The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
Knowledge Management Specialist (L2)
2-3 yearsSkills to master
- Deep understanding of content lifecycle, strong proficiency in at least one KM platform, ability to conduct basic content audits, and effective user support.
You're ready to move on when
- Successfully owned and managed a specific content area or system.
- Consistently identified and proposed improvements to KM processes.
- Became a go-to person for specific platform queries or content types.
- Started informally guiding new joiners or less experienced colleagues.
- 2
Information Architect (Mid-Level)
3-4 yearsSkills to master
- Solid grasp of IA principles, experience designing navigation and content structures, ability to conduct user research (e.g., card sorting), and strong analytical skills.
You're ready to move on when
- Successfully designed and implemented IA for multiple small to medium-sized digital products or internal systems.
- Demonstrated ability to translate user needs into intuitive information structures.
- Proficient in wireframing and prototyping tools for IA concepts.
- 3
Content Strategist (Mid-Level)
3-4 yearsSkills to master
- Expertise in content auditing, content governance, understanding of user journeys, and strong writing/editing skills.
You're ready to move on when
- Developed and implemented content strategies for specific business units or product lines.
- Successfully managed content quality and consistency across multiple channels.
- Proven ability to influence content creators to adopt best practices.