How you’d get it

How you’d get this certificate

  1. Zavmo teaches you. You learn the units one-to-one with an AI tutor, on your own work.
  2. You register with an approved centre. That is a college, training provider or employer SFEDI Enterprises Ltd. T/A SFEDI Awards has approved to offer this qualification. Zavmo is not an approved centre, so you register with them, not with us.
  3. The centre assesses, and SFEDI Enterprises Ltd. T/A SFEDI Awards awards. A qualified assessor at the centre judges your evidence, and the certificate comes from SFEDI Enterprises Ltd. T/A SFEDI Awards.

More on studying for a qualification

01What it is

The Level 2 Certificate in Self Employment supports individuals in establishing their own business. It includes units on creating business infrastructure, building relationships, and understanding VAT. Principles of marketing and the business environment are also covered.

These are the units SFEDI Enterprises Ltd. T/A SFEDI Awards registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated. Zavmo teaches towards them on your own work, and work done here is recognised as prior learning under the agreements we hold.

Zavmo is not an awarding body, is not an approved centre, and is not affiliated with SFEDI Enterprises Ltd. T/A SFEDI Awards. It does the teaching and the mapping. SFEDI Enterprises Ltd. T/A SFEDI Awards sets this qualification and awards it, and a qualified human assessor makes the assessment decision.

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02The units

What each unit actually teaches you to do

Build and Maintain Business Relationships Real unit · SFEDI Enterprises Ltd. T/A SFEDI Awards
It teaches you to establish potential business contacts and build relationships with customers. You'll develop communication techniques and trust-building skills to maintain effective and trustworthy business relationships.

What you'll be able to do

  • Identify and establish potential business contacts through networking and other methods
  • Build relationships with customers through effective communication and service
  • Build trust in business relationships by demonstrating integrity and reliability
Business Idea Creation Through Innovation and Creativity Real unit · SFEDI Enterprises Ltd. T/A SFEDI Awards
You'll explore innovation and creativity in a business context, including their roles in generating new ideas and products. The unit also covers how competition can foster a culture of innovation and creativity to support business development.

What you'll be able to do

  • Understand the concepts of innovation and creativity in the context of business.
  • Understand the importance of innovation and creativity in generating new business ideas.
  • Understand how competition can foster a culture of innovation within a business.
  • Understand how competition can foster a culture of creativity within a business.
Choose Supplies and Suppliers for Your Business Real unit · SFEDI Enterprises Ltd. T/A SFEDI Awards
You'll understand how to prepare a schedule of supplies, select suppliers, and manage stock control. The unit also covers planning for contingencies to ensure continuous supply and effective management of business resources.

What you'll be able to do

  • Understand how to prepare a schedule of the supplies needed for your business, taking into account factors such as demand, lead times, and storage capacity.
  • Purchase supplies for your business, including sourcing suppliers, negotiating prices, and managing orders.
  • Set up stock control of your business supplies, including implementing inventory management systems and monitoring stock levels.
  • Plan for contingencies related to business supplies, such as supply chain disruptions, price fluctuations, and quality issues.
Choose your business premises Real unit · SFEDI Enterprises Ltd. T/A SFEDI Awards
This unit examines the importance of business premises for success and operations, including customer perception. You'll identify business needs related to premises and evaluate different types of premises to select those most suitable for their business.

What you'll be able to do

  • Understand why the choice of business premises is important to the overall success and operation of your business.
  • Understand how to choose suitable premises that effectively meet the specific needs and requirements of your business, considering factors such as location, cost, and accessibility.
Comply with Legal Requirements Real unit · SFEDI Enterprises Ltd. T/A SFEDI Awards
You'll gain knowledge of different legal statuses for businesses and their implications for liability, taxation, and administration. This unit enables compliance with legal requirements when setting up and running a business through informed selection of legal status.

What you'll be able to do

  • Select an appropriate legal status for a business, considering factors such as liability, taxation, and administrative requirements.
  • Comply with the legal requirements of setting up and running a business, including registration, licensing, and data protection.
Create your business infrastructure Real unit · SFEDI Enterprises Ltd. T/A SFEDI Awards
You'll identify the types of infrastructure needed for business success and understand factors influencing infrastructure choices. The unit covers creating, managing, and maintaining business infrastructure to support operational requirements.

What you'll be able to do

  • Understand the kind of infrastructure your business needs
  • Understand how to create an infrastructure for your business
Develop Your Business Idea Real unit · SFEDI Enterprises Ltd. T/A SFEDI Awards
You'll explore how to develop business ideas by identifying opportunities, generating concepts, and evaluating feasibility. The unit also covers understanding the market, including target customers and available support, to inform the creation of a viable business plan.

What you'll be able to do

  • Understand how to develop your business ideas, including identifying opportunities, generating concepts, and evaluating feasibility.
  • Understand the market for your business idea, including identifying target customers, analysing competitors, and assessing market trends.
  • Understand the help and support available for developing your business idea, including accessing business advice, funding opportunities, and networking events.
Estimate Financials for a Business Real unit · SFEDI Enterprises Ltd. T/A SFEDI Awards
It teaches you to estimate the financial requirements for a business, including start-up costs, working capital, and contingency funds. You'll forecast income and expenditure, calculate profit and loss, and review financial shortfalls to support effective business planning.

What you'll be able to do

  • Estimate the finances needed to fund a business, including start-up costs, working capital, and contingency funds.
  • Estimate income and expenditure for a business, including sales revenue, cost of goods sold, and operating expenses.
  • Estimate profit and loss for a business, including calculating gross profit, operating profit, and net profit.
  • Review income and expenditure shortfalls, and identify strategies to address them, such as increasing sales, reducing costs, or securing additional funding.
Financial Modelling and Forecasting Real unit · SFEDI Enterprises Ltd. T/A SFEDI Awards
You'll gain understanding of financial management in business, including the role of finance and types of financial information. The unit covers identifying sources of finance and skills to estimate income and expenditure and prepare financial forecasts.

What you'll be able to do

  • Understand how finance is managed within a business context
  • Understand appropriate sources of business finance
  • Estimate income and expenditure for a business
Keep Financial Records Real unit · SFEDI Enterprises Ltd. T/A SFEDI Awards
You'll understand the significance of accurate financial records for business planning and performance. This unit covers the types of financial information to be recorded, selection of accounts management systems, and the production of financial records to support business operations.

What you'll be able to do

  • Understand the importance of maintaining accurate financial records for the effective running of a business.
  • Know what financial information needs to be recorded accurately within a business.
  • Select and justify the choice of an appropriate accounts management system to support the financial record-keeping of a business.
  • Produce clear and accurate financial records for a business.
Leadership and Teamwork Real unit · SFEDI Enterprises Ltd. T/A SFEDI Awards
This unit covers the importance of teams in achieving organisational goals, different types of teams, and the roles and responsibilities of team members. You'll learn to work effectively within a team and lead team activities by providing direction and support.

What you'll be able to do

  • Understand the importance of teams in achieving organisational goals
  • Understand the benefits of effective teamwork
  • Work effectively as a member of a team during a team activity, contributing to shared goals
  • Lead a team activity, providing direction and support to team members
Negotiation in Business Real unit · SFEDI Enterprises Ltd. T/A SFEDI Awards
This unit covers the principles and practices of negotiating business deals, including identifying key factors such as cost, time, and resources. You'll learn to assess the feasibility, profitability, and risks of potential deals and apply appropriate negotiation strategies effectively.

What you'll be able to do

  • Negotiate deals for a business, taking into account relevant factors such as cost, time, and resources.
  • Assess potential deals for a business, considering their feasibility, profitability, and risks.
  • Negotiate deals for a business, using appropriate strategies and techniques to achieve desired outcomes.
Personal Skills and Abilities to Start a Business Real unit · SFEDI Enterprises Ltd. T/A SFEDI Awards
It teaches you to reflect on their motivations, skills, and personal development needs related to starting and running a business. You'll also consider the rewards and commitments involved in business ownership.

What you'll be able to do

  • Reflect on own interest in starting a business, considering personal motivations and aspirations.
  • Identify personal development needs in relation to running own business, recognising areas for improvement and skill enhancement.
  • Reflect on the rewards and commitments of running own business, evaluating the potential benefits and challenges involved.
Plan to Sell a Product or Service Real unit · SFEDI Enterprises Ltd. T/A SFEDI Awards
It teaches you to review methods of selling products or services and understand their advantages and disadvantages. You'll also set realistic sales targets, considering relevant factors and business scenarios.

What you'll be able to do

  • Review methods of selling business products or services
  • Set sales targets for a business
Principles of Marketing and Selling in a New Business Real unit · SFEDI Enterprises Ltd. T/A SFEDI Awards
This unit covers identifying and meeting customer needs in a new business through market research and analysis. You'll explore marketing strategies and channels and prepare for selling products or services effectively.

What you'll be able to do

  • Understand how to identify and meet customer needs in a new business through market research and analysis
  • Understand how to market products or services in a new business using appropriate marketing strategies and channels
  • Prepare for selling products or services, including developing sales techniques and product knowledge
Produce and Present a Business Plan Real unit · SFEDI Enterprises Ltd. T/A SFEDI Awards
You'll learn to produce and present a comprehensive business plan. The unit covers identifying necessary information, constructing the plan, implementing strategies, reviewing improvements, and effectively pitching the business plan.

What you'll be able to do

  • Identify the information required to construct a business plan
  • Produce a business plan
  • Implement business plans for a business
  • Review and improve a business plan
  • Present a pitch for a business plan
Promotion of Products and Services Through Social Media Real unit · SFEDI Enterprises Ltd. T/A SFEDI Awards
This unit covers the use of social media for market research and promotion, including benefits and risks. You'll learn to create social networking profiles and use social media applications effectively for customer engagement and brand awareness.

What you'll be able to do

  • Know the benefits of using social media platforms to conduct market research and gather customer insights.
  • Know the benefits of promoting products and services through social media channels, such as increased brand awareness and customer engagement.
  • Know the potential risks associated with promoting products and services through social media, including negative feedback and reputational damage.
  • Know how different social media applications are used for marketing and promotion purposes.
  • Create a professional and engaging social networking profile for a specific product or service.
  • Use a social network to communicate effectively with others to promote a product or service and build relationships.
Recruit people for your business Real unit · SFEDI Enterprises Ltd. T/A SFEDI Awards
This unit provides knowledge of key factors in recruiting for job vacancies, including legal requirements and organisational needs. You'll learn to prepare compliant job advertisements and select suitable applicants for business roles.

What you'll be able to do

  • Understand the key factors to consider when recruiting for a possible job vacancy within your business, including legal requirements and organisational needs.
  • Understand how to prepare an effective and compliant advertisement for a possible job vacancy, attracting suitable candidates.
  • Understand how to select the most suitable applicant for a possible job vacancy, using fair and objective selection methods.
Researching A Market Real unit · SFEDI Enterprises Ltd. T/A SFEDI Awards
You'll gain knowledge and skills to plan and conduct market research, analyse data, and interpret findings. The unit covers primary and secondary research methods to support informed marketing decisions.

What you'll be able to do

  • Understand the main types of market research used to inform marketing decisions, including primary and secondary research methods
  • Plan a market research activity, defining objectives, target audience, and research methods
  • Carry out market research, collecting relevant data from chosen sources
  • Analyse data gathered from market research, identifying key trends and insights
  • Interpret data gathered from market research to inform marketing decisions
Run a Business from Home Real unit · SFEDI Enterprises Ltd. T/A SFEDI Awards
You'll explore the benefits and challenges of running a business from home, including necessary facilities and maintaining a professional image. The unit also covers managing expectations of family, neighbours, and others to support home-based business success.

What you'll be able to do

  • Understand the potential benefits and challenges associated with running a business from a home-based environment.
  • Know the range of facilities that may be needed for effectively running a business from home, considering operational requirements.
  • Understand how to create and maintain a professional image when running a business from home, ensuring credibility and customer confidence.
  • Understand how to effectively manage and deal with the expectations of family members, neighbours, and clients when operating a home-based business.
Sell Your Products or Service Real unit · SFEDI Enterprises Ltd. T/A SFEDI Awards
You'll understand customer buying needs and interests and how these influence purchasing decisions. The unit covers researching customer requirements and promoting the features and benefits of products or services to different customer segments.

What you'll be able to do

  • Understand the buying needs and interests of your customers
  • Understand how to promote the features and benefits of your products or services to customers
The Business Environment Real unit · SFEDI Enterprises Ltd. T/A SFEDI Awards
You'll examine the business environment's economic, social, and political factors affecting start-ups. The unit includes current trends such as technological advancements and market changes, and strategies for business adaptation.

What you'll be able to do

  • Understand the importance of the business environment, including economic, social, and political factors
  • Understand current trends that could affect a start-up business, including technological advancements and market changes
The Impact of the Environment on a Business Real unit · SFEDI Enterprises Ltd. T/A SFEDI Awards
You'll study relevant environmental laws and regulations and their impact on business operations. The unit covers methods for compliance and the development of effective environmental practices to minimise negative effects.

What you'll be able to do

  • Understand environmental laws and regulations and their potential impact on a business
  • Understand how a business can comply with environmental laws and regulations
  • Understand how a business can develop effective environmental practices
The Marketing Plan Real unit · SFEDI Enterprises Ltd. T/A SFEDI Awards
You'll study marketing principles, including the marketing mix and the role of market research in planning. This unit develops the ability to plan marketing and promotional activities using various strategies such as digital and traditional marketing.

What you'll be able to do

  • Understand the principles of marketing products or services within a business context.
  • Understand different marketing strategies and their application to various products or services.
  • Plan marketing activities to promote products or services effectively.
  • Plan promotional activities to enhance the visibility of products or services.
The Workplace and the Importance of an Enterprise Culture Real unit · SFEDI Enterprises Ltd. T/A SFEDI Awards
This unit provides understanding of enterprise culture and the importance of negotiation and persuasion skills in business. You'll undertake and review a project within a business environment, reflecting on their effectiveness and reporting outcomes.

What you'll be able to do

  • Understand the meaning of an enterprise culture within a business context
  • Understand the importance of negotiation skills in a business environment
  • Understand the importance of persuasion skills in a business environment
  • Undertake a set project within a defined business environment, adhering to project requirements
  • Review own effectiveness in the completion of a project, identifying strengths and areas for improvement
  • Report on the outcomes of a project, presenting findings in a clear and concise manner
Understand How to Plan for a New Business Real unit · SFEDI Enterprises Ltd. T/A SFEDI Awards
It teaches you to understand key factors in planning a new business, including market research, financial projections, and legal requirements. You'll also learn the structure and purpose of a business plan and how to access relevant information and support.

What you'll be able to do

  • Understand the key factors to be considered when planning to start a new business, such as market research, financial projections, and legal requirements.
  • Know the typical layout and purpose of each section within a comprehensive business plan.
  • Access relevant information, support, and professional advice when planning a new business venture.
Understanding Business Relationships in a New Business Real unit · SFEDI Enterprises Ltd. T/A SFEDI Awards
This unit focuses on the importance of business contacts and relationships in a new business context. You'll develop communication skills and strategies to build trust, rapport, and collabouration with other businesses and stakeholders.

What you'll be able to do

  • Understand the importance of business contacts, recognising their value in networking and collaboration.
  • Understand how to build positive business relationships, developing effective communication and interpersonal skills.
Understanding How a Business Start Up Impacts Welfare Benefits Real unit · SFEDI Enterprises Ltd. T/A SFEDI Awards
This unit provides knowledge of how starting a business can affect welfare benefits eligibility and payments. You'll be able to conduct 'better off' calculations and identify support available to assist with business start-up.

What you'll be able to do

  • Understand how starting a business can impact welfare benefits, including changes to eligibility criteria and payment amounts.
  • Conduct a 'better off' calculation to determine the financial impact of starting a business on welfare benefits.
  • Understand how to obtain support to start a business, including accessing funding, training, and mentoring programmes.
Understanding Negotiation of Deals in a New Business Real unit · SFEDI Enterprises Ltd. T/A SFEDI Awards
You'll understand the importance of negotiation in securing favourable deals and improving profitability for a new business. The unit covers key stages of negotiation and effective strategies and techniques to achieve successful outcomes.

What you'll be able to do

  • Understand the importance of negotiation in a new business, recognising its impact on success and sustainability.
  • Understand how to negotiate deals for a business, applying effective strategies and techniques to achieve favourable outcomes.
Understanding the Challenges and Risks of Starting a New Business Real unit · SFEDI Enterprises Ltd. T/A SFEDI Awards
This unit covers the importance of a clear vision and defined values in guiding business decisions, motivating stakeholders, and shaping company culture. You'll also understand potential opportunities and risks encountered when starting a new business.

What you'll be able to do

  • Know why a clear vision is important to the success of a new business
  • Know why clearly defined values are important to the success of a new business
  • Understand the potential opportunities that may arise when starting a new business
  • Understand the potential risks that may arise when starting a new business
Understanding the Impact of Welfare Benefits and Tax Credit Systems for a Business Start Up Real unit · SFEDI Enterprises Ltd. T/A SFEDI Awards
You'll understand the differences between welfare benefits and tax credits in the UK and their relevance to business start-ups. The unit includes conducting 'better off' calculations and identifying support mechanisms available to new business owners.

What you'll be able to do

  • Understand the key differences between welfare benefits and tax credits available in the UK
  • Conduct a 'better off' calculation to assess the financial impact of starting a business on an individual's benefit entitlement
  • Understand how to obtain support and guidance for starting a business, including available resources and organisations
Use of AI in Social Media Real unit · SFEDI Enterprises Ltd. T/A SFEDI Awards
This unit explores the role of artificial intelligence (AI) in social media, including content curation, analytics, and management. You'll identify AI tools, understand associated benefits and risks, and develop skills to create and optimise social media content using AI.

What you'll be able to do

  • Understand the role of artificial intelligence (AI) in social media platforms and their applications.
  • Recognise the benefits of using AI in social media, such as increased efficiency and improved targeting.
  • Recognise the potential risks of using AI in social media, including ethical considerations and data privacy concerns.
  • Identify appropriate AI tools that can be used for effective social media management.
  • Utilise AI tools to streamline social media management tasks.
  • Create engaging and relevant social media content using AI-powered tools.
  • Optimise social media content using AI-driven insights and analytics.
VAT for Business Real unit · SFEDI Enterprises Ltd. T/A SFEDI Awards
You'll understand VAT requirements, including registration thresholds, record-keeping, and available schemes. The unit covers completing VAT returns, calculating VAT due or reclaimable, and accessing support for VAT-related issues.

What you'll be able to do

  • Understand the VAT requirements for a business, including registration thresholds and record-keeping obligations
  • Understand how to accurately complete and submit a VAT return, including calculating VAT due or reclaimable
  • Understand where to access support and guidance regarding VAT issues, including HMRC resources and professional advice
03The standards

The national standards these units are built against

What the job actually needs, in the words employers and awarding bodies already use for the work itself.

  • Find business premises

    Standard
  • Maintain financial records for your business

    Standard
  • Research and evaluate potential retail markets

    Standard
  • Run a Home-Based Business

    Standard
  • Undertake market research for your freelance work in creative and cultural industries

    Standard
04The credits

The credits, and who awards them

Level 2 credits are regulated, and they are awarded by SFEDI Enterprises Ltd. T/A SFEDI Awards rather than by Zavmo. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you have covered and what is next.

What you would be collecting

Build and Maintain Business RelationshipsBusiness Idea Creation Through Innovation and CreativityChoose Supplies and Suppliers for Your BusinessChoose your business premisesComply with Legal RequirementsCreate your business infrastructureDevelop Your Business IdeaEstimate Financials for a Business

Each one is a real unit registered against this qualification.

How you’d practise it

You don’t watch this. You do it.

You are not assessed on remembering this. You are assessed on applying it, analysing it, evaluating it and producing something. So that is what the practice is: projects, role play and your own live cases, with a tutor in the room.

The Coach The Coach · your practice partner Illustration
The Coach You have to open the conversation in “Negotiation in Business”. Say the first line to me, exactly as you would say it to them.
You I wanted to have a quick chat about how things have been going recently.
The Coach That is the warning shot, and they will spend it worrying. Try the version that says what this is about in the first sentence.
The same lesson on the real thing: the conversation in the middle, the thinking ladder on the left, and the criteria each answer is evidencing on the right.
  • Rehearse the conversation Apply

    “Negotiation in Business” is a conversation before it is a document. You have it with Zavmo playing the other person, badly at first, then again once you know what you actually want to say.

  • Pitch it Evaluate

    “Plan to Sell a Product or Service” gets practised as a pitch. You make the case out loud, Zavmo asks the question the room would ask, and you make it again.

  • Bring your own plan Create

    For “Produce and Present a Business Plan” you bring the plan you are actually working on, not a case study. Zavmo pulls on the assumptions in it until the weak one shows.

  • Draft the real one Create

    You do “Estimate Financials for a Business” on a real document of your own. Zavmo works on the draft you have to send anyway, so the coursework and the job are the same piece of work.

What you leave holding

The standards this credential builds, in the shape the product keeps them

Nothing here is marked learned. There is no learner on a public page, so the map shows what the qualification covers rather than what anybody has done.

See Your Progress Grow Illustration
SFEDI Awards Level 2 Certificate in Self Employment
  • Find business premises
  • Maintain financial records for your business
  • Research and evaluate potential retail markets
  • Run a Home-Based Business
  • Undertake market research for your freelance work in creative and cultural industries
This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

How you would learn this

One to one, on the work you already do

A tutor sets the task against your own job and marks the reasoning, at your pace. There is no cohort to fall behind.

A lesson from Build and Maintain Business Relationships, one of this qualification's own units.

Build and Maintain Business Relationships Level 2

Applied to your own work

This unit enables learners to establish potential business contacts and build relationships with customers. Learners will develop communication techniques and trust-building skills to maintain effective and trustworthy business relationships.

How the thinking builds
  1. 1 Remember
  2. 2 Understand
  3. 3 Apply
  4. 4 Analyse
  5. 5 Evaluate
  6. 6 Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

It is £70 a month, billed monthly. Your free first module is Future Fluency, and you can cancel any time. Teaching towards this qualification begins when you subscribe.

Your Plan Illustration

Built for SFEDI Awards Level 2 Certificate in Self Employment

33 units in this credential, in the order it lists them, awarded by SFEDI Enterprises Ltd. T/A SFEDI Awards.

  1. Build and Maintain Business Relationships
  2. Business Idea Creation Through Innovation and Creativity
  3. Choose Supplies and Suppliers for Your Business
  4. Choose your business premises
  5. Comply with Legal Requirements
  6. Create your business infrastructure

and 27 more in the full unit list below.

These are the real units of this credential, in its own order. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

Learned on your own work, taught one-to-one.

Everything you just read, learned one-to-one on the job you already do. Your free first module is Future Fluency, so you can see how the teaching works before you pay for anything.

Build my plan, free

No card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.

The title, level, credits, guided learning hours and unit learning outcomes on this page are taken from the Ofqual Register of Regulated Qualifications. Contains public sector information licensed under the Open Government Licence v3.0. Where this data comes from.