How you’d get it

How you’d get this certificate

  1. Zavmo teaches you. You learn the units one-to-one with an AI tutor, on your own work.
  2. You register with an approved centre. That is a college, training provider or employer The Institute of the Motor Industry has approved to offer this qualification. Zavmo is not an approved centre, so you register with them, not with us.
  3. The centre assesses, and The Institute of the Motor Industry awards. A qualified assessor at the centre judges your evidence, and the certificate comes from The Institute of the Motor Industry.

More on studying for a qualification

01What it is

This IMI Level 2 Certificate focuses on customer service within the automotive industry. It develops understanding of effective communication, customer relationship management, and dealing with queries. It is suitable for individuals working in customer-facing roles within automotive businesses.

These are the units The Institute of the Motor Industry registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated. Zavmo teaches towards them on your own work, and work done here is recognised as prior learning under the agreements we hold.

Zavmo is not an awarding body, is not an approved centre, and is not affiliated with The Institute of the Motor Industry. It does the teaching and the mapping. The Institute of the Motor Industry sets this qualification and awards it, and a qualified human assessor makes the assessment decision.

Free first step

Try a free Future Fluency lesson first

The free part is a Future Fluency lesson on using AI at work. It is not part of this qualification. Next, a free account. We build your plan for this qualification as you set up. Teaching towards this qualification begins when you subscribe.

No card · Nothing to commit to

02The units

What each unit actually teaches you to do

Demonstrate a Clear Understanding of Customer Service within the Automotive Industry Real unit · The Institute of the Motor Industry
You'll demonstrate a clear understanding of customer service principles within the automotive industry. The unit covers the importance of customer service, relevant legislation and external regulations, and how to present a positive and professional image to customers.

What you'll be able to do

  • Understand the importance of customer service and the role it plays in operating a successful automotive organisation
  • Understand the legislation and external regulation that may impact on customer service
  • Understand how to present a positive and professional image of themselves to customers
Understand how to Communicate Effectively with Customers in the Automotive Industry Real unit · The Institute of the Motor Industry
This unit provides learners with an understanding of effective communication techniques for interacting with customers in the automotive industry. You'll explore appropriate customer service language, communication methods, and strategies for developing positive customer relationships.

What you'll be able to do

  • Understand how to communicate effectively with customers
  • Understand how to communicate using appropriate customer service language
  • Understand how to develop effective customer relationships
Understand how to Deliver Reliable Customer Service within the Automotive Industry Real unit · The Institute of the Motor Industry
You'll explore how to deliver reliable customer service within the automotive industry by understanding the importance of consistency, the impact of unreliable service, and methods to gather feedback. The unit also covers implementing improvements to enhance the customer experience.

What you'll be able to do

  • Understand the importance of providing a consistent and reliable service to customers in the automotive industry
  • Understand how to make improvements to enhance the customer service experience in the automotive industry
  • Understand how to deliver a reliable service to customers within the automotive industry
Understand how to Develop Customer Service Relationships in the Automotive Industry Real unit · The Institute of the Motor Industry
This unit covers how to develop customer service relationships in the automotive industry, focusing on building customer confidence, establishing rapport, and maintaining trust. You'll gain knowledge of factors that affect customer confidence and techniques to meet and exceed customer expectations.

What you'll be able to do

  • Understand how to build customer confidence in the automotive industry
  • Understand the importance of developing strong customer relationships in the automotive industry
  • Understand how to meet and exceed customers’ expectations within the automotive industry
Understand how to Recognise and Deal with Queries, Requests and Problems in the Automotive Industry Real unit · The Institute of the Motor Industry
It teaches you to recognise and respond effectively to customer queries, requests, and problems within the automotive industry. You'll explore information gathering, appropriate responses, and problem-solving strategies to ensure customer satisfaction.

What you'll be able to do

  • Understand how to respond appropriately to customer queries and requests within the automotive industry
  • Understand how to respond effectively to customer problems within the automotive industry
Understand how to use Dealer Management Systems _DMS_ Relevant to the Automotive Industry Real unit · The Institute of the Motor Industry
You'll develop an understanding of how to use Dealer Management Systems (DMS) effectively within the automotive industry to manage customer interactions and deliver customer service. The unit covers key DMS features, navigation, and accurate recording of customer information.

What you'll be able to do

  • Understand how to deal with customers effectively using a Dealer Management System (DMS) relevant to the automotive industry
  • Understand how to deliver excellent customer service using a Dealer Management System (DMS) relevant to the automotive industry
03The credits

The credits, and who awards them

Level 2 credits are regulated, and they are awarded by The Institute of the Motor Industry rather than by Zavmo. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you have covered and what is next.

What you would be collecting

Demonstrate a Clear Understanding of Customer Service within the Automotive IndustryUnderstand how to Communicate Effectively with Customers in the Automotive IndustryUnderstand how to Deliver Reliable Customer Service within the Automotive IndustryUnderstand how to Develop Customer Service Relationships in the Automotive IndustryUnderstand how to Recognise and Deal with Queries, Requests and Problems in the Automotive IndustryUnderstand how to use Dealer Management Systems _DMS_ Relevant to the Automotive Industry

Each one is a real unit registered against this qualification.

How you’d practise it

You don’t watch this. You do it.

You are not assessed on remembering this. You are assessed on applying it, analysing it, evaluating it and producing something. So that is what the practice is: projects, role play and your own live cases, with a tutor in the room.

The Analyst The Analyst · your map-it-properly tutor Illustration
The Analyst In “Understand how to use Dealer Management Systems _DMS_ Relevant to the Automotive Industry” you have moved the target from 48 hours to 24. Where does that time come from?
You The team prioritises better, I suppose.
The Analyst Or it comes out of the follow-ups, and reopened cases climb in about six weeks. Let us map it and find out which, before it is a surprise.
The same lesson on the real thing: the conversation in the middle, the thinking ladder on the left, and the criteria each answer is evidencing on the right.
  • Map a live decision Analyse

    “Understand how to use Dealer Management Systems _DMS_ Relevant to the Automotive Industry” runs on a decision you are facing now. Zavmo maps it with you and shows what the second-order effect looks like before you find out the slow way.

How you would learn this

One to one, on the work you already do

A tutor sets the task against your own job and marks the reasoning, at your pace. There is no cohort to fall behind.

A lesson from Demonstrate a Clear Understanding of Customer Service within the Automotive Industry, one of this qualification's own units.

Demonstrate a Clear Understanding of Customer Service within the Automotive Industry Level 2

Applied to your own work

Learners will demonstrate a clear understanding of customer service principles within the automotive industry. The unit covers the importance of customer service, relevant legislation and external regulations, and how to present a positive and professional image to customers.

How the thinking builds
  1. 1 Remember
  2. 2 Understand
  3. 3 Apply
  4. 4 Analyse
  5. 5 Evaluate
  6. 6 Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

It is £70 a month, billed monthly. Your free first module is Future Fluency, and you can cancel any time. Teaching towards this qualification begins when you subscribe.

Your Plan Illustration

Built for IMI Level 2 Certificate in Customer Service for the Automotive Industry (VRQ)

6 units in this credential, in the order it lists them, awarded by The Institute of the Motor Industry.

  1. Demonstrate a Clear Understanding of Customer Service within the Automotive Industry
  2. Understand how to Communicate Effectively with Customers in the Automotive Industry
  3. Understand how to Deliver Reliable Customer Service within the Automotive Industry
  4. Understand how to Develop Customer Service Relationships in the Automotive Industry
  5. Understand how to Recognise and Deal with Queries, Requests and Problems in the Automotive Industry
  6. Understand how to use Dealer Management Systems _DMS_ Relevant to the Automotive Industry
These are the real units of this credential, in its own order. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

Learned on your own work, taught one-to-one.

Everything you just read, learned one-to-one on the job you already do. Your free first module is Future Fluency, so you can see how the teaching works before you pay for anything.

Build my plan, free

No card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.

The title, level, credits, guided learning hours and unit learning outcomes on this page are taken from the Ofqual Register of Regulated Qualifications. Contains public sector information licensed under the Open Government Licence v3.0. Where this data comes from.