The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
Innovation Analyst
1-2 yearsSkills to master
- Market research, data synthesis, basic experiment design, stakeholder communication (written).
You're ready to move on when
- Consistently delivers high-quality research reports with minimal supervision.
- Proactively identifies opportunities for process improvement in data collection.
- Can clearly articulate findings and initial recommendations to a small group.
- 2
Junior Product Manager (Discovery-focused)
2-3 yearsSkills to master
- Customer interviewing, user story mapping, backlog grooming, MVP definition, agile ceremonies.
You're ready to move on when
- Successfully owned and delivered discovery phases for 2-3 small product features.
- Demonstrates a deep understanding of user needs and can translate them into product requirements.
- Effectively collaborates with design and engineering teams on early-stage prototypes.
- 3
Business Analyst (New Ventures)
2-4 yearsSkills to master
- Market sizing, financial modelling (basic), competitive analysis, requirements gathering for new initiatives.
You're ready to move on when
- Developed compelling business cases for new initiatives, even if they didn't proceed.
- Can clearly articulate the commercial opportunity and risks of a new venture.
- Strong analytical skills with a focus on strategic implications.