How you’d get this certificate
- Zavmo teaches you. You learn the units one-to-one with an AI tutor, on your own work.
- You register with an approved centre. That is a college, training provider or employer Pearson Education Ltd has approved to offer this qualification. Zavmo is not an approved centre, so you register with them, not with us.
- The centre assesses, and Pearson Education Ltd awards. A qualified assessor at the centre judges your evidence, and the certificate comes from Pearson Education Ltd.
BTEC Nationals are level 3 vocational qualifications that provide specialist, work-related learning in a range of sectors.
These are the units Pearson Education Ltd registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated. Zavmo teaches towards them on your own work, and work done here is recognised as prior learning under the agreements we hold.
Zavmo is not an awarding body, is not an approved centre, and is not affiliated with Pearson Education Ltd. It does the teaching and the mapping. Pearson Education Ltd sets this qualification and awards it, and a qualified human assessor makes the assessment decision.
Free first step
Try a free Future Fluency lesson first
The free part is a Future Fluency lesson on using AI at work. It is not part of this qualification. Next, a free account. We build your plan for this qualification as you set up. Teaching towards this qualification begins when you subscribe.
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What each unit actually teaches you to do
Developing a Marketing Campaign Real unit · Pearson Education Ltd
What you'll be able to do
- Understand the principles of marketing and campaign development
- Analyse the target market for a marketing campaign
- Develop marketing objectives and strategies
- Select appropriate marketing channels for a campaign
- Create marketing materials for a campaign
- Plan and manage the implementation of a marketing campaign
- Monitor and evaluate the effectiveness of a marketing campaign
Exploring Business Real unit · Pearson Education Ltd
What you'll be able to do
- Investigate different types of business organisations
- Explore the purpose and objectives of businesses
- Examine the factors that influence business decisions
- Investigate the role of different departments within a business
- Understand the importance of customer service in business
- Explore the impact of the external environment on businesses
The national standards these units are built against
What the job actually needs, in the words employers and awarding bodies already use for the work itself.
- Standard
Develop and implement marketing campaigns and activities
The jobs these credits are mapped to
A qualification is never a dead end here. Each of these is a job record this qualification is a mapped route into.
- 1 record
- 2 records
- 1 record
- 1 record
- 1 record
- 1 record
Showing 6 roles, drawn from 8 job records mapped to this qualification. Near-identical records are folded together, and each row says how many it stands for.
Where this can lead
Campaign Manager
This role can lead to work as a lead campaign strategist, shaping the overall campaign calendar, or a group manager overseeing a team of campaign managers.
See the whole journeyThe credits, and who awards them
Level 3 credits are regulated, and they are awarded by Pearson Education Ltd rather than by Zavmo. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you have covered and what is next.
What you would be collecting
Developing a Marketing CampaignExploring Business
Each one is a real unit registered against this qualification.
How you’d practise it
You don’t watch this. You do it.
You are not assessed on remembering this. You are assessed on applying it, analysing it, evaluating it and producing something. So that is what the practice is: projects, role play and your own live cases, with a tutor in the room.
The Coach · your practice partner Illustration - Pitch it Evaluate
“Developing a Marketing Campaign” gets practised as a pitch. You make the case out loud, Zavmo asks the question the room would ask, and you make it again.
How you would learn this
One to one, on the work you already do
A tutor sets the task against your own job and marks the reasoning, at your pace. There is no cohort to fall behind.
A lesson from Developing a Marketing Campaign, one of this qualification's own units.
Applied to your work in any of these jobs
This unit equips learners with knowledge of marketing principles and campaign development. Learners will analyse target markets, develop marketing objectives and strategies, select appropriate channels, create marketing materials, and plan, manage, and evaluate marketing campaigns.
- 1 Remember
- 2 Understand
- 3 Apply
- 4 Analyse
- 5 Evaluate
- 6 Create
It is £70 a month, billed monthly. Your free first module is Future Fluency, and you can cancel any time. Teaching towards this qualification begins when you subscribe.
Built for Pearson BTEC Level 3 National Certificate in Business
2 units in this credential, in the order it lists them, awarded by Pearson Education Ltd.
- Developing a Marketing Campaign
- Exploring Business
Free tools
Want a read on where you stand?
Three free tools, no account needed. Each one ends with a role, a level and a way in.
Learned on your own work, taught one-to-one.
Everything you just read, learned one-to-one on the job you already do. Your free first module is Future Fluency, so you can see how the teaching works before you pay for anything.
Build my plan, freeNo card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.
The title, level, credits, guided learning hours and unit learning outcomes on this page are taken from the Ofqual Register of Regulated Qualifications. Contains public sector information licensed under the Open Government Licence v3.0. Where this data comes from.