ATHE Ltd · RQF Level 7

ATHE Level 7 Extended Diploma in Events Management

You don’t just earn this. You learn to use it, one-to-one, on your own real work.

  • LevelRQF Level 7
  • Total credits120
  • Guided learning480 hours
  • Units in this qualification12

Awarded by ATHE Ltd · on the Ofqual register

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What you’ll learn

What each unit actually teaches you to do

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These are the units ATHE Ltd registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated, and every one you earn is yours to keep.

Event Sponsorship and FundraisingReal unit · ATHE Ltd
You'll examine the factors influencing the organisation of fundraising events, including scoping, objective setting, and evaluation. The unit also covers securing event sponsorship and managing sponsor relationships within legal and ethical frameworks.

What you'll be able to do

  • Understand the factors that contribute to the decision to organise a fundraising event
  • Scope a potential fundraising event, set objectives for the event, and evaluate the success of the event against those objectives
  • Understand the principles of securing event sponsorship, including identifying potential sponsors and preparing sponsorship proposals
  • Understand how to manage the relationship with an event sponsor, including communication, reporting, and fulfiling sponsorship agreements
Event Tendering, Feasibility and ConceptReal unit · ATHE Ltd
You'll understand the event tendering process, including preparation and submission of bids. The unit covers resource identification, bid writing, and meeting client requirements within the event tendering framework.

What you'll be able to do

  • Explain the event tendering process, including its stages and key considerations
  • Prepare for an event bid, considering all necessary resources and information
  • Write and tender a comprehensive event bid to the customer, meeting their specific requirements
Finance for Strategic ManagersReal unit · ATHE Ltd
You'll understand the role of financial data in strategic decision-making and apply financial analysis techniques. The unit covers evaluation of capital expenditure proposals considering financial implications and strategic alignment.

What you'll be able to do

  • Understand the importance of accurate and relevant financial data in the formulation and delivery of effective business strategy
  • Use financial analysis techniques as a tool for informed strategic decision-making
  • Evaluate proposals for strategic capital expenditure within an organisation, considering financial implications and strategic alignment
International Events Business EnvironmentReal unit · ATHE Ltd
You'll analyse the international events business environment, including globalisation and trade impacts. The unit covers international market assessment and governance importance within national and international contexts.

What you'll be able to do

  • Analyse the international events business environment, identifying key trends and challenges
  • Evaluate the impact of globalisation and international trade on events-related organisations, considering both opportunities and threats
  • Assess the international markets in which events-related businesses operate, identifying target audiences and cultural considerations
  • Explain the importance of governance within national and international events organisations, ensuring ethical and responsible practices
Personal Development for Leadership and Strategic ManagementReal unit · ATHE Ltd
This unit explores the principles of leadership and strategic management and their role in shaping and achieving organisational vision and strategy. You'll learn to communicate organisational vision effectively and manage their own leadership and strategic management development.

What you'll be able to do

  • Understand how knowledge and skills in leadership and strategic management support the creation and achievement of organisational vision and strategy
  • Understand how to develop and communicate an organisational vision effectively
  • Manage the development of own knowledge and skills in leadership and strategic management to support achievement of personal and organisational vision and strategy
  • Reflect on the benefits of personal development in the achievement of personal growth and organisational vision and strategy
Research for Strategic DevelopmentReal unit · ATHE Ltd
It teaches you to produce research proposals for strategic business development, apply appropriate methodologies to gather data, and present findings effectively. You'll also evaluate their own research skills to improve practice.

What you'll be able to do

  • Produce a research proposal relating to strategic business development.
  • Apply different research methodologies to gather sufficient and valid data.
  • Present research findings in an appropriate format for a target audience.
  • Evaluate own skills while undertaking research.
Risk, Crisis and Strategic Change Management in EventsReal unit · ATHE Ltd
This unit equips learners to assess and manage risks throughout event planning and delivery. You'll apply crisis management techniques and understand change management’s role in adapting events to evolving circumstances.

What you'll be able to do

  • Assess and manage risk throughout the event planning and delivery process, implementing appropriate mitigation strategies
  • Explain the importance of effective crisis management in relation to events, and apply relevant techniques
  • Explain the role and importance of change management in events planning and delivery, adapting to evolving circumstances
Sports Events ManagementReal unit · ATHE Ltd
You'll understand the commercial significance and management stages of sports events. The unit covers key aspects such as marketing and logistics, and you'll evaluate the social, economic, and environmental impacts and legacies of sports events.

What you'll be able to do

  • Explain the importance and commercial significance of the sports event industry, considering its economic and social impact
  • Describe the stages of sports events management, from initial planning to post-event evaluation
  • Analyse key aspects of sports event management, including marketing, logistics, and stakeholder engagement
  • Evaluate the impacts and legacies of sport events, considering their long-term effects on communities and the environment
Strategic Human Resource ManagementReal unit · ATHE Ltd
This unit provides learners with an understanding of strategic human resource management factors, including legal, ethical, economic, and technological influences. You'll develop HR strategies aligned with organisational goals and evaluate their effectiveness.

What you'll be able to do

  • Understand the various factors that can affect human resource management strategies within organisations, including legal, ethical, and economic considerations
  • Understand how strategic human resource management contributes to the successful achievement of an organisation's strategic plans and objectives
  • Understand the process of preparing comprehensive human resource management strategies for organisations, considering different organisational contexts
  • Develop a practical and effective human resource management strategy for a specific organisation, aligned with its overall strategic goals
Strategic MarketingReal unit · ATHE Ltd
You'll understand strategic marketing principles and consumer behaviour to develop marketing plans aligned with business objectives. The unit covers market segmentation, marketing strategies, and analysis of consumer decision-making processes.

What you'll be able to do

  • Understand the fundamental principles underpinning strategic marketing approaches
  • Understand the significance of consumer behaviour analysis in the development of effective marketing strategies
  • Develop a comprehensive strategic marketing plan for a given organisation or product
  • Understand how to develop a marketing strategy that aligns with and supports overall business objectives
Strategic PlanningReal unit · ATHE Ltd
This unit provides learners with knowledge of strategic planning foundations, including mission, vision, and strategic management theories. You'll review organisational strategies and develop strategic options to support business objectives.

What you'll be able to do

  • Understand the foundational concepts and theories relevant to developing organisational strategy
  • Review and critically evaluate an organisation’s existing strategy and business plans
  • Develop a range of strategic options for an organisation, considering various internal and external factors
The Events IndustryReal unit · ATHE Ltd
It teaches you to analyse the international events industry’s nature, scale, and structure. You'll categorise event types and evaluate their economic, social, and environmental impacts on stakeholders.

What you'll be able to do

  • Analyse the nature, scale and structure of the international events industry
  • Categorise and differentiate between different types of events
  • Evaluate the diverse impacts of events on various stakeholders and environments

The honest bit

You’ve started things before

Most courses were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.

There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.

And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.

Your passport

Every credit is a stamp you keep

Level 7 credits are regulated. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you’ve earned and what’s next.

Event Sponsorship and FundraisingEvent Tendering, Feasibility and ConceptFinance for Strategic ManagersInternational Events Business EnvironmentPersonal Development for Leadership and Strategic ManagementResearch for Strategic DevelopmentRisk, Crisis and Strategic Change Management in EventsSports Events Management

Each stamp is a real unit registered against this qualification.

Who’d teach you this

The Evidence Evaluator

Assessor

Helps you show what you can actually do, gathering the evidence that proves it as you learn.

Meet all twelve tutors

Where this connects

Where these credits take you

A qualification is never a dead end here. See the jobs its credits open, the national occupational standards its units map to, and the future skills they quietly build.

Where this can lead

Sponsorship Activation Coordinator

Your journey starts here, learning the foundations of what makes a great sponsorship activation. The path ahead is rich with opportunities to specialise, lead, and shape the future of experiential marketing. We're excited to see where you take it.

See the whole journey →

Showing 6 roles, drawn from 116 job records mapped to this qualification.

Skills it covers

What the job actually needs. These are the standards the units are built against, in the words employers and awarding bodies already use for the work itself.

Design and formulate a research and development proposal

How you’ll actually learn this

One-to-one, on your own real work

A qualification is usually something done to you: sit the class, sit the exam, hope it sticks. Here it’s the opposite. You learn it one-to-one with a companion, on your own real work, and you keep going until you can use it, not just recall it.

One-to-one, on your real workNo lectures, no past-papers. Every unit is practised on the actual tasks your job throws at you, a tutor beside you, not a video in front of you.
Taught to the top, not the testMost courses stop at remembering. Your companion keeps climbing: analysing, judging, creating. That’s the part a machine can’t do for you.
Credits you keep, a map that continuesEvery unit is regulated and yours for good. The day you finish, Zavmo already knows the next role your new credits open.
Event Sponsorship and FundraisingLevel 7

Applied to your work in any of these jobs

Learners will examine the factors influencing the organisation of fundraising events, including scoping, objective setting, and evaluation. The unit also covers securing event sponsorship and managing sponsor relationships within legal and ethical frameworks.

How the thinking builds
  1. Remember
  2. Understand
  3. Apply
  4. Analyse
  5. Evaluate
  6. Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.
Your PlanIllustration

Built for ATHE Level 7 Extended Diploma in Events Management

12 units in this credential, in the order it lists them, awarded by ATHE Ltd.

  1. Event Sponsorship and Fundraising
  2. Event Tendering, Feasibility and Concept
  3. Finance for Strategic Managers
  4. International Events Business Environment
  5. Personal Development for Leadership and Strategic Management
  6. Research for Strategic Development

and 6 more in the full unit list below.

These are the real units of this credential, in its own order. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

One to one, not one to many

No two people run this the same way

A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.

  1. Your actual work Every unit is taught against a live piece of your own work, not a worked example from a textbook.
  2. What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
  3. The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
  4. How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
  5. Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.

See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.

Why it sticks

Most courses stop at remembering

There’s a well-known ladder of how deeply you learn something, called Bloom’s Taxonomy. Most courses get you up the first two rungs: you remember some facts, you pass a test, you forget it. Real skill lives at the top. Judging, deciding, creating. And this isn’t a generic ladder: every rung has a named Zavmo tutor who walks you up it.

  1. 6CreateThe Creative Catalyst
  2. 5EvaluateThe Evidence Evaluator
  3. 4AnalyseThe Analyst
  4. 3ApplyThe Coach
  5. 2UnderstandThe Connector
  6. 1RememberThe Builder

Where most courses leave you Where Zavmo takes you

Why this matters: AI can already remember and understand for you. What it can’t do is take your real problem and judge the right call. So the only learning worth paying for is the learning that takes you to the top. That’s exactly what a tutor doing it with you, on your real work, is for.

The value

Why the companion is worth £70 a month

You’re not paying for the units. They’re regulated, and the same wherever you earn them. You’re paying for the one thing that decides whether you actually get there: a companion that makes them stick, on your real work.

That is one-to-one on this qualification, every day, on the work you already do, for £70 a month. Your first module is free, so you can see the teaching before you pay for any of it. Billed monthly, cancel any time and billing stops.

Earned on your own work, taught to the top.

Everything you just read, learned one-to-one on the job you already do. Your first module is free, so you can see the teaching before you pay for any of it.

Build my plan, free

No card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.