you to scale your impact, reduce project cycle times, and ensure your team focuses on interpretation and strategy, not just data wrangling.

Verbatim Synthesis Automator

Imagine feeding thousands of open-ended survey responses into an AI and getting instant themes, sentiment analysis, and illustrative quotes. This tool turns a multi-day manual coding task into a one-hour job, letting your team focus on the 'why' behind the 'what'.

Qualitative Insight Miner

Upload hours of interview transcripts or focus group recordings. Our AI model will dig through them to uncover hidden patterns, emotional drivers, and nuanced connections between topics that even the most experienced human analyst might miss during manual review. It's like having a super-powered second brain for qualitative data.

Research Instrument Drafter

Kickstart any new project by having AI generate a first draft of a survey questionnaire or a focus group moderator's guide. Just give it your core research objectives and target audience, and it'll give you a solid starting point, saving your team hours on initial drafting.

Executive Summary Generator

After your team has done the heavy lifting of analysis, provide the key data points and charts to an AI tool. It will generate a concise, well-structured first draft of the executive summary or PowerPoint presentation. This means less time formatting and more time refining the narrative for maximum impact with senior leaders.

Common questions

Common questions

How do you become a Lead Strategic Market Research Director?

Common routes in include Senior Market Research Analyst (internal promotion) (3-5 years as a Senior Analyst), Market Research Manager (from another company) (Direct entry with 8-10 years experience) and Consultant, Marketing Insights (from a consulting firm) (Direct entry with 8-10 years experience). Times vary with prior experience.

Where can a Lead Strategic Market Research Director progress to?

This role can lead on to Senior Manager, Market Insights (3-5 years in this Lead role), depending on the skills you build.

What level is a Lead Strategic Market Research Director in the UK?

This role aligns to RQF Level 5 on the UK framework, a guide to the depth of qualification it maps to, not a hard entry bar.

What new skills matter most for a Lead Strategic Market Research Director?

Increasingly, AI-Powered Research Automation & Validation and Behavioural Economics & Nudge Theory Application. These are the areas where the higher-paid, future-proof work is heading.

The honest bit

You’ve started things before

Most of them were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.

There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.

And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.

What it costs

Less than one coaching session. Every month.

A single career-coaching hour costs more than a month of this, and it ends when the hour does. Zavmo doesn't. It's £70 a month, about £2.30 a day, for a companion that knows a Lead Strategic Market Research Director, works on the job you actually do, and keeps going at your pace rather than a timetable's.

  • Searching and planning stay free. You only pay when you start learning.
  • Your credits are yours. Regulated, and they don't vanish when a subscription ends.
  • Cancel any time and billing stops. No notice period, no minimum term.

Your path, personalised

You have the map. Walking it is the part we do together.

This route runs to 8 national skill standards. That is a real journey.

Zavmo shapes a learning experience as unique as you are. It fits how you learn, your pace and the work you already do. Every step stays benchmarked to recognised national standards. That’s the plan for becoming a Lead Strategic Market Research Director: personal to you, and it still counts. The first steps are free.

Independent research finds well-designed intelligent tutoring performs nearly as well as one-to-one human tutoring: VanLehn (2011), Educational Psychologist.

A private tutor in the UK averages £35–40 an hour . Zavmo is £70/month.

A real plan on learn.zavmo.ai: Ofqual-regulated units, credits, and a three-month run at your own pace.
Start free No commitment. See your first steps free.

15Where to go from here

Other roles at Level 5

Same depth of qualification, different job. Useful if the work appeals but this particular role does not.

Other roles in Marketing

Stay in the field you know and move sideways rather than up.

If you leave this industry

The skills you'll build here are highly transferable. You could move into broader Marketing leadership, Product Management (especially Product Marketing), or even into consulting roles focused on customer strategy or data analytics in almost any industry that values customer insight.

Not sure this is the right direction?

Work out what you actually want from work first, then come back and see which roles fit it. Takes about ten minutes.

This role profile is © 2026Growth Engineering Technologies Ltd. Built from UK occupational standards and regulated qualification data, and written for Zavmo.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Build my plan, free Here's the first ten minutes: a 2-minute confidence check → your personalised roadmap → meet the tutors matched to you. No card, cancel any time. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.