The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
Associate Experience Coordinator (L1)
1-2 yearsSkills to master
- Mastering basic event logistics, accurate data entry, vendor communication, and supporting senior team members on larger projects. You'll need to get really good at the fundamentals and following instructions precisely.
You're ready to move on when
- Consistently delivering tasks accurately and on time with minimal supervision.
- Proactively identifying small issues and suggesting solutions.
- Demonstrating a solid understanding of the event lifecycle and key terminology.
- Building good working relationships with internal teams and junior vendors.
- 2
Marketing Assistant / Project Coordinator (General)
2-3 yearsSkills to master
- Strong organisational skills, managing multiple project timelines, basic budget tracking, and effective communication with diverse stakeholders. You'll need to show you can handle a project from start to finish, even if it wasn't specifically an event.
You're ready to move on when
- Successfully managed small projects or significant workstreams independently.
- Proven ability to coordinate multiple parties to achieve a common goal.
- Excellent attention to detail in all project documentation and deliverables.
- A clear enthusiasm for moving into the specialised field of events and experiential marketing.
- 3
Hospitality / Hotel Events Assistant
2-4 yearsSkills to master
- Deep understanding of venue operations, BEO creation, client service, and on-site event execution from a venue perspective. You'll need to translate that venue knowledge into an understanding of client-side event needs.
You're ready to move on when
- Expertise in managing venue logistics and working with internal hotel departments.
- Strong client-facing communication and problem-solving skills.
- Familiarity with event setup, catering, and A/V requirements.
- A desire to move from managing events for a venue to designing experiences for a brand.