UK

United Kingdom · Marketing · Director/VP Level (16-20 years)

Director, Global Marketing Strategy & Operations

Here is the whole job, in plain words. What it is, a real day, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

  • Experience bandDirector/VP Level (16-20 years)
  • Direct reports25-100 reports
  • Reports toChief Marketing Officer (CMO)
  • UK framework levelUsually a director, accountable for a division and its numbers

Also advertised as VP of Marketing Planning · Head of Marketing Operations · Global Marketing Director

Built on an analysis of 43,079 real UK job descriptions · grounded in qualifications employers recognise

Start with a free Future Fluency check, tuned to Director, Global Marketing Strategy & Operations

Ten quick questions, one per Future Fluency, asked against this role rather than a generic one. About five minutes, and no card.

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1What this role really is

This isn't just about making marketing plans; it's about making sure our entire global marketing machine actually works. You'll be the one building the systems, processes, and strategic frameworks that let our marketing teams around the world hit their targets. Think of it as being the architect and chief engineer for how we plan, spend, and measure our marketing efforts across the entire business. It's a big job, with big impact, shaping how we invest millions of pounds globally.

2What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

Anaplan / Pigment (or similar enterprise planning software)Strategic/Architect

Leading the design and implementation of new global planning models, defining data hierarchies, and overseeing platform integration with other enterprise systems.

Tableau / Power BI (or similar enterprise BI platform)Strategic/Architect

Governing the entire BI environment for marketing, defining global data sources, standardising KPIs, and presenting high-level dashboards to the C-suite and board.

Microsoft Excel (Advanced Modelling)Expert

Designing and auditing enterprise-level financial and operational models, often integrating Excel with other systems for complex scenario analysis or interim solutions.

Asana / Monday.com (or similar enterprise PMO tool)Strategic/Architect

Managing the entire portfolio of global marketing initiatives, setting enterprise-wide project management standards, and driving the integration strategy for these tools.

Notion / Confluence (or similar enterprise knowledge management)Strategic/Architect

Owning the entire marketing knowledge management system, setting policies for documentation, information flow, and ensuring critical strategic assets are accessible across the global team.

3What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choiceComing inWhere you are nowThe step above
Global Marketing Budget AllocationN/AN/AN/A
Marketing Technology Stack SelectionN/AN/AN/A
Team Hiring & Organisational DesignN/AN/AN/A
Strategic Planning FrameworksN/AN/AN/A

4How you'll be judged

The scoreboard, honestly: the hard targets, how often each one is actually looked at, and the quiet human signals that never make it onto a dashboard.

Marketing ROI Contribution
How much more pipeline or revenue can we directly attribute to your strategic planning and allocation models?
Target · Demonstrate >5% YoY improvement in Marketing-Sourced Pipeline/Revenue contribution.

If our Marketing-Sourced Pipeline grew by £5M last year, we'd expect to see an additional £250K+ directly linked to your strategic shifts.

Global Marketing Budgetary Influence
How much budget are you directly responsible for allocating and optimising?
Target · Direct strategic allocation and optimisation of a >£10M global marketing budget.

You'll be presenting to the board on how we're investing £15M across 20 markets, justifying every major spend decision.

Operational Efficiency Gains
How much time are we saving across the global marketing team on planning, reporting, and administrative tasks thanks to your new systems and processes?
Target · Achieve a 20% reduction in time spent on manual reporting and planning processes within 18 months.

Implementing a new Anaplan module that cuts quarterly budget consolidation time from 3 weeks to 3 days for regional teams.

Forecast Accuracy
How close are our global marketing spend forecasts to what we actually spend?
Target · Global marketing spend forecasts within +/- 5% of actual spend on an annual basis.

A £100M annual budget forecast should be within £5M of actual spend, meaning you've got a tight grip on the numbers.

Strategic Partner Credibility
Are you seen as a trusted advisor by the CMO, CFO, and regional VPs, someone they proactively consult on major strategic decisions?
  • You're regularly invited to C-suite strategy sessions, your opinion is sought on major marketing tech investments, and you're seen as the go-to person for tough operational challenges. They don't just inform you
  • they ask you for solutions.
Organisational Transformation
How effectively are you driving significant, positive change across the global marketing function?
  • Successful implementation of new global planning frameworks, widespread adoption of new tools (e.g., Anaplan, advanced BI dashboards), and positive feedback from regional leaders on improved processes and clarity. People are actually using the new systems you put in place.
Team Leadership & Development
Are you building a high-performing team and developing the next generation of marketing operations leaders?
  • High retention rates within your direct and indirect teams, successful internal promotions, positive feedback in 360-degree reviews about your leadership style, and a clear succession plan for key roles within your function.
Cross-Functional Influence
How well do you get different departments (Finance, Sales, Product) to agree on marketing strategy and operational processes?
  • Successful resolution of inter-departmental conflicts over budget allocation or campaign priorities, joint initiatives with Sales or Product that deliver clear results, and positive feedback from your executive peers on your ability to drive consensus.

5Would you like it

The honest version. What people enjoy, and what grinds them down.

What people enjoy
Building and Scaling Global Systems

You get a real kick out of seeing a messy, inefficient process replaced by a slick, automated system that works across 20 countries. You're driven by creating order from chaos on a grand scale.

Implementing a new global Anaplan model that standardises budget submissions and reporting, saving hundreds of hours across the business.

Driving Tangible Business Impact

You're not content with just reporting numbers; you want to see your strategic recommendations directly translate into increased revenue or market share. You're motivated by the direct link between your work and the company's success.

Adjusting global budget allocations based on MMM insights, leading to a measurable uplift in Marketing-Qualified Leads (MQLs) and pipeline.

Leading and Developing High-Performing Teams

You thrive on mentoring and coaching your managers and their teams, helping them grow their skills and take on bigger challenges. Seeing your people succeed and build their careers under your guidance is a major source of satisfaction.

Guiding a junior manager through their first major system implementation, celebrating their success, and helping them navigate the inevitable challenges.

What frustrates people
  • The 'Single Source of Truth' is a Myth: You'll build elegant, integrated planning systems, only to find regional teams still clinging to their own offline spreadsheets, forcing endless reconciliation.
  • Constant Fire Drills from the Top: Expect regular 'urgent' requests from the C-suite that completely derail your carefully constructed plans, requiring immediate, all-hands-on-deck responses with unrealistic deadlines.
  • Budget Battles: You'll spend a significant chunk of your time defending the marketing budget to Finance, who often see it as a cost centre rather than a growth driver. It's a constant fight to justify every pound.
  • Blame Game: When a global campaign underperforms, your planning, forecasting, and operational frameworks will be among the first things scrutinised, even if the issue was poor creative or sales execution. You're often the first line of defence.
  • Slow Adoption of Change: Implementing new global processes or tools can feel like pushing a boulder uphill. Getting dozens of regional teams to adopt new ways of working takes immense patience and persistence, and you'll face resistance.
What this role does not give you
  • A 'hands-on' creative marketing role. You're building the engine, not designing the ads.
  • A quiet, predictable 9-to-5 job. This is a high-pressure, high-impact role with global demands.
  • Instant gratification. Strategic transformations take years, not months. You need a long-term view.

6Who you work with

This role directly shapes how we invest millions of pounds in marketing globally. Your decisions influence everything from our market share to our brand perception and, ultimately, our revenue growth. It's about building the engine that powers our global marketing success, ensuring our spend is both strategic and accountable.

Inside the business
  • The CEO and CFO
  • Regional Marketing VPs
  • Sales Leadership
  • Product VPs
  • The Legal team
Outside the business
  • Our key media agencies
  • Strategic tech partners (e.g., Anaplan, Tableau)
  • Industry bodies or consultants

7What you need before you start

Not a wish list. The things you would be expected to already have.

  • At least 16 years of demonstrable, high-impact experience building and leading marketing planning or operations functions, with a significant portion in a global context.
  • Proven track record of managing large, multi-disciplinary teams (20+ people, including managers) and driving large-scale organisational change.
  • Experience presenting to and influencing C-suite and board members is non-negotiable.

8What to practise next

Where the job is going, and what to do about it starting this week.

Enterprise Data Fabric & Governance Design

As data sources proliferate globally, creating a unified, trustworthy 'data fabric' for marketing becomes critical. You'll need to design how all our marketing data is integrated, governed, and made accessible for strategic planning. This isn't just about BI; it's about the underlying data architecture.

Data Mesh Principles · Semantic Layer Design · Data Lineage & Quality

  • This quarter: Partner closely with Data Engineering and IT to understand their current data architecture.
  • Next 6 months: Lead a cross-functional working group to define requirements for a unified marketing data fabric.
  • Next year: Oversee the pilot implementation of a new data governance framework for marketing data.

Quick win: Start by mapping out our current global marketing data sources and their integration points. Identify the biggest data quality pain points.

9Staying current once you are in

What people here do to keep up
  • Regularly attending executive-level industry conferences on marketing strategy, operations, and MarTech (e.g., Gartner Marketing Symposium, ANA Masters of Marketing).
  • Participating in peer groups or forums for Marketing Operations/Strategy leaders to share best practices and learn from others.
  • Continuous learning in AI, advanced analytics, and enterprise planning software through online courses or specialist workshops.
  • Mentoring junior leaders within your team and across the organisation, which helps solidify your own leadership skills.

10How the AI economy is changing work like this

Before we ask anything of you, here's what we can already say about AI and work of this kind:

The new skill this role is being asked for: AI-Driven Strategic Foresight

AI is changing everything. Competitors are using advanced AI to predict market shifts, optimise budget allocation, and generate campaign strategies. If we don't embrace this, we'll be left behind. Your ability to harness AI for strategic planning will be a key differentiator.

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

Your PlanIllustration

Built for Director, Global Marketing Strategy & Operations

3 units that map to this job, from the qualifications that cover it.

  1. Developing and implementing marketing plansChartered Management Institute · covers 2 of 17 standardsLevel 7
  2. Developing a marketing strategyChartered Management Institute · covers 2 of 17 standardsLevel 7
  3. DEVELOPING A MARKETING STRATEGYChartered Management Institute · covers 1 of 17 standardsLevel 7
These are the real units behind this job, in the order they rank for it. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

AI-Driven Strategic Foresight

AI is changing everything. Competitors are using advanced AI to predict market shifts, optimise budget allocation, and generate campaign strategies. If we don't embrace this, we'll be left behind. Your ability to harness AI for strategic planning will be a key differentiator.

  • Generative AI for Scenario Planning
  • Predictive Analytics for Market Shifts
  • Ethical AI Governance
  • AI-Powered Risk Assessment

Quantum Computing Fundamentals for Optimisation

Quantum computing is on the horizon for solving incredibly complex optimisation problems—like global media mix modelling across thousands of variables. Understanding its potential will be a strategic advantage in 5-10 years, allowing us to allocate budgets with unprecedented precision.

  • Quantum Annealing
  • Hybrid Quantum-Classical Algorithms
  • Quantum Machine Learning

What you’ll use

Skills this role draws on

Technical

  • Marketing Mix Modeling (MMM) & Advanced Attribution
  • Go-to-Market (GTM) Strategy & Execution
  • Zero-Based Budgeting (ZBB) Implementation
  • Global Campaign Performance Architecture
  • Competitive & Market Intelligence Systems
  • Stakeholder Alignment & Governance Frameworks

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

  1. 1

    VP, Global Marketing Planning & Analytics (from a large enterprise)

    16-20 years

    Skills to master

    • Years leading large teams, building complex planning models, and presenting to executive leadership. Expert in marketing finance and data governance.

    You're ready to move on when

    • Proven track record of managing £5M+ budgets.
    • Successfully implemented 2+ major MarTech platforms.
    • Led a team of 15+ people.
  2. 2

    Head of Marketing Operations (from a fast-growth scale-up)

    15-18 years

    Skills to master

    • Built marketing operations from scratch, scaled processes rapidly, and adept at navigating ambiguity and driving change in high-growth environments.

    You're ready to move on when

    • Successfully scaled marketing operations through multiple funding rounds.
    • Built out a team from 5 to 20+ people.
    • Implemented a full MarTech stack.
  3. 3

    Senior Director, Commercial Finance (with Marketing focus)

    18-20 years

    Skills to master

    • Deep financial background, having spent years partnering with marketing to manage budgets, forecast revenue, and optimise spend. Master of financial modelling.

    You're ready to move on when

    • Managed significant commercial budgets (£20M+).
    • Partnered directly with marketing leadership for 5+ years.
    • Strong understanding of marketing metrics and their financial implications.

11Where this role leads

The long view:This isn't just a job; it's a launchpad. If you're ready to shape the future of global marketing and make a profound impact on a major business, this is where you start. We're looking for a leader who isn't afraid to build, transform, and drive real, measurable change.

Pay & demand

Pay and demand for this role will appear here, each figure traced to a named authoritative source (e.g. the ONS Annual Survey of Hours and Earnings, under the Open Government Licence). We don’t show numbers we can’t attribute.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how Director, Global Marketing Strategy & Operations is actually changing. In about two minutes, the free confidence check asks where you stand on each of the ten. That's the whole check, and it's what makes the plan yours rather than generic.

Where it leads

Roles this leads to

12The team that's yours

No two people are taught the same way. This is one-to-one, not one-to-many.

Zavmo is a hyper-personalised AI learning platform. Twelve virtual tutors, each with a different way of teaching, and one orchestration agent that picks the right one for the moment. So every single lesson is shaped around you, your role, and the way you learn. Not a course everyone sits through. A conversation built for you, and no one else.

…and nine more, matched to you after your first chat. Meet all twelve

Start free and meet yours

13What it feels like

A conversation, not a course

Because your tutor knows your role, your projects and your last session, learning sounds like this. And it's different for every single person:

Developing and implementing marketing plansLevel 7

Applied to your work in Director, Global Marketing Strategy & Operations

The objective of this unit is to enable learners to critically evaluate marketing planning approaches and their suitability for different organisational contexts. Learners will be able to analyse internal and external factors influencing marketing plans, develop comprehensive plans aligned with organisational objectives, and implement and monitor these plans, making necessary adjustments. Furthermore, learners will understand fundamental marketing principles and their application in developing marketing plans.

How the thinking builds
  1. Remember
  2. Understand
  3. Apply
  4. Analyse
  5. Evaluate
  6. Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

One to one, not one to many

No two people run this the same way

A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.

  1. Your actual work Every lesson is taught against a live piece of your own work, not a worked example from a textbook.
  2. What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
  3. The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
  4. How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
  5. Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.

See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.

DemonstrateIllustration

Evidenced on your work in Director, Global Marketing Strategy & Operations

You do not finish by watching something. You finish by showing it on the work you already do, against the measures this job is judged on.

  • Marketing ROI ContributionHow much more pipeline or revenue can we directly attribute to your strategic planning and allocation models?If our Marketing-Sourced Pipeline grew by £5M last year, we'd expect to see an additional £250K+ directly linked to your strategic shifts.Demonstrate >5% YoY improvement in Marketing-Sourced Pipeline/Revenue contribution.
  • Global Marketing Budgetary InfluenceHow much budget are you directly responsible for allocating and optimising?You'll be presenting to the board on how we're investing £15M across 20 markets, justifying every major spend decision.Direct strategic allocation and optimisation of a >£10M global marketing budget.
  • Operational Efficiency GainsHow much time are we saving across the global marketing team on planning, reporting, and administrative tasks thanks to your new systems and processes?Implementing a new Anaplan module that cuts quarterly budget consolidation time from 3 weeks to 3 days for regional teams.Achieve a 20% reduction in time spent on manual reporting and planning processes within 18 months.
  • Forecast AccuracyHow close are our global marketing spend forecasts to what we actually spend?A £100M annual budget forecast should be within £5M of actual spend, meaning you've got a tight grip on the numbers.Global marketing spend forecasts within +/- 5% of actual spend on an annual basis.
These are this job's own measures, with its own targets. Nothing is marked evidenced, because nobody has started this yet. Yours would fill in from the work you bring.

Your passport

This isn't a certificate you file away. It's a passport to the life you're designing.

Every credit you earn and every fluency you build adds up: evidence where it counts, carried with you. Zavmo keeps the map: where you are, where you're heading, and the next step, at your pace, around your life. From Director, Global Marketing Strategy & Operations to VP, Global Marketing Strategy & Planning (L7), and whatever you decide comes after.

Level 7 · in progressAI Fluency→ VP, Global Marketing Strategy & Planning (L7)→ your design
Where this takes you

This isn't just a job; it's a launchpad. If you're ready to shape the future of global marketing and make a profound impact on a major business, this is where you start. We're looking for a leader who isn't afraid to build, transform, and drive real, measurable change.

See Your Progress GrowIllustration
Director, Global Marketing Strategy & Operations
  • Marketing Mix Modeling (MMM) & Advanced Attribution
  • Go-to-Market (GTM) Strategy & Execution
  • Zero-Based Budgeting (ZBB) Implementation
  • Global Campaign Performance Architecture
  • Competitive & Market Intelligence Systems
  • Stakeholder Alignment & Governance Frameworks
This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

14The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

Director, Global Marketing Strategy & Operations is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

  1. VP, Global Marketing Strategy & Planning (L7)

    3-5 years

    From L6 to L7

    • Deep expertise in market-shaping strategies
    • Advanced regulatory navigation
    • Managing large-scale global marketing technology infrastructure across the entire enterprise
Working with AI on the job

Working with AI

Where AI is starting to help

Imagine cutting down the endless hours spent on consolidating spreadsheets, drafting reports, or digging through competitor data. With AI, you won't just save time; you'll free up your strategic mind to focus on what truly matters: shaping our global marketing future.

At the Director level, your time is precious. We're not talking about simple tasks; we're talking about automating the complex, repetitive parts of strategic planning and operations that currently eat into your week. Our AI Productivity Hub isn't just about tools; it's about giving you a strategic advantage, letting you and your team focus on insight and influence, not just execution.

Enterprise Planning Automation

Use AI-powered platforms to automatically ingest, standardise, and consolidate multi-million-pound regional marketing budgets. This means less time chasing numbers and more time analysing strategic implications. Imagine a single, AI-validated master budget, ready for C-suite review, generated in a fraction of the time.

Predictive Scenario Modelling

Leverage advanced AI tools to run complex 'what-if' scenarios for global budget allocation. The AI can rapidly analyse historical performance data, market trends, and competitive insights to suggest optimal media mixes and spend levels for different strategic objectives, allowing you to present data-backed recommendations to the board.

Real-time Market & Competitor Insights

Deploy AI agents to continuously monitor global market trends, competitor strategies, and emerging technologies. Get automated, summarised briefings that highlight critical shifts, potential threats, and new opportunities, delivered directly to your inbox, giving you a constant pulse on the market without manual research.

Strategic Document Generation

Use AI to draft initial versions of complex strategic documents, board presentations, and internal communications. From outlining a new Go-to-Market plan to summarising a quarterly performance review, AI can handle the heavy lifting of drafting, allowing you to focus on refining the message and strategic content.

Common questions

Common questions

How do you become a Director, Global Marketing Strategy & Operations?

Common routes in include VP, Global Marketing Planning & Analytics (from a large enterprise) (16-20 years), Head of Marketing Operations (from a fast-growth scale-up) (15-18 years) and Senior Director, Commercial Finance (with Marketing focus) (18-20 years). Times vary with prior experience.

Where can a Director, Global Marketing Strategy & Operations progress to?

This role can lead on to VP, Global Marketing Strategy & Planning (L7) (3-5 years), depending on the skills you build.

What level is a Director, Global Marketing Strategy & Operations in the UK?

This role aligns to RQF Level 7 on the UK framework, a guide to the depth of qualification it maps to, not a hard entry bar.

What new skills matter most for a Director, Global Marketing Strategy & Operations?

Increasingly, AI-Driven Strategic Foresight and Quantum Computing Fundamentals for Optimisation. These are the areas where the higher-paid, future-proof work is heading.

The honest bit

You’ve started things before

Most of them were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.

There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.

And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.

What it costs

Less than one coaching session. Every month.

A single career-coaching hour costs more than a month of this, and it ends when the hour does. Zavmo doesn't. It's £70 a month, about £2.30 a day, for a companion that knows Director, Global Marketing Strategy & Operations, works on the job you actually do, and keeps going at your pace rather than a timetable's.

  • Searching and planning stay free. You only pay when you start learning.
  • Your credits are yours. Regulated, and they don't vanish when a subscription ends.
  • Cancel any time and billing stops. No notice period, no minimum term.

Your path, personalised

You have the map. Walking it is the part we do together.

This route runs to 17 national skill standards. That is a real journey.

Zavmo shapes a learning experience as unique as you are. It fits how you learn, your pace and the work you already do. Every step stays benchmarked to recognised national standards. That’s the plan for becoming a Director, Global Marketing Strategy & Operations: personal to you, and it still counts. The first steps are free.

Independent research finds well-designed intelligent tutoring performs nearly as well as one-to-one human tutoring: VanLehn (2011), Educational Psychologist.

A private tutor in the UK averages £35–40 an hour . Zavmo is £70/month.

A real plan on learn.zavmo.ai: Ofqual-regulated units, credits, and a three-month run at your own pace.
Start free No commitment. See your first steps free.

15Where to go from here

Other roles at Level 7

Same depth of qualification, different job. Useful if the work appeals but this particular role does not.

Other roles in Marketing

Stay in the field you know and move sideways rather than up.

If you leave this industry

The skills you develop in this role—global strategic planning, large-scale operational leadership, financial acumen, and data-driven decision-making—are highly transferable. You could easily move into similar leadership roles in other large, complex organisations across various sectors, from retail and consumer goods to technology or financial services. Your experience in managing multi-million-pound budgets and driving global change is universally valued.

Not sure this is the right direction?

Work out what you actually want from work first, then come back and see which roles fit it. Takes about ten minutes.

This role profile is © 2026Growth Engineering Technologies Ltd. Built from UK occupational standards and regulated qualification data, and written for Zavmo.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Build my plan, free Here's the first ten minutes: a 2-minute confidence check → your personalised roadmap → meet the tutors matched to you. No card, cancel any time. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.