The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
Senior Executive Communications Specialist (L3/L4)
3-5 yearsSkills to master
- Deepen expertise in a specific executive's voice, lead major comms programmes, mentor junior team members, and demonstrate strong strategic thinking.
You're ready to move on when
- Consistently delivers high-quality, impactful executive communications without significant oversight.
- Proactively identifies comms opportunities and challenges for their assigned executive.
- Successfully mentors 1-2 junior specialists, showing leadership potential.
- Trusted by their executive to handle sensitive topics and provide sound advice.
- 2
Communications Manager (Generalist, L4) from a large organisation
2-4 yearsSkills to master
- Specialise in executive voice, develop strong political acumen, and adapt to high-stakes, high-visibility communications. Learn to manage upwards effectively.
You're ready to move on when
- Successfully managed a generalist comms team and is looking to specialise in executive support.
- Demonstrates strong writing and strategic planning skills in a corporate environment.
- Has experience influencing senior leaders, even if not C-suite.
- Shows a keen interest and understanding of executive-level challenges and priorities.
- 3
Senior PR Consultant (Agency-side) with corporate client focus
3-5 yearsSkills to master
- Transition from client service to in-house strategic advisor, develop deep understanding of internal politics, and master the 'ghosting' aspect of executive voice.
You're ready to move on when
- Managed high-profile corporate clients and advised their senior leaders on communications strategy.
- Has a strong track record in media relations and crisis communications for corporate entities.
- Understands the nuances of corporate reputation and executive positioning.
- Is looking for a more embedded, strategic role within a single organisation.