The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
From Mid-Level Business Concept Specialist (L2)
2-3 years at L2Skills to master
- Consistently owning and successfully validating multiple workstreams, demonstrating strong independent problem-solving, and beginning to informally guide newer team members.
You're ready to move on when
- Successfully led 3+ discovery workstreams end-to-end, delivering clear go/no-go recommendations.
- Can design and execute complex experiments with minimal supervision.
- Consistently sought out by junior colleagues for advice and guidance.
- Proactively identifies and proposes solutions to ambiguous problems, not just executes tasks.
- 2
From Product Manager (Mid-Senior)
5-7 years in Product ManagementSkills to master
- Deepening expertise in early-stage concept validation (pre-product-market fit), business model innovation, and rapid experimentation, often moving from execution to discovery.
You're ready to move on when
- Experience launching 2+ products/features from scratch, including discovery and validation phases.
- Strong understanding of customer needs and market dynamics beyond existing product lines.
- Comfortable with ambiguity and working with unproven ideas, not just optimising existing products.
- Can demonstrate strong business case development and financial modelling skills.
- 3
From Strategy Consultant (Manager/Senior Consultant)
4-6 years in a top-tier consultancySkills to master
- Translating strategic frameworks into actionable, testable concepts, getting hands-on with prototyping and user research, and adapting to an internal corporate environment.
You're ready to move on when
- Experience leading client engagements focused on growth strategy or new market entry.
- Strong analytical and problem-solving skills applied to complex business challenges.
- Ability to build compelling presentations and influence senior stakeholders.
- Demonstrated interest in hands-on 'building' and experimentation, not just advising.