How you’d get this certificate
- Zavmo teaches you. You learn the units one-to-one with an AI tutor, on your own work.
- You register with an approved centre. That is a college, training provider or employer OTHM Qualifications has approved to offer this qualification. Zavmo is not an approved centre, so you register with them, not with us.
- The centre assesses, and OTHM Qualifications awards. A qualified assessor at the centre judges your evidence, and the certificate comes from OTHM Qualifications.
The OTHM Level 7 Diploma in Strategic Marketing qualification is designed to develop learners' strategic marketing management skills, focusing on principles of marketing, consumer behaviour, branding, and digital communications.
These are the units OTHM Qualifications registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated. Zavmo teaches towards them on your own work, and work done here is recognised as prior learning under the agreements we hold.
Zavmo is not an awarding body, is not an approved centre, and is not affiliated with OTHM Qualifications. It does the teaching and the mapping. OTHM Qualifications sets this qualification and awards it, and a qualified human assessor makes the assessment decision.
Free first step
Try a free Future Fluency lesson first
The free part is a Future Fluency lesson on using AI at work. It is not part of this qualification. Next, a free account. We build your plan for this qualification as you set up. Teaching towards this qualification begins when you subscribe.
No card · Nothing to commit to
What each unit actually teaches you to do
Consumer Behaviour and Market Communications Real unit · OTHM Qualifications
What you'll be able to do
- Understand the fundamental psychological, sociological, structural and cultural factors that influence buying behaviour.
- Understand the relevance of particular theories, models and concepts related to consumer behaviour.
- Understand the marketing research process and customer insight in different contexts including digital contexts.
- Understand the process of managing customer experience, customer relationship management and market communication.
Contemporary Challenges and Strategic Marketing Real unit · OTHM Qualifications
What you'll be able to do
- Understand the principles of strategic marketing management.
- Understand the key innovative business drivers for organisational success.
- Understand the models and processes of analysing business environment and design of strategic marketing in different contexts.
- Understand the process of implementation of Strategic marketing in different contexts.
Contemporary Issues and Principles of Marketing Real unit · OTHM Qualifications
What you'll be able to do
- Understand the role of the marketing function, leaders and entrepreneurial marketing in the success of an organisation.
- Understand external and internal environmental audits for designing marketing planning.
- Understand the impact of strategic marketing options for marketing planning.
- Understand the impact of marketing mix and extended marketing mix options for products and services.
Digital and Social Media Marketing Real unit · OTHM Qualifications
What you'll be able to do
- Understand the role of information technology and social media in digital marketing.
- Understand the changing dynamics of an organisation’s environment and its impacts.
- Recommend resource-led innovative approaches using digital marketing tools to contemporary digital marketing challenges.
- Understand how to develop digital strategies and an integrated social media campaign for a strategic relationship with the customers.
Marketing Research Project Real unit · OTHM Qualifications
What you'll be able to do
- Identify research problems and formulate research objectives.
- Understand how to review the literature on a research topic.
- Design appropriate business research methodologies.
- Develop a research proposal.
Strategic Brand Management Real unit · OTHM Qualifications
What you'll be able to do
- Understand the concept of brand and how branding relates to other areas of marketing including sustainability and corporate communications.
- Understand branding models, brand equity, brand personality, corporate reputation and corporate communication and their interrelations.
- Understand the process and factors related to developing and enhancing brand image over time.
- Understand the development of brand management strategies to meet marketing objectives.
The national standards these units are built against
What the job actually needs, in the words employers and awarding bodies already use for the work itself.
- Standard
Develop brand strategy
- Standard
Manage brand and corporate reputation
The jobs these credits are mapped to
A qualification is never a dead end here. Each of these is a job record this qualification is a mapped route into.
- 1 record
- 2 records
- 2 records
- 2 records
- 1 record
- 1 record
Showing 6 roles, drawn from 114 job records mapped to this qualification. Near-identical records are folded together, and each row says how many it stands for.
Where this can lead
Brand Strategy Specialist Manager
This work can lead to senior brand or marketing leadership, such as chief brand officer, chief marketing officer, or head of product marketing.
See the whole journeyThe credits, and who awards them
Level 7 credits are regulated, and they are awarded by OTHM Qualifications rather than by Zavmo. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you have covered and what is next.
What you would be collecting
Consumer Behaviour and Market CommunicationsContemporary Challenges and Strategic MarketingContemporary Issues and Principles of MarketingDigital and Social Media MarketingMarketing Research ProjectStrategic Brand Management
Each one is a real unit registered against this qualification.
How you’d practise it
You don’t watch this. You do it.
You are not assessed on remembering this. You are assessed on applying it, analysing it, evaluating it and producing something. So that is what the practice is: projects, role play and your own live cases, with a tutor in the room.
The Coach · your practice partner Illustration - Pitch it Evaluate
“Consumer Behaviour and Market Communications” gets practised as a pitch. You make the case out loud, Zavmo asks the question the room would ask, and you make it again.
- Bring your own plan Create
For “Marketing Research Project” you bring the plan you are actually working on, not a case study. Zavmo pulls on the assumptions in it until the weak one shows.
- Lead it Apply
“Strategic Brand Management” is practised on the team you actually have. You talk through the call you are about to make, and Zavmo makes you say it the way you would say it to them.
How you would learn this
One to one, on the work you already do
A tutor sets the task against your own job and marks the reasoning, at your pace. There is no cohort to fall behind.
A lesson from Consumer Behaviour and Market Communications, one of this qualification's own units.
Applied to your work in any of these jobs
This unit aims to provide an understanding of psychological, sociological, and cultural factors influencing consumer behaviour and how these can shape marketing strategies.
- 1 Remember
- 2 Understand
- 3 Apply
- 4 Analyse
- 5 Evaluate
- 6 Create
It is £70 a month, billed monthly. Your free first module is Future Fluency, and you can cancel any time. Teaching towards this qualification begins when you subscribe.
Built for OTHM Level 7 Vocationally-Related Qualification in Strategic Marketing
6 units in this credential, in the order it lists them, awarded by OTHM Qualifications.
- Consumer Behaviour and Market Communications
- Contemporary Challenges and Strategic Marketing
- Contemporary Issues and Principles of Marketing
- Digital and Social Media Marketing
- Marketing Research Project
- Strategic Brand Management
Free tools
Want a read on where you stand?
Three free tools, no account needed. Each one ends with a role, a level and a way in.
Learned on your own work, taught one-to-one.
Everything you just read, learned one-to-one on the job you already do. Your free first module is Future Fluency, so you can see how the teaching works before you pay for anything.
Build my plan, freeNo card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.
The title, level, credits, guided learning hours and unit learning outcomes on this page are taken from the Ofqual Register of Regulated Qualifications. Contains public sector information licensed under the Open Government Licence v3.0. Where this data comes from.