The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
Senior Community Manager
3-5 years as a Senior Community ManagerSkills to master
- Mastering portfolio management across multiple communities, mentoring junior colleagues, leading cross-community initiatives, and demonstrating strong stakeholder management at a senior level.
You're ready to move on when
- Successfully managed a portfolio of 3-5 complex communities, consistently hitting engagement and impact targets.
- Mentored at least 2-3 junior Community Managers who have shown significant growth.
- Led a major cross-community project (e.g., a new platform feature rollout, a large-scale knowledge harvesting initiative) from concept to completion.
- Consistently presented community performance and insights to Director-level stakeholders with confidence.
- 2
Lead Community Strategist
2-4 years as a Lead Community StrategistSkills to master
- Designing and implementing organisation-wide community frameworks, leading platform evaluations and selections, developing comprehensive measurement strategies, and influencing executive decisions on community investment.
You're ready to move on when
- Successfully designed and rolled out a new community framework or playbook adopted across the organisation.
- Led the evaluation and selection process for a major community platform, securing buy-in from IT and business leaders.
- Developed and implemented a robust measurement strategy that clearly links community activity to business outcomes.
- Demonstrated ability to influence strategic decisions at the Director/VP level regarding community programme direction and investment.
- 3
Knowledge Manager (with Community Focus)
4-6 years as a Knowledge ManagerSkills to master
- Deep expertise in broader knowledge management principles (e.g., content management, information architecture, knowledge transfer), with a specific focus on how communities enable these. Experience managing KM projects and leading small teams.
You're ready to move on when
- Successfully led several significant knowledge management projects, with a strong community component.
- Demonstrated expertise in designing and implementing information architecture for large knowledge bases.
- Managed a small team of knowledge analysts or specialists, showing leadership potential.
- Proven ability to integrate community-generated knowledge into formal knowledge assets and processes.