United Kingdom · Innovation Intrapreneurship · Mid-Level (2-5 years)

Design Thinking Assistant

Here is the whole job, in plain words. What it is, a real day, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

Experience bandMid-Level (2-5 years)
Direct reportsNo direct reports
Reports toSenior Design Thinking Assistant or Lead Design Strategist
UK framework levelUsually a coordinator, or early in a professional job

Also advertised as Innovation Associate · Junior Design Researcher · UX Explorer

Built on an analysis of 43,079 real UK job descriptions · grounded in qualifications employers recognise

Start with a free Future Fluency check, tuned to Design Thinking Assistant

Ten quick questions, one per Future Fluency, asked against this role rather than a generic one. About five minutes, and no card.

Start the check, free

1What this role really is

This isn't just about sticky notes and workshops, though there's plenty of that. As a Design Thinking Assistant, you'll be right in the thick of understanding what our customers (and potential customers) really need. You'll help us dig into those tricky, undefined problems and start sketching out clever solutions. Think of yourself as a detective for human behaviour, but one who also helps build the tools to make things better. It's a hands-on role, definitely not just sitting in meetings, and you'll see your work directly shaping new ideas.

2What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

Miro / Mural (Digital Whiteboarding)Intermediate

Setting up pre-defined workshop templates, organising digital sticky notes from synthesis sessions, capturing live notes during meetings and interviews.

Airtable (Research Synthesis & Organisation)Intermediate

Tagging and organising interview notes, survey responses, and observations in a structured database for easy retrieval and analysis.

Figma / Balsamiq (Prototyping & Design)Basic

Creating low-fidelity wireframes and user flows from sketches, linking screens together to build basic interactive prototypes for testing.

Notion / Confluence / Jira (Project & Knowledge Management)Intermediate

Documenting research findings, updating project tasks, maintaining the team's knowledge base, and tracking innovation sprint progress.

Typeform / SurveyMonkey / Maze (Quantitative Research)Intermediate

Building and distributing simple surveys, setting up unmoderated usability tests with pre-defined scripts, and gathering quantitative feedback on prototypes.

3What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choice	Coming in	Where you are now	The step above
Research Method Selection	Follows pre-defined methods (e.g., 'conduct 5 semi-structured interviews').	Suggests appropriate methods for a specific problem (e.g., 'I think a diary study would be better here because...'), but gets manager approval.	Defines the overall research strategy and methodology for a project, with minimal oversight.
Prototype Fidelity & Tool Choice	Uses specified tools (e.g., 'build a paper prototype').	Chooses appropriate fidelity (low-fi, mid-fi) and tool (Figma, Balsamiq) for the testing goal, but consults manager if unsure.	Determines the prototyping strategy for an entire innovation concept, including multiple iterations and testing approaches.
Insight Prioritisation	Identifies key observations and quotes, but needs guidance to group them into insights.	Independently synthesises observations into clear, actionable insights and proposes a prioritisation based on user impact, then discusses with manager.	Defines the core insights that will drive a new product or service, making the final call on what's most critical for the business.
Workshop Activity Design	Sets up pre-designed activities on a Miro board.	Proposes minor adjustments to workshop activities based on participant needs or flow, but needs lead facilitator approval.	Designs entirely new workshop agendas and activities to address specific project challenges.

4How you'll be judged

The scoreboard, honestly: the hard targets, how often each one is actually looked at, and the quiet human signals that never make it onto a dashboard.

Workshop Readiness Score

How well prepared you are for workshops you're supporting or running.

Target · 95% of materials (Miro boards, participant comms, activity instructions) are ready and checked 48 hours before the session.

For the 'Future of Payments' workshop, all Miro frames were set up, links shared, and icebreakers prepared two days in advance, scoring 100%.

Research Synthesis Accuracy

The precision of your tagging, clustering, and summarising of raw user research data.

Target · Consistent >90% agreement with senior team members on key themes and insight extraction from interview transcripts.

In a review of 10 interview transcripts, 9 of your identified key pain points matched those identified by the Lead Strategist.

Prototype Test Completion Rate

The percentage of users who successfully complete tasks using your low-to-mid fidelity prototypes during testing.

Target · Average 80% task completion rate across all usability tests you run.

Out of 10 users testing the new onboarding flow prototype, 8 managed to complete the sign-up process without needing help.

Feedback Integration Rate

How often you incorporate feedback from reviews (e.g., on prototypes, research plans) into your next iteration.

Target · 90% of actionable feedback points from your manager or peers are addressed in subsequent work.

After a prototype review, you received 5 specific suggestions. You implemented 4 and explained why the 5th wasn't feasible, resulting in an 80% integration rate for that piece of work.

Proactive Problem Solving

You don't just wait for problems to be handed to you; you spot them and suggest ways to fix them.

You'll flag potential issues with research participant recruitment before it becomes a crisis. You'll suggest a different approach to a workshop activity if you see it's not landing well. People will say, 'Oh, I hadn't thought of that, good shout!'

Quality of Insights Articulation

Your ability to clearly and concisely present user insights, making them easy for others to understand and act on.

Your summary slides for research findings are clear, compelling, and don't require much editing from your manager. Product Managers will tell you your insights helped them make a specific decision. You'll be able to tell a compelling story from the data, not just list observations.

Collaborative Team Player

How effectively you work with others, sharing knowledge and helping out when needed.

You'll offer to help a colleague with a Miro board setup if they're swamped. You'll actively participate in team retrospectives, offering constructive ideas. People will genuinely enjoy working with you, and you'll get positive feedback in 360 reviews about your helpfulness and willingness to share.

Adaptability to Change

Your ability to roll with the punches when project requirements or timelines shift, which they often do in innovation.

When a research plan needs a sudden pivot because of new information, you're not flustered
you quickly adjust. You'll take unexpected feedback on a prototype in your stride and iterate quickly. You're the one saying, 'Right, new plan, let's go!' rather than getting stuck on the old one.

5Would you like it

The honest version. What people enjoy, and what grinds them down.

What people enjoy

Solving Real-World Puzzles

You get a real buzz from taking a tangled, undefined problem and slowly, piece by piece, figuring out what's really going on. It's like being a detective, but for business challenges.

Spending an afternoon sifting through user interview transcripts, spotting a recurring pattern that nobody else noticed, and realising it's the key to a new solution.

Making a Tangible Impact

You want to see your work actually lead to something. You love the idea that your research and prototypes contribute directly to products or services that improve people's lives.

Seeing a prototype you sketched out get built and then hearing positive feedback from early users, knowing you were part of that journey.

Continuous Learning & Growth

You're always keen to pick up new research methods, prototyping tools, or ways of thinking. The idea of standing still professionally just doesn't sit right with you.

Voluntarily signing up for a new online course on behavioural economics or experimenting with a new AI tool to speed up your synthesis work.

What frustrates people

Being asked to 'just quickly' summarise weeks of complex research.
Ideas you've championed not progressing due to internal politics or budget cuts.
The constant challenge of recruiting the right people for user interviews.
Dealing with 'happy ears' syndrome—people only hearing what they want to hear from users.
The feeling that you're always proving the value of design thinking, rather than just doing it.

What this role does not give you

A predictable, highly structured day-to-day routine.
Immediate, guaranteed implementation of every idea you contribute to.
A quiet, solitary work environment (it's often collaborative and dynamic).
Direct people management responsibilities at this level.

6Who you work with

Your work directly feeds the innovation pipeline. You're helping us de-risk new ideas early on, meaning we don't spend millions building something that fails. You're essentially the 'early warning system' and the 'idea starter' for the business. Without your insights, we're just throwing darts in the dark.

Inside the business

Product Managers (you'll help them understand user needs for new features)
Engineering Teams (they'll need your prototypes and insights to build things)
Marketing & Sales (they'll appreciate knowing what customers actually care about)
Other Innovation Team Members (you're all in this together, sharing insights and helping each other out)

Outside the business

Our Customers (the people you'll be interviewing and observing)
Potential Users (people who don't use our products yet, but might)

7What you need before you start

Not a wish list. The things you would be expected to already have.

Demonstrable experience (2-5 years) in a role that involved user research, design support, or innovation project assistance.
A portfolio showcasing your ability to conduct research, synthesise findings, and create low-to-mid fidelity prototypes (even if they're academic or personal projects).
Proven ability to work independently on defined tasks and take ownership of your work.
Strong organisational skills – you're the kind of person who keeps things tidy and on track.
Excellent communication skills, both written and verbal, with a knack for making complex ideas easy to grasp.

8What to practise next

Where the job is going, and what to do about it starting this week.

Prompt Engineering & LLM Integration

Competitors are already using Large Language Models (LLMs) like GPT and Claude to draft reports in minutes that used to take hours. Design thinkers who master this will significantly outproduce their peers, allowing for more iterations and deeper analysis.

Context Windows & Token Limits · Temperature Settings for Tasks · RAG Architectures · Output Validation & Hallucination Detection

This week: Set up and start using a tool like GitHub Copilot or ChatGPT for drafting emails, summarising long documents, or even generating basic code comments.
This month: Experiment with using an LLM API (e.g., OpenAI, Anthropic) to automate one small, repetitive task in your workflow, like summarising interview notes.
Month 2: Explore how to use RAG (Retrieval Augmented Generation) to query your own internal research repository with an LLM.
Month 3: Document your productivity gains and share your learnings with the wider innovation team.

Quick win: Start using Claude or ChatGPT today to draft email summaries, brainstorm workshop ideas, or even refine your 'How Might We' questions. It's free to start and the benefits are immediate.

Basic Data Analytics for Validation

While design thinking is qualitative, being able to back up your insights with some basic quantitative data adds serious credibility. Understanding simple statistics helps you validate assumptions and measure the impact of your designs.

Descriptive Statistics · A/B Testing Fundamentals · Survey Design & Analysis · Data Visualisation Basics

This week: Find a free online course on basic statistics or data analysis (e.g., Coursera, Khan Academy).
This month: Practice building a simple survey in Typeform or SurveyMonkey, then analyse the results in a spreadsheet.
Month 2: Work with a Product Analyst to understand how they set up and interpret A/B tests for product features.
Month 3: Try to find a small quantitative dataset related to a current innovation project and summarise it with basic charts.

Quick win: When you run a usability test, include a simple post-task survey with a Likert scale for 'ease of use' and try to calculate the average score. It's a small step, but it's a start.

9Staying current once you are in

What people here do to keep up

Regularly reading industry blogs and publications (e.g., Nielsen Norman Group, Smashing Magazine, Fast Company Design).
Attending local UX or design thinking meetups and conferences (even virtual ones).
Participating in online courses or workshops to deepen your skills in specific tools (e.g., advanced Figma techniques, Miro facilitation).
Building a personal side project where you apply design thinking principles from start to finish.
Mentoring a junior colleague or an intern to solidify your own understanding and leadership skills.

10How the AI economy is changing work like this

Before we ask anything of you, here's what we can already say about AI and work of this kind:

The new skill this role is being asked for: Ethical AI in Design Research

AI tools are becoming incredibly powerful for tasks like transcription and synthesis, but they also bring new ethical considerations around bias, privacy, and responsible use. Knowing how to use these tools without introducing unintended harm or bias is becoming critical.

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

Ethical AI in Design Research

AI tools are becoming incredibly powerful for tasks like transcription and synthesis, but they also bring new ethical considerations around bias, privacy, and responsible use. Knowing how to use these tools without introducing unintended harm or bias is becoming critical.

Algorithmic Bias Detection
Data Anonymisation & Privacy
Transparency in AI Use
Human-in-the-Loop Validation

What you’ll use

Skills this role draws on

Technical

Qualitative Research Methods
Synthesis & Affinity Clustering
Journey Mapping
Low-to-Mid Fidelity Prototyping
Assumption & Hypothesis Testing
Workshop Support & Co-Facilitation

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

1
Junior Design Thinking Assistant / Associate
1-2 years
Skills to master
- Mastering the basics of user interviewing, accurate data transcription, basic synthesis, and supporting workshop logistics. Getting really good at using our core tools.
You're ready to move on when
- Consistently delivering high-quality, organised research notes and workshop outputs.
- Proactively identifying small process improvements.
- Demonstrating a strong understanding of core design thinking principles in practice.
- Building basic prototypes independently with minimal errors.
2
UX Research Assistant / Junior UX Designer
2-3 years
Skills to master
- Deepening your qualitative research skills, becoming proficient in wireframing and prototyping tools, and understanding basic usability testing methodologies.
You're ready to move on when
- Successfully conducting end-to-end small-scale research projects.
- Creating mid-fidelity interactive prototypes that effectively communicate solutions.
- Articulating clear problem statements and user needs based on research.
- Receiving positive feedback on your ability to empathise with users.
3
Product Analyst / Business Analyst (with a design focus)
2-4 years
Skills to master
- Understanding how user insights translate into product requirements, basic data analysis, and stakeholder communication for product development.
You're ready to move on when
- Successfully translating user needs into functional requirements or user stories.
- Demonstrating an understanding of product roadmaps and development cycles.
- Using data to support or challenge qualitative insights.
- Building strong relationships with product and engineering teams.

11Where this role leads

The long view:Your journey here starts with understanding people and solving problems. Where it takes you is really up to your ambition and what you choose to specialise in. We're here to support that journey, whatever path you decide to take.

Pay & demand

Pay and demand for this role will appear here, each figure traced to a named authoritative source (e.g. the ONS Annual Survey of Hours and Earnings, under the Open Government Licence). We don’t show numbers we can’t attribute.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how Design Thinking Assistant is actually changing. In about two minutes, the free confidence check asks where you stand on each of the ten. That's the whole check, and it's what makes the plan yours rather than generic.

12The team that's yours

No two people are taught the same way. This is one-to-one, not one-to-many.

Zavmo is a hyper-personalised AI learning platform. Twelve virtual tutors, each with a different way of teaching, and one orchestration agent that picks the right one for the moment. So every single lesson is shaped around you, your role, and the way you learn. Not a course everyone sits through. A conversation built for you, and no one else.

…and nine more, matched to you after your first chat. Meet all twelve

Start free and meet yours

13What it feels like

A conversation, not a course

Because your tutor knows your role, your projects and your last session, learning sounds like this. And it's different for every single person:

Designing UX for Interactive Digital MediaLevel 3

Applied to your work in Design Thinking Assistant

By completing this unit, learners will apply their knowledge of UX design principles and technologies to create an effective user experience for a specified digital media application.

How the thinking builds

Remember
Understand
Apply
Analyse
Evaluate
Create

An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

One to one, not one to many

No two people run this the same way

A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.

Your actual work Every lesson is taught against a live piece of your own work, not a worked example from a textbook.
What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.

See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.

DemonstrateIllustration

Evidenced on your work in Design Thinking Assistant

You do not finish by watching something. You finish by showing it on the work you already do, against the measures this job is judged on.

Workshop Readiness ScoreHow well prepared you are for workshops you're supporting or running.For the 'Future of Payments' workshop, all Miro frames were set up, links shared, and icebreakers prepared two days in advance, scoring 100%.95% of materials (Miro boards, participant comms, activity instructions) are ready and checked 48 hours before the session.
Research Synthesis AccuracyThe precision of your tagging, clustering, and summarising of raw user research data.In a review of 10 interview transcripts, 9 of your identified key pain points matched those identified by the Lead Strategist.Consistent >90% agreement with senior team members on key themes and insight extraction from interview transcripts.
Prototype Test Completion RateThe percentage of users who successfully complete tasks using your low-to-mid fidelity prototypes during testing.Out of 10 users testing the new onboarding flow prototype, 8 managed to complete the sign-up process without needing help.Average 80% task completion rate across all usability tests you run.
Feedback Integration RateHow often you incorporate feedback from reviews (e.g., on prototypes, research plans) into your next iteration.After a prototype review, you received 5 specific suggestions. You implemented 4 and explained why the 5th wasn't feasible, resulting in an 80% integration rate for that piece of work.90% of actionable feedback points from your manager or peers are addressed in subsequent work.

These are this job's own measures, with its own targets. Nothing is marked evidenced, because nobody has started this yet. Yours would fill in from the work you bring.

Your passport

This isn't a certificate you file away. It's a passport to the life you're designing.

Every credit you earn and every fluency you build adds up: evidence where it counts, carried with you. Zavmo keeps the map: where you are, where you're heading, and the next step, at your pace, around your life. From Design Thinking Assistant to Senior Design Thinking Assistant (Level 003), and whatever you decide comes after.

Level 3 · in progressAI Fluency→ Senior Design Thinking Assistant (Level 003)→ your design

Where this takes you

Your journey here starts with understanding people and solving problems. Where it takes you is really up to your ambition and what you choose to specialise in. We're here to support that journey, whatever path you decide to take.

See Your Progress GrowIllustration

Design Thinking Assistant

Qualitative Research Methods
Synthesis & Affinity Clustering
Journey Mapping
Low-to-Mid Fidelity Prototyping
Assumption & Hypothesis Testing
Workshop Support & Co-Facilitation

This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

14The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

Design Thinking Assistant is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

Senior Design Thinking Assistant (Level 003)
2-3 years from this role (total 5-8 years experience)
You'll move from owning specific tasks and project segments to leading entire workstreams within larger innovation projects. This means more autonomy and more strategic input.
- Advanced Research Design: Crafting complex research plans, including mixed-method approaches.
- Service Blueprinting: Mapping end-to-end service experiences, not just user journeys.
- Experiment Design: Designing more robust and scalable experiments to test complex assumptions.
- Advanced Prototyping: Creating high-fidelity, interactive prototypes for complex user flows.

Working with AI on the job

Working with AI

Where AI is starting to help

Let's be honest, parts of design thinking can be a bit of a slog. Transcribing interviews, sifting through hundreds of sticky notes, drafting personas from scratch... it's all necessary, but it eats into your time. Imagine if you could cut that time in half, freeing you up for the really interesting stuff: deeper analysis, more creative problem-solving, and actually talking to users. That's where AI comes in.

We're not talking about AI replacing you; we're talking about AI being your super-efficient assistant. It's about taking the repetitive, time-consuming tasks off your plate so you can focus on the human-centric parts of the job that only you can do. Think of it as having an extra pair of hands that never gets tired or bored.

Automated Transcription & First-Pass Summary

Imagine feeding hours of user interviews into a tool like Otter.ai and getting a perfect transcript back in minutes. Then, you can pop those transcripts into a GPT-4 model to generate initial summaries, pull out key quotes, and even get a sense of user sentiment. This means you spend less time typing and more time understanding.

Thematic Analysis Accelerator

Got a mountain of anonymised interview notes? Instead of staring at a blank Miro board, paste them into an AI environment. Prompt it to 'act as a design researcher and identify 5-7 emergent themes from this data, providing 3 supporting quotes for each.' It's a fantastic starting point for your human-led synthesis, helping you quickly spot patterns you might have missed.

Persona & Journey Map Drafting

The blank page can be intimidating. Give AI your synthesised insights – the pain points, goals, and juicy quotes – and ask it to generate a draft user persona or a narrative for a customer journey map. It won't be perfect, but it'll give you a solid foundation to refine, saving you hours of staring into space.

Workshop Prompt & Icebreaker Generation

Stuck for creative 'How Might We' questions? Feed AI your problem statement and ask it for 20 ideas, including some deliberately provocative ones. It's also brilliant for generating novel icebreakers that actually get people talking, saving you precious workshop prep time.

Common questions

How do you become a Design Thinking Assistant?

Common routes in include Junior Design Thinking Assistant / Associate (1-2 years), UX Research Assistant / Junior UX Designer (2-3 years) and Product Analyst / Business Analyst (with a design focus) (2-4 years). Times vary with prior experience.

Where can a Design Thinking Assistant progress to?

This role can lead on to Senior Design Thinking Assistant (Level 003) (2-3 years from this role (total 5-8 years experience)), depending on the skills you build.

What level is a Design Thinking Assistant in the UK?

This role aligns to RQF Level 3 on the UK framework, a guide to the depth of qualification it maps to, not a hard entry bar.

What new skills matter most for a Design Thinking Assistant?

Increasingly, Ethical AI in Design Research. These are the areas where the higher-paid, future-proof work is heading.

The honest bit

You’ve started things before

Most of them were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.

There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.

And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.

What it costs

Less than one coaching session. Every month.

A single career-coaching hour costs more than a month of this, and it ends when the hour does. Zavmo doesn't. It's £70 a month, about £2.30 a day, for a companion that knows a Design Thinking Assistant, works on the job you actually do, and keeps going at your pace rather than a timetable's.

Searching and planning stay free. You only pay when you start learning.
Your credits are yours. Regulated, and they don't vanish when a subscription ends.
Cancel any time and billing stops. No notice period, no minimum term.

Your path, personalised

You have the map. Walking it is the part we do together.

This route runs to 13 national skill standards. That is a real journey.

Zavmo shapes a learning experience as unique as you are. It fits how you learn, your pace and the work you already do. Every step stays benchmarked to recognised national standards. That’s the plan for becoming a Design Thinking Assistant: personal to you, and it still counts. The first steps are free.

Independent research finds well-designed intelligent tutoring performs nearly as well as one-to-one human tutoring: VanLehn (2011), Educational Psychologist.

A private tutor in the UK averages £35–40 an hour . Zavmo is £70/month.

A Zavmo curriculum screen: a three-month plan of nine units, ninety credits, each one an Ofqual-regulated unit the learner can tick or untick before starting. — A real plan on learn.zavmo.ai: Ofqual-regulated units, credits, and a three-month run at your own pace.

Start free No commitment. See your first steps free.

15Where to go from here

Other roles at Level 3

Same depth of qualification, different job. Useful if the work appeals but this particular role does not.

Other roles in Innovation Intrapreneurship

Stay in the field you know and move sideways rather than up.

If you leave this industry

The skills you'll pick up here – deep empathy, structured problem-solving, iterative development, and stakeholder influence – are highly transferable. You could easily move into roles in product management, service design, organisational change, or even start your own venture. Design thinking is a universal language for problem-solving.

Not sure this is the right direction?

Work out what you actually want from work first, then come back and see which roles fit it. Takes about ten minutes.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Build my plan, free Here's the first ten minutes: a 2-minute confidence check → your personalised roadmap → meet the tutors matched to you. No card, cancel any time. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.

Design Thinking Assistant

What's rising in its place

Ethical AI in Design Research

Skills this role draws on

Technical

How you actually get there, here

Junior Design Thinking Assistant / Associate

UX Research Assistant / Junior UX Designer

Product Analyst / Business Analyst (with a design focus)

The credential is what you can do today. These are what keep you valuable.

Roles this leads to

No two people are taught the same way. This is one-to-one, not one-to-many.

A conversation, not a course

No two people run this the same way

This isn't a certificate you file away. It's a passport to the life you're designing.

Your journey here starts with understanding people and solving problems. Where it takes you is really up to your ambition and what you choose to specialise in. We're here to support that journey, whatever path you decide to take.

Everything else the record holds

The career path, and where it branches

Senior Design Thinking Assistant (Level 003)

Where AI is starting to help

Automated Transcription & First-Pass Summary

Thematic Analysis Accelerator

Persona & Journey Map Drafting

Workshop Prompt & Icebreaker Generation

Common questions

You’ve started things before

Less than one coaching session. Every month.

You have the map. Walking it is the part we do together.