How you’d get it

How you’d get this certificate

  1. Zavmo teaches you. You learn the units one-to-one with an AI tutor, on your own work.
  2. You register with an approved centre. That is a college, training provider or employer ATHE Ltd has approved to offer this qualification. Zavmo is not an approved centre, so you register with them, not with us.
  3. The centre assesses, and ATHE Ltd awards. A qualified assessor at the centre judges your evidence, and the certificate comes from ATHE Ltd.

More on studying for a qualification

01What it is

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These are the units ATHE Ltd registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated. Zavmo teaches towards them on your own work, and work done here is recognised as prior learning under the agreements we hold.

Zavmo is not an awarding body, is not an approved centre, and is not affiliated with ATHE Ltd. It does the teaching and the mapping. ATHE Ltd sets this qualification and awards it, and a qualified human assessor makes the assessment decision.

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02The units

What each unit actually teaches you to do

Event Sponsorship and Fundraising Real unit · ATHE Ltd
You'll examine the factors influencing the organisation of fundraising events, including scoping, objective setting, and evaluation. The unit also covers securing event sponsorship and managing sponsor relationships within legal and ethical frameworks.

What you'll be able to do

  • Understand the factors that contribute to the decision to organise a fundraising event
  • Scope a potential fundraising event, set objectives for the event, and evaluate the success of the event against those objectives
  • Understand the principles of securing event sponsorship, including identifying potential sponsors and preparing sponsorship proposals
  • Understand how to manage the relationship with an event sponsor, including communication, reporting, and fulfiling sponsorship agreements
Event Tendering, Feasibility and Concept Real unit · ATHE Ltd
You'll understand the event tendering process, including preparation and submission of bids. The unit covers resource identification, bid writing, and meeting client requirements within the event tendering framework.

What you'll be able to do

  • Explain the event tendering process, including its stages and key considerations
  • Prepare for an event bid, considering all necessary resources and information
  • Write and tender a comprehensive event bid to the customer, meeting their specific requirements
Finance for Strategic Managers Real unit · ATHE Ltd
You'll understand the role of financial data in strategic decision-making and apply financial analysis techniques. The unit covers evaluation of capital expenditure proposals considering financial implications and strategic alignment.

What you'll be able to do

  • Understand the importance of accurate and relevant financial data in the formulation and delivery of effective business strategy
  • Use financial analysis techniques as a tool for informed strategic decision-making
  • Evaluate proposals for strategic capital expenditure within an organisation, considering financial implications and strategic alignment
International Events Business Environment Real unit · ATHE Ltd
You'll analyse the international events business environment, including globalisation and trade impacts. The unit covers international market assessment and governance importance within national and international contexts.

What you'll be able to do

  • Analyse the international events business environment, identifying key trends and challenges
  • Evaluate the impact of globalisation and international trade on events-related organisations, considering both opportunities and threats
  • Assess the international markets in which events-related businesses operate, identifying target audiences and cultural considerations
  • Explain the importance of governance within national and international events organisations, ensuring ethical and responsible practices
Personal Development for Leadership and Strategic Management Real unit · ATHE Ltd
This unit explores the principles of leadership and strategic management and their role in shaping and achieving organisational vision and strategy. You'll learn to communicate organisational vision effectively and manage their own leadership and strategic management development.

What you'll be able to do

  • Understand how knowledge and skills in leadership and strategic management support the creation and achievement of organisational vision and strategy
  • Understand how to develop and communicate an organisational vision effectively
  • Manage the development of own knowledge and skills in leadership and strategic management to support achievement of personal and organisational vision and strategy
  • Reflect on the benefits of personal development in the achievement of personal growth and organisational vision and strategy
Research for Strategic Development Real unit · ATHE Ltd
It teaches you to produce research proposals for strategic business development, apply appropriate methodologies to gather data, and present findings effectively. You'll also evaluate their own research skills to improve practice.

What you'll be able to do

  • Produce a research proposal relating to strategic business development.
  • Apply different research methodologies to gather sufficient and valid data.
  • Present research findings in an appropriate format for a target audience.
  • Evaluate own skills while undertaking research.
Risk, Crisis and Strategic Change Management in Events Real unit · ATHE Ltd
This unit equips learners to assess and manage risks throughout event planning and delivery. You'll apply crisis management techniques and understand change management’s role in adapting events to evolving circumstances.

What you'll be able to do

  • Assess and manage risk throughout the event planning and delivery process, implementing appropriate mitigation strategies
  • Explain the importance of effective crisis management in relation to events, and apply relevant techniques
  • Explain the role and importance of change management in events planning and delivery, adapting to evolving circumstances
Sports Events Management Real unit · ATHE Ltd
You'll understand the commercial significance and management stages of sports events. The unit covers key aspects such as marketing and logistics, and you'll evaluate the social, economic, and environmental impacts and legacies of sports events.

What you'll be able to do

  • Explain the importance and commercial significance of the sports event industry, considering its economic and social impact
  • Describe the stages of sports events management, from initial planning to post-event evaluation
  • Analyse key aspects of sports event management, including marketing, logistics, and stakeholder engagement
  • Evaluate the impacts and legacies of sport events, considering their long-term effects on communities and the environment
Strategic Human Resource Management Real unit · ATHE Ltd
This unit provides learners with an understanding of strategic human resource management factors, including legal, ethical, economic, and technological influences. You'll develop HR strategies aligned with organisational goals and evaluate their effectiveness.

What you'll be able to do

  • Understand the various factors that can affect human resource management strategies within organisations, including legal, ethical, and economic considerations
  • Understand how strategic human resource management contributes to the successful achievement of an organisation's strategic plans and objectives
  • Understand the process of preparing comprehensive human resource management strategies for organisations, considering different organisational contexts
  • Develop a practical and effective human resource management strategy for a specific organisation, aligned with its overall strategic goals
Strategic Marketing Real unit · ATHE Ltd
You'll understand strategic marketing principles and consumer behaviour to develop marketing plans aligned with business objectives. The unit covers market segmentation, marketing strategies, and analysis of consumer decision-making processes.

What you'll be able to do

  • Understand the fundamental principles underpinning strategic marketing approaches
  • Understand the significance of consumer behaviour analysis in the development of effective marketing strategies
  • Develop a comprehensive strategic marketing plan for a given organisation or product
  • Understand how to develop a marketing strategy that aligns with and supports overall business objectives
Strategic Planning Real unit · ATHE Ltd
This unit provides learners with knowledge of strategic planning foundations, including mission, vision, and strategic management theories. You'll review organisational strategies and develop strategic options to support business objectives.

What you'll be able to do

  • Understand the foundational concepts and theories relevant to developing organisational strategy
  • Review and critically evaluate an organisation’s existing strategy and business plans
  • Develop a range of strategic options for an organisation, considering various internal and external factors
The Events Industry Real unit · ATHE Ltd
It teaches you to analyse the international events industry’s nature, scale, and structure. You'll categorise event types and evaluate their economic, social, and environmental impacts on stakeholders.

What you'll be able to do

  • Analyse the nature, scale and structure of the international events industry
  • Categorise and differentiate between different types of events
  • Evaluate the diverse impacts of events on various stakeholders and environments
03The standards

The national standards these units are built against

What the job actually needs, in the words employers and awarding bodies already use for the work itself.

  • Design and formulate a research and development proposal

    Standard
04Where it leads

The jobs these credits are mapped to

A qualification is never a dead end here. Each of these is a job record this qualification is a mapped route into.

Showing 6 roles, drawn from 105 job records mapped to this qualification. Near-identical records are folded together, and each row says how many it stands for.

Where this can lead

Sponsorship Activation Coordinator

This work can lead to managing bigger sponsor accounts, shaping activation strategy for whole events, or overseeing a wider sponsorship and partnerships operation.

See the whole journey
05The credits

The credits, and who awards them

Level 7 credits are regulated, and they are awarded by ATHE Ltd rather than by Zavmo. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you have covered and what is next.

What you would be collecting

Event Sponsorship and FundraisingEvent Tendering, Feasibility and ConceptFinance for Strategic ManagersInternational Events Business EnvironmentPersonal Development for Leadership and Strategic ManagementResearch for Strategic DevelopmentRisk, Crisis and Strategic Change Management in EventsSports Events Management

Each one is a real unit registered against this qualification.

How you’d practise it

You don’t watch this. You do it.

You are not assessed on remembering this. You are assessed on applying it, analysing it, evaluating it and producing something. So that is what the practice is: projects, role play and your own live cases, with a tutor in the room.

The Coach The Coach · your practice partner Illustration
The Coach Make the case from “Event Tendering, Feasibility and Concept” to me in thirty seconds. I am the person who signs it off and I am already late.
You It would improve engagement and bring us in line with best practice.
The Coach Neither of those costs me anything to say no to. Open with the number that changes if I do nothing.
The same lesson on the real thing: the conversation in the middle, the thinking ladder on the left, and the criteria each answer is evidencing on the right.
  • Pitch it Evaluate

    “Event Tendering, Feasibility and Concept” gets practised as a pitch. You make the case out loud, Zavmo asks the question the room would ask, and you make it again.

  • Bring your own plan Create

    For “Risk, Crisis and Strategic Change Management in Events” you bring the plan you are actually working on, not a case study. Zavmo pulls on the assumptions in it until the weak one shows.

  • Draft the real one Create

    You do “Finance for Strategic Managers” on a real document of your own. Zavmo works on the draft you have to send anyway, so the coursework and the job are the same piece of work.

  • Map a live decision Analyse

    “Research for Strategic Development” runs on a decision you are facing now. Zavmo maps it with you and shows what the second-order effect looks like before you find out the slow way.

How you would learn this

One to one, on the work you already do

A tutor sets the task against your own job and marks the reasoning, at your pace. There is no cohort to fall behind.

A lesson from Event Sponsorship and Fundraising, one of this qualification's own units.

Event Sponsorship and Fundraising Level 7

Applied to your work in any of these jobs

Learners will examine the factors influencing the organisation of fundraising events, including scoping, objective setting, and evaluation. The unit also covers securing event sponsorship and managing sponsor relationships within legal and ethical frameworks.

How the thinking builds
  1. 1 Remember
  2. 2 Understand
  3. 3 Apply
  4. 4 Analyse
  5. 5 Evaluate
  6. 6 Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

It is £70 a month, billed monthly. Your free first module is Future Fluency, and you can cancel any time. Teaching towards this qualification begins when you subscribe.

Your Plan Illustration

Built for ATHE Level 7 Extended Diploma in Events Management

12 units in this credential, in the order it lists them, awarded by ATHE Ltd.

  1. Event Sponsorship and Fundraising
  2. Event Tendering, Feasibility and Concept
  3. Finance for Strategic Managers
  4. International Events Business Environment
  5. Personal Development for Leadership and Strategic Management
  6. Research for Strategic Development

and 6 more in the full unit list below.

These are the real units of this credential, in its own order. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

Free tools

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Learned on your own work, taught one-to-one.

Everything you just read, learned one-to-one on the job you already do. Your free first module is Future Fluency, so you can see how the teaching works before you pay for anything.

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The title, level, credits, guided learning hours and unit learning outcomes on this page are taken from the Ofqual Register of Regulated Qualifications. Contains public sector information licensed under the Open Government Licence v3.0. Where this data comes from.