How you’d get this certificate
- Zavmo teaches you. You learn the units one-to-one with an AI tutor, on your own work.
- You register with an approved centre. That is a college, training provider or employer ATHE Ltd has approved to offer this qualification. Zavmo is not an approved centre, so you register with them, not with us.
- The centre assesses, and ATHE Ltd awards. A qualified assessor at the centre judges your evidence, and the certificate comes from ATHE Ltd.
Unlike our core portfolio of qualifications, which offer broad appeal and are open to all our centres, Bespoke Qualifications are tailored to centres’ specialist course content and meet the needs of their learners and sector. You can browse our portfolio by level to the right of this page.
These are the units ATHE Ltd registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated. Zavmo teaches towards them on your own work.
Zavmo is not an awarding body, is not an approved centre, and is not affiliated with ATHE Ltd. It does the teaching and the mapping. ATHE Ltd sets this qualification and awards it, and a qualified human assessor makes the assessment decision.
What each unit actually teaches you to do
Cultural Perspectives Real unit · ATHE Ltd
What you'll be able to do
- Explain the concept of culture in an interconnected world
- Explain the importance of ethics when promoting positive intercultural relations
- Explain the importance of values when promoting positive intercultural relations
- Explain the importance of decision-making when promoting positive intercultural relations
- Describe cultural frameworks relevant to a business environment
- Describe contemporary issues relevant to a business environment
- Review own cultural assumptions
- Review own cultural perspectives
Digital Communications Real unit · ATHE Ltd
What you'll be able to do
- Understand a range of digital communications technologies, including their features, capabilities, and limitations.
- Understand the impact of digital communications on individuals, organisations, and society, including both positive and negative effects.
- Understand issues of accessibility, security, and portability in digital communications, and how to address them.
- Understand blogging, digital content management, and social networking platforms, including their uses, best practices, and potential risks.
Events Project Design Real unit · ATHE Ltd
What you'll be able to do
- Understand the event project design process, including the stages involved and the key considerations at each stage.
- Understand the event experience from the perspective of different stakeholders, including attendees, organisers, and sponsors.
- Develop a project design proposal for an event, incorporating creative ideas, practical considerations, and risk management strategies.
Financial and Management Accounting Techniques for Managers Real unit · ATHE Ltd
What you'll be able to do
- Understand financial and management accounting systems, including their purpose, components, and interrelationships.
- Can assess business organisation performance using financial and non-financial data, and identify areas for improvement.
- Can apply management accounting techniques for decision-making, including cost-volume-profit analysis, budgeting, and variance analysis.
Introduction to the Events Sector Real unit · ATHE Ltd
What you'll be able to do
- Understand the nature of different types of events, including their purpose and scope.
- Understand the roles of governments and other organisations in the planning and staging of events, including regulatory requirements and support mechanisms.
- Understand the positive and negative impacts of events on the economy, society, and the environment.
Managing Information and Knowledge Real unit · ATHE Ltd
What you'll be able to do
- Explain the meaning of information and knowledge in the workplace
- Identify different sources of information and knowledge relevant to the workplace
- Explain how information and knowledge are shared in the workplace
- Explain how information and knowledge are used in the workplace
- Explain the importance of information and knowledge in the workplace
- Explain the importance of using current information and knowledge in the workplace
- Explain the importance of using valid information and knowledge in the workplace
- Explain the importance of using reliable information and knowledge in the workplace
- Describe policies for managing information in the workplace
- Describe procedures for managing information in the workplace
- Summarise relevant legislation for managing information
- Describe best practice for managing information
Principles of Management and Human Resourcing Real unit · ATHE Ltd
What you'll be able to do
- Explain the concept of Management and its key functions
- Explain the Human Resource Management (HRM) function within an organisation
- Describe different Human Resource Management (HRM) practices
Professional and Academic Skills Real unit · ATHE Ltd
What you'll be able to do
- Understand the importance of academic and workplace skills for personal and professional development.
- Apply academic skills, such as research, analysis, and critical thinking, in practical workplace scenarios.
- Reflect on the effectiveness of own skills in academic and workplace contexts, identifying strengths and areas for improvement.
- Plan to improve academic and workplace skills through targeted training, development activities, and self-directed learning.
Sales and Marketing Real unit · ATHE Ltd
What you'll be able to do
- Understand the key functions of marketing within an organisation.
- Understand the elements of the marketing mix and how they are applied.
- Understand and apply effective selling process skills.
Free, by email
Is this the right qualification for you?
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Study the units online with a personal AI tutor, for £70 a month. Your first Future Fluency module is free.
The jobs these credits are mapped to
A qualification is never a dead end here. Each of these is a job record this qualification is a mapped route into.
- 3 records
- 2 records
- 1 record
- 1 record
- 1 record
- 2 records
Showing 6 roles, drawn from 539 job records mapped to this qualification. Near-identical records are folded together, and each row says how many it stands for.
Where this can lead
Events Specialist
This role can lead into managing people, or into deeper technical event expertise.
See the whole journeyOne email to help you decide: the facts, what it teaches, the jobs it leads to and where to start free. With a link back here. Nothing else follows unless you confirm your address.
The credits, and who awards them
Level 4 credits are regulated, and they are awarded by ATHE Ltd rather than by Zavmo. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you have covered and what is next.
What you would be collecting
Cultural PerspectivesDigital CommunicationsEvents Project DesignFinancial and Management Accounting Techniques for ManagersIntroduction to the Events SectorManaging Information and KnowledgePrinciples of Management and Human ResourcingProfessional and Academic Skills
Each one is a real unit registered against this qualification.
How you’d practise it
You don’t watch this. You do it.
You are not assessed on remembering this. You are assessed on applying it, analysing it, evaluating it and producing something. So that is what the practice is: projects, role play and your own live cases, with a tutor in the room.
The Coach · your practice partner Illustration - Pitch it Evaluate
“Sales and Marketing” gets practised as a pitch. You make the case out loud, Zavmo asks the question the room would ask, and you make it again.
- Bring your own plan Create
For “Events Project Design” you bring the plan you are actually working on, not a case study. Zavmo pulls on the assumptions in it until the weak one shows.
- Draft the real one Create
You do “Financial and Management Accounting Techniques for Managers” on a real document of your own. Zavmo works on the draft you have to send anyway, so the coursework and the job are the same piece of work.
- Lead it Apply
“Managing Information and Knowledge” is practised on the team you actually have. You talk through the call you are about to make, and Zavmo makes you say it the way you would say it to them.
How you would learn this
One to one, on the work you already do
A tutor sets the task against your own job and marks the reasoning, at your pace. There is no cohort to fall behind.
A lesson from Cultural Perspectives, one of this qualification's own units.
Applied to your work in any of these jobs
Learners will develop an understanding of culture in a globalised world and business context. The unit covers ethics, values, decision-making in intercultural relations, cultural frameworks, and encourages reflection on personal cultural assumptions and perspectives.
- 1 Remember
- 2 Understand
- 3 Apply
- 4 Analyse
- 5 Evaluate
- 6 Create
It is £70 a month, billed monthly. Your free first module is Future Fluency, and you can cancel any time. Teaching towards this qualification begins when you subscribe.
Built for ATHE Level 4 Extended Diploma in Events Management
9 units in this credential, in the order it lists them, awarded by ATHE Ltd.
- Cultural Perspectives
- Digital Communications
- Events Project Design
- Financial and Management Accounting Techniques for Managers
- Introduction to the Events Sector
- Managing Information and Knowledge
and 3 more in the full unit list below.
Free tools
Want a read on where you stand?
Three free tools, no account needed. Each one ends with a role, a level and a way in.
Learned on your own work, taught one-to-one.
Everything you just read, learned one-to-one on the job you already do. Your free first module is Future Fluency, so you can see how the teaching works before you pay for anything.
Start my free AI Fluency moduleNo card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.
The title, level, credits, guided learning hours and unit learning outcomes on this page are taken from the Ofqual Register of Regulated Qualifications. Contains public sector information licensed under the Open Government Licence v3.0. Where this data comes from.