How you’d get it

How you’d get this certificate

  1. Zavmo teaches you. You learn the units one-to-one with an AI tutor, on your own work.
  2. You register with an approved centre. That is a college, training provider or employer City & Guilds Limited has approved to offer this qualification. Zavmo is not an approved centre, so you register with them, not with us.
  3. The centre assesses, and City & Guilds Limited awards. A qualified assessor at the centre judges your evidence, and the certificate comes from City & Guilds Limited.

More on studying for a qualification

01What it is

Get help from City & Guilds apprenticeship experts to explore our full range of qualifications in teaching, learning, and development & learning support.

These are the units City & Guilds Limited registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated. Zavmo teaches towards them on your own work, and work done here is recognised as prior learning under the agreements we hold.

Zavmo is not an awarding body, is not an approved centre, and is not affiliated with City & Guilds Limited. It does the teaching and the mapping. City & Guilds Limited sets this qualification and awards it, and a qualified human assessor makes the assessment decision.

Free first step

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The free part is a Future Fluency lesson on using AI at work. It is not part of this qualification. Next, a free account. We build your plan for this qualification as you set up. Teaching towards this qualification begins when you subscribe.

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02The units

What each unit actually teaches you to do

Advocate on behalf of advice and guidance clients Real unit · City & Guilds Limited
You'll prepare to advocate effectively on behalf of advice and guidance clients. This includes gathering client information, assessing potential outcomes, understanding other parties' requirements, and presenting clients' interests appropriately.

What you'll be able to do

  • Prepare thoroughly for advocacy by gathering relevant information and understanding the client's needs and wishes.
  • Assess the potential results of the advocacy, considering the possible outcomes and their impact on the client.
  • Understand the details and requirements of the other parties involved in the advocacy process, including their perspectives and constraints.
  • Prepare to present the client's interests effectively, using appropriate communication and negotiation skills.
  • Present the client's interests in a clear, persuasive, and professional manner, advocating for their rights and needs.
Design information materials for use in the service Real unit · City & Guilds Limited
This unit equips learners with skills to design information materials by identifying objectives and target audiences. You'll gather relevant information, design suitable formats, and edit materials to ensure accuracy and clarity.

What you'll be able to do

  • Identify the objectives of the required information materials, taking into account the target audience and purpose.
  • Obtain relevant and accurate information for inclusion in the information materials, using appropriate research methods.
  • Design the format of the information materials, ensuring clarity, accessibility, and visual appeal.
  • Edit the information materials to ensure accuracy, consistency, and adherence to relevant guidelines and standards.
Enable advice and guidance clients to access referral opportunities Real unit · City & Guilds Limited
This unit covers the referral process, enabling learners to understand how to identify appropriate organisations and support services for clients. You'll learn to facilitate client access to referral opportunities through effective guidance and support.

What you'll be able to do

  • Understand the process for referring clients to other organisations and support services
  • Identify appropriate referral options based on the client's needs and circumstances
  • Enable clients to take up referral opportunities by providing necessary information, support, and guidance
Enable learning through demonstrations and instructions Real unit · City & Guilds Limited
It teaches you to plan and deliver training sessions using demonstrations and instructions. You'll identify individual learning needs, deliver appropriate training, and review sessions to ensure they meet learners' requirements.

What you'll be able to do

  • Plan training sessions to meet the identified learning needs of individual learners
  • Deliver training using appropriate methods and resources to facilitate effective learning
  • Review the training delivered to ensure it meets the learner’s needs and identify areas for improvement
Evaluate and develop own contribution to the service Real unit · City & Guilds Limited
You'll understand and apply methods for evaluating their own practice and its impact on service delivery. The unit includes gathering feedback, analysing evaluation results, and identifying development objectives to enhance personal contribution to the service.

What you'll be able to do

  • Understand the process of evaluating practice, including the use of different evaluation methods and tools
  • Carry out evaluation of practice, gathering feedback from relevant sources and analysing the results
  • Identify development objectives based on the evaluation of practice, setting realistic and achievable goals
Facilitate learning in groups Real unit · City & Guilds Limited
This unit focuses on managing group dynamics and communication to facilitate collabourative learning. You'll learn to promote positive interactions, manage conflict, and enable individuals to reflect on their learning and participation within a group setting.

What you'll be able to do

  • Manage group dynamics effectively, addressing conflicts and promoting positive interactions among group members
  • Establish and maintain effective communication with group members, ensuring that information is shared clearly and concisely
  • Facilitate collaborative learning by encouraging participation, sharing of ideas, and mutual support among group members
  • Enable individuals to reflect on the way in which they have been learning and participating in the group, identifying areas for improvement
Identify and promote the contribution of Careers Education Guidance _CEG_ within the organisation Real unit · City & Guilds Limited
It teaches you to gain support for Careers Education Guidance (CEG) within an organisation. You'll identify promotion opportunities, engage key stakeholders, and implement and evaluate strategies to raise awareness and support.

What you'll be able to do

  • Gain support for the role of Careers Education Guidance (CEG) within the organisation from key stakeholders
  • Identify opportunities for promoting Careers Education Guidance (CEG) within the organisation to raise awareness and engagement
  • Implement and evaluate a strategy to promote CEG within the organisation, measuring its impact and effectiveness
Integrate Careers Education Guidance _CEG_ within the curriculum Real unit · City & Guilds Limited
You'll gain knowledge and skills to integrate Careers Education Guidance (CEG) within the curriculum. The unit covers identifying integration opportunities, planning and implementing CEG, and monitoring its effectiveness to align with learning objectives.

What you'll be able to do

  • Identify opportunities to integrate Careers Education Guidance (CEG) within the curriculum
  • Plan the integration of CEG within the curriculum, considering learning objectives and resources
  • Implement the planned integration of CEG within the curriculum effectively
  • Monitor the integration of CEG within the curriculum to assess its effectiveness
  • Maintain the integration of CEG within the curriculum, making adjustments as necessary
  • Evaluate the success of CEG integration within the curriculum based on pre-defined criteria
Liaise with other services Real unit · City & Guilds Limited
You'll explore the processes involved in liaising with other services and organisations, including establishing procedures for information exchange. The unit develops skills in providing and obtaining information while maintaining confidentiality and data protection.

What you'll be able to do

  • Understand the process for liaising with other services and organisations
  • Establish procedures for exchanging information with other services, ensuring confidentiality and data protection
  • Provide information to other services in a clear, concise, and timely manner
  • Obtain information from other services to support the advice and guidance process
Manage personal case load Real unit · City & Guilds Limited
You'll learn to manage a personal case load by maintaining accurate case notes and confidentiality. They will review case loads regularly, prioritise cases based on urgency and risk, and understand factors affecting case management.

What you'll be able to do

  • Maintain accurate and up-to-date case notes, adhering to relevant policies and procedures
  • Review personal case load regularly to ensure effective management and prioritisation of cases
  • Understand the various factors that can affect case loads, such as complexity of cases and available resources
  • Establish clear priorities for dealing with personal case load, ensuring urgent and high-priority cases are addressed promptly
Negotiate and maintain service agreements Real unit · City & Guilds Limited
You'll learn to negotiate and maintain service agreements with other parties. This includes adhering to legal and ethical guidelines, conducting negotiations within contractual requirements, and monitoring agreement effectiveness.

What you'll be able to do

  • Negotiate service provision with other parties, ensuring that the terms and conditions meet the needs of both the provider and the receiving organisation.
  • Conduct negotiations within the agreed requirements of the provider and receiving organisation contract, adhering to legal and ethical guidelines.
  • Monitor and evaluate service agreements to ensure that they are being implemented effectively and that the agreed outcomes are being achieved.
Negotiate on behalf of advice and guidance clients Real unit · City & Guilds Limited
You'll understand negotiation principles and prepare offers that meet clients' requirements. They will explain offers from other parties and establish agreements through effective negotiation on behalf of clients.

What you'll be able to do

  • Understand the main points of negotiation
  • Prepare offers that meet the clients requirements
  • Explain offers received from other parties to clients
  • Establish an agreement for clients through negotiation
Operate within networks Real unit · City & Guilds Limited
This unit covers the identification and access of networks beneficial to a service. You'll maintain network memberships and exchange information to enhance the service's capabilities and reach.

What you'll be able to do

  • Identify networks which could benefit the service
  • Access networks which could benefit the service
  • Maintain memberships of networks
  • Exchange information within networks
Prepare and set up mediation Real unit · City & Guilds Limited
It teaches you to prepare and set up mediation by assessing its appropriateness for each party, establishing effective communication, and agreeing on the conditions and boundaries of mediation. You'll understand the purpose and suitability of mediation for dispute resolution.

What you'll be able to do

  • Establish the appropriateness of the mediation process for each party involved
  • Establish effective communication channels with each party
  • Maintain effective communication throughout the mediation process
  • Agree on the conditions of mediation with all parties involved
  • Agree on the boundaries of mediation with all parties involved
  • Review the conditions and boundaries of mediation with parties as needed throughout the process
Prepare to represent advice and guidance clients in formal proceedings Real unit · City & Guilds Limited
This unit prepares learners to support advice and guidance clients for formal proceedings. You'll explain processes and client rights, gather and organise relevant information, and prepare case presentations effectively.

What you'll be able to do

  • Prepare clients for formal proceedings by explaining the process, their rights, and what to expect.
  • Prepare information for the formal proceedings, ensuring that it is accurate, relevant, and presented in a clear and organised manner.
  • Prepare the presentation of the case, including identifying key arguments, evidence, and witnesses.
Present cases for advice and guidance clients in formal proceedings Real unit · City & Guilds Limited
You'll learn to present cases for advice and guidance clients in formal proceedings. They will understand potential challenges, manage risks, and use persuasive communication to present cases clearly and effectively.

What you'll be able to do

  • Understand the problems that could occur with formal proceedings, including potential challenges and risks.
  • Present cases for clients in a clear, persuasive, and professional manner, advocating for their rights and needs.
  • Review the outcomes of formal proceedings to identify lessons learned and inform future practice.
Promote Careers Education Guidance _CEG_ Real unit · City & Guilds Limited
It teaches you to plan and promote Careers Education Guidance (CEG) activities. You'll identify appropriate information for target groups, develop promotional plans, and secure resources required for effective dissemination.

What you'll be able to do

  • Plan the promotion of Careers Education Guidance (CEG) activities
  • Identify the most appropriate information for dissemination to a specific target group regarding CEG
  • Secure the resources required for the planned promotion of Careers Education Guidance (CEG)
Provide and maintain information materials for use in the service Real unit · City & Guilds Limited
It teaches you to review and maintain information materials for a service. You'll identify information needs, agree procurement and dissemination methodologies, and ensure materials remain accurate and accessible.

What you'll be able to do

  • Review the information needs of the service
  • Agree methodologies for the procurement of information
  • Agree methodologies for the dissemination of information
  • Provide information materials for use in the service
  • Maintain information materials for use in the service
Provide support for other practitioners Real unit · City & Guilds Limited
It teaches you to provide support to other practitioners by identifying support needs, promoting effective practices, delivering tailored support sessions, and evaluating the impact of the support provided within a professional context.

What you'll be able to do

  • Agree with other practitioners on the specific support they require
  • Promote the adoption of effective practices by other practitioners
  • Deliver support sessions to practitioners, tailored to their identified needs
  • Evaluate the effectiveness of the support provided to practitioners
  • Provide constructive feedback to practitioners to enhance their skills and knowledge
Stage and manage the mediation process Real unit · City & Guilds Limited
This unit equips learners with the skills to stage and manage mediation processes. You'll establish issues and options for parties, explore concerns, assist in evaluating solutions, and facilitate agreements between involved parties.

What you'll be able to do

  • Establish the key issues for each party involved in the mediation process
  • Identify and document the potential options available to each party in the mediation process
  • Explore the issues in detail with each party, ensuring understanding and clarity
  • Assist parties in identifying potential options for resolution
  • Evaluate the potential options with the parties, considering their feasibility and impact
  • Build agreements between parties by facilitating constructive dialogue and compromise
  • Secure agreements between parties by documenting the terms and ensuring commitment
Understand the importance of legislation and procedures Real unit · City & Guilds Limited
You'll understand relevant legislation and codes of practice impacting their role. They will learn procedures for urgent situations, accurate record-keeping, and the influence of personal values and behaviours on their professional practice.

What you'll be able to do

  • Understand relevant legislation and codes of practice that impact their role and responsibilities
  • Understand how to deal with urgent situations effectively, following established procedures and protocols
  • Record contacts, interactions, agreements, and provision of information accurately and comprehensively
  • Understand the actual or potential effect of own values, beliefs, attitudes and behaviours when working with clients, promoting self-awareness
  • Understand why the effectiveness of methods may vary depending upon the situation and clients involved, adapting approach as necessary
Undertake research for the service and its clients Real unit · City & Guilds Limited
You'll develop research skills relevant to the service and its clients. This includes identifying and evaluating information sources, collecting data to meet research objectives, and analysing and reporting findings accurately.

What you'll be able to do

  • Identify appropriate sources of information relevant to the service and its clients
  • Determine the availability of information from identified sources
  • Collect data systematically to meet pre-defined research objectives
  • Analyse the collected data using appropriate methods
  • Interpret the analysed data to draw meaningful conclusions
  • Report on the data collected, analysis undertaken, and conclusions reached in a clear and concise manner
03The standards

The national standards these units are built against

What the job actually needs, in the words employers and awarding bodies already use for the work itself.

  • Advocate with and on behalf of learners so that their interests are represented

    Standard
  • Design Information Materials for Use in the Service

    Standard
  • Evaluate and develop own contribution as a development worker

    Standard
  • Facilitate learning in groups

    Standard
  • Integrate Careers Education Guidance (CEG) within the curriculum

    Standard
  • Liaise with parents, carers and families

    Standard
  • Negotiate and maintain service agreements

    Standard
  • Prepare and set up mediation

    Standard
  • Promote Careers Education Guidance within the curriculum

    Standard
  • Provide and maintain information materials for use in the service

    Standard
  • Provide specialist advocacy services on behalf of union members v2

    Standard
  • Provide support for other practitioners

    Standard
  • Provide support for practitioners

    Standard
  • Support others in developing their practice

    Standard
04The credits

The credits, and who awards them

Level 4 credits are regulated, and they are awarded by City & Guilds Limited rather than by Zavmo. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you have covered and what is next.

What you would be collecting

Advocate on behalf of advice and guidance clientsDesign information materials for use in the serviceEnable advice and guidance clients to access referral opportunitiesEnable learning through demonstrations and instructionsEvaluate and develop own contribution to the serviceFacilitate learning in groupsIdentify and promote the contribution of Careers Education Guidance _CEG_ within the organisationIntegrate Careers Education Guidance _CEG_ within the curriculum

Each one is a real unit registered against this qualification.

How you’d practise it

You don’t watch this. You do it.

You are not assessed on remembering this. You are assessed on applying it, analysing it, evaluating it and producing something. So that is what the practice is: projects, role play and your own live cases, with a tutor in the room.

The Coach The Coach · your practice partner Illustration
The Coach You have to open the conversation in “Negotiate and maintain service agreements”. Say the first line to me, exactly as you would say it to them.
You I wanted to have a quick chat about how things have been going recently.
The Coach That is the warning shot, and they will spend it worrying. Try the version that says what this is about in the first sentence.
The same lesson on the real thing: the conversation in the middle, the thinking ladder on the left, and the criteria each answer is evidencing on the right.
  • Rehearse the conversation Apply

    “Negotiate and maintain service agreements” is a conversation before it is a document. You have it with Zavmo playing the other person, badly at first, then again once you know what you actually want to say.

  • Draft the real one Create

    You do “Understand the importance of legislation and procedures” on a real document of your own. Zavmo works on the draft you have to send anyway, so the coursework and the job are the same piece of work.

  • Map a live decision Analyse

    “Evaluate and develop own contribution to the service” runs on a decision you are facing now. Zavmo maps it with you and shows what the second-order effect looks like before you find out the slow way.

  • Lead it Apply

    “Manage personal case load” is practised on the team you actually have. You talk through the call you are about to make, and Zavmo makes you say it the way you would say it to them.

What you leave holding

The standards this credential builds, in the shape the product keeps them

Nothing here is marked learned. There is no learner on a public page, so the map shows what the qualification covers rather than what anybody has done.

See Your Progress Grow Illustration
City & Guilds Level 4 NVQ Diploma in Advice and Guidance
  • Advocate with and on behalf of learners so that their interests are represented
  • Design Information Materials for Use in the Service
  • Evaluate and develop own contribution as a development worker
  • Facilitate learning in groups
  • Integrate Careers Education Guidance (CEG) within the curriculum
  • Liaise with parents, carers and families
  • Negotiate and maintain service agreements
  • Prepare and set up mediation
This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

How you would learn this

One to one, on the work you already do

A tutor sets the task against your own job and marks the reasoning, at your pace. There is no cohort to fall behind.

A lesson from Advocate on behalf of advice and guidance clients, one of this qualification's own units.

Advocate on behalf of advice and guidance clients Level 4

Applied to your own work

Learners will prepare to advocate effectively on behalf of advice and guidance clients. This includes gathering client information, assessing potential outcomes, understanding other parties' requirements, and presenting clients' interests appropriately.

How the thinking builds
  1. 1 Remember
  2. 2 Understand
  3. 3 Apply
  4. 4 Analyse
  5. 5 Evaluate
  6. 6 Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

It is £70 a month, billed monthly. Your free first module is Future Fluency, and you can cancel any time. Teaching towards this qualification begins when you subscribe.

Your Plan Illustration

Built for City & Guilds Level 4 NVQ Diploma in Advice and Guidance

22 units in this credential, in the order it lists them, awarded by City & Guilds Limited.

  1. Advocate on behalf of advice and guidance clients
  2. Design information materials for use in the service
  3. Enable advice and guidance clients to access referral opportunities
  4. Enable learning through demonstrations and instructions
  5. Evaluate and develop own contribution to the service
  6. Facilitate learning in groups

and 16 more in the full unit list below.

These are the real units of this credential, in its own order. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

Learned on your own work, taught one-to-one.

Everything you just read, learned one-to-one on the job you already do. Your free first module is Future Fluency, so you can see how the teaching works before you pay for anything.

Build my plan, free

No card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.

The title, level, credits, guided learning hours and unit learning outcomes on this page are taken from the Ofqual Register of Regulated Qualifications. Contains public sector information licensed under the Open Government Licence v3.0. Where this data comes from.