How you’d get this certificate
- Zavmo teaches you. You learn the units one-to-one with an AI tutor, on your own work.
- You register with an approved centre. That is a college, training provider or employer The Institute of the Motor Industry has approved to offer this qualification. Zavmo is not an approved centre, so you register with them, not with us.
- The centre assesses, and The Institute of the Motor Industry awards. A qualified assessor at the centre judges your evidence, and the certificate comes from The Institute of the Motor Industry.
The IMI Level 2 Diploma supports development of vehicle sales principles. It covers constructing sales packages, complying with legal requirements, supporting job roles in the automotive sector, and handling telephone enquiries. Skills in vehicle handover are also developed.
These are the units The Institute of the Motor Industry registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated. Zavmo teaches towards them on your own work, and work done here is recognised as prior learning under the agreements we hold.
Zavmo is not an awarding body, is not an approved centre, and is not affiliated with The Institute of the Motor Industry. It does the teaching and the mapping. The Institute of the Motor Industry sets this qualification and awards it, and a qualified human assessor makes the assessment decision.
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What each unit actually teaches you to do
Knowledge of Automotive Retail Negotiation And Sales Techniques Real unit · The Institute of the Motor Industry
What you'll be able to do
- Understand how to present vehicle sales solutions to the customer in a clear and persuasive manner
- Understand how to provide excellent customer service throughout the vehicle sales process
- Understand how to communicate effectively with customers in a vehicle sales environment, both verbally and in writing
- Understand how to deal with customer objections and concerns effectively in a vehicle sales environment
- Close a sale successfully in a vehicle sales environment, whilst maintaining customer satisfaction
Knowledge of Brand, Product and Market Awareness in the Vehicle Sales and Supply Business Real unit · The Institute of the Motor Industry
What you'll be able to do
- Understand the role of dealerships in the retail vehicle industry and their importance in the distribution network
- Understand the factors that influence profitability in the retail vehicle industry, such as sales volume, margin, and operational efficiency
- Understand own contribution to the profitability of the dealership through effective sales techniques and customer service
- Understand the influence of brands in the retail vehicle industry and how brand perception affects customer choices
- Understand the factors that influence customer behaviour in the vehicle purchasing process, including needs, preferences, and budget
- Understand the stages of the vehicle sales process, from initial enquiry to final sale and after-sales support
Knowledge of Complying With The Legal Requirements And Regulations Of Vehicle Sales Real unit · The Institute of the Motor Industry
What you'll be able to do
- Understand the regulation and legislation relevant to vehicle sales, including consumer rights, trade descriptions and data protection.
- Understand own and organisational responsibilities in relation to regulation and legislation relevant to vehicle sales, ensuring compliance and ethical practice.
Knowledge of Conducting Vehicle Demonstration Drives Real unit · The Institute of the Motor Industry
What you'll be able to do
- Understand the purpose and value of a test drive.
- Understand how to prepare for a test drive.
- Understand the legal and regulatory requirements that apply to test drives.
Knowledge of Constructing And Understanding Sales Packages Real unit · The Institute of the Motor Industry
What you'll be able to do
- Understand how to construct sales packages, including identifying customer needs and tailoring packages to meet those needs.
Knowledge of Delivering A Vehicle Sales Static Presentation Real unit · The Institute of the Motor Industry
What you'll be able to do
- Understand how to deliver a vehicle sales static presentation.
Knowledge of Handling Vehicle Sales Telephone Enquiries Real unit · The Institute of the Motor Industry
What you'll be able to do
- Understand how to handle vehicle sales telephone enquiries effectively
- Understand the key information to gather during vehicle sales telephone enquiries
- Understand the importance of professional communication skills when handling vehicle sales telephone enquiries
Knowledge of Handover Of The Vehicle To The Customer Real unit · The Institute of the Motor Industry
What you'll be able to do
- Understand the impact and importance of the handover process in the vehicle sales process
- Understand the opportunities provided by the vehicle handover process to enhance customer satisfaction and build loyalty
- Know the required documentation involved in a successful vehicle handover
- Know the timescales involved in completing a successful vehicle handover
Knowledge of Health, Safety and Good Housekeeping in the Automotive Environment Real unit · The Institute of the Motor Industry
What you'll be able to do
- Understand the correct personal and vehicle protective equipment to be used within the automotive environment, and the reasons for their use.
- Understand effective housekeeping practices in the automotive environment, including waste disposal, cleaning procedures, and organisation of the workspace.
- Understand key health and safety requirements relevant to the automotive environment, including COSHH regulations, manual handling procedures, and fire safety.
- Understand about hazards and potential risks relevant to the automotive environment, including electrical hazards, chemical hazards, and mechanical hazards.
- Understand personal responsibilities for maintaining a safe and healthy working environment, and the importance of reporting hazards and incidents.
Knowledge of Managing Customer Relationships In A Vehicle Sales Environment Real unit · The Institute of the Motor Industry
What you'll be able to do
- Understand how to manage customer relationships in a vehicle sales environment.
Knowledge of Meeting And Greeting Vehicle Sales Customers Real unit · The Institute of the Motor Industry
What you'll be able to do
- Understand the principles of effective customer communication in a vehicle sales environment
- Understand the importance of making a positive initial contact with vehicle sales customers
- Understand different communication methods and their suitability for different customer interactions
Knowledge of Negotiating Fleet And Business Buyer Needs Real unit · The Institute of the Motor Industry
What you'll be able to do
- Understand the importance and value of the business market for vehicle sales and its contribution to overall revenue
- Understand how to meet business vehicle buyers’ specific needs, such as fleet requirements, vehicle specifications, and financing options
- Understand how to adapt the sales process to individual business buyers, considering their organisational structure, decision-making processes, and purchasing policies
Knowledge of Promoting Finance And Insurance For Vehicle Sales Real unit · The Institute of the Motor Industry
What you'll be able to do
- Understand how to effectively promote finance and insurance products to vehicle sales customers
- Understand relevant legislation, regulation, codes of practice and guidelines relating to the sale of finance and insurance products for vehicle sales, including consumer protection laws and data protection requirements
Knowledge of Support for Job Roles in the Automotive Work Environment Real unit · The Institute of the Motor Industry
What you'll be able to do
- Explain key organisational structures within the automotive work environment.
- Explain key functions within the automotive work environment.
- Explain key roles within the automotive work environment.
- Explain the importance of obtaining information to support their job role within the automotive work environment.
- Explain the importance of interpreting information to support their job role within the automotive work environment.
- Explain the importance of using information to support their job role within the automotive work environment.
- Explain the importance of different types of communication within the automotive work environment.
- Explain communication requirements when carrying out vehicle repairs in the automotive work environment.
- Explain how to develop good working relationships with colleagues in the automotive workplace.
- Explain how to develop good working relationships with customers in the automotive workplace.
Skills in Automotive Retail Negotiation And Sales Techniques Real unit · The Institute of the Motor Industry
What you'll be able to do
- Establish an effective relationship with the vehicle customer through active listening, empathy, and building rapport
- Negotiate a vehicle sale with the customer, achieving a mutually agreeable outcome while maximising profitability for the dealership
Skills in Constructing Motor Vehicle Sales Packages Real unit · The Institute of the Motor Industry
What you'll be able to do
- Construct motor vehicle sales packages that meet customer needs and preferences
- Construct motor vehicle sales packages that are profitable for the organisation
- Construct motor vehicle sales packages that comply with relevant regulations and legislation
Skills in Delivering A Vehicle Sales Static Presentation Real unit · The Institute of the Motor Industry
What you'll be able to do
- Deliver a vehicle sales static presentation.
- Build a relationship with customers when delivering a vehicle sales static presentation.
- Gain customer agreement to a product or service during a vehicle sales static presentation.
Skills in Handling Vehicle Sales Telephone Enquiries Real unit · The Institute of the Motor Industry
What you'll be able to do
- Demonstrate the ability to handle vehicle sales telephone enquiries effectively.
Skills in Handover Of The Vehicle To The Customer Real unit · The Institute of the Motor Industry
What you'll be able to do
- Liaise effectively with the customer during the vehicle handover process
- Prepare the vehicle and relevant documentation for handover to the customer
- Complete the handover of the vehicle to the customer, ensuring all necessary information is provided and understood
Skills in Meeting And Greeting Vehicle Sales Customers Real unit · The Institute of the Motor Industry
What you'll be able to do
- Qualify the selling opportunity.
- Engage the customer in the selling process.
The national standards these units are built against
What the job actually needs, in the words employers and awarding bodies already use for the work itself.
- Standard
Brand, product and market awareness in the vehicle sales and supply business
- Standard
Conducting Vehicle Demonstration Drives
- Standard
Delivering a vehicle sales static presentation
- Standard
Meeting and Greeting Vehicle Sales Customers
The credits, and who awards them
Level 2 credits are regulated, and they are awarded by The Institute of the Motor Industry rather than by Zavmo. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you have covered and what is next.
What you would be collecting
Knowledge of Automotive Retail Negotiation And Sales TechniquesKnowledge of Brand, Product and Market Awareness in the Vehicle Sales and Supply BusinessKnowledge of Complying With The Legal Requirements And Regulations Of Vehicle SalesKnowledge of Conducting Vehicle Demonstration DrivesKnowledge of Constructing And Understanding Sales PackagesKnowledge of Delivering A Vehicle Sales Static PresentationKnowledge of Handling Vehicle Sales Telephone EnquiriesKnowledge of Handover Of The Vehicle To The Customer
Each one is a real unit registered against this qualification.
How you’d practise it
You don’t watch this. You do it.
You are not assessed on remembering this. You are assessed on applying it, analysing it, evaluating it and producing something. So that is what the practice is: projects, role play and your own live cases, with a tutor in the room.
The Coach · your practice partner Illustration - Rehearse the conversation Apply
“Knowledge of Automotive Retail Negotiation And Sales Techniques” is a conversation before it is a document. You have it with Zavmo playing the other person, badly at first, then again once you know what you actually want to say.
- Pitch it Evaluate
“Knowledge of Brand, Product and Market Awareness in the Vehicle Sales and Supply Business” gets practised as a pitch. You make the case out loud, Zavmo asks the question the room would ask, and you make it again.
- Draft the real one Create
You do “Knowledge of Promoting Finance And Insurance For Vehicle Sales” on a real document of your own. Zavmo works on the draft you have to send anyway, so the coursework and the job are the same piece of work.
- Lead it Apply
“Knowledge of Managing Customer Relationships In A Vehicle Sales Environment” is practised on the team you actually have. You talk through the call you are about to make, and Zavmo makes you say it the way you would say it to them.
What you leave holding
The standards this credential builds, in the shape the product keeps them
Nothing here is marked learned. There is no learner on a public page, so the map shows what the qualification covers rather than what anybody has done.
- Brand, product and market awareness in the vehicle sales and supply business
- Conducting Vehicle Demonstration Drives
- Delivering a vehicle sales static presentation
- Meeting and Greeting Vehicle Sales Customers
How you would learn this
One to one, on the work you already do
A tutor sets the task against your own job and marks the reasoning, at your pace. There is no cohort to fall behind.
A lesson from Knowledge of Automotive Retail Negotiation And Sales Techniques, one of this qualification's own units.
Applied to your own work
This unit provides learners with knowledge of automotive retail negotiation and sales techniques. Learners will understand how to present sales solutions, provide customer service, communicate effectively, and handle objections within the vehicle sales environment.
- 1 Remember
- 2 Understand
- 3 Apply
- 4 Analyse
- 5 Evaluate
- 6 Create
It is £70 a month, billed monthly. Your free first module is Future Fluency, and you can cancel any time. Teaching towards this qualification begins when you subscribe.
Built for IMI Level 2 Diploma in Vehicle Sales Principles (VRQ)
20 units in this credential, in the order it lists them, awarded by The Institute of the Motor Industry.
- Knowledge of Automotive Retail Negotiation And Sales Techniques
- Knowledge of Brand, Product and Market Awareness in the Vehicle Sales and Supply Business
- Knowledge of Complying With The Legal Requirements And Regulations Of Vehicle Sales
- Knowledge of Conducting Vehicle Demonstration Drives
- Knowledge of Constructing And Understanding Sales Packages
- Knowledge of Delivering A Vehicle Sales Static Presentation
and 14 more in the full unit list below.
Free tools
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Three free tools, no account needed. Each one ends with a role, a level and a way in.
Learned on your own work, taught one-to-one.
Everything you just read, learned one-to-one on the job you already do. Your free first module is Future Fluency, so you can see how the teaching works before you pay for anything.
Build my plan, freeNo card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.
The title, level, credits, guided learning hours and unit learning outcomes on this page are taken from the Ofqual Register of Regulated Qualifications. Contains public sector information licensed under the Open Government Licence v3.0. Where this data comes from.