UK
How you’d get it

How you’d get this certificate

  1. Zavmo teaches you. You learn the units one-to-one with an AI tutor, on your own work.
  2. You register with an approved centre. That is a college, training provider or employer ATHE Ltd has approved to offer this qualification. Zavmo is not an approved centre, so you register with them, not with us.
  3. The centre assesses, and ATHE Ltd awards. A qualified assessor at the centre judges your evidence, and the certificate comes from ATHE Ltd.

More on studying for a qualification

01What it is

Unlike our core portfolio of qualifications, which offer broad appeal and are open to all our centres, Bespoke Qualifications are tailored to centres’ specialist course content and meet the needs of their learners and sector. You can browse our portfolio by level to the right of this page.

These are the units ATHE Ltd registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated. Zavmo teaches towards them on your own work.

Zavmo is not an awarding body, is not an approved centre, and is not affiliated with ATHE Ltd. It does the teaching and the mapping. ATHE Ltd sets this qualification and awards it, and a qualified human assessor makes the assessment decision.

02The units

What each unit actually teaches you to do

Financial and Management Accounting Techniques for Managers Real unit · ATHE Ltd
This unit provides an understanding of financial and management accounting systems and their interrelationships. You'll assess organisational performance using financial and non-financial data and apply management accounting techniques to support decision-making.

What you'll be able to do

  • Understand financial and management accounting systems, including their purpose, components, and interrelationships.
  • Can assess business organisation performance using financial and non-financial data, and identify areas for improvement.
  • Can apply management accounting techniques for decision-making, including cost-volume-profit analysis, budgeting, and variance analysis.
Health, Fitness and Exercise Real unit · ATHE Ltd
This unit introduces the concept of fitness and its components, including cardiovascular endurance and muscular strength. You'll understand the benefits of physical activity and healthy eating and apply fitness principles to design exercise programmes.

What you'll be able to do

  • Understand the concept of fitness and the various components of physical fitness.
  • Understand the positive consequences of physical activity and healthy eating habits on overall health and well-being.
  • Understand the application of key variables and principles of fitness to the design and implementation of effective exercise programmes.
Introduction to the Sports and Leisure Sectors Real unit · ATHE Ltd
You'll gain knowledge of different types of sport and leisure organisations and their characteristics. The unit also covers roles and responsibilities within these organisations and factors affecting inclusion and accessibility in sport and leisure activities.

What you'll be able to do

  • Understand the different types of sport and leisure organisations that exist.
  • Understand the roles and responsibilities of different types of sport and leisure provision.
  • Understand the factors that impact on inclusion and accessibility in sport and leisure activities.
Principles of Management and Human Resourcing Real unit · ATHE Ltd
This unit covers the principles of management and the human resource management (HRM) function within organisations. You'll explore key management functions, HRM roles, and practices related to attracting, retaining, and developing employees.

What you'll be able to do

  • Explain the concept of Management and its key functions
  • Explain the Human Resource Management (HRM) function within an organisation
  • Describe different Human Resource Management (HRM) practices
Professional and Academic Skills Real unit · ATHE Ltd
You'll develop professional and academic skills essential for personal and career development. The unit includes applying research and workplace skills, reflecting on their effectiveness, and planning improvements through targeted development activities.

What you'll be able to do

  • Understand the importance of academic and workplace skills for personal and professional development.
  • Apply academic skills, such as research, analysis, and critical thinking, in practical workplace scenarios.
  • Reflect on the effectiveness of own skills in academic and workplace contexts, identifying strengths and areas for improvement.
  • Plan to improve academic and workplace skills through targeted training, development activities, and self-directed learning.
Sales and Marketing Real unit · ATHE Ltd
You'll develop knowledge of the marketing function within organisations, including the marketing mix elements. The unit also covers effective selling process skills, enabling learners to understand how marketing contributes to organisational objectives.

What you'll be able to do

  • Understand the key functions of marketing within an organisation.
  • Understand the elements of the marketing mix and how they are applied.
  • Understand and apply effective selling process skills.
By email

Free, by email

Is this the right qualification for you?

One email to help you decide: the facts, what it teaches, the jobs it leads to and where to start free. With a link back here. Nothing else follows unless you confirm your address.

Your employer, or 'self-employed'

Study the units online with a personal AI tutor, for £70 a month. Your first Future Fluency module is free.

03Where it leads

The jobs these credits are mapped to

A qualification is never a dead end here. Each of these is a job record this qualification is a mapped route into.

Showing 6 roles, drawn from 9 job records mapped to this qualification. Near-identical records are folded together, and each row says how many it stands for.

Where this can lead

Sports Marketing Coordinator

This work can lead to a senior sports marketing specialist role, a brand manager role in sports, or a sports marketing manager role overseeing a wider function.

See the whole journey
Still deciding?

One email to help you decide: the facts, what it teaches, the jobs it leads to and where to start free. With a link back here. Nothing else follows unless you confirm your address.

04The credits

The credits, and who awards them

Level 4 credits are regulated, and they are awarded by ATHE Ltd rather than by Zavmo. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you have covered and what is next.

What you would be collecting

Financial and Management Accounting Techniques for ManagersHealth, Fitness and ExerciseIntroduction to the Sports and Leisure SectorsPrinciples of Management and Human ResourcingProfessional and Academic SkillsSales and Marketing

Each one is a real unit registered against this qualification.

How you’d practise it

You don’t watch this. You do it.

You are not assessed on remembering this. You are assessed on applying it, analysing it, evaluating it and producing something. So that is what the practice is: projects, role play and your own live cases, with a tutor in the room.

The Coach The Coach · your practice partner Illustration
The Coach Make the case from “Sales and Marketing” to me in thirty seconds. I am the person who signs it off and I am already late.
You It would improve engagement and bring us in line with best practice.
The Coach Neither of those costs me anything to say no to. Open with the number that changes if I do nothing.
The same lesson on the real thing: the conversation in the middle, the thinking ladder on the left, and the criteria each answer is evidencing on the right.
  • Pitch it Evaluate

    “Sales and Marketing” gets practised as a pitch. You make the case out loud, Zavmo asks the question the room would ask, and you make it again.

  • Draft the real one Create

    You do “Financial and Management Accounting Techniques for Managers” on a real document of your own. Zavmo works on the draft you have to send anyway, so the coursework and the job are the same piece of work.

  • Lead it Apply

    “Principles of Management and Human Resourcing” is practised on the team you actually have. You talk through the call you are about to make, and Zavmo makes you say it the way you would say it to them.

How you would learn this

One to one, on the work you already do

A tutor sets the task against your own job and marks the reasoning, at your pace. There is no cohort to fall behind.

A lesson from Financial and Management Accounting Techniques for Managers, one of this qualification's own units.

Financial and Management Accounting Techniques for Managers Level 4

Applied to your work in any of these jobs

Which job do you mean?
Sports Marketing CoordinatorSenior Field Marketing SpecialistSponsorship Specialist ManagerSponsorship Activation ManagerSenior Head of SponsorshipSenior Sponsorship Manager

This unit provides an understanding of financial and management accounting systems and their interrelationships. Learners will assess organisational performance using financial and non-financial data and apply management accounting techniques to support decision-making.

How the thinking builds
  1. 1 Remember
  2. 2 Understand
  3. 3 Apply
  4. 4 Analyse
  5. 5 Evaluate
  6. 6 Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

It is £70 a month, billed monthly. Your free first module is Future Fluency, and you can cancel any time. Teaching towards this qualification begins when you subscribe.

Your Plan Illustration

Built for ATHE Level 4 Diploma in Sports Management

6 units in this credential, in the order it lists them, awarded by ATHE Ltd.

  1. Financial and Management Accounting Techniques for Managers
  2. Health, Fitness and Exercise
  3. Introduction to the Sports and Leisure Sectors
  4. Principles of Management and Human Resourcing
  5. Professional and Academic Skills
  6. Sales and Marketing
These are the real units of this credential, in its own order. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

Free tools

Want a read on where you stand?

Three free tools, no account needed. Each one ends with a role, a level and a way in.

Read the Zavmo manifesto to understand how you will be taught Meet your tutors

Or try another one

Learned on your own work, taught one-to-one.

Everything you just read, learned one-to-one on the job you already do. Your free first module is Future Fluency, so you can see how the teaching works before you pay for anything.

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No card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.

The title, level, credits, guided learning hours and unit learning outcomes on this page are taken from the Ofqual Register of Regulated Qualifications. Contains public sector information licensed under the Open Government Licence v3.0. Where this data comes from.