How you’d get it

How you’d get this certificate

  1. Zavmo teaches you. You learn the units one-to-one with an AI tutor, on your own work.
  2. You register with an approved centre. That is a college, training provider or employer ATHE Ltd has approved to offer this qualification. Zavmo is not an approved centre, so you register with them, not with us.
  3. The centre assesses, and ATHE Ltd awards. A qualified assessor at the centre judges your evidence, and the certificate comes from ATHE Ltd.

More on studying for a qualification

01What it is

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These are the units ATHE Ltd registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated. Zavmo teaches towards them on your own work.

Zavmo is not an awarding body, is not an approved centre, and is not affiliated with ATHE Ltd. It does the teaching and the mapping. ATHE Ltd sets this qualification and awards it, and a qualified human assessor makes the assessment decision.

02The units

What each unit actually teaches you to do

Business Communication Real unit · ATHE Ltd
It teaches you to understand and apply effective business communication principles for both internal and external contexts. You'll develop skills in conveying complex information clearly through oral and written forms and will examine how organisations communicate with customers.

What you'll be able to do

  • Understand the principles of effective communication, both internally within an organisation and externally with stakeholders.
  • Communicate complex business information clearly and effectively, using both oral and written communication methods.
  • Understand how organisations communicate with their customers to build relationships and provide information.
  • Review personal communication skills and identify areas for development.
Business Environment Real unit · ATHE Ltd
You'll gain an understanding of the business environment, including the roles of various stakeholders and economic sectors. The unit covers conducting a STEEPLE analysis to evaluate external influences and explores the changing nature and patterns of employment.

What you'll be able to do

  • Understand the range of stakeholders who have an interest in and influence on a business and its operations.
  • Understand the different sectors that make up an economy and their characteristics.
  • Conduct a STEEPLE analysis to assess the impact of external factors on organisations.
  • Understand the changing nature and patterns of employment and their implications for businesses.
How Businesses and Organisations Work Real unit · ATHE Ltd
You'll explore how businesses and organisations operate by examining their objectives, structures, and resource needs. The unit also covers the significance of customers and customer service, alongside an introduction to basic financial statements and organisational legal identities.

What you'll be able to do

  • Understand the main objectives that businesses and organisations typically pursue.
  • Understand the importance of customers to organisations and the principles of good customer service.
  • Understand different organisational structures that businesses can adopt and the different legal identities available to organisations.
  • Understand the various types of resources that organisations require to operate effectively.
  • Understand the purpose and content of basic financial statements used by organisations.
Human Resources Real unit · ATHE Ltd
You'll gain knowledge of the Human Resource function, recruitment and termination processes, employee support and development, and performance monitoring to understand HR responsibilities within organisations.

What you'll be able to do

  • Understand the role and purpose of the Human Resource function within an organisation
  • Understand the HR responsibilities involved in recruiting new employees
  • Understand the HR responsibilities involved in terminating employee contracts
  • Understand the methods used to support and develop employees within an organisation
  • Understand how employee performance and behaviour are monitored within an organisation
International Business Real unit · ATHE Ltd
This unit introduces the nature of international trade, the impact of exchange rates, trade agreements, and barriers to international trading, enabling learners to analyse complexities in global business operations.

What you'll be able to do

  • Understand the fundamental principles and nature of international trade
  • Understand the impact of fluctuations in exchange rates on a business operating internationally
  • Understand the purpose and nature of trade agreements between different countries
  • Understand the various barriers that can hinder or prevent international trade
Introduction to Financial Controls in Business Real unit · ATHE Ltd
You'll explore business costs, breakeven analysis, budget management, financial ratio calculation and analysis, and the importance of cash flow monitoring to support sound financial controls within business contexts.

What you'll be able to do

  • Understand the different types of business costs and the concept of breakeven analysis.
  • Understand the importance of managing budgets effectively to control costs and achieve financial goals.
  • Calculate and analyse basic financial ratios to assess the financial performance of a business.
  • Understand the importance of monitoring cash flow to ensure the financial stability of a business.
Leading and Managing People Real unit · ATHE Ltd
This unit covers key elements of leadership and management, different leadership styles, employee motivation and support, and encourages learners to review and develop their own leadership and management skills.

What you'll be able to do

  • Understand the key elements of effective leadership and management within an organisation
  • Understand different approaches to leading and managing employees
  • Understand how managers and leaders can effectively support employees in their roles
  • Understand different methods for motivating employees to achieve organisational goals
  • Review your own leadership and management skills, identifying strengths and areas for development
Market Research Real unit · ATHE Ltd
This unit covers the fundamental principles of market research, including marketing concepts such as segmentation, targeting, and the marketing mix. You'll understand the ethical and legal considerations affecting market research, plan and conduct research, interpret data, and report findings effectively.

What you'll be able to do

  • Understand key marketing principles that underpin market research activities.
  • Understand how legislation impacts on market research activity.
  • Understand how ethics impact on market research activity.
  • Select appropriate market research methods.
  • Plan market research activities.
  • Undertake market research.
  • Interpret the results of market research for a chosen market.
  • Report on findings from the chosen market research.
  • Report on results from the chosen market research.
  • Review own research skills.
Online Marketing Real unit · ATHE Ltd
This unit provides learners with knowledge of online marketing methods, including the use of websites, emails, and Search Engine Optimisation (SEO). You'll learn to create social media content, understand online marketing data, and consider relevant legal regulations.

What you'll be able to do

  • Understand how to use websites and emails for marketing purposes.
  • Understand the principles and techniques of Search Engine Optimisation (SEO).
  • Create business content suitable for a specific social media platform.
  • Understand how to analyse online marketing data and comply with relevant legal regulations.
Organisational Strategy Real unit · ATHE Ltd
You'll explore the relationship between organisational vision, mission, and objectives, strategic planning for growth, organisational culture and values, management information use, and approaches to organisational change.

What you'll be able to do

  • Understand the relationship between an organisation's vision, mission statement, and objectives.
  • Understand the importance of strategic planning for organisational growth.
  • Understand organisational culture and values and their impact on performance.
  • Understand how information is used by management for decision-making and control.
  • Understand organisational change and how it is managed effectively.
Principles of Marketing and Sales Real unit · ATHE Ltd
This unit covers the relationship between sales and marketing, key elements of the marketing mix (price, promotion, product, place), their application to services, and the development of effective marketing plans.

What you'll be able to do

  • Understand the relationship between sales and marketing functions within an organisation
  • Understand the key elements of price within the marketing mix
  • Understand the key elements of promotion within the marketing mix
  • Understand the product elements of the marketing mix
  • Understand the place elements of the marketing mix
  • Understand the importance of the elements of the marketing mix when applied to services
  • Understand how to develop a comprehensive marketing plan for a business or organisation
Project Management Real unit · ATHE Ltd
You'll study project management principles, including planning, implementation, resource allocation, and personal role reflection to develop skills for managing projects effectively within organisational settings.

What you'll be able to do

  • Understand the core principles of effective project management
  • Plan a project, including defining objectives, scope, and resources
  • Implement a project, following the project plan and managing resources effectively
  • Review your personal role and skills in managing a project, identifying areas for improvement
Working in Teams Real unit · ATHE Ltd
You'll study the key principles of effective teamwork, including communication, leadership, and motivation. The unit also focuses on how to contribute within a team and encourages learners to review their own employability skills in a team context.

What you'll be able to do

  • Understand the key principles that underpin effective teamwork.
  • Understand the role of leadership and motivation in fostering successful teamwork.
  • Understand how to contribute effectively as a member of a team.
  • Review own employability skills and identify areas for improvement in a team environment.
By email

Free, by email

Is this the right qualification for you?

One email to help you decide: the facts, what it teaches, the jobs it leads to and where to start free. With a link back here. Nothing else follows unless you confirm your address.

Your employer, or 'self-employed'

Study the units online with a personal AI tutor, for £70 a month. Your first Future Fluency module is free.

03Where it leads

The jobs these credits are mapped to

A qualification is never a dead end here. Each of these is a job record this qualification is a mapped route into.

Showing 6 roles, drawn from 66 job records mapped to this qualification. Near-identical records are folded together, and each row says how many it stands for.

Where this can lead

Market Research Associate

This work can lead to roles such as senior market research analyst, running bigger projects, or market research manager, overseeing a research programme.

See the whole journey
Still deciding?

One email to help you decide: the facts, what it teaches, the jobs it leads to and where to start free. With a link back here. Nothing else follows unless you confirm your address.

04The credits

The credits, and who awards them

Level 3 credits are regulated, and they are awarded by ATHE Ltd rather than by Zavmo. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you have covered and what is next.

What you would be collecting

Business CommunicationBusiness EnvironmentHow Businesses and Organisations WorkHuman ResourcesInternational BusinessIntroduction to Financial Controls in BusinessLeading and Managing PeopleMarket Research

Each one is a real unit registered against this qualification.

How you’d practise it

You don’t watch this. You do it.

You are not assessed on remembering this. You are assessed on applying it, analysing it, evaluating it and producing something. So that is what the practice is: projects, role play and your own live cases, with a tutor in the room.

The Coach The Coach · your practice partner Illustration
The Coach Make the case from “Market Research” to me in thirty seconds. I am the person who signs it off and I am already late.
You It would improve engagement and bring us in line with best practice.
The Coach Neither of those costs me anything to say no to. Open with the number that changes if I do nothing.
The same lesson on the real thing: the conversation in the middle, the thinking ladder on the left, and the criteria each answer is evidencing on the right.
  • Pitch it Evaluate

    “Market Research” gets practised as a pitch. You make the case out loud, Zavmo asks the question the room would ask, and you make it again.

  • Bring your own plan Create

    For “Project Management” you bring the plan you are actually working on, not a case study. Zavmo pulls on the assumptions in it until the weak one shows.

  • Draft the real one Create

    You do “Introduction to Financial Controls in Business” on a real document of your own. Zavmo works on the draft you have to send anyway, so the coursework and the job are the same piece of work.

  • Lead it Apply

    “Leading and Managing People” is practised on the team you actually have. You talk through the call you are about to make, and Zavmo makes you say it the way you would say it to them.

How you would learn this

One to one, on the work you already do

A tutor sets the task against your own job and marks the reasoning, at your pace. There is no cohort to fall behind.

A lesson from Business Communication, one of this qualification's own units.

Business Communication Level 3

Applied to your work in any of these jobs

This unit enables learners to understand and apply effective business communication principles for both internal and external contexts. Learners will develop skills in conveying complex information clearly through oral and written forms and will examine how organisations communicate with customers.

How the thinking builds
  1. 1 Remember
  2. 2 Understand
  3. 3 Apply
  4. 4 Analyse
  5. 5 Evaluate
  6. 6 Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

It is £70 a month, billed monthly. Your free first module is Future Fluency, and you can cancel any time. Teaching towards this qualification begins when you subscribe.

Your Plan Illustration

Built for ATHE Level 3 90-credit Diploma in Business

13 units in this credential, in the order it lists them, awarded by ATHE Ltd.

  1. Business Communication
  2. Business Environment
  3. How Businesses and Organisations Work
  4. Human Resources
  5. International Business
  6. Introduction to Financial Controls in Business

and 7 more in the full unit list below.

These are the real units of this credential, in its own order. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

Learned on your own work, taught one-to-one.

Everything you just read, learned one-to-one on the job you already do. Your free first module is Future Fluency, so you can see how the teaching works before you pay for anything.

Start my free AI Fluency module

No card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.

The title, level, credits, guided learning hours and unit learning outcomes on this page are taken from the Ofqual Register of Regulated Qualifications. Contains public sector information licensed under the Open Government Licence v3.0. Where this data comes from.