The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
Community Coordinator / Assistant Community Manager
1-2 yearsSkills to master
- Basic moderation, content scheduling, event support, member onboarding, simple reporting, understanding community guidelines.
You're ready to move on when
- You've successfully managed content for at least one online group or community.
- You're comfortable handling basic member queries and support requests.
- You've shown initiative in suggesting new content ideas or engagement tactics.
- Your reporting is accurate and provides clear, basic insights.
- 2
Marketing or Internal Communications Specialist
2-3 yearsSkills to master
- Content creation, audience engagement, campaign management, understanding communication channels, basic analytics, stakeholder communication.
You're ready to move on when
- You've successfully run engagement campaigns for specific audiences.
- You have a strong portfolio of engaging written and visual content.
- You understand how to measure the impact of communication efforts.
- You're keen to shift from one-way communication to fostering two-way dialogue.
- 3
Learning & Development Specialist (with a focus on informal learning)
2-4 yearsSkills to master
- Instructional design, adult learning principles, content curation, facilitation skills, understanding of skill gaps, programme evaluation.
You're ready to move on when
- You've designed or facilitated informal learning initiatives (e.g., brown bag sessions, peer learning groups).
- You understand how people learn from each other outside of formal training.
- You're skilled at curating resources and making them accessible.
- You're passionate about creating environments where knowledge naturally flows.