The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
Senior Business Concept Specialist (Internal Promotion)
3-5 years as a Senior SpecialistSkills to master
- Leading a single concept end-to-end, mentoring junior team members, building robust business cases, and effectively influencing project-level stakeholders.
You're ready to move on when
- Consistently delivering validated concepts and demonstrating strong problem-solution fit.
- Proactively identifying and taking ownership of new initiatives beyond your immediate scope.
- Receiving strong positive feedback from mentees and peers on your coaching and guidance.
- Successfully navigating internal resistance and securing buy-in for your concepts at a senior level.
- 2
Innovation Consultant (External Hire)
8-12 years in a top-tier innovation or strategy consultancySkills to master
- Client management, structured problem-solving, rapid concept development, market analysis, and executive communication. You'll bring a breadth of experience from different industries.
You're ready to move on when
- A portfolio of successful innovation projects delivered for diverse clients.
- Strong experience in leading project teams and managing client relationships.
- The ability to quickly understand new industries and apply innovation frameworks effectively.
- Excellent communication and presentation skills, honed in a client-facing environment.
- 3
Product Lead / Senior Product Manager (External/Internal)
8-12 years in product management, with a focus on new product introduction or 0-to-1 initiativesSkills to master
- Product strategy, roadmap development, technical feasibility, Go-to-Market planning, and managing cross-functional product teams. You'll bring a strong understanding of what it takes to actually build and launch.
You're ready to move on when
- A track record of launching successful new products or features from conception to market.
- Deep understanding of the product development lifecycle and agile methodologies.
- Experience working closely with engineering and design teams.
- Strong customer empathy and a data-driven approach to product decisions.