iCan Qualifications Limited · RQF Level 3
iCQ Level 3 Diploma in Customer Service (RQF)
You don’t just earn this. You learn to use it, one-to-one, on your own real work.
- LevelRQF Level 3
- Total credits55
- Guided learning289 hours
- Units in this qualification45
Awarded by iCan Qualifications Limited · on the Ofqual register
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See how this course maps onto your role
Ten quick questions, one per Future Fluency, asked against this qualification rather than a generic one.
About 5 minutes · No card · Nothing to commit to
What you’ll learn
What each unit actually teaches you to do
This Level 3 Diploma in Customer Service is intended for individuals working in a customer service role. It covers areas such as managing team performance, using social media for customer service, and monitoring service quality. Successful candidates will develop the skills and knowledge required for effective customer service delivery.
These are the units iCan Qualifications Limited registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated, and every one you earn is yours to keep.
Bespoke SoftwareReal unit · iCan Qualifications Limited
What you'll be able to do
- Input and combine information using bespoke software, ensuring accuracy and efficiency.
- Create and modify appropriate structures to organise and retrieve information efficiently within the bespoke software.
- Exploit the functions of the software effectively to process and present information in a clear and concise manner.
Buddy a colleague to develop their skillsReal unit · iCan Qualifications Limited
What you'll be able to do
- Understand the roles and responsibilities of a buddy in supporting a colleague's development.
- Plan a buddying programme to support a colleague's skills development.
- Support a buddy colleague in carrying out their work activities and developing their skills.
Build and maintain effective customer relationsReal unit · iCan Qualifications Limited
What you'll be able to do
- Understand how to build effective relationships with customers, including communication strategies, rapport-building techniques, and conflict resolution skills.
- Determine the scope for building effective relationships with customers, considering factors such as customer segmentation, relationship goals, and resource allocation.
- Develop effective relationships with customers, implementing strategies to enhance customer satisfaction, loyalty, and advocacy.
- Review and improve relationships with customers, using feedback mechanisms, performance metrics, and continuous improvement processes.
Buyer behaviour in sales situationsReal unit · iCan Qualifications Limited
What you'll be able to do
- Understand the impact of different models of buyer behaviour on the sales cycle, including the psychological and sociological factors that influence purchasing decisions.
- Respond to the buyer at each stage of the decision-making process, adapting sales techniques to meet their specific needs and concerns.
Champion customer serviceReal unit · iCan Qualifications Limited
What you'll be able to do
- Understand how to champion customer service within an organisation.
- Identify the scope for improvements to customer service within an organisation.
- Champion customer service improvements within an organisation.
Collaborate with other departmentsReal unit · iCan Qualifications Limited
What you'll be able to do
- Understand the benefits of collaboration between departments
- Understand the potential challenges of collaboration between departments
- Identify opportunities for collaboration with other departments to achieve common goals
- Communicate effectively with colleagues from other departments
- Contribute to collaborative projects and initiatives
Communicate verbally with customersReal unit · iCan Qualifications Limited
What you'll be able to do
- Understand how to communicate verbally with customers in a professional and effective manner.
- Use appropriate customer service language and techniques to communicate with customers in various situations.
Communicate with customers in writingReal unit · iCan Qualifications Limited
What you'll be able to do
- Understand the principles of effective written communication with customers.
- Plan written communications to customers, considering their needs and preferences.
- Communicate with customers in writing, using appropriate language and tone.
Contribute to the organisation of an eventReal unit · iCan Qualifications Limited
What you'll be able to do
- Understand the key principles and processes involved in event organisation
- Carry out necessary pre-event actions to ensure the smooth running of an event
- Set up an event space effectively and efficiently
- Carry out required post-event actions, including evaluation and reporting
Deliver customer service to challenging customersReal unit · iCan Qualifications Limited
What you'll be able to do
- Understand the principles and processes involved in delivering customer service to challenging customers.
- Deal effectively with challenging customers in a customer service environment.
Deliver customer service whilst working on customers’ premisesReal unit · iCan Qualifications Limited
What you'll be able to do
- Understand the specific requirements for delivering customer service whilst working on customers’ premises
- Understand health and safety considerations when working on customers' premises
- Deliver customer service in a professional and courteous manner whilst working on customers’ premises
- Maintain a safe and secure working environment on customers’ premises
Develop a social media strategy for customer serviceReal unit · iCan Qualifications Limited
What you'll be able to do
- Understand the development of a customer service social media strategy, considering target audience, platform selection and content creation
- Develop a customer service social media strategy that aligns with organisational goals and enhances customer engagement
- Promote the benefits of social media networking to customer service teams, highlighting its potential for improved communication and customer satisfaction
Develop customer relationshipsReal unit · iCan Qualifications Limited
What you'll be able to do
- Understand the methods and strategies used to develop positive and lasting relationships with customers
- Develop and maintain effective relationships with customers to enhance customer loyalty and satisfaction
Develop resources to support consistency of customer service deliveryReal unit · iCan Qualifications Limited
What you'll be able to do
- Understand how knowledge resources are used to support customer service delivery within an organisation
- Create a customer service knowledge base that is easily accessible and user-friendly
- Maintain a customer service knowledge base, ensuring information is accurate and up-to-date
- Develop customer service resource materials that are clear, concise and meet the needs of the target audience
Employee rights and responsibilitiesReal unit · iCan Qualifications Limited
What you'll be able to do
- Understand the role of organisations and industries in relation to employee rights and responsibilities
- Understand employers’ expectations of employees in the workplace
- Understand employees’ rights and obligations within the workplace
Exceed customer expectationsReal unit · iCan Qualifications Limited
What you'll be able to do
- Understand the methods and techniques used to exceed customer expectations in a service environment
- Exceed customer expectations by providing exceptional service and going the extra mile
Gather, analyse and interpret customer feedbackReal unit · iCan Qualifications Limited
What you'll be able to do
- Understand the methods used to gather customer feedback effectively
- Understand the processes involved in analysing customer feedback data
- Understand how to interpret customer feedback to identify trends and issues
- Plan the collection of customer feedback on specific customer service issues
- Gather customer feedback using appropriate methods and tools
- Analyse customer feedback data to identify key themes and areas for improvement
- Interpret customer feedback to recommend specific improvements to customer service processes and policies
Lead direct sales activities in a contact centre teamReal unit · iCan Qualifications Limited
What you'll be able to do
- Carry out direct sales activities effectively within a contact centre environment
- Analyse contact centre sales data to identify trends and opportunities for improvement
- Lead and motivate a team involved in direct sales activities in a contact centre
- Understand the different types of sales activities commonly performed in a contact centre team
Manage a customer service award programmeReal unit · iCan Qualifications Limited
What you'll be able to do
- Understand the key elements involved in managing a customer service award programme
- Understand the benefits of implementing a customer service award programme
- Plan a customer service award programme, including criteria, nomination process, and judging procedures
- Manage a customer service award programme, ensuring fair and consistent application of criteria
- Manage the communication and promotion of the customer service award programme
- Manage the judging process and the awarding of prizes or recognition
Manage diary systemsReal unit · iCan Qualifications Limited
What you'll be able to do
- Understand the importance of effective diary management systems
- Understand different types of diary systems and their features
- Schedule appointments and meetings using a diary system
- Manage and update diary entries accurately
Manage incidents referred to a contact centreReal unit · iCan Qualifications Limited
What you'll be able to do
- Manage incidents effectively through a contact centre, following established protocols
- Provide support and guidance to colleagues on incident management procedures within a contact centre environment
- Understand the processes and procedures for managing incidents reported to a contact centre
Manage individuals’ performanceReal unit · iCan Qualifications Limited
What you'll be able to do
- Understand the principles and processes involved in the management of underperformance in the workplace
- Manage individuals' performance in the workplace effectively, addressing both positive performance and areas for improvement
Manage personal and professional developmentReal unit · iCan Qualifications Limited
What you'll be able to do
- Identify personal and professional development requirements, aligned with career goals and organisational objectives
- Fulfil a personal and professional development plan, actively participating in learning activities and seeking opportunities for growth
- Maintain the relevance of a personal and professional development plan, regularly reviewing progress and making adjustments as needed
Manage team performanceReal unit · iCan Qualifications Limited
What you'll be able to do
- Understand the principles and methods involved in the management of team performance
- Allocate work effectively to team members and assure the quality of completed work
- Manage communications effectively within a team
Manage the use of technology to improve customer serviceReal unit · iCan Qualifications Limited
What you'll be able to do
- Understand how technology can be used to improve customer service delivery
- Understand the potential challenges and risks associated with using technology in customer service
- Identify opportunities for customer service improvement through the use of technology solutions
- Implement changes in technology to improve customer service processes and outcomes
- Evaluate the effectiveness of technology implementations in improving customer service
Monitor the quality of customer service interactionsReal unit · iCan Qualifications Limited
What you'll be able to do
- Understand how to monitor the quality of customer service interactions in line with organisational procedures
- Prepare to monitor the quality of customer service interactions, including selecting appropriate monitoring methods and tools
- Monitor the quality of customer service interactions, providing constructive feedback to improve performance
Negotiate in a business environmentReal unit · iCan Qualifications Limited
What you'll be able to do
- Understand the core principles that underpin successful negotiation in a business context
- Prepare thoroughly for business negotiations, including defining objectives and strategies
- Carry out business negotiations effectively, using appropriate communication and interpersonal skills
Negotiating, handling objections and closing salesReal unit · iCan Qualifications Limited
What you'll be able to do
- Understand techniques for handling customer objections effectively
- Understand negotiation strategies to reach mutually agreeable solutions with customers
- Prepare thoroughly for potential customer objections during the sales process
- Prepare negotiation strategies tailored to individual customer needs and situations
- Handle customer objections professionally and empathetically
- Negotiate effectively with customers to address their concerns and achieve sales targets
- Close the sale successfully following negotiation, securing customer commitment
Obtaining and analysing sales-related informationReal unit · iCan Qualifications Limited
What you'll be able to do
- Understand the uses of sales-related information, including its application in forecasting, performance monitoring, and strategic decision-making.
- Understand how to use tools and methods to analyse sales-related information, such as statistical analysis, trend analysis, and data visualisation techniques.
- Obtain sales-related information about customers, markets, and competitors, utilising various research methods and data sources.
- Use tools and methods to analyse sales-related information to identify trends, patterns, and opportunities for improvement.
Organise and deliver customer serviceReal unit · iCan Qualifications Limited
What you'll be able to do
- Understand the principles of organising customer service delivery
- Understand the resources required for effective customer service
- Plan the delivery of customer service to meet customer needs
- Deliver customer service in a professional and timely manner
- Monitor and evaluate the effectiveness of customer service delivery
Principles of businessReal unit · iCan Qualifications Limited
What you'll be able to do
- Understand the characteristics of different business markets and the factors that influence them.
- Understand the importance of business innovation and growth strategies for organisational success.
- Understand the principles of financial management within a business context.
- Understand the processes involved in business budgeting and financial forecasting.
- Understand the key elements of sales and marketing strategies for promoting business products or services.
Processing sales ordersReal unit · iCan Qualifications Limited
What you'll be able to do
- Understand the procedures for processing sales orders accurately
- Understand the importance of adhering to organisational policies when processing sales orders
- Process sales orders efficiently and accurately
- Follow up on sales order processing to ensure customer satisfaction
- Resolve any issues or queries related to sales orders
Promote additional products and/or services to customersReal unit · iCan Qualifications Limited
What you'll be able to do
- Understand the methods and techniques used to promote additional products and/or services to customers.
- Promote additional products and/or services to customers effectively.
Promote equality, diversity and inclusion in the workplaceReal unit · iCan Qualifications Limited
What you'll be able to do
- Understand the organisational policies and procedures relating to equality, diversity and inclusion in the workplace
- Understand the legal requirements relating to equality, diversity and inclusion in the workplace
- Understand the personal responsibilities in promoting equality, diversity and inclusion in the workplace
- Support colleagues in promoting equality, diversity and inclusion in the workplace
- Challenge discriminatory behaviour in the workplace
Provide post-transaction customer serviceReal unit · iCan Qualifications Limited
What you'll be able to do
- Understand the importance and principles of providing effective post-transaction customer service
- Provide post-transaction customer service in a professional and helpful manner
Provide reception servicesReal unit · iCan Qualifications Limited
What you'll be able to do
- Understand the purpose and importance of providing effective reception services within an organisation
- Provide a professional and efficient reception service to visitors and staff
Resolve customers’ complaintsReal unit · iCan Qualifications Limited
What you'll be able to do
- Understand the importance of monitoring and resolving customers’ complaints effectively
- Deal with customers’ complaints in a professional and timely manner
Resolve customers’ problemsReal unit · iCan Qualifications Limited
What you'll be able to do
- Understand the importance of monitoring customer problems and complaints
- Understand the processes involved in resolving customer problems effectively
- Deal with customers' problems in a professional and empathetic manner
- Apply problem-solving techniques to resolve customer issues efficiently
- Escalate complex customer problems to the appropriate personnel or department
- Monitor the resolution of customer problems to ensure customer satisfaction
Support customer service improvementsReal unit · iCan Qualifications Limited
What you'll be able to do
- Understand the ways to support improvements to customer service within an organisation
- Identify opportunities for improvements to customer service processes and procedures
- Support the implementation of agreed improvements to customer service
Support customers through real-time online customer serviceReal unit · iCan Qualifications Limited
What you'll be able to do
- Understand the techniques and best practices for supporting customers through real-time online customer service channels
- Establish the specific customer service support requirements of customers using online real-time channels
- Provide effective and timely support to customers through real-time online customer service interactions
Support customers using self-service equipmentReal unit · iCan Qualifications Limited
What you'll be able to do
- Understand the processes involved in supporting customers using self-service equipment
- Identify the specific help and support needed by customers when using self-service equipment
- Provide effective help and support to customers to enable them to use self-service equipment successfully
Understand customers and customer retentionReal unit · iCan Qualifications Limited
What you'll be able to do
- Understand the principles and application of Customer Relationship Management (CRM) systems
- Understand the importance of customer retention strategies for business success
- Understand how to measure customer satisfaction levels and use feedback to improve services
Understand the customer service environmentReal unit · iCan Qualifications Limited
What you'll be able to do
- Understand the core concepts and established practices that underpin effective customer service delivery
- Understand the relationship between excellent customer service and the perception and reputation of a brand
- Understand the typical structure of customer service departments and teams within organisations
- Understand the implications of relevant legislation and regulations on customer service delivery and standards
Use service partnerships to deliver customer serviceReal unit · iCan Qualifications Limited
What you'll be able to do
- Understand the principles and benefits of using service partnerships to enhance customer service delivery.
- Understand different methods for building and maintaining strong, collaborative relationships within a customer service partnership.
- Effectively deliver customer service while working within a defined customer service partnership framework.
Use social media to deliver customer serviceReal unit · iCan Qualifications Limited
What you'll be able to do
- Understand the role of social media within a business environment
- Understand the different social media platforms and their uses for customer service
- Use social media to communicate with customers
- Resolve customer queries and complaints using social media
The honest bit
You’ve started things before
Most courses were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.
There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.
And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.
Your passport
Every credit is a stamp you keep
Level 3 credits are regulated. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you’ve earned and what’s next.
Each stamp is a real unit registered against this qualification.
Who’d teach you this

The Evidence Evaluator
Assessor
Helps you show what you can actually do, gathering the evidence that proves it as you learn.
Meet all twelve tutorsWhere this connects
Where these credits take you
A qualification is never a dead end here. See the jobs its credits open, the national occupational standards its units map to, and the future skills they quietly build.
- Build and maintain customer relations
- Develop customer service social networks
- Gather, analyse and interpret customer feedback
- Manage incidents and emergencies in a contact centre
- Use service partnerships for customer service delivery
Where this can lead
Events Coordinator, Sales Conferences
Your career path here is really what you make of it. We'll give you the tools and the opportunities, but your drive to learn, grow, and deliver will be the biggest factor in how far you go. We're excited to see what you can achieve!
See the whole journey →Showing 6 roles, drawn from 34 job records mapped to this qualification.
Skills it covers
What the job actually needs. These are the standards the units are built against, in the words employers and awarding bodies already use for the work itself.
How you’ll actually learn this
One-to-one, on your own real work
A qualification is usually something done to you: sit the class, sit the exam, hope it sticks. Here it’s the opposite. You learn it one-to-one with a companion, on your own real work, and you keep going until you can use it, not just recall it.
Applied to your work in any of these jobs
This unit enables learners to use bespoke software for inputting, combining, organising, and retrieving information. Learners will develop skills to create and modify software structures and exploit software functions to process and present information efficiently.
- Remember
- Understand
- Apply
- Analyse
- Evaluate
- Create
Built for iCQ Level 3 Diploma in Customer Service (RQF)
45 units in this credential, in the order it lists them, awarded by iCan Qualifications Limited.
- Bespoke Software
- Buddy a colleague to develop their skills
- Build and maintain effective customer relations
- Buyer behaviour in sales situations
- Champion customer service
- Collaborate with other departments
and 39 more in the full unit list below.
One to one, not one to many
No two people run this the same way
A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.
- Your actual work Every unit is taught against a live piece of your own work, not a worked example from a textbook.
- What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
- The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
- How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
- Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.
See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.
Why it sticks
Most courses stop at remembering
There’s a well-known ladder of how deeply you learn something, called Bloom’s Taxonomy. Most courses get you up the first two rungs: you remember some facts, you pass a test, you forget it. Real skill lives at the top. Judging, deciding, creating. And this isn’t a generic ladder: every rung has a named Zavmo tutor who walks you up it.
- 6CreateThe Creative Catalyst
- 5EvaluateThe Evidence Evaluator
- 4AnalyseThe Analyst
- 3ApplyThe Coach
- 2UnderstandThe Connector
- 1RememberThe Builder
Where most courses leave you Where Zavmo takes you
The value
Why the companion is worth £70 a month
You’re not paying for the units. They’re regulated, and the same wherever you earn them. You’re paying for the one thing that decides whether you actually get there: a companion that makes them stick, on your real work.
That is one-to-one on this qualification, every day, on the work you already do, for £70 a month. Your first module is free, so you can see the teaching before you pay for any of it. Billed monthly, cancel any time and billing stops.
Earned on your own work, taught to the top.
Everything you just read, learned one-to-one on the job you already do. Your first module is free, so you can see the teaching before you pay for any of it.
Build my plan, freeNo card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.