How you’d get this certificate
- Zavmo teaches you. You learn the units one-to-one with an AI tutor, on your own work.
- You register with an approved centre. That is a college, training provider or employer Confederation of Tourism and Hospitality has approved to offer this qualification. Zavmo is not an approved centre, so you register with them, not with us.
- The centre assesses, and Confederation of Tourism and Hospitality awards. A qualified assessor at the centre judges your evidence, and the certificate comes from Confederation of Tourism and Hospitality.
Developing future management talent for the industry. CTH Management Programmes offer an excellent alternative, or complement to, university study in hospitality and tourism.
These are the units Confederation of Tourism and Hospitality registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated. Zavmo teaches towards them on your own work.
Zavmo is not an awarding body, is not an approved centre, and is not affiliated with Confederation of Tourism and Hospitality. It does the teaching and the mapping. Confederation of Tourism and Hospitality sets this qualification and awards it, and a qualified human assessor makes the assessment decision.
What each unit actually teaches you to do
Contemporary issues in the tourism and hospitality industry Real unit · Confederation of Tourism and Hospitality
What you'll be able to do
- Understand how to identify emerging issues currently affecting the tourism and hospitality industry.
- Examine the impact of emerging issues on various aspects of the tourism and hospitality industry, such as operations, marketing, and customer experience.
Customer relationship management in the tourism and hospitality industry Real unit · Confederation of Tourism and Hospitality
What you'll be able to do
- Develop a customer service strategy tailored for the tourism and hospitality industry, focusing on enhancing customer satisfaction and loyalty.
- Manage customer relationships (CRM) effectively within the tourism and hospitality industry, utilising appropriate tools and techniques.
- Evaluate customer service performance in the tourism and hospitality industry, identifying areas for improvement and implementing corrective actions.
Human resource management in the tourism and hospitality industry Real unit · Confederation of Tourism and Hospitality
What you'll be able to do
- Understand the core principles underpinning effective human resource (HR) management specifically within the context of the tourism and hospitality industry
- Lead teams effectively within the tourism and hospitality industry, demonstrating strong leadership skills and promoting a positive work environment
- Develop comprehensive human resources policies tailored to the specific needs and challenges of the tourism and hospitality industry, ensuring legal compliance and best practice
Strategic marketing in the tourism and hospitality industry Real unit · Confederation of Tourism and Hospitality
What you'll be able to do
- Contribute to the development of marketing and sales strategies within the tourism and hospitality industry, considering market trends and competitive landscapes.
- Optimise marketing communications in the tourism and hospitality industry to effectively reach target audiences and promote products or services.
- Build strategic partnerships within the tourism and hospitality industry to enhance business opportunities and expand market reach.
- Develop new products and/or services (NPD) suitable for the hospitality or tourism sectors, considering market demand and feasibility.
- Understand the purpose and components of an organisational business plan in the tourism and hospitality industry, including its role in strategic decision-making.
Sustainable tourism and destination development Real unit · Confederation of Tourism and Hospitality
What you'll be able to do
- Understand the scope of sustainable tourism and its impact on the environment, society, and economy.
- Understand the principles and practices of sustainable destination development, considering environmental conservation and community involvement.
- Understand the management strategies required for maintaining a sustainable tourist destination, including resource management and stakeholder engagement.
Tour operations management Real unit · Confederation of Tourism and Hospitality
What you'll be able to do
- Understand the global market dynamics and trends relevant to tour operations.
- Compile a comprehensive international tour itinerary, considering logistical, cultural, and safety aspects.
- Market international tours effectively to attract target customers and achieve sales objectives.
- Understand the legal framework governing international tour operations, including regulations related to safety, insurance, and consumer protection.
Understanding funding and finance in tourism and hospitality Real unit · Confederation of Tourism and Hospitality
What you'll be able to do
- Understand the diverse sources of funding available to both private and public sector organisations operating within the tourism and hospitality industry
- Understand the critical importance of cost analysis, volume management, and profit maximisation for informed decision-making in the tourism and hospitality sector
- Understand how to effectively utilise management accounting information to support and enhance decision-making processes within tourism and hospitality organisations
- Interpret financial accounts accurately to aid in strategic decision-making within the tourism and hospitality industry, identifying key trends and opportunities
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The national standards these units are built against
What the job actually needs, in the words employers and awarding bodies already use for the work itself.
- Standard
Determine market opportunities and plan the future provision of services
The jobs these credits are mapped to
A qualification is never a dead end here. Each of these is a job record this qualification is a mapped route into.
- 1 record
- 1 record
- 1 record
Where this can lead
Lead Marketing Strategist
This role can lead to senior marketing leadership, or into broader leadership roles across a business.
See the whole journeyOne email to help you decide: the facts, what it teaches, the jobs it leads to and where to start free. With a link back here. Nothing else follows unless you confirm your address.
The credits, and who awards them
Level 5 credits are regulated, and they are awarded by Confederation of Tourism and Hospitality rather than by Zavmo. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you have covered and what is next.
What you would be collecting
Contemporary issues in the tourism and hospitality industryCustomer relationship management in the tourism and hospitality industryHuman resource management in the tourism and hospitality industryStrategic marketing in the tourism and hospitality industrySustainable tourism and destination developmentTour operations managementUnderstanding funding and finance in tourism and hospitality
Each one is a real unit registered against this qualification.
How you’d practise it
You don’t watch this. You do it.
You are not assessed on remembering this. You are assessed on applying it, analysing it, evaluating it and producing something. So that is what the practice is: projects, role play and your own live cases, with a tutor in the room.
The Coach · your practice partner Illustration - Pitch it Evaluate
“Strategic marketing in the tourism and hospitality industry” gets practised as a pitch. You make the case out loud, Zavmo asks the question the room would ask, and you make it again.
- Bring your own plan Create
For “Human resource management in the tourism and hospitality industry” you bring the plan you are actually working on, not a case study. Zavmo pulls on the assumptions in it until the weak one shows.
- Draft the real one Create
You do “Understanding funding and finance in tourism and hospitality” on a real document of your own. Zavmo works on the draft you have to send anyway, so the coursework and the job are the same piece of work.
- Lead it Apply
“Customer relationship management in the tourism and hospitality industry” is practised on the team you actually have. You talk through the call you are about to make, and Zavmo makes you say it the way you would say it to them.
How you would learn this
One to one, on the work you already do
A tutor sets the task against your own job and marks the reasoning, at your pace. There is no cohort to fall behind.
A lesson from Contemporary issues in the tourism and hospitality industry, one of this qualification's own units.
Applied to your work in any of these jobs
Learners will identify and examine contemporary issues impacting the tourism and hospitality industry. The unit includes analysing contributing factors and assessing the effects of these issues on operations, marketing strategies, and customer experiences.
- 1 Remember
- 2 Understand
- 3 Apply
- 4 Analyse
- 5 Evaluate
- 6 Create
It is £70 a month, billed monthly. Your free first module is Future Fluency, and you can cancel any time. Teaching towards this qualification begins when you subscribe.
Built for CTH Level 5 Advanced Diploma in Tourism Management
7 units in this credential, in the order it lists them, awarded by Confederation of Tourism and Hospitality.
- Contemporary issues in the tourism and hospitality industry
- Customer relationship management in the tourism and hospitality industry
- Human resource management in the tourism and hospitality industry
- Strategic marketing in the tourism and hospitality industry
- Sustainable tourism and destination development
- Tour operations management
and 1 more in the full unit list below.
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The title, level, credits, guided learning hours and unit learning outcomes on this page are taken from the Ofqual Register of Regulated Qualifications. Contains public sector information licensed under the Open Government Licence v3.0. Where this data comes from.