BIIAB · RQF Level 3
BIIAB Level 3 NVQ Diploma in Sales
You don’t just earn this. You learn to use it, one-to-one, on your own real work.
- LevelRQF Level 3
- Total credits37
- Guided learning210 hours
- Units in this qualification31
Awarded by BIIAB · on the Ofqual register
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See how this course maps onto your role
Ten quick questions, one per Future Fluency, asked against this qualification rather than a generic one.
About 5 minutes · No card · Nothing to commit to
What you’ll learn
What each unit actually teaches you to do
This sales qualification allows learners to develop skills in areas such as negotiating, handling objections, and building sales relationships. It is intended for individuals working in a sales environment, covering topics from product development to sales team management.
These are the units BIIAB registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated, and every one you earn is yours to keep.
Assessing customers’ credit statusReal unit · BIIAB
What you'll be able to do
- Understand the methods used to assess a customer's credit status.
- Understand the regulations and organisational policies related to assessing customer credit status.
- Accurately assess the credit status of customers using appropriate methods.
- Document and record customer credit status assessments in line with organisational procedures.
- Monitor the credit status of customers according to agreed schedules and procedures.
- Identify and report any changes or potential risks to a customer's credit status.
Assisting customers in obtaining finance for purchasesReal unit · BIIAB
What you'll be able to do
- Understand the legal and regulatory conditions for obtaining finance for purchases, including consumer credit regulations
- Understand the different types of finance options available to customers, such as loans, leases, and credit agreements
- Propose suitable financial options to customers based on their individual needs and circumstances
- Complete finance arrangements for purchases accurately and efficiently, ensuring compliance with relevant regulations
Building and retaining sales relationshipsReal unit · BIIAB
What you'll be able to do
- Understand the benefits of planning and investing in long-term sales relationships with customers
- Understand the potential risks associated with planning and investing in sales relationships
- Build strong and effective sales relationships with new and existing customers
- Implement strategies to retain existing sales customers and foster loyalty
Buyer behaviour in sales situationsReal unit · BIIAB
What you'll be able to do
- Understand the impact of different models of buyer behaviour on the sales cycle
- Respond to the buyer at each stage of the decision making process
Communicate information and knowledgeReal unit · BIIAB
What you'll be able to do
- Identify the information required for a specific communication purpose, and assess its reliability and validity.
- Understand a range of communication techniques and methods, including verbal, non-verbal, and written approaches.
- Communicate information and knowledge clearly and effectively using appropriate techniques and methods.
- Adapt communication techniques and methods in response to feedback and the target audience's understanding and engagement.
Communicating using digital marketing/sales channelsReal unit · BIIAB
What you'll be able to do
- Understand how to plan the use of digital media for a specific message
- Understand how to plan the use of digital media for a specific audience
- Understand how to plan the use of digital media for specific recipients
- Plan the use of digital media for a specific message
- Plan the use of digital media for a specific audience
- Plan the use of digital media for specific recipients
- Check that the digital message can be accessed
- Check that the digital message can be delivered
- Monitor the response to digital activity
- Evaluate the response to digital activity
- Take corrective action based on the response to digital activity
Complying with legal, regulatory and ethical requirements in a sales or marketing roleReal unit · BIIAB
What you'll be able to do
- Understand the legal requirements relevant to a sales or marketing role, including data protection, consumer rights, and advertising standards
- Understand the regulatory requirements relevant to a sales or marketing role, including industry-specific regulations and codes of conduct
- Understand the ethical requirements relevant to a sales or marketing role, including honesty, fairness, and respect for customers
- Comply with organisational policies and procedures relating to legal requirements in a sales or marketing role
- Comply with organisational policies and procedures relating to regulatory requirements in a sales or marketing role
- Comply with organisational policies and procedures relating to ethical requirements in a sales or marketing role
Contributing to the development and launch of new products and/or servicesReal unit · BIIAB
What you'll be able to do
- Understand the stages and processes involved in product development
- Contribute effectively to the product and/or service development and launch process
Develop working relationships with colleaguesReal unit · BIIAB
What you'll be able to do
- Understand the benefits of developing positive working relationships with colleagues, including improved communication and collaboration.
- Establish effective working relationships with colleagues through clear communication and mutual respect.
- Act in a professional and respectful manner when working with colleagues, demonstrating appropriate behaviour and communication skills.
- Communicate effectively with colleagues, using appropriate methods and adapting communication style to suit the situation.
- Identify potential work-related difficulties that may arise when working with colleagues and explore possible solutions to resolve them.
Develop, maintain and review personal networksReal unit · BIIAB
What you'll be able to do
- Understand the benefits of networking for professional development and business opportunities
- Understand the legal and ethical requirements for data privacy when developing and maintaining a personal network
- Develop a personal network of contacts relevant to career goals and industry interests
- Maintain regular communication and engagement with contacts within the personal network
- Review networking relationships to assess their value and identify areas for improvement
Developing and implementing sales call plansReal unit · BIIAB
What you'll be able to do
- Develop a sales call plan that aligns with organisational objectives and customer needs
- Undertake a sales call, demonstrating effective communication and sales techniques
Developing and implementing sales support and customer service programmesReal unit · BIIAB
What you'll be able to do
- Understand the importance of providing comprehensive sales support to customers
- Understand the importance of providing excellent customer service programmes to customers
- Develop effective sales support programmes to meet customer needs
- Develop customer service programmes to enhance customer satisfaction and loyalty
- Implement sales support programmes effectively within an organisation
- Implement customer service programmes effectively within an organisation
Developing sales proposalsReal unit · BIIAB
What you'll be able to do
- Understand the key elements of a well-written sales proposal, including structure, content, and language
- Develop compelling sales proposals that address customer needs and offer tailored solutions
- Evaluate the effectiveness of a sales proposal in terms of its clarity, persuasiveness, and potential for success
Lead and manage meetingsReal unit · BIIAB
What you'll be able to do
- Prepare to lead a meeting by defining objectives, creating an agenda, and distributing relevant materials
- Manage meeting procedures effectively, including timekeeping, agenda adherence, and decision recording
- Chair a meeting in a professional and inclusive manner, encouraging participation and managing conflict
- Undertake post-meeting tasks, such as distributing minutes, following up on action points, and evaluating meeting effectiveness
Leading a sales or marketing teamReal unit · BIIAB
What you'll be able to do
- Set clear and achievable targets for the sales or marketing team, aligned with organisational objectives and individual capabilities.
- Support the motivation of the sales or marketing team through effective communication, recognition, and opportunities for development.
- Monitor and evaluate the progress of the sales or marketing team against set targets, providing feedback and taking corrective action as necessary.
Manage own professional development within an organisationReal unit · BIIAB
What you'll be able to do
- Assess own career goals and personal development needs, identifying areas for improvement and growth
- Set personal work objectives that are specific, measurable, achievable, relevant, and time-bound (SMART)
- Produce a personal development plan that outlines activities, resources, and timelines for achieving personal development goals
- Implement and monitor own personal development plan, tracking progress and making adjustments as necessary
Managing the induction and probation of sales staffReal unit · BIIAB
What you'll be able to do
- Understand the purpose and importance of induction processes for sales staff within an organisation
- Understand the purpose and importance of probation processes for sales staff within an organisation
- Manage the induction process for new sales staff, ensuring all relevant procedures are followed
- Manage the probation process for new sales staff, providing support and monitoring performance
Meeting customers’ after sales needsReal unit · BIIAB
What you'll be able to do
- Investigate customer after sales needs by identifying the nature of the customer's enquiry or complaint
- Investigate customer after sales needs by gathering relevant information from the customer and internal sources
- Handle customers’ after sales needs by providing appropriate solutions or support
- Handle customers’ after sales needs by communicating effectively with the customer throughout the process
- Review the after sales process by identifying areas for improvement
- Review the after sales process by making recommendations for changes to policies and procedures
Monitoring and managing sales team performanceReal unit · BIIAB
What you'll be able to do
- Understand methods of monitoring sales team performance, including key performance indicators (KPIs) and performance management techniques
- Manage performance of the sales team, providing feedback, coaching, and support to improve individual and team results
Negotiating, handling objections and closing salesReal unit · BIIAB
What you'll be able to do
- Understand how to handle objections and negotiate effectively with customers during the sales process
- Prepare thoroughly for potential objections and negotiation scenarios with customers
- Handle objections professionally and constructively during sales interactions
- Negotiate effectively with customers to reach mutually beneficial agreements
- Close the sale successfully following negotiation with the customer
Obtaining and Analysing Competitor InformationReal unit · BIIAB
What you'll be able to do
- Understand how to validate information about competitors, including verifying sources and assessing accuracy
- Understand the uses of competitor information for sales-related activities, including identifying strengths and weaknesses, and developing competitive strategies
- Use competitor information for sales-related activities by comparing products and services
- Use competitor information for sales-related activities by identifying opportunities to differentiate offerings
- Use competitor information for sales-related activities by adjusting sales strategies to address competitive threats
Obtaining and analysing sales-related informationReal unit · BIIAB
What you'll be able to do
- Understand the various uses of sales-related information within an organisation.
- Understand how to use appropriate tools and methods to analyse sales-related information effectively.
- Obtain relevant sales-related information about customers, markets, and competitors from appropriate sources.
- Use suitable tools and methods to analyse sales-related information to identify trends and insights.
Organise the delivery of reliable customer serviceReal unit · BIIAB
What you'll be able to do
- Plan and organise the delivery of reliable customer service, ensuring resources are allocated effectively and processes are in place
- Review and maintain customer service delivery, identifying areas for improvement and implementing changes to enhance service quality
- Use recording systems to maintain reliable customer service, accurately documenting customer interactions and service outcomes
- Understand how to organise the delivery of reliable customer service, including the roles and responsibilities of team members and the importance of communication
Preparing and delivering a sales presentationReal unit · BIIAB
What you'll be able to do
- Understand the key factors to consider when preparing a sales presentation, including audience, objectives, and content
- Prepare a structured and engaging sales presentation, incorporating relevant information and visual aids
- Understand effective techniques for delivering sales presentations, including communication skills, body language, and handling questions
- Deliver a confident and persuasive sales presentation to a target audience
Pricing for sales promotionsReal unit · BIIAB
What you'll be able to do
- Understand price-based promotions, including their purpose, types, and potential impact on sales and profitability
- Justify price-based promotions as part of a promotional strategy, considering factors such as market conditions, competitor activity, and target audience
- Develop and present proposals for price-based promotions, outlining the rationale, objectives, and expected outcomes
- Understand how to evaluate price-based promotions, including the metrics used to measure success and the methods for analysing results
- Implement and evaluate price-based promotions, monitoring performance and making adjustments as necessary to achieve desired outcomes
Prioritising information for sales planningReal unit · BIIAB
What you'll be able to do
- Understand the various sources and types of information that support effective sales planning
- Understand the importance of internal information, such as sales data and customer feedback, in supporting sales planning
- Carry out a business audit of the internal and external sales environment to identify strengths, weaknesses, opportunities, and threats
- Use sales information to support the sales planning function, including setting targets, allocating resources, and developing strategies
Recruiting sales team membersReal unit · BIIAB
What you'll be able to do
- Understand the legal and organisational requirements relating to the recruitment and selection process for sales team members
- Understand different recruitment and selection methods suitable for sales roles
- Prepare for the recruitment and selection of sales team members by defining job roles and person specifications
- Prepare appropriate recruitment materials and selection tools for sales team members
- Make informed selection decisions for sales team members based on evidence gathered during the recruitment process
Selling at exhibitionsReal unit · BIIAB
What you'll be able to do
- Understand how to assess the relevance of exhibitions for the organisation
- Understand how to prepare for and sell at exhibitions
- Prepare for an exhibition
- Sell at an exhibition
- Evaluate own performance at an exhibition
Support learning and development within own area of responsibilityReal unit · BIIAB
What you'll be able to do
- Identify the learning needs of colleagues within own area of responsibility through observation, feedback, and performance reviews.
- Understand how to develop a supportive learning environment within own area of responsibility, promoting a culture of continuous improvement and development.
- Support colleagues in their learning and its application to their roles, providing guidance, resources, and opportunities for practise.
- Evaluate learning outcomes and plan for future learning and development of colleagues, based on performance, feedback, and organisational needs.
Time planning in salesReal unit · BIIAB
What you'll be able to do
- Understand how to manage and prioritise time effectively in a sales role to maximise productivity.
- Plan own time effectively in a sales role, scheduling activities and allocating resources appropriately.
- Evaluate the effectiveness of own time planning in a sales role, identifying areas for improvement and implementing changes.
Work with others to improve customer serviceReal unit · BIIAB
What you'll be able to do
- Improve customer service by working collaboratively with others, contributing to team efforts and sharing best practise.
- Monitor their own performance when working with others to improve customer service, identifying areas for personal development and improvement.
- Monitor team performance when working to improve customer service, providing constructive feedback and supporting team members.
- Understand how to work effectively with others to improve customer service, including communication techniques, conflict resolution, and collaborative problem-solving.
The honest bit
You’ve started things before
Most courses were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.
There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.
And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.
Your passport
Every credit is a stamp you keep
Level 3 credits are regulated. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you’ve earned and what’s next.
Each stamp is a real unit registered against this qualification.
Who’d teach you this

The Evidence Evaluator
Assessor
Helps you show what you can actually do, gathering the evidence that proves it as you learn.
Meet all twelve tutorsWhere this connects
Where these credits take you
A qualification is never a dead end here. See the jobs its credits open, the national occupational standards its units map to, and the future skills they quietly build.
- Assess Customer Creditworthiness
- Build and maintain sales relationships
- Build and retain effective sales relationships
- Develop Your Personal Networks
- Develop networks to support your work
- Lead Meetings
- Manage your own resources and professional development
- Monitor and evaluate information for sales planning
Where this can lead
Sales Team Leader
Your career path here is really what you make of it. We'll give you the tools, the coaching, and the opportunities, but ultimately, your drive and ambition will determine how far you go. Whether you want to lead teams or become an unparalleled individual sales expert, there's a clear path for you.
See the whole journey →Showing 6 roles, drawn from 96 job records mapped to this qualification.
Skills it covers
What the job actually needs. These are the standards the units are built against, in the words employers and awarding bodies already use for the work itself.
How you’ll actually learn this
One-to-one, on your own real work
A qualification is usually something done to you: sit the class, sit the exam, hope it sticks. Here it’s the opposite. You learn it one-to-one with a companion, on your own real work, and you keep going until you can use it, not just recall it.
Applied to your work in any of these jobs
Learners will understand methods for assessing customer credit status and relevant regulations. The unit covers selecting appropriate assessment methods, monitoring credit status, and maintaining accurate records in line with organisational policies.
- Remember
- Understand
- Apply
- Analyse
- Evaluate
- Create
Built for BIIAB Level 3 NVQ Diploma in Sales
31 units in this credential, in the order it lists them, awarded by BIIAB.
- Assessing customers’ credit status
- Assisting customers in obtaining finance for purchases
- Building and retaining sales relationships
- Buyer behaviour in sales situations
- Communicate information and knowledge
- Communicating using digital marketing/sales channels
and 25 more in the full unit list below.
One to one, not one to many
No two people run this the same way
A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.
- Your actual work Every unit is taught against a live piece of your own work, not a worked example from a textbook.
- What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
- The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
- How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
- Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.
See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.
Why it sticks
Most courses stop at remembering
There’s a well-known ladder of how deeply you learn something, called Bloom’s Taxonomy. Most courses get you up the first two rungs: you remember some facts, you pass a test, you forget it. Real skill lives at the top. Judging, deciding, creating. And this isn’t a generic ladder: every rung has a named Zavmo tutor who walks you up it.
- 6CreateThe Creative Catalyst
- 5EvaluateThe Evidence Evaluator
- 4AnalyseThe Analyst
- 3ApplyThe Coach
- 2UnderstandThe Connector
- 1RememberThe Builder
Where most courses leave you Where Zavmo takes you
The value
Why the companion is worth £70 a month
You’re not paying for the units. They’re regulated, and the same wherever you earn them. You’re paying for the one thing that decides whether you actually get there: a companion that makes them stick, on your real work.
That is one-to-one on this qualification, every day, on the work you already do, for £70 a month. Your first module is free, so you can see the teaching before you pay for any of it. Billed monthly, cancel any time and billing stops.
Earned on your own work, taught to the top.
Everything you just read, learned one-to-one on the job you already do. Your first module is free, so you can see the teaching before you pay for any of it.
Build my plan, freeNo card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.