How you’d get it

How you’d get this certificate

  1. Zavmo teaches you. You learn the units one-to-one with an AI tutor, on your own work.
  2. You register with an approved centre. That is a college, training provider or employer City & Guilds Limited has approved to offer this qualification. Zavmo is not an approved centre, so you register with them, not with us.
  3. The centre assesses, and City & Guilds Limited awards. A qualified assessor at the centre judges your evidence, and the certificate comes from City & Guilds Limited.

More on studying for a qualification

01What it is

City and Guilds offer a full suite of management courses and skills qualifications across a range of levels. They are designed to suit all learning needs and cover all sectors within Business Skills.

These are the units City & Guilds Limited registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated. Zavmo teaches towards them on your own work, and work done here is recognised as prior learning under the agreements we hold.

Zavmo is not an awarding body, is not an approved centre, and is not affiliated with City & Guilds Limited. It does the teaching and the mapping. City & Guilds Limited sets this qualification and awards it, and a qualified human assessor makes the assessment decision.

Free first step

Try a free Future Fluency lesson first

The free part is a Future Fluency lesson on using AI at work. It is not part of this qualification. Next, a free account. We build your plan for this qualification as you set up. Teaching towards this qualification begins when you subscribe.

No card · Nothing to commit to

02The units

What each unit actually teaches you to do

Principles of Customer Service Real unit · City & Guilds Limited
This unit covers the principles of delivering effective customer service to diverse customer types. You'll understand organisational policies, the importance of a good reputation, and develop communication skills including empathy and adaptability in customer interactions.

What you'll be able to do

  • Demonstrate how to deliver good customer service to different types of customers
  • Describe organisational customer service policies and procedures
  • Explain the benefits to an organisation of having a good reputation
  • Identify the qualities and attributes required in the customer service role
  • Explain the importance of responding effectively to customers’ needs, expectations and complaints
  • Explain the importance of different methods of communication used to deal with different types of customers
03The credits

The credits, and who awards them

Level 2 credits are regulated, and they are awarded by City & Guilds Limited rather than by Zavmo. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you have covered and what is next.

What you would be collecting

Principles of Customer Service

Each one is a real unit registered against this qualification.

How you’d practise it

You don’t watch this. You do it.

You are not assessed on remembering this. You are assessed on applying it, analysing it, evaluating it and producing something. So that is what the practice is: projects, role play and your own live cases, with a tutor in the room.

The Coach The Coach · your practice partner Illustration
The Coach Rather than work through “Principles of Customer Service” in the abstract, bring me the piece of it you are dealing with this week.
You I have got the write-up due Friday and I have not started it.
The Coach Then that is the lesson. Tell me what it has to say, and we will get the shape of it down before we worry about the words.
The same lesson on the real thing: the conversation in the middle, the thinking ladder on the left, and the criteria each answer is evidencing on the right.
  • Bring the real thing Apply

    “Principles of Customer Service” is taught against the work in front of you rather than a worked example. You bring what you are doing this week and it becomes the practice.

How you would learn this

One to one, on the work you already do

A tutor sets the task against your own job and marks the reasoning, at your pace. There is no cohort to fall behind.

A lesson from Principles of Customer Service, one of this qualification's own units.

Principles of Customer Service Level 2

Applied to your own work

This unit covers the principles of delivering effective customer service to diverse customer types. Learners will understand organisational policies, the importance of a good reputation, and develop communication skills including empathy and adaptability in customer interactions.

How the thinking builds
  1. 1 Remember
  2. 2 Understand
  3. 3 Apply
  4. 4 Analyse
  5. 5 Evaluate
  6. 6 Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

It is £70 a month, billed monthly. Your free first module is Future Fluency, and you can cancel any time. Teaching towards this qualification begins when you subscribe.

Learned on your own work, taught one-to-one.

Everything you just read, learned one-to-one on the job you already do. Your free first module is Future Fluency, so you can see how the teaching works before you pay for anything.

Build my plan, free

No card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.

The title, level, credits, guided learning hours and unit learning outcomes on this page are taken from the Ofqual Register of Regulated Qualifications. Contains public sector information licensed under the Open Government Licence v3.0. Where this data comes from.