How you’d get this certificate
- Zavmo teaches you. You learn the units one-to-one with an AI tutor, on your own work.
- You register with an approved centre. That is a college, training provider or employer City & Guilds Limited has approved to offer this qualification. Zavmo is not an approved centre, so you register with them, not with us.
- The centre assesses, and City & Guilds Limited awards. A qualified assessor at the centre judges your evidence, and the certificate comes from City & Guilds Limited.
City and Guilds offer a full suite of management courses and skills qualifications across a range of levels. They are designed to suit all learning needs and cover all sectors within Business Skills.
These are the units City & Guilds Limited registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated. Zavmo teaches towards them on your own work, and work done here is recognised as prior learning under the agreements we hold.
Zavmo is not an awarding body, is not an approved centre, and is not affiliated with City & Guilds Limited. It does the teaching and the mapping. City & Guilds Limited sets this qualification and awards it, and a qualified human assessor makes the assessment decision.
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What each unit actually teaches you to do
Bespoke Software Real unit · City & Guilds Limited
What you'll be able to do
- Input and combine information accurately using bespoke software applications
- Use appropriate structures to organise and retrieve information efficiently within the bespoke software
- Use the functions of the bespoke software effectively to process and present information in a suitable format
Buddy a colleague to develop their customer service skills Real unit · City & Guilds Limited
What you'll be able to do
- Plan and prepare effectively to buddy a colleague, ensuring a structured and supportive approach
- Support their buddy colleague on the job, providing guidance and practical assistance
- Provide buddy support off the job, offering constructive feedback and encouragement
- Understand the principles and techniques involved in buddying a colleague to develop their customer service skills
Carry out direct sales activities in a contact centre Real unit · City & Guilds Limited
What you'll be able to do
- Gather information needed for direct sales activities in a contact centre, using appropriate questioning techniques.
- Carry out direct sales to customers through a contact centre, meeting sales targets and maintaining customer satisfaction.
- Keep direct sales records within a contact centre, ensuring accuracy and completeness.
- Comply with regulations and legislation during direct sales in a contact centre, adhering to legal and ethical guidelines.
- Understand how to conduct sales activities in a contact centre, including sales techniques and product knowledge.
Communicate information to customers in different but familiar contexts through a contact centre Real unit · City & Guilds Limited
What you'll be able to do
- Communicate with customers on familiar subjects in a contact centre.
- Communicate in writing on familiar subjects in a contact centre.
- Explain the requirements of customer communication in a contact centre.
Comply with health and safety procedures in a contact centre Real unit · City & Guilds Limited
What you'll be able to do
- Comply with all relevant organisational health and safety procedures within a contact centre environment
- Minimise health and safety risks relating to the job role in a contact centre, taking appropriate preventative measures
- Understand the fundamental principles of health and safety as they apply to a contact centre environment.
Deal with customers using bespoke software Real unit · City & Guilds Limited
What you'll be able to do
- Prepare to deliver customer service using bespoke software, ensuring all necessary information is available
- Deliver customer service using bespoke software, adhering to organisational guidelines
- Understand how to deal with customers using bespoke software, including troubleshooting common issues
Deal with incidents through a contact centre Real unit · City & Guilds Limited
What you'll be able to do
- Deal with incidents through a contact centre, following established procedures.
- Use contact centre communications systems to deploy incident management resources effectively.
- Understand how to deal with incidents in a contact centre, including escalation procedures and relevant policies.
Deal with incoming telephone calls from customers Real unit · City & Guilds Limited
What you'll be able to do
- Use communication systems effectively to manage incoming telephone calls.
- Establish rapport with customers who are calling to ensure a positive interaction.
- Deal effectively with customer questions and requests to provide appropriate solutions.
- Understand the procedures for dealing with incoming telephone calls from customers in a professional manner.
Deliver customer service through a contact centre Real unit · City & Guilds Limited
What you'll be able to do
- Establish rapport with customers in a contact centre, using effective communication skills.
- Support customer service delivery through a contact centre, assisting colleagues and resolving customer queries.
- Deliver customer service in a contact centre, meeting customer needs and exceeding expectations.
- Understand customer service in contact centres, including customer service principles and best practices.
Deliver customer service to difficult customers Real unit · City & Guilds Limited
What you'll be able to do
- Recognise when customers may be difficult to deal with, identifying potential triggers and warning signs.
- Deal with difficult customers in a professional and effective manner, using appropriate communication techniques and conflict resolution strategies.
- Understand how to deliver customer service to difficult customers, including the importance of empathy, patience and problem-solving skills.
Develop your own customer service skills through self-study Real unit · City & Guilds Limited
What you'll be able to do
- Identify ways to learn more about customer service and their job role
- Utilise sources of self-development to extend their customer service skills and knowledge
- Understand how to develop their own customer service skills through self-study
Follow the rules to deliver customer service Real unit · City & Guilds Limited
What you'll be able to do
- Follow the organisation’s established customer service practices and procedures consistently
- Understand how to follow rules and guidelines to deliver effective customer service
Give customers a positive impression of yourself and your organisation. Real unit · City & Guilds Limited
What you'll be able to do
- Establish rapport with customers, creating a positive and welcoming interaction
- Respond appropriately to customers, addressing their needs and concerns effectively
- Communicate information to customers clearly and accurately, using appropriate language and tone
- Understand how to give customers a positive impression of themselves and the organisation, demonstrating professionalism and helpfulness
Handling objections and closing sales Real unit · City & Guilds Limited
What you'll be able to do
- Understand the common reasons for sales objections and how to prepare for them
- Understand different techniques used to effectively close a sale
- Handle objections from potential customers in a professional and persuasive manner
- Close sales effectively, ensuring customer satisfaction and meeting sales targets.
IT Communication Fundamentals Real unit · City & Guilds Limited
What you'll be able to do
- Select a variety of information sources to meet specific needs.
- Use a variety of information sources to meet specific needs.
- Access Internet-based information.
- Search for Internet-based information.
- Select Internet-based information.
- Use Internet-based information.
- Evaluate the fitness for purpose of Internet-based information.
- Select IT tools to communicate and exchange information safely.
- Use IT tools to communicate and exchange information safely.
- Select IT tools to communicate and exchange information responsibly.
- Use IT tools to communicate and exchange information responsibly.
- Select IT tools to communicate and exchange information effectively.
- Use IT tools to communicate and exchange information effectively.
IT Communication Fundamentals Real unit · City & Guilds Limited
What you'll be able to do
- Use a variety of sources of information to meet identified needs
- Access Internet-based information effectively
- Search for Internet-based information efficiently
- Select and use Internet-based information appropriately
- Assess the fitness for purpose of Internet-based information
- Select IT tools to communicate and exchange information
- Use IT tools to communicate and exchange information
Improve personal effectiveness at work in a contact centre Real unit · City & Guilds Limited
What you'll be able to do
- Assess personal effectiveness in a contact centre role, identifying strengths and areas for improvement
- Carry out planned development activities to improve personal effectiveness and performance in the contact centre
- Work collaboratively with others in a contact centre team to improve overall personal performance and team effectiveness
- Understand the key factors that contribute to improving personal effectiveness within a contact centre environment.
Inputting and accessing sales or marketing data in information systems Real unit · City & Guilds Limited
What you'll be able to do
- Understand how to input and access sales or marketing data within information systems
- Understand the use of various sales or marketing information sources and systems
- Input data into and use databases effectively to support sales or marketing activities
Maintain customer service through effective handover Real unit · City & Guilds Limited
What you'll be able to do
- Agree joint responsibilities within a customer service team to ensure seamless service delivery
- Check that customer service actions are seen through by working together with colleagues, monitoring progress and addressing any issues
- Understand how to maintain customer service through effective handover, ensuring continuity of service and customer satisfaction
Process customer service complaints Real unit · City & Guilds Limited
What you'll be able to do
- Recognise the signs that a query or problem is about to produce a complaint from a customer
- Deal with a complaint effectively, following organisational procedures and best practice
- Understand how to process customer service complaints in line with organisational policy
Process information about customers Real unit · City & Guilds Limited
What you'll be able to do
- Collect information about customers accurately and efficiently
- Select and retrieve information about customers from relevant sources
- Supply information about customers to authorised personnel in accordance with data protection regulations
- Understand how to process customer service information, including data security and confidentiality
Promote additional services or products to customers Real unit · City & Guilds Limited
What you'll be able to do
- Identify additional services or products that are available within the organisation.
- Inform customers about additional services or products that may be of interest to them.
- Gain customer commitment to using additional services or products through effective communication and persuasion.
- Understand how to promote additional services or products to customers in a professional and ethical manner.
Provide support through a contact centre for specified products and/or services Real unit · City & Guilds Limited
What you'll be able to do
- Establish and validate customers’ identity in a contact centre, adhering to data protection regulations.
- Support customer needs for information and decisions about a range of products and/or services in a contact centre, providing accurate and relevant details.
- Understand how to support customers in a contact centre, including techniques for effective communication and problem-solving.
Resolve customer service problems Real unit · City & Guilds Limited
What you'll be able to do
- Identify customer service problems effectively.
- Select the most appropriate solution to resolve identified customer service problems.
- Take prompt and effective action to resolve customer service problems.
- Explain the processes involved in resolving customer service problems.
Selling by telephone - inbound Real unit · City & Guilds Limited
What you'll be able to do
- Understand how to sell by telephone (inbound) effectively
- Understand how to close the sale during inbound telephone sales calls
- Prepare effectively for the inbound telephone sales call
- Identify customer needs accurately during inbound telephone sales calls
- Present products and/or services effectively to the customer during inbound telephone sales calls
- Deal with sales objections professionally during inbound telephone sales calls
- Close the sale successfully during inbound telephone sales calls
Selling by telephone - outbound Real unit · City & Guilds Limited
What you'll be able to do
- Understand the principles of selling by telephone (outbound) effectively
- Understand how to close a sale successfully during outbound telephone sales calls
- Prepare effectively for an outbound telephone sales call
- Identify customer needs accurately during outbound telephone sales calls
- Present products and/or services clearly and persuasively to the customer during outbound telephone sales calls
- Deal with sales objections confidently and professionally during outbound telephone sales calls
- Close the sale effectively during outbound telephone sales calls
Support customers and colleagues when providing contact centre services Real unit · City & Guilds Limited
What you'll be able to do
- Communicate information about products and/or services effectively to customers in a contact centre environment
- Monitor personal compliance with organisational requirements and procedures for all customer contacts
- Provide appropriate advice and support to colleagues within a contact centre
- Understand how to effectively support both colleagues and customers in a contact centre environment.
Support customers using on-line customer services Real unit · City & Guilds Limited
What you'll be able to do
- Establish the type and level of support their customer needs to achieve on-line customer service success
- Support on-line customer service in conversation with their customer, providing clear and helpful guidance
- Understand how to support customers using on-line services to improve their experience
Time planning in sales Real unit · City & Guilds Limited
What you'll be able to do
- Understand how to manage and prioritise time effectively in a sales role to maximise productivity and achieve targets
- Plan own time effectively in a sales role, taking into account priorities, deadlines and customer needs
- Evaluate the effectiveness of own time planning in a sales role and identify areas for improvement
Use systems and technology during customer contact in a contact centre Real unit · City & Guilds Limited
What you'll be able to do
- Use the features of systems and technology effectively to handle customer contacts in a contact centre
- Report accurately on customer and contact handling information using pre-defined formats and systems
- Understand the various uses of contact centre systems and technology and their impact on customer service.
Using Collaborative Technologies Real unit · City & Guilds Limited
What you'll be able to do
- Stay safe and secure when using collaborative technology, adhering to organisational policies and best practices.
- Set up and access IT tools and devices effectively for collaborative working.
- Prepare collaborative technologies for use, ensuring they are configured correctly and ready for participation.
- Contribute effectively to tasks using collaborative technologies, communicating clearly and working collaboratively with others.
Using Collaborative Technologies Real unit · City & Guilds Limited
What you'll be able to do
- Apply safe practices when working with collaborative technology.
- Apply secure practices when working with collaborative technology.
- Plan the use of IT tools for collaborative working.
- Set up IT tools for collaborative working.
- Plan the use of devices for collaborative working.
- Set up devices for collaborative working.
- Prepare collaborative technologies for use.
- Contribute to tasks using collaborative technologies.
Using Email Real unit · City & Guilds Limited
What you'll be able to do
- Use e-mail software tools to compose clear and concise messages.
- Use e-mail software techniques to format and structure messages effectively.
- Use e-mail software tools to send messages to individuals and groups.
- Manage incoming email effectively by using folders, filters, and other organisational tools.
- Apply appropriate email etiquette and security practices.
Using Email Real unit · City & Guilds Limited
What you'll be able to do
- Use e-mail software tools to compose clear and concise messages
- Use e-mail software tools to send messages to intended recipients
- Manage incoming e-mail effectively by using appropriate organisational techniques
- Manage incoming e-mail effectively by prioritising and responding to messages in a timely manner
Using the Internet Real unit · City & Guilds Limited
What you'll be able to do
- Connect to the Internet using appropriate hardware and software
- Use browser software to navigate webpages effectively, utilising features such as bookmarks and history
- Use browser tools to search for information from the Internet, employing effective search strategies
- Use browser software to communicate information online, utilising email, instant messaging, and social media
- Understand the need for safety and security practices when working online, including password management and virus protection
Using the Internet Real unit · City & Guilds Limited
What you'll be able to do
- Connect to the internet using appropriate hardware and software.
- Use browser software to navigate web pages effectively.
- Use browser tools to search for information from the internet, evaluating the reliability of sources.
- Use browser software to communicate information online through various methods.
- Follow and understand the need for safety and security practices when working online, including data protection and online behaviour.
Word Processing Software Real unit · City & Guilds Limited
What you'll be able to do
- Enter, edit and combine text and other information accurately within word processing documents, ensuring clarity and consistency
- Structure information effectively within word processing documents using appropriate formatting and layout techniques
- Use word processing software tools to format and present documents to a professional standard, meeting specific requirements
Work with others to improve customer service Real unit · City & Guilds Limited
What you'll be able to do
- Improve customer service by working with others, contributing to a positive customer experience.
- Monitor their own performance when improving customer service, identifying areas for development.
- Monitor team performance when improving customer service, providing feedback and support.
- Understand how to work with others to improve customer service, including communication, collaboration, and problem-solving.
The national standards these units are built against
What the job actually needs, in the words employers and awarding bodies already use for the work itself.
- Standard
Contribute to developing and maintaining positive caller relationships in the utilities sector
- Standard
Effectively Manage Difficult Customers & Resolve Issues
- Standard
Give customers a positive impression of yourself and your organisation
- Standard
Handle customer information to enhance customer service
- Standard
Solve problems for telephone callers in the utilities sector
- Standard
Using e-mail
The jobs these credits are mapped to
A qualification is never a dead end here. Each of these is a job record this qualification is a mapped route into.
- 1 record
Where this can lead
Outbound Sales Specialist Manager
This work can lead to roles such as VP of Sales, Chief Revenue Officer or Head of Sales Enablement.
See the whole journeyThe credits, and who awards them
Level 2 credits are regulated, and they are awarded by City & Guilds Limited rather than by Zavmo. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you have covered and what is next.
What you would be collecting
Bespoke SoftwareBuddy a colleague to develop their customer service skillsCarry out direct sales activities in a contact centreCommunicate information to customers in different but familiar contexts through a contact centreComply with health and safety procedures in a contact centreDeal with customers using bespoke softwareDeal with incidents through a contact centreDeal with incoming telephone calls from customers
Each one is a real unit registered against this qualification.
How you’d practise it
You don’t watch this. You do it.
You are not assessed on remembering this. You are assessed on applying it, analysing it, evaluating it and producing something. So that is what the practice is: projects, role play and your own live cases, with a tutor in the room.
- Rehearse the conversation Apply
“Deliver customer service to difficult customers” is a conversation before it is a document. You have it with Zavmo playing the other person, badly at first, then again once you know what you actually want to say.
- Pitch it Evaluate
“Carry out direct sales activities in a contact centre” gets practised as a pitch. You make the case out loud, Zavmo asks the question the room would ask, and you make it again.
- Bring your own plan Create
For “Time planning in sales” you bring the plan you are actually working on, not a case study. Zavmo pulls on the assumptions in it until the weak one shows.
- Draft the real one Create
You do “Comply with health and safety procedures in a contact centre” on a real document of your own. Zavmo works on the draft you have to send anyway, so the coursework and the job are the same piece of work.
What you leave holding
The standards this credential builds, in the shape the product keeps them
Nothing here is marked learned. There is no learner on a public page, so the map shows what the qualification covers rather than what anybody has done.
- Contribute to developing and maintaining positive caller relationships in the utilities sector
- Effectively Manage Difficult Customers & Resolve Issues
- Give customers a positive impression of yourself and your organisation
- Handle customer information to enhance customer service
- Solve problems for telephone callers in the utilities sector
- Using e-mail
How you would learn this
One to one, on the work you already do
A tutor sets the task against your own job and marks the reasoning, at your pace. There is no cohort to fall behind.
A lesson from Bespoke Software, one of this qualification's own units.
Applied to your work in any of these jobs
This unit covers using bespoke software applications to input, organise, and process information. Learners will learn to create appropriate data structures and use software functions effectively to present information accurately and efficiently.
- 1 Remember
- 2 Understand
- 3 Apply
- 4 Analyse
- 5 Evaluate
- 6 Create
It is £70 a month, billed monthly. Your free first module is Future Fluency, and you can cancel any time. Teaching towards this qualification begins when you subscribe.
Built for City & Guilds Level 2 NVQ Certificate in Contact Centre Operations
34 units in this credential, in the order it lists them, awarded by City & Guilds Limited.
- Bespoke Software
- Buddy a colleague to develop their customer service skills
- Carry out direct sales activities in a contact centre
- Communicate information to customers in different but familiar contexts through a contact centre
- Comply with health and safety procedures in a contact centre
- Deal with customers using bespoke software
and 28 more in the full unit list below.
Free tools
Want a read on where you stand?
Three free tools, no account needed. Each one ends with a role, a level and a way in.
Learned on your own work, taught one-to-one.
Everything you just read, learned one-to-one on the job you already do. Your free first module is Future Fluency, so you can see how the teaching works before you pay for anything.
Build my plan, freeNo card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.
The title, level, credits, guided learning hours and unit learning outcomes on this page are taken from the Ofqual Register of Regulated Qualifications. Contains public sector information licensed under the Open Government Licence v3.0. Where this data comes from.