How you’d get this certificate
- Zavmo teaches you. You learn the units one-to-one with an AI tutor, on your own work.
- You register with an approved centre. That is a college, training provider or employer Focus Awards Limited has approved to offer this qualification. Zavmo is not an approved centre, so you register with them, not with us.
- The centre assesses, and Focus Awards Limited awards. A qualified assessor at the centre judges your evidence, and the certificate comes from Focus Awards Limited.
The Focus Awards Level 2 Diploma in Customer Service (RQF) is aimed at those learners who currently deal with customers on a daily basis and recognise that employment in the customer service sector involves a diverse range of functions, tasks, and activities that are constantly developing and changing. The Focus Awards Level 2 Diploma in Customer Service (RQF) will help to develop customer service knowledge and equip learners to understand how to deal with day-to-day interactions with customers sensitively, respectfully, effectively and with a focus on quality.
These are the units Focus Awards Limited registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated. Zavmo teaches towards them on your own work.
Zavmo is not an awarding body, is not an approved centre, and is not affiliated with Focus Awards Limited. It does the teaching and the mapping. Focus Awards Limited sets this qualification and awards it, and a qualified human assessor makes the assessment decision.
What each unit actually teaches you to do
Bespoke Software Real unit · Focus Awards Limited
What you'll be able to do
- Input information accurately using bespoke software applications
- Combine information effectively using bespoke software applications
- Use appropriate structures to organise information within bespoke software applications
- Retrieve information efficiently from bespoke software applications
- Use the functions of the software effectively to process information
- Use the functions of the software effectively to present information
Buddy a colleague to develop their skills Real unit · Focus Awards Limited
What you'll be able to do
- Understand how to buddy a colleague to develop their skills
- Plan to buddy a colleague to develop their skills
- Support a buddy colleague carrying out work activities
Carry out customer service handovers Real unit · Focus Awards Limited
What you'll be able to do
- Understand the purpose and importance of customer service handovers
- Understand the different types of customer service handovers and when they are appropriate
- Understand the information that needs to be included in a customer service handover
- Plan customer service handovers, ensuring all relevant information is gathered and documented
- Communicate effectively with colleagues and customers during the handover process
- Transfer customer information and responsibilities smoothly and efficiently
- Confirm that the customer is satisfied with the handover process
Carry out direct sales activities in a contact centre Real unit · Focus Awards Limited
What you'll be able to do
- Gather information needed for direct sales activities in a contact centre
- Carry out and record direct sales to customers through a contact centre
- Comply with regulations and legislation during direct sales in a contact centre
- Understand how to conduct sales activities in a contact centre
Communicate verbally with customers Real unit · Focus Awards Limited
What you'll be able to do
- Understand how to communicate verbally with customers, including the different methods and techniques available
- Use appropriate customer service language to communicate effectively with customers
Communicate with customers in writing Real unit · Focus Awards Limited
What you'll be able to do
- Understand the different methods of written communication used in customer service
- Understand the importance of using appropriate language and tone when communicating with customers in writing
- Plan written communications to customers, considering their needs and the purpose of the communication
- Draft clear, concise, and accurate written communications to customers
- Review and revise written communications to ensure they meet customer needs and organisational standards
- Use appropriate channels to send written communications to customers
Contribute to the organisation of an event Real unit · Focus Awards Limited
What you'll be able to do
- Understand the key elements involved in event organisation, including planning, logistics, and resource management.
- Carry out pre-event actions, such as venue preparation, marketing, and participant registration.
- Set up an event, ensuring all necessary equipment and facilities are in place.
- Carry out post-event actions, such as dismantling equipment, clearing the venue, and gathering feedback.
- Carry out post-event actions, such as dismantling equipment, clearing the venue, and gathering feedback.
Deal with incidents through a contact centre Real unit · Focus Awards Limited
What you'll be able to do
- Deal with incidents effectively through a contact centre.
- Follow established procedures for incident management.
- Escalate incidents appropriately.
- Use contact centre communications systems to deploy incident management resources.
- Utilise communication systems to contact relevant personnel.
- Allocate resources effectively to manage incidents.
- Understand how to deal with incidents in a contact centre environment.
- Understand the importance of clear and concise communication during incidents.
- Understand the need to maintain accurate records of incidents.
Deal with incoming telephone calls from customers Real unit · Focus Awards Limited
What you'll be able to do
- Understand the procedures for effectively dealing with incoming customer telephone calls.
- Establish the purpose of incoming customer calls efficiently and accurately.
- Deal with customer questions and requests in a professional and helpful manner.
Deliver customer service Real unit · Focus Awards Limited
What you'll be able to do
- Understand the principles of effective customer service delivery.
- Understand the processes involved in delivering customer service.
- Understand the importance of meeting customer expectations.
- Understand the relationship between customer service and brand awareness.
- Understand how customer service impacts brand reputation.
- Prepare to interact with customers in a professional manner.
- Prepare to provide accurate and helpful information to customers.
- Prepare to handle customer enquiries and complaints effectively.
- Contribute to improvements in customer service delivery.
- Suggest ways to enhance the customer experience.
- Support the implementation of customer service improvements.
Deliver customer service to challenging customers Real unit · Focus Awards Limited
What you'll be able to do
- Understand the key principles of delivering effective customer service to challenging customers
- Deal with challenging customers in a professional and appropriate manner
Deliver customer service whilst working on customers’ premises Real unit · Focus Awards Limited
What you'll be able to do
- Understand how to deliver customer service effectively whilst working on customers’ premises
- Deliver customer service to meet customer needs whilst working on customers’ premises
- Deliver customer service in a professional manner whilst working on customers’ premises
Develop customer relationships Real unit · Focus Awards Limited
What you'll be able to do
- Understand the importance of developing positive customer relationships
- Understand the factors that contribute to successful customer relationships
- Understand different techniques for building rapport with customers
- Develop relationships with customers through effective communication and interaction
- Maintain positive relationships with customers by addressing their needs and concerns
- Adapt communication style to suit individual customer preferences and requirements
Develop working relationships with colleagues Real unit · Focus Awards Limited
What you'll be able to do
- Understand the principles of effective team working and collaboration.
- Understand the importance of communication and cooperation within a team.
- Maintain effective working relationships with colleagues.
- Communicate clearly and respectfully with colleagues.
- Support colleagues in their roles.
- Collaborate with colleagues to resolve problems.
- Contribute to problem-solving discussions.
- Implement agreed solutions with colleagues.
Employee rights and responsibilities Real unit · Focus Awards Limited
What you'll be able to do
- Understand the role of organisations and industries in relation to employee rights and responsibilities
- Understand employers’ expectations and employees’ rights and obligations within the workplace
Exceed customer expectations Real unit · Focus Awards Limited
What you'll be able to do
- Understand the importance of exceeding customer expectations in a business environment
- Understand methods for identifying customer needs and expectations
- Apply techniques to exceed customer expectations in practical situations
- Evaluate the effectiveness of actions taken to exceed customer expectations
Gather, analyse and interpret customer feedback Real unit · Focus Awards Limited
What you'll be able to do
- Understand the methods used to gather customer feedback
- Understand the techniques used to analyse customer feedback data
- Understand how to interpret customer feedback to identify areas for improvement
- Plan the collection of customer feedback, considering appropriate methods and target audiences
- Gather customer feedback using planned methods
- Analyse collected customer feedback data to identify trends and patterns
- Interpret analysed customer feedback to recommend specific improvements to products, services, or processes
Handling objections and closing sales Real unit · Focus Awards Limited
What you'll be able to do
- Understand how to handle sales objections effectively and professionally
- Understand how to close the sale and finalise the transaction
- Handle objections from customers during the sales process
- Close the sale and complete the transaction successfully
Health and Safety Procedures in the Workplace Real unit · Focus Awards Limited
What you'll be able to do
- Know the established health and safety procedures that are in place in the workplace
- Carry out assigned tasks in accordance with health and safety regulations and procedures in the workplace
Make telephone calls to customers Real unit · Focus Awards Limited
What you'll be able to do
- Understand how to make effective telephone calls to customers.
- Plan telephone calls to customers to ensure efficiency and positive outcomes.
- Make telephone calls to customers in a professional and helpful manner.
Manage diary systems Real unit · Focus Awards Limited
What you'll be able to do
- Understand the importance of managing diary systems effectively in a customer service environment
- Manage diary systems accurately and efficiently to support customer service operations
Manage personal performance and development Real unit · Focus Awards Limited
What you'll be able to do
- Manage personal performance in a customer service environment
- Manage their own time and workload effectively to meet customer service demands
- Identify their own development needs to improve customer service skills
- Fulfil a personal development plan to enhance their contribution to customer service
Meeting customers’ after sales needs Real unit · Focus Awards Limited
What you'll be able to do
- Investigate customer after sales needs thoroughly.
- Identify the specific requirements of customers after a sale.
- Gather information to understand customer issues.
- Handle customers’ after sales needs effectively.
- Provide appropriate solutions to customer problems.
- Communicate clearly and empathetically with customers.
- Review the after sales process to identify areas for improvement.
- Analyse customer feedback to enhance the after sales experience.
- Suggest changes to improve the efficiency and effectiveness of the after sales process.
Negotiate in a business environment Real unit · Focus Awards Limited
What you'll be able to do
- Understand the principles underpinning negotiation in a business environment
- Prepare effectively for business negotiations, including identifying objectives
- Prepare effectively for business negotiations, including understanding the other party's position
- Carry out business negotiations in a professional and ethical manner
- Carry out business negotiations to achieve desired outcomes
Principles of customer service Real unit · Focus Awards Limited
What you'll be able to do
- Understand the fundamental principles of customer service and its importance to organisations
- Understand how legal requirements, such as data protection and consumer rights, relate to customer service
- Understand how ethical considerations impact customer service practices
- Understand how to deliver effective customer service that meets customer needs and expectations
- Understand the importance of clear and effective communication in customer service
- Understand the methods for managing customer service information, including data storage and retrieval
- Understand the importance of maintaining confidentiality and security of customer information
Principles of equality and diversity in the workplace Real unit · Focus Awards Limited
What you'll be able to do
- Understand the implications of equality legislation in the workplace
- Understand organisational standards for equality and diversity in the workplace
- Understand organisational expectations for equality and diversity in the workplace
- Understand the context of equality and diversity in the workplace
Process information about customers Real unit · Focus Awards Limited
What you'll be able to do
- Understand the procedures for processing customer information within the organisation
- Understand the legal and organisational requirements for data protection when processing customer information
- Accurately record customer information according to organisational procedures
- Store customer information securely in compliance with data protection regulations
- Retrieve customer information efficiently when required
Processing sales orders Real unit · Focus Awards Limited
What you'll be able to do
- Understand the steps involved in processing sales orders, from receipt to dispatch
- Understand the importance of accuracy and timeliness in sales order processing
- Understand the procedures for handling discrepancies or issues with sales orders
- Accurately record sales order details in the appropriate systems
- Process sales orders efficiently and in accordance with organisational procedures
- Monitor the progress of sales orders and identify any potential delays
- Communicate with customers regarding the status of their sales orders
- Take appropriate action to resolve any issues or delays in sales order processing
Promote additional products and/or services to customers Real unit · Focus Awards Limited
What you'll be able to do
- Understand the principles of promoting additional products and/or services to customers.
- Promote additional products and/or services to customers in a suitable manner.
Provide post-transaction customer service Real unit · Focus Awards Limited
What you'll be able to do
- Understand the importance of providing post-transaction customer service.
- Provide effective post-transaction customer service to meet customer needs.
Provide reception services Real unit · Focus Awards Limited
What you'll be able to do
- Understand the role and responsibilities of a receptionist
- Understand the importance of creating a positive first impression for visitors
- Understand the different types of reception services that may be required
- Provide a reception service that meets the needs of visitors and staff
- Greet visitors in a professional and courteous manner
- Manage telephone calls and enquiries effectively
- Handle incoming and outgoing mail and deliveries
- Maintain a clean and organised reception area
Resolve customer service problems Real unit · Focus Awards Limited
What you'll be able to do
- Understand the processes involved in the resolution of customer service problems
- Resolve customer service problems effectively and efficiently
- Manage unresolved customer service problems in a professional and appropriate manner, escalating where necessary
Resolve customers’ complaints Real unit · Focus Awards Limited
What you'll be able to do
- Understand the importance of monitoring customer complaints within an organisation
- Understand procedures for resolving customer complaints effectively and efficiently
- Implement procedures for dealing with customer complaints in a professional manner
- Evaluate the effectiveness of complaint resolution strategies
Support customer service improvements Real unit · Focus Awards Limited
What you'll be able to do
- Understand how to support customer service improvements within an organisation
- Identify the potential for improvements to customer service based on customer feedback
- Identify the potential for improvements to customer service based on organisational needs
- Support the implementation of improvements to customer service in a practical way
Support customers through real-time online customer service Real unit · Focus Awards Limited
What you'll be able to do
- Understand the principles of providing effective customer service through real-time online channels
- Understand the different types of real-time online customer service tools and technologies
- Understand the importance of maintaining a professional and empathetic approach when supporting customers online
- Identify customer needs and expectations through online communication
- Use real-time online tools to provide accurate and timely support to customers
- Resolve customer queries and issues effectively through online communication
- Escalate complex issues to the appropriate channels when necessary
- Maintain a record of online customer interactions in accordance with organisational procedures
Support customers using self-service equipment Real unit · Focus Awards Limited
What you'll be able to do
- Understand the principles of supporting customers using self-service equipment
- Understand the common challenges customers face when using self-service equipment
- Understand the importance of clear and concise instructions for self-service equipment
- Identify the specific help needed by customers using self-service equipment through observation and questioning
- Help customers to use self-service equipment by providing clear instructions and guidance
- Troubleshoot common problems encountered by customers using self-service equipment
- Escalate complex issues to appropriate support channels
Understand customers Real unit · Focus Awards Limited
What you'll be able to do
- Understand the different types of customers an organisation may encounter.
- Understand the value of customers to an organisation.
- Understand the importance of customer loyalty.
Understand employer organisations Real unit · Focus Awards Limited
What you'll be able to do
- Understand different types of organisational structures.
- Understand the roles and responsibilities within an organisation.
- Understand how different departments within an organisation interact.
- Understand the internal and external organisational environment.
- Understand the impact of external factors on an organisation.
- Understand the importance of adapting to changes in the organisational environment.
Use social media to deliver customer service Real unit · Focus Awards Limited
What you'll be able to do
- Understand the role of social media in a business environment.
- Deal with customers using social media platforms effectively.
- Use social media to provide customer service.
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The jobs these credits are mapped to
A qualification is never a dead end here. Each of these is a job record this qualification is a mapped route into.
- 1 record
- 1 record
- 1 record
Where this can lead
Reception Associate
This role can lead to senior receptionist or front desk coordinator work, or into facilities coordination and workplace experience roles.
See the whole journeyOne email to help you decide: the facts, what it teaches, the jobs it leads to and where to start free. With a link back here. Nothing else follows unless you confirm your address.
The credits, and who awards them
Level 2 credits are regulated, and they are awarded by Focus Awards Limited rather than by Zavmo. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you have covered and what is next.
What you would be collecting
Bespoke SoftwareBuddy a colleague to develop their skillsCarry out customer service handoversCarry out direct sales activities in a contact centreCommunicate verbally with customersCommunicate with customers in writingContribute to the organisation of an eventDeal with incidents through a contact centre
Each one is a real unit registered against this qualification.
How you’d practise it
You don’t watch this. You do it.
You are not assessed on remembering this. You are assessed on applying it, analysing it, evaluating it and producing something. So that is what the practice is: projects, role play and your own live cases, with a tutor in the room.
- Rehearse the conversation Apply
“Gather, analyse and interpret customer feedback” is a conversation before it is a document. You have it with Zavmo playing the other person, badly at first, then again once you know what you actually want to say.
- Pitch it Evaluate
“Carry out direct sales activities in a contact centre” gets practised as a pitch. You make the case out loud, Zavmo asks the question the room would ask, and you make it again.
- Draft the real one Create
You do “Health and Safety Procedures in the Workplace” on a real document of your own. Zavmo works on the draft you have to send anyway, so the coursework and the job are the same piece of work.
- Map a live decision Analyse
“Manage diary systems” runs on a decision you are facing now. Zavmo maps it with you and shows what the second-order effect looks like before you find out the slow way.
How you would learn this
One to one, on the work you already do
A tutor sets the task against your own job and marks the reasoning, at your pace. There is no cohort to fall behind.
A lesson from Bespoke Software, one of this qualification's own units.
Applied to your work in any of these jobs
Learners will develop skills to accurately input, combine, organise, and retrieve information using bespoke software applications. The unit includes verifying data accuracy, correcting errors, and using software functions to process and present information effectively.
- 1 Remember
- 2 Understand
- 3 Apply
- 4 Analyse
- 5 Evaluate
- 6 Create
It is £70 a month, billed monthly. Your free first module is Future Fluency, and you can cancel any time. Teaching towards this qualification begins when you subscribe.
Built for Focus Awards Level 2 Diploma In Customer Service (RQF)
39 units in this credential, in the order it lists them, awarded by Focus Awards Limited.
- Bespoke Software
- Buddy a colleague to develop their skills
- Carry out customer service handovers
- Carry out direct sales activities in a contact centre
- Communicate verbally with customers
- Communicate with customers in writing
and 33 more in the full unit list below.
Free tools
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Three free tools, no account needed. Each one ends with a role, a level and a way in.
Learned on your own work, taught one-to-one.
Everything you just read, learned one-to-one on the job you already do. Your free first module is Future Fluency, so you can see how the teaching works before you pay for anything.
Start my free AI Fluency moduleNo card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.
The title, level, credits, guided learning hours and unit learning outcomes on this page are taken from the Ofqual Register of Regulated Qualifications. Contains public sector information licensed under the Open Government Licence v3.0. Where this data comes from.