UK

United Kingdom · Public Relations Communications · Entry Level (0-2 years)

Internal Communications Coordinator

Here is the whole job, in plain words. What it is, a real day, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

  • Experience bandEntry Level (0-2 years)
  • Direct reportsNo direct reports
  • Reports toInternal Communications Manager
  • UK framework levelUsually someone starting out, or keeping a process running

Also advertised as Junior Internal Comms Specialist · Communications Assistant (Internal) · Employee Engagement Coordinator

Built on an analysis of 43,079 real UK job descriptions · grounded in qualifications employers recognise

Start with a free Future Fluency check, tuned to Internal Communications Coordinator

Ten quick questions, one per Future Fluency, asked against this role rather than a generic one. About five minutes, and no card.

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1What this role really is

This isn't just about sending emails; it's about making sure everyone in the company knows what's going on, feels connected, and understands where we're headed. As an Internal Communications Coordinator, you'll be the engine room of our comms efforts, making sure the messages get out the door, on time, and looking sharp. You'll be the one helping to keep our colleagues informed and engaged, which honestly, is more important than it sounds. It's a foundational role, perfect if you're keen to learn the ropes of how a big organisation talks to itself.

2What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

SharePoint Online / Simpplr (or similar intranet)Intermediate

Creating and publishing news articles, updating static pages, managing basic permissions, uploading documents, ensuring content looks good on the platform.

Poppulo / ContactMonkey (or similar email platform)Intermediate

Building newsletters from templates, managing distribution lists, scheduling email sends, pulling basic open/click rate reports.

Microsoft Teams / SlackIntermediate

Managing channels, posting announcements, using basic formatting, engaging in team discussions, setting up polls (e.g., with Polly).

CanvaIntermediate

Creating simple graphics, resizing images for different platforms, using brand templates for internal comms visuals.

Microsoft Office Suite (Word, PowerPoint, Excel)Advanced

Drafting documents, creating presentations, managing simple data in spreadsheets (e.g., contact lists, content schedules).

3What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choiceComing inWhere you are nowThe step above
Content Approval (Routine Announcements)Draft content, get full approval from Internal Communications Manager before publishing.Draft content, get approval from Internal Communications Manager, minor edits can be made independently.Draft content, self-publish routine updates, get approval for sensitive or strategic messages from Director.
Channel Selection (e.g., email vs. intranet)Suggest a channel, but the final decision rests with the Internal Communications Manager.Independently select channels for routine comms based on established guidelines, consult manager for new initiatives.Define channel strategy for specific campaigns, make recommendations to leadership for broader channel use.
Deadline ChangesImmediately escalate any potential deadline issues to your Internal Communications Manager.Manage minor deadline adjustments for your own tasks, inform manager. Escalate significant changes.Negotiate and adjust project deadlines with stakeholders, inform Director of any major impacts.

4How you'll be judged

The scoreboard, honestly: the hard targets, how often each one is actually looked at, and the quiet human signals that never make it onto a dashboard.

On-Time Delivery Rate
Percentage of scheduled communications (newsletters, intranet posts, announcements) published by their agreed deadline.
Target · 98%+

If we planned 20 pieces of comms this month, you'd need to get 19.6 of them out on time. Missing a deadline for a critical announcement, even by an hour, can cause real problems.

Content Error Rate
Number of factual errors, typos, or broken links in published content.
Target · <1 error per 50 pieces of content

Spotting that a link to the new HR policy is broken *before* it goes live, or catching a typo in the CEO's name. Small errors can make us look sloppy, and big ones can cause chaos.

Email Open Rate (Average)
Average percentage of employees who open internal emails you've helped to send.
Target · 60%+

If you send an email to 1,000 people, we're looking for at least 600 of them to open it. This shows we're getting the subject lines right and the content is relevant enough to pique interest.

Intranet Page Views (Key Content)
Number of views on important intranet pages you've published or updated.
Target · Specific targets set per campaign (e.g., 75% of target audience views new policy page)

After publishing the Q4 business update, we'd expect to see a significant spike in views on that specific page, showing people are actively seeking out the information.

Manager Feedback on Support
How well you support the Internal Communications Manager and the wider team with day-to-day tasks and project execution.
  • Your manager will regularly tell you that you're a reliable pair of hands. They'll trust you to take on routine tasks without constant oversight, and you'll be proactive in asking how you can help. You'll also get positive feedback during your regular check-ins about your learning and willingness to take on new challenges.
Adherence to Brand & Style Guidelines
How consistently your work follows our company's internal brand, tone of voice, and style guides.
  • Your drafts will rarely need significant edits for tone or branding. You'll instinctively know what 'sounds like us' and what doesn't. Colleagues will comment on the professional and consistent look and feel of the comms you help produce, whether it's an intranet graphic or a newsletter layout.
Proactive Issue Spotting
Your ability to flag potential communication issues or content gaps before they become problems.
  • You might notice that a piece of comms is missing a key piece of information, or that two messages going out on the same day might clash. You'll bring these things up with your manager, showing you're thinking a step ahead, even at this early stage. It's about catching the small things before they become big headaches.
Learning & Development Engagement
Your commitment to learning new tools, processes, and communication best practices.
  • You'll actively seek out training, ask thoughtful questions, and show a clear desire to improve. You'll be quick to pick up new software (like our intranet platform) and apply feedback to your work. Your manager will see you growing and taking on more complex tasks over time.

5Would you like it

The honest version. What people enjoy, and what grinds them down.

What people enjoy
Making a Tangible Difference

You'll get a kick out of seeing an intranet post you've published get hundreds of views, or knowing that an email you helped draft has clarified a confusing policy for colleagues. It's about the satisfaction of knowing your work helps people feel more connected and informed.

Someone in another department might mention they found a piece of information really helpful, and you'll know that was content you helped create and publish. That's a real buzz.

Learning and Growth

You'll be surrounded by experienced comms professionals and get hands-on with a variety of tools and projects. If you love soaking up new knowledge, asking questions, and getting constructive feedback to improve, you'll thrive here. Every day is a chance to learn something new about communications, our business, and even human psychology.

Your manager gives you feedback on a draft, and you immediately apply it to the next one, seeing a noticeable improvement. That feeling of getting better is what drives you.

Being Part of a Team

You'll be an integral part of a small, supportive comms team. You'll be helping out on various projects, collaborating with colleagues, and contributing to shared goals. If you enjoy working closely with others and supporting collective success, you'll feel right at home.

Helping the team pull off a big internal event, even if your part was 'just' managing the attendee list or scheduling the follow-up comms. You'll feel the collective achievement.

What frustrates people
  • Having to chase people for content or approvals, which can feel a bit like herding cats.
  • Dealing with tech glitches on the intranet or email platform when you're under a tight deadline.
  • Spending time polishing a piece of comms, only for a senior leader to make a last-minute subjective change that feels unnecessary.
  • Being asked to 'make it pretty' without much strategic context, which can feel a bit like being a graphic designer rather than a comms professional.
What this role does not give you
  • Full autonomy over communication strategy (that comes later).
  • A quiet, predictable workload – expect some urgent requests.
  • The chance to directly manage a team (not at this level).
  • A role where you're always the first to hear about major company news.

6Who you work with

This role directly supports the smooth flow of information across the organisation. By ensuring clear, timely, and accurate communications, you'll help reduce confusion, build trust, and keep everyone focused on our shared goals. Think of it as making sure all the different parts of a big machine are well-oiled and know what the other parts are doing. Your work helps prevent 'change fatigue' and makes sure important news actually gets read and understood, which is pretty fundamental to how a company runs.

Inside the business
  • Internal Communications Manager (your direct boss, obviously)
  • HR Team (especially for policy and benefits updates)
  • IT Department (for system changes and intranet support)
  • Marketing Team (for brand guidelines and content sharing)
  • Departmental Admins (they often help gather local news)
Outside the business
  • Internal Comms platform vendors (e.g., Poppulo support)

7What you need before you start

Not a wish list. The things you would be expected to already have.

  • A genuine interest in how organisations communicate with their people.
  • Excellent written English skills – we're talking proper grammar, spelling, and punctuation.
  • A keen eye for detail; you'll be the last line of defence against typos and errors.
  • The ability to learn new software quickly and adapt to different digital platforms.
  • A 'can-do' attitude and a willingness to get stuck in and help the team wherever needed.

8What to practise next

Where the job is going, and what to do about it starting this week.

Advanced Intranet & Comms Platform Management

Intranet platforms are becoming more sophisticated, allowing for greater customisation, integration, and data-driven content strategies. Knowing how to leverage these advanced features will be key to delivering more impactful comms.

Content Taxonomy & Information Architecture · Audience Segmentation within Platforms · User Experience (UX) for Internal Platforms · Basic Web Analytics Integration

  • This quarter: Ask your manager for access to the backend of our intranet platform and explore its advanced settings.
  • Next quarter: Take an online course on SharePoint or Simpplr administration to understand its full capabilities.
  • Month 6: Propose a small improvement to an existing intranet page based on user feedback or analytics you've observed.
  • Ongoing: Follow industry blogs and forums for our comms platforms to learn about new features and best practices.

Quick win: Volunteer to take ownership of a specific section of the intranet, ensuring its content is always fresh and well-organised. This will force you to learn the platform's intricacies.

9Staying current once you are in

What people here do to keep up
  • Join relevant professional bodies like the Institute of Internal Communication (IoIC) or the Chartered Institute of Public Relations (CIPR) as an entry-level member.
  • Attend industry webinars and online workshops on topics like 'Effective Business Writing' or 'Intranet Best Practices'.
  • Read books or follow blogs by leading internal communications practitioners.
  • Seek out mentorship opportunities within the company or through professional networks.
  • Volunteer to help with internal comms for a charity or community group to gain more practical experience.

10How the AI economy is changing work like this

Before we ask anything of you, here's what we can already say about AI and work of this kind:

The new skill this role is being asked for: AI-Assisted Content Creation

AI tools are becoming incredibly good at generating first drafts, summarising documents, and even suggesting tone adjustments. People who can effectively 'prompt' AI will be significantly more productive than those who don't.

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

Your PlanIllustration

Built for Internal Communications Coordinator

3 units that map to this job, from the qualifications that cover it.

  1. Digital CommunicationNOCN · covers 1 of 4 standardsEntry Level
  2. Digital Communications TechnologyOCN London · covers 1 of 4 standardsEntry Level
  3. Content marketingFuture (Awards and Qualifications) Ltd · covers 1 of 4 standardsLevel 3
These are the real units behind this job, in the order they rank for it. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

AI-Assisted Content Creation

AI tools are becoming incredibly good at generating first drafts, summarising documents, and even suggesting tone adjustments. People who can effectively 'prompt' AI will be significantly more productive than those who don't.

  • Prompt Engineering Basics
  • AI for Summarisation
  • Tone & Style Adaptation
  • Fact-Checking & Validation

What you’ll use

Skills this role draws on

Technical

  • Content Drafting & Editing
  • Digital Publishing
  • Basic Analytics Interpretation
  • Brand & Tone of Voice Adherence

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

  1. 1

    University Graduate (Communications/Marketing)

    0-1 year post-graduation

    Skills to master

    • Translating academic theory into practical application, adapting writing style for a corporate audience, learning specific comms tools, understanding organisational dynamics.

    You're ready to move on when

    • Strong academic record in relevant subjects.
    • Experience with student publications or society communications.
    • Internship experience in a comms or marketing department.
    • A portfolio of written work demonstrating clear communication.
  2. 2

    Executive Assistant / Administrator (with comms exposure)

    1-2 years in an admin role

    Skills to master

    • Moving from reactive administrative support to proactive content creation, understanding wider comms strategy, developing a more formal writing style.

    You're ready to move on when

    • Regularly drafted emails or internal memos for a senior leader.
    • Managed internal team communications or shared drives.
    • Demonstrated excellent organisational skills and attention to detail.
    • Expressed a clear interest in moving into a dedicated comms role.
  3. 3

    Marketing Assistant / Social Media Coordinator

    1-2 years in a marketing role

    Skills to master

    • Shifting from external, brand-focused messaging to internal, employee-centric communication, understanding the nuances of internal audience segmentation, learning internal comms platforms.

    You're ready to move on when

    • Experience creating content for different digital channels.
    • Understanding of audience engagement and basic analytics.
    • Strong writing skills, adaptable to different tones.
    • Desire to focus on employee engagement and internal culture.

11Where this role leads

The long view:Your journey starts here. We're looking for someone eager to learn, meticulous in their work, and genuinely interested in making our company a better place to work through clear, engaging communication. If that sounds like you, we'd love to hear from you.

Pay & demand

Pay and demand for this role will appear here, each figure traced to a named authoritative source (e.g. the ONS Annual Survey of Hours and Earnings, under the Open Government Licence). We don’t show numbers we can’t attribute.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how Internal Communications Coordinator is actually changing. In about two minutes, the free confidence check asks where you stand on each of the ten. That's the whole check, and it's what makes the plan yours rather than generic.

Where it leads

Roles this leads to

12The team that's yours

No two people are taught the same way. This is one-to-one, not one-to-many.

Zavmo is a hyper-personalised AI learning platform. Twelve virtual tutors, each with a different way of teaching, and one orchestration agent that picks the right one for the moment. So every single lesson is shaped around you, your role, and the way you learn. Not a course everyone sits through. A conversation built for you, and no one else.

…and nine more, matched to you after your first chat. Meet all twelve

Start free and meet yours

13What it feels like

A conversation, not a course

Because your tutor knows your role, your projects and your last session, learning sounds like this. And it's different for every single person:

Digital CommunicationEntry Level

Applied to your work in Internal Communications Coordinator

The objective of this unit is to introduce learners to the various methods of digital communication and their appropriate use. Learners will be able to distinguish between personal and professional communication, and understand the correct application of social media in a workplace setting, including relevant policies.

How the thinking builds
  1. Remember
  2. Understand
  3. Apply
  4. Analyse
  5. Evaluate
  6. Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

One to one, not one to many

No two people run this the same way

A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.

  1. Your actual work Every lesson is taught against a live piece of your own work, not a worked example from a textbook.
  2. What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
  3. The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
  4. How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
  5. Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.

See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.

DemonstrateIllustration

Evidenced on your work in Internal Communications Coordinator

You do not finish by watching something. You finish by showing it on the work you already do, against the measures this job is judged on.

  • On-Time Delivery RatePercentage of scheduled communications (newsletters, intranet posts, announcements) published by their agreed deadline.If we planned 20 pieces of comms this month, you'd need to get 19.6 of them out on time. Missing a deadline for a critical announcement, even by an hour, can cause real problems.98%+
  • Content Error RateNumber of factual errors, typos, or broken links in published content.Spotting that a link to the new HR policy is broken *before* it goes live, or catching a typo in the CEO's name. Small errors can make us look sloppy, and big ones can cause chaos.<1 error per 50 pieces of content
  • Email Open Rate (Average)Average percentage of employees who open internal emails you've helped to send.If you send an email to 1,000 people, we're looking for at least 600 of them to open it. This shows we're getting the subject lines right and the content is relevant enough to pique interest.60%+
  • Intranet Page Views (Key Content)Number of views on important intranet pages you've published or updated.After publishing the Q4 business update, we'd expect to see a significant spike in views on that specific page, showing people are actively seeking out the information.Specific targets set per campaign (e.g., 75% of target audience views new policy page)
These are this job's own measures, with its own targets. Nothing is marked evidenced, because nobody has started this yet. Yours would fill in from the work you bring.

Your passport

This isn't a certificate you file away. It's a passport to the life you're designing.

Every credit you earn and every fluency you build adds up: evidence where it counts, carried with you. Zavmo keeps the map: where you are, where you're heading, and the next step, at your pace, around your life. From Internal Communications Coordinator to Internal Communications Specialist (Level 002), and whatever you decide comes after.

Level 2 · in progressAI Fluency→ Internal Communications Specialist (Level 002)→ your design
Where this takes you

Your journey starts here. We're looking for someone eager to learn, meticulous in their work, and genuinely interested in making our company a better place to work through clear, engaging communication. If that sounds like you, we'd love to hear from you.

See Your Progress GrowIllustration
Internal Communications Coordinator
  • Content Drafting & Editing
  • Digital Publishing
  • Basic Analytics Interpretation
  • Brand & Tone of Voice Adherence
This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

14The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

Internal Communications Coordinator is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

  1. Internal Communications Specialist (Level 002)

    2-3 years in the Coordinator role

    You'll move from executing tasks under supervision to owning specific communication channels and managing smaller projects independently.

    • Advanced Email Marketing: Running A/B tests on subject lines, creating dynamic content blocks.
    • Intranet Content Strategy: Designing more complex page layouts, managing content taxonomy.
    • Basic Change Comms: Supporting the comms for minor organisational changes.
    • Simple Video Editing: Creating short internal videos from templates.
Working with AI on the job

Working with AI

Where AI is starting to help

Let's be real, internal communications can sometimes feel like a content treadmill. But what if you could offload some of the repetitive stuff? Imagine having an assistant that helps you draft, analyse, and even anticipate questions. That's where AI comes in.

We're not talking about replacing your job; we're talking about making it much more efficient and allowing you to focus on the human elements of communication. For an Internal Communications Coordinator, AI can be a game-changer, freeing up time from the mundane so you can learn more, contribute more, and frankly, have a bit more headspace.

First Draft Factory

Use AI to generate initial drafts for routine, low-stakes communications like holiday reminders, office updates, or standard policy changes. Give it the key facts and desired tone, and let the AI build the basic structure. You'll then refine it, adding your human touch and ensuring it sounds exactly right for us.

Sentiment Sonar (Basic)

Feed open-ended comments from small pulse surveys or feedback forms into an AI tool. It can help you quickly identify recurring themes or general sentiment (positive, negative, neutral) without you having to manually read every single comment. This gives you a quick snapshot to share with your manager.

Tone & Clarity Checker

After you've drafted something, ask an AI to check it for tone, clarity, and conciseness. You can prompt it to 'make this sound more empathetic,' 'simplify this for a general audience,' or 'remove jargon.' It's like having an instant editor to help you improve your writing skills.

Basic Q&A Forecaster

If you're helping to prepare an announcement, you can feed the draft into an AI and ask it to 'act as a new employee and generate 5 questions they might ask.' This helps you and your manager think ahead about what information might be missing or confusing, making your comms more robust.

Common questions

Common questions

How do you become an Internal Communications Coordinator?

Common routes in include University Graduate (Communications/Marketing) (0-1 year post-graduation), Executive Assistant / Administrator (with comms exposure) (1-2 years in an admin role) and Marketing Assistant / Social Media Coordinator (1-2 years in a marketing role). Times vary with prior experience.

Where can an Internal Communications Coordinator progress to?

This role can lead on to Internal Communications Specialist (Level 002) (2-3 years in the Coordinator role), depending on the skills you build.

What level is an Internal Communications Coordinator in the UK?

This role aligns to RQF Level 2 on the UK framework, a guide to the depth of qualification it maps to, not a hard entry bar.

What new skills matter most for an Internal Communications Coordinator?

Increasingly, AI-Assisted Content Creation. These are the areas where the higher-paid, future-proof work is heading.

The honest bit

You’ve started things before

Most of them were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.

There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.

And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.

What it costs

Less than one coaching session. Every month.

A single career-coaching hour costs more than a month of this, and it ends when the hour does. Zavmo doesn't. It's £70 a month, about £2.30 a day, for a companion that knows an Internal Communications Coordinator, works on the job you actually do, and keeps going at your pace rather than a timetable's.

  • Searching and planning stay free. You only pay when you start learning.
  • Your credits are yours. Regulated, and they don't vanish when a subscription ends.
  • Cancel any time and billing stops. No notice period, no minimum term.

Your path, personalised

You have the map. Walking it is the part we do together.

This route runs to 4 national skill standards. That is a real journey.

Zavmo shapes a learning experience as unique as you are. It fits how you learn, your pace and the work you already do. Every step stays benchmarked to recognised national standards. That’s the plan for becoming an Internal Communications Coordinator: personal to you, and it still counts. The first steps are free.

Independent research finds well-designed intelligent tutoring performs nearly as well as one-to-one human tutoring: VanLehn (2011), Educational Psychologist.

A private tutor in the UK averages £35–40 an hour . Zavmo is £70/month.

A real plan on learn.zavmo.ai: Ofqual-regulated units, credits, and a three-month run at your own pace.
Start free No commitment. See your first steps free.

15Where to go from here

Other roles at Level 2

Same depth of qualification, different job. Useful if the work appeals but this particular role does not.

Other roles in Public Relations Communications

Stay in the field you know and move sideways rather than up.

If you leave this industry

The skills you'll build in this role are highly transferable. Internal communications professionals are needed in pretty much every industry – from tech and finance to healthcare and non-profits. You could easily move between sectors, taking your expertise in employee engagement and organisational storytelling with you.

Not sure this is the right direction?

Work out what you actually want from work first, then come back and see which roles fit it. Takes about ten minutes.

This role profile is © 2026Growth Engineering Technologies Ltd. Built from UK occupational standards and regulated qualification data, and written for Zavmo.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Build my plan, free Here's the first ten minutes: a 2-minute confidence check → your personalised roadmap → meet the tutors matched to you. No card, cancel any time. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.