What you'll be able to do

• Investigate brand activation practice for a selected organisation, analysing different activation methods and their effectiveness.
• Create a detailed brand activation plan for a specific client brief, including objectives, target audience, activities, and budget.
• Respond to testing, feedback and reflection in the development of brand activation for a client brief, making necessary adjustments and improvements to the plan.

What you'll be able to do

• Explore the principles of digital marketing practice used in the marketing industry, including different channels, techniques, and ethical considerations.
• Explore the use of digital marketing in a specific product or service, analysing its current digital presence and identifying opportunities for improvement.
• Develop a comprehensive digital marketing campaign for a specific product or service, including objectives, target audience, channels, content, and budget.
• Review the development and effectiveness of a digital marketing campaign, analysing key metrics and making recommendations for future improvements.

What you'll be able to do

• Investigate the role of branding in a selected organisation, considering its purpose and impact
• Review how branding is used by a selected organisation across different platforms and channels
• Recommend improvements to a brand for an existing product or service, justifying the recommendations with reference to market research and competitor analysis

What you'll be able to do

• Examine the organisation of the marketing industry in the UK, including different types of organisations, roles, and responsibilities.
• Investigate a range of careers in the marketing industry, researching job roles, required skills, and career pathways.
• Undertake recruitment activities for a job role in the marketing industry, such as creating a CV, writing a cover letter, and participating in an interview.
• Reflect on own performance in the recruitment process to prepare for a career in the marketing industry, identifying strengths and weaknesses and developing strategies for improvement.

What you'll be able to do

• Explore the various Corporate Social Responsibility (CSR) issues that organisations face
• Explore the different CSR initiatives that organisations can implement
• Analyse the impacts of CSR on organisations and stakeholders
• Explore the benefits for an organisation of implementing CSR initiatives
• Analyse the limitations for an organisation of implementing CSR initiatives
• Plan a CSR initiative for an organisation to address selected issues, considering resources, stakeholders and potential impact

What you'll be able to do

• Explore segmentation, targeting and positioning strategies used in marketing and analyse the influences that affect the customer decision-making process.
• Investigate and document the customer communications process currently used for a specific product or service, identifying strengths and weaknesses.
• Plan and create effective customer communications for a specific product or service, considering the target audience and marketing objectives.
• Present customer communications for a specific product or service, using appropriate communication methods and justifying the choices made.

What you'll be able to do

• Investigate the marketing of customer experiences for different products and services, analysing how organisations create memorable and engaging experiences.
• Plan and deliver a customer experience to meet objectives, considering all aspects of the customer journey and touchpoints.
• Reflect on the success of the customer experience in meeting set objectives, evaluating customer feedback and identifying areas for improvement.

What you'll be able to do

• Examine the purposes and benefits to a selected organisation of generating customer loyalty, including increased sales, reduced marketing costs, and improved brand reputation.
• Investigate the information required to implement customer loyalty strategies, including customer data, market research, and competitor analysis.
• Review the methods of generating customer loyalty in a selected organisation, evaluating the effectiveness of different loyalty programmes and initiatives.

What you'll be able to do

• Investigate influencers and their associated marketing campaigns, analysing their reach, engagement, and impact on target audiences.
• Explore the use of influencer marketing within a specific market sector, considering the different types of influencers and their suitability for various brands.
• Develop an influencer marketing plan for a specific organisation, including identifying target influencers, setting objectives, and measuring results.

What you'll be able to do

• Examine different types of market research methods used by start-up businesses to inform decision making, considering both primary and secondary research techniques.
• Implement market research activities to meet a specific start-up business' marketing objectives, including designing questionnaires, conducting interviews, and analysing data.
• Review market research findings and make recommendations for a start-up business, presenting the findings in a clear and concise report with actionable insights.

What you'll be able to do

• Demonstrate knowledge and understanding of fundamental marketing principles, including the marketing mix and market segmentation.
• Apply knowledge and understanding of marketing principles to different situations and contexts, such as launching a new product or entering a new market.
• Analyse marketing information and data, demonstrating the ability to interpret the potential impact and influence on marketing strategies and campaigns.
• Evaluate evidence to make informed judgements about how marketing should be planned, developed and adapted to meet changing market conditions and customer needs.

What you'll be able to do

• Explore how organisations utilise various promotional strategies to successfully market events to target audiences.
• Develop a comprehensive marketing campaign, incorporating appropriate promotional channels, to effectively promote a specific event.
• Market and promote an event, tailoring the approach to resonate with a clearly defined audience.
• Evaluate the success of the marketing campaign by analysing key performance indicators and assessing the extent to which objectives were met.

What you'll be able to do

• Prepare for work experience to support progression into a career in marketing, identifying learning objectives and developing relevant skills.
• Carry out work experience in a marketing-related role to meet set objectives, demonstrating professional behaviour and contributing to the team.
• Reflect on work experience in a marketing-related role to inform own career progression, evaluating skills developed and identifying areas for further improvement.