Confederation of Tourism and Hospitality · RQF Level 5
CTH Level 5 Advanced Diploma in Tourism Management
You don’t just earn this. You learn to use it, one-to-one, on your own real work.
- LevelRQF Level 5
- Total credits120
- Guided learning480 hours
- Units in this qualification7
Awarded by Confederation of Tourism and Hospitality · on the Ofqual register
Start here
See how this course maps onto your role
Ten quick questions, one per Future Fluency, asked against this qualification rather than a generic one.
About 5 minutes · No card · Nothing to commit to
What you’ll learn
What each unit actually teaches you to do
Developing future management talent for the industry. CTH Management Programmes offer an excellent alternative, or complement to, university study in hospitality and tourism.
These are the units Confederation of Tourism and Hospitality registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated, and every one you earn is yours to keep.
Contemporary issues in the tourism and hospitality industryReal unit · Confederation of Tourism and Hospitality
What you'll be able to do
- Understand how to identify emerging issues currently affecting the tourism and hospitality industry.
- Examine the impact of emerging issues on various aspects of the tourism and hospitality industry, such as operations, marketing, and customer experience.
Customer relationship management in the tourism and hospitality industryReal unit · Confederation of Tourism and Hospitality
What you'll be able to do
- Develop a customer service strategy tailored for the tourism and hospitality industry, focusing on enhancing customer satisfaction and loyalty.
- Manage customer relationships (CRM) effectively within the tourism and hospitality industry, utilising appropriate tools and techniques.
- Evaluate customer service performance in the tourism and hospitality industry, identifying areas for improvement and implementing corrective actions.
Human resource management in the tourism and hospitality industryReal unit · Confederation of Tourism and Hospitality
What you'll be able to do
- Understand the core principles underpinning effective human resource (HR) management specifically within the context of the tourism and hospitality industry
- Lead teams effectively within the tourism and hospitality industry, demonstrating strong leadership skills and promoting a positive work environment
- Develop comprehensive human resources policies tailored to the specific needs and challenges of the tourism and hospitality industry, ensuring legal compliance and best practice
Strategic marketing in the tourism and hospitality industryReal unit · Confederation of Tourism and Hospitality
What you'll be able to do
- Contribute to the development of marketing and sales strategies within the tourism and hospitality industry, considering market trends and competitive landscapes.
- Optimise marketing communications in the tourism and hospitality industry to effectively reach target audiences and promote products or services.
- Build strategic partnerships within the tourism and hospitality industry to enhance business opportunities and expand market reach.
- Develop new products and/or services (NPD) suitable for the hospitality or tourism sectors, considering market demand and feasibility.
- Understand the purpose and components of an organisational business plan in the tourism and hospitality industry, including its role in strategic decision-making.
Sustainable tourism and destination developmentReal unit · Confederation of Tourism and Hospitality
What you'll be able to do
- Understand the scope of sustainable tourism and its impact on the environment, society, and economy.
- Understand the principles and practices of sustainable destination development, considering environmental conservation and community involvement.
- Understand the management strategies required for maintaining a sustainable tourist destination, including resource management and stakeholder engagement.
Tour operations managementReal unit · Confederation of Tourism and Hospitality
What you'll be able to do
- Understand the global market dynamics and trends relevant to tour operations.
- Compile a comprehensive international tour itinerary, considering logistical, cultural, and safety aspects.
- Market international tours effectively to attract target customers and achieve sales objectives.
- Understand the legal framework governing international tour operations, including regulations related to safety, insurance, and consumer protection.
Understanding funding and finance in tourism and hospitalityReal unit · Confederation of Tourism and Hospitality
What you'll be able to do
- Understand the diverse sources of funding available to both private and public sector organisations operating within the tourism and hospitality industry
- Understand the critical importance of cost analysis, volume management, and profit maximisation for informed decision-making in the tourism and hospitality sector
- Understand how to effectively utilise management accounting information to support and enhance decision-making processes within tourism and hospitality organisations
- Interpret financial accounts accurately to aid in strategic decision-making within the tourism and hospitality industry, identifying key trends and opportunities
The honest bit
You’ve started things before
Most courses were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.
There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.
And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.
Your passport
Every credit is a stamp you keep
Level 5 credits are regulated. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you’ve earned and what’s next.
Each stamp is a real unit registered against this qualification.
Who’d teach you this
The Evidence Evaluator
Assessor
Helps you show what you can actually do, gathering the evidence that proves it as you learn.
Meet all twelve tutorsWhere this connects
Where these credits take you
A qualification is never a dead end here. See the jobs its credits open, the national occupational standards its units map to, and the future skills they quietly build.
Where this can lead
Lead Marketing Strategist
Your journey as a Lead Marketing Strategist is just one step on a path that could take you to the very top of the marketing profession, or even into broader leadership roles across the business. The key is continuous learning, a relentless focus on impact, and a genuine passion for shaping the future.
See the whole journey →Skills it covers
What the job actually needs. These are the standards the units are built against, in the words employers and awarding bodies already use for the work itself.
How you’ll actually learn this
One-to-one, on your own real work
A qualification is usually something done to you: sit the class, sit the exam, hope it sticks. Here it’s the opposite. You learn it one-to-one with a companion, on your own real work, and you keep going until you can use it, not just recall it.
Applied to your work in any of these jobs
Learners will identify and examine contemporary issues impacting the tourism and hospitality industry. The unit includes analysing contributing factors and assessing the effects of these issues on operations, marketing strategies, and customer experiences.
- Remember
- Understand
- Apply
- Analyse
- Evaluate
- Create
Built for CTH Level 5 Advanced Diploma in Tourism Management
7 units in this credential, in the order it lists them, awarded by Confederation of Tourism and Hospitality.
- Contemporary issues in the tourism and hospitality industry
- Customer relationship management in the tourism and hospitality industry
- Human resource management in the tourism and hospitality industry
- Strategic marketing in the tourism and hospitality industry
- Sustainable tourism and destination development
- Tour operations management
and 1 more in the full unit list below.
One to one, not one to many
No two people run this the same way
A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.
- Your actual work Every unit is taught against a live piece of your own work, not a worked example from a textbook.
- What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
- The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
- How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
- Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.
See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.
Why it sticks
Most courses stop at remembering
There’s a well-known ladder of how deeply you learn something, called Bloom’s Taxonomy. Most courses get you up the first two rungs: you remember some facts, you pass a test, you forget it. Real skill lives at the top. Judging, deciding, creating. And this isn’t a generic ladder: every rung has a named Zavmo tutor who walks you up it.
- 6CreateThe Creative Catalyst
- 5EvaluateThe Evidence Evaluator
- 4AnalyseThe Analyst
- 3ApplyThe Coach
- 2UnderstandThe Connector
- 1RememberThe Builder
Where most courses leave you Where Zavmo takes you
The value
Why the companion is worth £70 a month
You’re not paying for the units. They’re regulated, and the same wherever you earn them. You’re paying for the one thing that decides whether you actually get there: a companion that makes them stick, on your real work.
That is one-to-one on this qualification, every day, on the work you already do, for £70 a month. Your first module is free, so you can see the teaching before you pay for any of it. Billed monthly, cancel any time and billing stops.
Earned on your own work, taught to the top.
Everything you just read, learned one-to-one on the job you already do. Your first module is free, so you can see the teaching before you pay for any of it.
Build my plan, freeNo card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.