Industry Qualifications · RQF Level 2
IQ Level 2 Certificate in Sales (SQI)
You don’t just earn this. You learn to use it, one-to-one, on your own real work.
- LevelRQF Level 2
- Total credits15
- Units in this qualification10
Awarded by Industry Qualifications · on the Ofqual register
Start here
See how this course maps onto your role
Ten quick questions, one per Future Fluency, asked against this qualification rather than a generic one.
About 5 minutes · No card · Nothing to commit to
What you’ll learn
What each unit actually teaches you to do
This qualification is designed for individuals working, or aspiring to work, in sales. Learners will develop skills in direct sales, telesales, and generating sales leads. The certificate also covers understanding the legal and ethical considerations within the sales sector.
These are the units Industry Qualifications registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated, and every one you earn is yours to keep.
Carry out direct sales activities in a contact centreReal unit · Industry Qualifications
What you'll be able to do
- Gather information needed for direct sales activities in a contact centre, including customer details and product information.
- Carry out direct sales to customers through a contact centre, using appropriate sales techniques and communication skills.
- Keep accurate and up-to-date direct sales records within a contact centre, adhering to organisational procedures.
- Comply with relevant regulations and legislation during direct sales activities in a contact centre, including data protection and consumer rights.
- Understand how to conduct sales activities effectively and ethically in a contact centre environment.
Display Stock to Promote Sales to Customers in a Retail EnvironmentReal unit · Industry Qualifications
What you'll be able to do
- Explain the importance of checking for potential health and safety issues before setting up and dismantling displays, including identifying hazards and implementing control measures.
- Explain how displays help to promote sales by attracting customers, showcasing products, and creating a positive shopping experience.
- Outline the legal requirements for labelling products in a display, including information on pricing, ingredients, and safety warnings.
- Establish the availability of space and other resources needed for a display, including measuring dimensions, assessing lighting, and sourcing materials.
- Prepare a display area for use in a retail environment, including cleaning, organising, and arranging fixtures.
- Set up a display in a retail environment, including arranging products, creating visual appeal, and ensuring accessibility.
- Label a display of stock in a retail environment, including creating clear and informative signage.
- Dismantle a display in a retail environment, including removing products, disassembling fixtures, and cleaning the area.
Generating and qualifying sales leadsReal unit · Industry Qualifications
What you'll be able to do
- Understand the relevant practices involved in generating and qualifying sales leads
- Understand the legislation, regulations, and codes of practice that apply to generating and qualifying sales leads
- Understand the end-to-end process of generating and qualifying sales leads, from initial contact to qualified prospect
- Prospect effectively for potential customers using appropriate methods and resources
Sales targetsReal unit · Industry Qualifications
What you'll be able to do
- Understand the purpose and importance of sales targets within a sales environment.
Selling to customersReal unit · Industry Qualifications
What you'll be able to do
- Prepare effectively for a sales interaction with customers
- Establish a positive rapport with customers to facilitate effective communication
- Identify and accurately document the specific requirements of customers
- Present relevant products and/or services clearly and persuasively to customers
- Deal effectively with sales objections raised by customers, providing suitable solutions or information
- Progress the sale towards a successful conclusion by using appropriate techniques
- Close the sale effectively, securing the customer's agreement and commitment
TelesalesReal unit · Industry Qualifications
What you'll be able to do
- Prepare thoroughly for making a sales call, ensuring all necessary information and resources are available
- Establish a positive rapport with the customer over the phone to build trust and encourage open communication
- Identify the customer's specific requirements and needs through effective questioning and active listening during the phone call
- Present relevant products and/or services to the customer clearly and persuasively over the phone
- Deal effectively with sales objections raised by the customer during the phone call, providing suitable solutions or information
- Progress the sale effectively over the phone, moving towards a successful outcome
- Close the sale successfully over the phone, securing the customer's agreement and commitment
Understanding buyer behaviourReal unit · Industry Qualifications
What you'll be able to do
- Describe the roles within consumer and organisational decision-making units, including influencers, deciders, buyers, and users.
- Interpret buyer needs and wants by analysing their motivations, preferences, and purchasing patterns.
- Explain the stages of consumer and business-to-business decision-making processes, from problem recognition to post-purchase evaluation.
- Analyse the various influences that motivate buyers, including psychological, social, cultural, and economic factors.
Understanding laws and ethics of sellingReal unit · Industry Qualifications
What you'll be able to do
- Understand the key laws and regulations that affect selling practices in the UK
- Understand the ethical considerations and principles that should guide selling activities
Understanding marketingReal unit · Industry Qualifications
What you'll be able to do
- Explain how marketing is planned within an organisation, including the different stages and processes involved.
- Describe how customers can be segmented based on various factors such as demographics, psychographics, and behaviour.
- Demonstrate how to carry out market research using different methods and techniques to gather relevant data.
- Explain the elements of the marketing mix (product, price, place, promotion) and how they are used to achieve marketing objectives.
Understanding selling to customersReal unit · Industry Qualifications
What you'll be able to do
- Understand how to prepare effectively for a sales interaction with customers
- Understand how to establish a positive rapport with customers to facilitate effective communication
- Understand how to identify and accurately document the specific requirements of customers
- Understand how to present relevant products and/or services clearly and persuasively to customers
- Understand how to deal effectively with sales objections raised by customers, providing suitable solutions or information
- Understand how to progress the sale towards a successful conclusion by using appropriate techniques
- Understand how to close the sale effectively, securing the customer's agreement and commitment
The honest bit
You’ve started things before
Most courses were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.
There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.
And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.
Your passport
Every credit is a stamp you keep
Level 2 credits are regulated. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you’ve earned and what’s next.
Each stamp is a real unit registered against this qualification.
Who’d teach you this
The Evidence Evaluator
Assessor
Helps you show what you can actually do, gathering the evidence that proves it as you learn.
Meet all twelve tutorsWhere this connects
Where these credits take you
A qualification is never a dead end here. See the jobs its credits open, the national occupational standards its units map to, and the future skills they quietly build.
- Generate new opportunities and qualify leads
- Sell products and services
- Sell products and services internationally
- Telesales of Music Licences
Where this can lead
Telesales Associate
Your journey as a Telesales Associate is just the beginning. The skills you'll develop here – resilience, communication, problem-solving, and a deep understanding of our products – are the bedrock of a fantastic career. We're here to help you build that foundation and support you as you grow, whether that's becoming a top individual contributor, leading a team, or moving into other areas of the business. The opportunities are genuinely vast.
See the whole journey →Showing 6 roles, drawn from 93 job records mapped to this qualification.
Skills it covers
What the job actually needs. These are the standards the units are built against, in the words employers and awarding bodies already use for the work itself.
How you’ll actually learn this
One-to-one, on your own real work
A qualification is usually something done to you: sit the class, sit the exam, hope it sticks. Here it’s the opposite. You learn it one-to-one with a companion, on your own real work, and you keep going until you can use it, not just recall it.
Applied to your work in any of these jobs
Learners will develop skills to carry out direct sales activities in a contact centre. They will gather customer and product information, apply sales techniques, maintain accurate records, and comply with relevant regulations and legislation.
- Remember
- Understand
- Apply
- Analyse
- Evaluate
- Create
Built for IQ Level 2 Certificate in Sales (SQI)
10 units in this credential, in the order it lists them, awarded by Industry Qualifications.
- Carry out direct sales activities in a contact centre
- Display Stock to Promote Sales to Customers in a Retail Environment
- Generating and qualifying sales leads
- Sales targets
- Selling to customers
- Telesales
and 4 more in the full unit list below.
One to one, not one to many
No two people run this the same way
A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.
- Your actual work Every unit is taught against a live piece of your own work, not a worked example from a textbook.
- What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
- The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
- How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
- Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.
See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.
Why it sticks
Most courses stop at remembering
There’s a well-known ladder of how deeply you learn something, called Bloom’s Taxonomy. Most courses get you up the first two rungs: you remember some facts, you pass a test, you forget it. Real skill lives at the top. Judging, deciding, creating. And this isn’t a generic ladder: every rung has a named Zavmo tutor who walks you up it.
- 6CreateThe Creative Catalyst
- 5EvaluateThe Evidence Evaluator
- 4AnalyseThe Analyst
- 3ApplyThe Coach
- 2UnderstandThe Connector
- 1RememberThe Builder
Where most courses leave you Where Zavmo takes you
The value
Why the companion is worth £70 a month
You’re not paying for the units. They’re regulated, and the same wherever you earn them. You’re paying for the one thing that decides whether you actually get there: a companion that makes them stick, on your real work.
That is one-to-one on this qualification, every day, on the work you already do, for £70 a month. Your first module is free, so you can see the teaching before you pay for any of it. Billed monthly, cancel any time and billing stops.
Earned on your own work, taught to the top.
Everything you just read, learned one-to-one on the job you already do. Your first module is free, so you can see the teaching before you pay for any of it.
Build my plan, freeNo card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.