City & Guilds Limited · RQF Entry Level

City & Guilds Entry Level Certificate for Introduction to Customer Service (Entry 3)

You don’t just earn this. You learn to use it, one-to-one, on your own real work.

  • LevelRQF Entry Level
  • Total credits13
  • Guided learning109 hours
  • Units in this qualification14

Awarded by City & Guilds Limited · on the Ofqual register

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What you’ll learn

What each unit actually teaches you to do

Accreditation No: 501/1840/7 This is a reference number related to UK accreditation framework Type: Credit based qualification This is categorisation to help define qualification attributes e.g. type of assessment Credits: 6 Credits are a measure of the size of the qualification Guided Learning Hours: 51 - 62 This is the average contact time a centre would typically commit Total Qualification Time: 60 The total time for the qualification Key Stage: Data unavailable This shows the equivalent Key Stage level. Last Certification: 31/08/2029 This is the last date that a certificate can be issued Qualification fees in the UK: £38.20 Our typical price is the one that is most often paid by a centre for a completed learner. Some prices are made up of multiple charging points so action like taking difference units or specialisms to complete and resitting assessments may mean the cost for some learners differs. VAT may apply depending on your funding status and VAT registration.

These are the units City & Guilds Limited registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated, and every one you earn is yours to keep.

Apply legislation, regulation and organisational procedures for customer serviceReal unit · City & Guilds Limited
You'll apply relevant legislation, regulations, and organisational procedures in customer service. This includes following established procedures, protecting property and information security, and understanding health and safety requirements within their role.

What you'll be able to do

  • Follow customer service procedures for a particular job
  • Protect the security of property and information when delivering customer service
  • Know the health and safety requirements of delivering customer service
  • Know external rules that impact on customer service delivery
Communicate customers’ problems with othersReal unit · City & Guilds Limited
You'll learn to communicate customer problems effectively with colleagues. This includes collecting detailed information from customers, accurately logging issues, selecting relevant information, and maintaining clear communication with both customers and colleagues.

What you'll be able to do

  • Collect information about a problem from a customer
  • Log information about a customer problem
  • Select information about a customer problem to pass to a colleague
  • Communicate with a customer and a colleague about the problem
Communicate effectively with customersReal unit · City & Guilds Limited
This unit equips learners with effective communication skills for customer interactions. They will understand the importance of speaking clearly, active listening, and using customer information to enhance the quality of customer service.

What you'll be able to do

  • Know the importance of speaking clearly to customers
  • Know the importance of listening actively to customers
  • Know the importance of using information from customers to contribute to good customer service
Create a good impression to customersReal unit · City & Guilds Limited
It teaches you to present themselves professionally in customer service roles. They will learn to dress appropriately, maintain a suitable appearance, and relate effectively to customers to create a positive impression.

What you'll be able to do

  • Dress appropriately for a customer service job
  • Demonstrate an appropriate appearance for a customer service job
  • Relate effectively to customers
Deal with queries and requestsReal unit · City & Guilds Limited
This unit provides learners with the skills to manage customer queries and requests effectively. They will understand the services and products offered, identify customer interests, clarify queries, and respond appropriately to customer needs.

What you'll be able to do

  • Know the services and products of a section or department
  • Know the customer’s interests about the services and products of a section or department
  • Clarify customer queries or requests
  • Deal with queries or requests from customers
Effective relationships with customers and colleaguesReal unit · City & Guilds Limited
You'll explore how to build effective relationships with customers and colleagues. The unit covers appropriate communication methods, language considerations to avoid offence, and the role of positive body language in customer service environments.

What you'll be able to do

  • Relate effectively to customers
  • Relate effectively to colleagues in a customer service team
  • Know the importance of positive body language when dealing with customers and colleagues
Handling telephone calls from customersReal unit · City & Guilds Limited
You'll understand how to handle telephone calls from customers professionally. The unit covers appropriate greetings, managing customer needs during calls, and addressing communication challenges encountered on the telephone.

What you'll be able to do

  • Greet customers calling on the telephone
  • Deal with customers calling on the telephone
  • Deal with communication problems whilst on the telephone
Introduction to customer serviceReal unit · City & Guilds Limited
This unit introduces learners to fundamental customer service concepts and processes. You'll understand basic terminology, the customer service process and its importance, and develop the ability to reflect on and learn from their own customer service experiences.

What you'll be able to do

  • Know basic customer service terms
  • Know the customer service process and its importance
  • Learn from own experience of customer service
Legislation, regulation and procedures to follow in customer serviceReal unit · City & Guilds Limited
You'll gain knowledge of legislation, regulations, and organisational procedures relevant to customer service. This includes understanding security protocols, health and safety rules, and external regulations to ensure compliance and safe service delivery.

What you'll be able to do

  • Know organisational procedures for customer service
  • Protect the security of property and information when delivering customer service
  • Know the health and safety rules that relate to a customer service job
  • Know the relevant external rules in a customer service job
Record and communicate customer problemsReal unit · City & Guilds Limited
You'll develop the ability to record and communicate customer problems accurately. The unit covers collecting detailed information from customers, recording issues precisely, and communicating problems effectively to colleagues and customers.

What you'll be able to do

  • Collect detailed information from a customer with a problem
  • Record information about a customer problem
  • Communicate a customer problem to a colleague and a customer
The customer service job roleReal unit · City & Guilds Limited
This unit provides learners with an understanding of the customer service job role. They will learn what constitutes good customer service, the requirements of entry-level positions, and potential career progression opportunities within the sector.

What you'll be able to do

  • Know what the delivery of good customer service involves
  • Know the requirements of an entry level customer service job
  • Know the outline of a job involving customer service that may be accessible after gaining experience at entry level.
The importance of appearance and behaviour in customer serviceReal unit · City & Guilds Limited
This unit covers the importance of appropriate dress and general appearance in customer service roles. You'll understand dress requirements, how appearance influences customer reactions, and effective interaction techniques to engage customers positively.

What you'll be able to do

  • Know the dress requirements in customer service jobs
  • Know how general appearance affects the way customers react
  • Interact with customers
Understand how to deal with queries and requestsReal unit · City & Guilds Limited
It teaches you to understand how to handle customer queries and requests effectively. They will learn about products and services, recognise customer questions, identify queries or requests, and clarify details to provide suitable assistance.

What you'll be able to do

  • Know the services or products of a section or department within an organisation
  • Know the types of question that customers will ask
  • Recognise when a customer has a query or request
  • Clarify details of queries or requests from customers
Working in a customer focused wayReal unit · City & Guilds Limited
You'll gain knowledge of demonstrating a customer-focused approach. This includes showing politeness, willingness, and consideration towards customers, understanding the importance of positivity, and responding within appropriate timescales.

What you'll be able to do

  • Show a polite and willing approach to customers
  • Show consideration to customers

The honest bit

You’ve started things before

Most courses were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.

There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.

And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.

Your passport

Every credit is a stamp you keep

Entry Level credits are regulated. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you’ve earned and what’s next.

Apply legislation, regulation and organisational procedures for customer serviceCommunicate customers’ problems with othersCommunicate effectively with customersCreate a good impression to customersDeal with queries and requestsEffective relationships with customers and colleaguesHandling telephone calls from customersIntroduction to customer service

Each stamp is a real unit registered against this qualification.

Who’d teach you this

The Evidence Evaluator

Assessor

Helps you show what you can actually do, gathering the evidence that proves it as you learn.

Meet all twelve tutors

Where this connects

Where these credits take you

A qualification is never a dead end here. See the jobs its credits open, the national occupational standards its units map to, and the future skills they quietly build.

Where this can lead

Associate Customer Service Assistant

Your journey starts here, but where it goes is really up to you. We're committed to giving you the tools, training, and opportunities to build a fantastic career. Show us your dedication and willingness to learn, and we'll help you carve out a path that suits you best.

See the whole journey →

Showing 6 roles, drawn from 13 job records mapped to this qualification.

How you’ll actually learn this

One-to-one, on your own real work

A qualification is usually something done to you: sit the class, sit the exam, hope it sticks. Here it’s the opposite. You learn it one-to-one with a companion, on your own real work, and you keep going until you can use it, not just recall it.

One-to-one, on your real workNo lectures, no past-papers. Every unit is practised on the actual tasks your job throws at you, a tutor beside you, not a video in front of you.
Taught to the top, not the testMost courses stop at remembering. Your companion keeps climbing: analysing, judging, creating. That’s the part a machine can’t do for you.
Credits you keep, a map that continuesEvery unit is regulated and yours for good. The day you finish, Zavmo already knows the next role your new credits open.
Apply legislation, regulation and organisational procedures for customer serviceEntry Level

Applied to your work in any of these jobs

Learners will apply relevant legislation, regulations, and organisational procedures in customer service. This includes following established procedures, protecting property and information security, and understanding health and safety requirements within their role.

How the thinking builds
  1. Remember
  2. Understand
  3. Apply
  4. Analyse
  5. Evaluate
  6. Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.
Your PlanIllustration

Built for City & Guilds Entry Level Certificate for Introduction to Customer Service (Entry 3)

14 units in this credential, in the order it lists them, awarded by City & Guilds Limited.

  1. Apply legislation, regulation and organisational procedures for customer service
  2. Communicate customers’ problems with others
  3. Communicate effectively with customers
  4. Create a good impression to customers
  5. Deal with queries and requests
  6. Effective relationships with customers and colleagues

and 8 more in the full unit list below.

These are the real units of this credential, in its own order. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

One to one, not one to many

No two people run this the same way

A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.

  1. Your actual work Every unit is taught against a live piece of your own work, not a worked example from a textbook.
  2. What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
  3. The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
  4. How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
  5. Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.

See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.

Why it sticks

Most courses stop at remembering

There’s a well-known ladder of how deeply you learn something, called Bloom’s Taxonomy. Most courses get you up the first two rungs: you remember some facts, you pass a test, you forget it. Real skill lives at the top. Judging, deciding, creating. And this isn’t a generic ladder: every rung has a named Zavmo tutor who walks you up it.

  1. 6CreateThe Creative Catalyst
  2. 5EvaluateThe Evidence Evaluator
  3. 4AnalyseThe Analyst
  4. 3ApplyThe Coach
  5. 2UnderstandThe Connector
  6. 1RememberThe Builder

Where most courses leave you Where Zavmo takes you

Why this matters: AI can already remember and understand for you. What it can’t do is take your real problem and judge the right call. So the only learning worth paying for is the learning that takes you to the top. That’s exactly what a tutor doing it with you, on your real work, is for.

The value

Why the companion is worth £70 a month

You’re not paying for the units. They’re regulated, and the same wherever you earn them. You’re paying for the one thing that decides whether you actually get there: a companion that makes them stick, on your real work.

That is one-to-one on this qualification, every day, on the work you already do, for £70 a month. Your first module is free, so you can see the teaching before you pay for any of it. Billed monthly, cancel any time and billing stops.

Earned on your own work, taught to the top.

Everything you just read, learned one-to-one on the job you already do. Your first module is free, so you can see the teaching before you pay for any of it.

Build my plan, free

No card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.