Chartered Management Institute · RQF Level 7

CMI Level 7 Award In Strategic Management and Leadership

You don’t just earn this. You learn to use it, one-to-one, on your own real work.

  • LevelRQF Level 7
  • Total credits6
  • Guided learning20 hours
  • Units in this qualification9

Awarded by Chartered Management Institute · on the Ofqual register

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What you’ll learn

What each unit actually teaches you to do

These are the units Chartered Management Institute registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated, and every one you earn is yours to keep.

Developing a marketing strategyReal unit · Chartered Management Institute
You'll gain knowledge of how marketing plans support strategic objectives and the construction of marketing plans. The unit develops skills to construct and promote marketing plans, emphasising the role of market research and alignment with overall business strategy.

What you'll be able to do

  • Understand how the marketing plan supports the organisation's strategic objectives
  • Understand the key components and construction of a comprehensive marketing plan
  • Construct a detailed marketing plan that aligns with strategic objectives
  • Understand how to effectively promote the marketing plan to gain support for strategic objectives
Developing risk management strategiesReal unit · Chartered Management Institute

What you'll be able to do

  • Understand the concept of risk, roles and responsibilities for risk management, and risk management tools and models
  • Develop a risk management strategy
  • Evaluate a risk management strategy including a disaster recovery plan
Financial managementReal unit · Chartered Management Institute

What you'll be able to do

  • Analyse financial data
  • Assess budgets based on financial data to support organisational objectives
  • Understand how to evaluate financial proposals for expenditure submitted by others
Introduction to strategic management and leadershipReal unit · Chartered Management Institute

What you'll be able to do

  • Construct a personal development plan
  • Understand data and information, skills of quantitative analysis
  • Understand core marketing concepts
  • Understand the need for staff increases
  • Understand methods that support performance improvement
Strategic corporate social responsibilityReal unit · Chartered Management Institute

What you'll be able to do

  • Develop a Corporate Social Responsibility strategy
  • Implement a Corporate Social Responsibility strategy
  • Evaluate the impact and reinforcement of the Corporate Social Responsibility strategy
Strategic human resource planningReal unit · Chartered Management Institute
This unit provides learners with knowledge of strategic human resource planning and its alignment with organisational goals. You'll examine legal and organisational employment frameworks, the influence of organisational culture on staff, and processes for grievance, discipline, and dismissal.

What you'll be able to do

  • Understand how the human resource (HR) plan supports the organisation's strategic objectives
  • Understand the legal and organisational frameworks that govern employment practices
  • Understand the effect of the organisational culture on staff behaviour and performance
  • Understand the organisation's grievance, disciplinary, and dismissal processes
Strategic leadershipReal unit · Chartered Management Institute

What you'll be able to do

  • Understand an organisation’s ethical and value-based approach to leadership
  • Understand strategic leadership styles
  • Understand leadership strategies and their impact on organisational direction
Strategic leadership practiceReal unit · Chartered Management Institute

What you'll be able to do

  • Understand the relationship between strategic management and leadership
  • Understand leadership principles that support organisational values
  • Understand leadership strategies and the impact on organisational direction
Strategic project managementReal unit · Chartered Management Institute
You'll explore how projects contribute to strategic objectives and the impact of effective project management on organisational performance. The unit covers project processes, planning, implementation, evaluation, and the assessment of risks and benefits associated with strategic projects.

What you'll be able to do

  • Explain the impact of projects and project management on the achievement of strategic objectives within an organisation.
  • Identify and describe the key elements of a project process and plan, including scope, resources, and timelines.
  • Describe the steps involved in implementing a project plan and the methods used to evaluate the project outcome(s) against the original objectives.

The honest bit

You’ve started things before

Most courses were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.

There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.

And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.

Your passport

Every credit is a stamp you keep

Level 7 credits are regulated. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you’ve earned and what’s next.

Developing a marketing strategyDeveloping risk management strategiesFinancial managementIntroduction to strategic management and leadershipStrategic corporate social responsibilityStrategic human resource planningStrategic leadershipStrategic leadership practice

Each stamp is a real unit registered against this qualification.

Who’d teach you this

The Evidence Evaluator

Assessor

Helps you show what you can actually do, gathering the evidence that proves it as you learn.

Meet all twelve tutors

Where this connects

Where these credits take you

A qualification is never a dead end here. See the jobs its credits open, the national occupational standards its units map to, and the future skills they quietly build.

See Your Progress GrowIllustration
CMI Level 7 Award In Strategic Management and Leadership
  • Create and evolve a marketing strategy for an organisation
  • Create or evolve a marketing strategy for an organisation
  • Develop a risk management strategy
  • Develop brand strategy
  • Develop risk management policies and procedures
  • Develop strategies and plans for marketing campaigns and activities
  • Establish strategies and action plans to meet the social marketing goals
This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

Where this can lead

Strategic Projects Manager

This role is a launchpad for a truly impactful career. Whether you aspire to lead a function, become a deep subject matter expert, or eventually run a business unit, the Strategic Projects Manager position will equip you with the skills, experience, and network to get there. We're investing in you for the long haul.

See the whole journey →

Showing 6 roles, drawn from 208 job records mapped to this qualification.

Skills it covers

What the job actually needs. These are the standards the units are built against, in the words employers and awarding bodies already use for the work itself.

Create and evolve a marketing strategy for an organisationCreate or evolve a marketing strategy for an organisationDevelop a risk management strategyDevelop a risk management strategyDevelop brand strategyDevelop brand strategyDevelop risk management policies and proceduresDevelop strategies and plans for marketing campaigns and activitiesEstablish strategies and action plans to meet the social marketing goals

How you’ll actually learn this

One-to-one, on your own real work

A qualification is usually something done to you: sit the class, sit the exam, hope it sticks. Here it’s the opposite. You learn it one-to-one with a companion, on your own real work, and you keep going until you can use it, not just recall it.

One-to-one, on your real workNo lectures, no past-papers. Every unit is practised on the actual tasks your job throws at you, a tutor beside you, not a video in front of you.
Taught to the top, not the testMost courses stop at remembering. Your companion keeps climbing: analysing, judging, creating. That’s the part a machine can’t do for you.
Credits you keep, a map that continuesEvery unit is regulated and yours for good. The day you finish, Zavmo already knows the next role your new credits open.
Developing a marketing strategyLevel 7

Applied to your work in any of these jobs

Learners will gain knowledge of how marketing plans support strategic objectives and the construction of marketing plans. The unit develops skills to construct and promote marketing plans, emphasising the role of market research and alignment with overall business strategy.

How the thinking builds
  1. Remember
  2. Understand
  3. Apply
  4. Analyse
  5. Evaluate
  6. Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.
Your PlanIllustration

Built for CMI Level 7 Award In Strategic Management and Leadership

9 units in this credential, in the order it lists them, awarded by Chartered Management Institute.

  1. Developing a marketing strategy
  2. Developing risk management strategies
  3. Financial management
  4. Introduction to strategic management and leadership
  5. Strategic corporate social responsibility
  6. Strategic human resource planning

and 3 more in the full unit list below.

These are the real units of this credential, in its own order. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

One to one, not one to many

No two people run this the same way

A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.

  1. Your actual work Every unit is taught against a live piece of your own work, not a worked example from a textbook.
  2. What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
  3. The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
  4. How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
  5. Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.

See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.

Why it sticks

Most courses stop at remembering

There’s a well-known ladder of how deeply you learn something, called Bloom’s Taxonomy. Most courses get you up the first two rungs: you remember some facts, you pass a test, you forget it. Real skill lives at the top. Judging, deciding, creating. And this isn’t a generic ladder: every rung has a named Zavmo tutor who walks you up it.

  1. 6CreateThe Creative Catalyst
  2. 5EvaluateThe Evidence Evaluator
  3. 4AnalyseThe Analyst
  4. 3ApplyThe Coach
  5. 2UnderstandThe Connector
  6. 1RememberThe Builder

Where most courses leave you Where Zavmo takes you

Why this matters: AI can already remember and understand for you. What it can’t do is take your real problem and judge the right call. So the only learning worth paying for is the learning that takes you to the top. That’s exactly what a tutor doing it with you, on your real work, is for.

The value

Why the companion is worth £70 a month

You’re not paying for the units. They’re regulated, and the same wherever you earn them. You’re paying for the one thing that decides whether you actually get there: a companion that makes them stick, on your real work.

That is one-to-one on this qualification, every day, on the work you already do, for £70 a month. Your first module is free, so you can see the teaching before you pay for any of it. Billed monthly, cancel any time and billing stops.

Earned on your own work, taught to the top.

Everything you just read, learned one-to-one on the job you already do. Your first module is free, so you can see the teaching before you pay for any of it.

Build my plan, free

No card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.